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Shopify Apps to simplify Product Sourcing

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Shopify Apps to simplify Product Sourcing

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It's hard to start a business without any products to sell-in fact, sourcing a supplier is often one of the first steps.

But if you're starting a store on Shopify, there are dozens of product sourcing options to help you populate your store with in-demand items, partner with suppliers who specialize in certain goods, or even add your own creative spin to white label products.

What is product sourcing?

Product sourcing is the phase after you generate a business idea where you determine how you'll acquire the products you want to sell. You can find a manufacturer for custom products, a wholesale supplier for third-party goods, or partner with a dropshipper.

Many of the product sourcing options we'll be covering in this list will let you employ a dropshipping fulfillment model, meaning that you won't need to hold or manage inventory, or ship orders yourself-that'll fall on the supplier you choose to partner with. This way, you'll get to focus less on the logistics and more on how to build your brand, writing effective product descriptions , and providing great customer service.

12 dropshipping apps for sourcing products on Shopify

1. Oberlo: Choose from millions of products to sell

Price: Free plan available

Oberlo is an official Shopify app that was built to make it easy to find products via third-party dropshippers, add them to your Shopify store, and ship them directly to your customers.

You can choose from millions of products across almost any niche you can think of, curating them into a branded online store to serve a specific audience, like pet accessories for pet owners or smartphone photography gear for travelers.

Best of all, Oberlo gives you data about how each product performs so you can make informed decisions about what you add to your store.

Types of products you can sell:

2. Printify: Print-on-demand apparel and accessories

Price: Free plan available

If you're looking for a way to inject some of your own creativity into what you sell, print-on-demand products are a popular choice. With Printify, you can choose from a large catalog of products to customize with your own designs.

While Printify is free to use (you pay for the products on a per-order basis), you can also upgrade to a paid plan for $29/month, when you're ready to scale, to improve your profit margins with a 20% discount on all products.

With Printify, you can put your own designs on:

Interested in exploring how to build your own app for Shopify? Learn how to build a Shopify app on the Web Design and Development Blog.

3. Dripshipper: A quality coffee dropshipper

Price: $25 a month

Do you consider yourself a coffee connoisseur, but are worried about selling a subpar product? Dripshipper, a coffee dropshipping app, might be for you. Whole beans are shipped on the same day they're roasted for coffee that's as fresh as can be.

Upload your own logo, choose the kind of coffee you want to offer, and customize your labels to sell white label coffee under your own brand directly to your customers. You can even offer a coffee subscription, so customers can get a fresh bag delivered as their previous supply runs dry.

The types of coffee products you can sell include:

Single-origin coffee (Laos, Papa New Guinea, Columbia, etc.)

12/60 pack of single-serve coffee capsules

Decaf coffee

Custom coffee product (select origin, roast, size, bag, etc.)

Learn more: Sell Coffee Online: How to Launch a Café.

4. Spocket: US and EU suppliers

Price: Free plan available

Spocket is another product sourcing app that lets you add products from dropship suppliers in the US and EU. It offers a large catalog of quality products and branded invoicing, plus fast shipping times.

Through wholesale pricing, the service promises a 30-60% discount on the retail price of all products, enabling great profit margins for you to get creative with discounts.

The products you can source through Spocket include:

Earrings

Apparel

Sports and outdoor equipment

Footwear

Bath and beauty items

And more

5. Syncee: A global marketplace of suppliers

Price: Free for 14 days (first 30 products)

From inventory to reliability to delivery times, there are a lot of factors to consider when sourcing a supplier.

With Syncee, you can browse a catalog of trustworthy suppliers from around the world and easily import products into your store to start selling.

Products you can import include:

6. Creative Hub: Sell art made by contemporary artists

Price: Free to install

With Creative Hub, you don't need to be an artist to sell art online. This UK-based marketplace gives you access to premium art by contemporary artists to sell in your own store. For each piece, you're given the retail price (the minimum price you can sell it at) and your share as a vendor (how much you stand to make at the retail price). Some prints are even limited edition, commanding a higher price tag.

There is a £6 fixed international shipping, which keeps shipping simple and lets you sell to anyone anywhere in the world. It's important to note that frames are not included (though you might be able to source them and offer them through one of the other apps on this list).

7. Printful: Highly customizable print-on-demand products

Price: Free to install

Printful is another print-on-demand company like Printify, but with some key differences.

Printful offers more robust product customization options, along with the ability to brand the customer experience (with branded stickers, package inserts, and labels). You can also order product samples at a discounted price, so you can see what your products will look like before you start promoting them.

The types of products you can customize include:

Price: $29/month

My Online Fashion Store is a US-based dropshipper with a large inventory of stylish apparel for women. From tops to bottoms, jewelry to shoes, there's a large number of items, each with a suggested selling price.

What's more is they offer free returns and great shipping rates, however, they can only serve customers in the United States at the moment, which limits your market.

The products you can sell include:

9. Lulu Xpress: Print-on-demand books and calendars

Price: Free to install

Lulu Xpress exclusively focuses on books and calendars, letting you use print-on-demand fulfillment to launch your own book product. You can pick the format and size of the book, whether you want a hardcover or softcover, color or black and white ink, and the quality of the paper you want to use for the interior pages.

Have an idea for a best-selling coffee table book? Lulu Xpress is a low-risk way to try out your idea and prove it out before investing heavily in it.

The types of books you could create include:

10. Shapeways: Premium on-demand 3D printing

Price: Free to install

Shapeways is a 3D printing and fulfillment service that lets you upload your own 3D models and bring them to life as physical products.

While this may be one of the most expensive apps to use on this list (considering the upfront costs of 3D modeling), you can use it to create truly unique high-quality products to sell on-demand or for rapid prototyping.

The available 3D printing materials include:

Price: Free plan available (5% transaction fee on sales)

Modalyst is a supplier network that gives you access to dropshippers based in the US with relatively fast shipping times. You can find independent brands, trendy products, and low-cost goods to sell in your own store.

Many of their independent brands include other Shopify merchants who meet strict requirements and are open to forming dropshipping partnerships.

Products you can find on Modalyst include:

12. MXED: Sell officially licensed merch (US only)

Price: Free to install

Selling officially licensed pop culture merchandise often requires you to negotiate directly with the licensor. MXED offers an easier way to sell licensed merch legitimately from some of the most familiar brands around. Best of all, MXED offers fast 3-day shipping, letting you serve up an excellent customer experience that lives up to the premium products you'll be selling.

The pop culture products available through MXED includes backpacks, t-shirts, wallets, and other merch from iconic universes like:

No products to sell? No problem

With the rise of third-party suppliers and marketplaces, like the ones we covered above and the dozens more you can find in the Shopify app store, supply is no longer the hurdle it once was to starting a business. These apps are a great way to start a low-investment business and get your feet wet and your hands dirty as a beginner to ecommerce.
﻿Illustration by Gracia Lam

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12 Shopify Apps for Finding Products to Sell (Without Shipping Them Yourself)

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It's hard to start a business without any products to sell-in fact, sourcing a supplier is often one of the first steps. But if you're starting a store on Shopify, there are dozens of product sourcing options to help you populate your store with in-demand items, partner with suppliers who specialize in certain goods, or even add your own creative spin to white label products.

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The Ultimate eCommerce Blog for Online Sellers | eDesk

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There's never been a better time to be an online seller. Global e-commerce sales are projected to top $6.54 trillion by 2023, according to Statistica. No matter what channel your business started out selling on, a multi-channel strategy is key to capitalize on today's global e-commerce growth.

After all, the more places you sell, the more buyers you reach. But it's not enough to simply be present on multiple platforms-your products need to resonate with consumers, too. That's why smart research and product sourcing will be critical to your future success.

Not sure where to start? Don't worry, you aren't alone. We teamed up with Jungle Scout have to bring you a master guide full of useful tips for finding, validating and sourcing products for any online marketplace.

Where to find trending products to sell online

Looking to expand your offering but stuck for ideas? The internet is bursting at the seams with potential products that are ripe for the picking. Casually clicking around will only get you so far, so Jungle Scout CEO Greg Mercer has rounded up a list of his favorite places to find inspiration.

Refine your selection

Before you dive headfirst into your product research, consider the following criteria that can help narrow down your options.

Is it shippable?

No matter what e-commerce channels you sell on, you're going to need to ship your product as safely and as inexpensively as possible. Greg looks for products that are durable, not oversized and unlikely to break.

It's also a good idea to check local suppliers and compare their delivery estimates. The products may be slightly more expensive, but you could save time and money on the shipping.

Is it sourceable?

Your products will need to be manufactured or purchased wholesale, so you need to be able to find similar items on a website like Alibaba as a starting point.

Is it seasonal?

Greg keeps an eye out for items that may have high seasonality to figure out whether it makes good business sense to sell products that do not have year-round sales.

Validate your idea

More than 30,000 consumer products launch every year and, according to Harvard Business School, 80 percent of them fail. In order to reduce the risk of investing in the wrong product, it's essential to dig deep into data to validate which ideas hold true potential.

1. Revisit your criteria

You will need to figure out how well products are selling and whether there is enough demand, as well as enough room in the market, to enter as a new seller. Some useful questions to ask:

Is there sufficient demand?

Are there competitors?

Can you add value or bring something new to the market

2. Use Amazon sales history as a benchmark

One way to validate your ideas is to use real Amazon data to project the estimated sales a product will get each month. Even if Amazon isn't one of the channels you sell on, it remains the largest and fastest growing online marketplace, surpassing even Walmart in recent years.

To that end, you can gain insight into the demand and opportunity for any product idea by simply looking at the sales of similar products on Amazon. Jungle Scout offers a Chrome extension that allows you to do this at the click of a button as you browse any Amazon marketplace.

In addition, you can use the extension-as well as the web app's product database-to search the site using smart filters to find out what sells and where hidden opportunities are. Jungle Scout also offers a free estimator tool, which enables you to pick a product category, enter a product rank and get quick-fire estimates on monthly sales data.

How do you know if you have a good idea?

It depends on your niche and the channels you intend to sell in. For instance, when Greg is picking a product to sell on Amazon, he likes to see top products shifting around 300 to 400 units per month per seller.

The reason: to estimate how many sales he can expect to get each month and how profitable the product will be.

3. Calculate your potential profit margin

Even if your product idea has ticked all the boxes so far, you still need to know how profitable it's going to be. Here are some points to consider:

How much can you expect to pay for the product?

If sourcing products abroad, what will you need to pay to import your inventory?

How much will the product cost to ship to customers?

Are there any other costs involved?

If using a service like Amazon FBA, what will the fees be?

If running your own warehouse operation, what are your running costs and how does this break down to your product?

You need to have some ballpark estimates in terms of your overall expenses and projected revenue. All things considered, how much profit margin does this leave you? And does that profit margin leave you with enough room to pay for any extras, such as paid advertising?

4. Check out the competition

While narrowing down your product ideas to the ones you want to introduce to your business, it's important to properly evaluate your competitors: who they are, what they offer and how you compare will be critical to the success of your next venture.

A Google search is a no-brainer. This will also allow you to see what e-commerce channels are ranking well for similar products in the top results, which in turn will help you decide on the best launch strategies if you decide to move forward with that product.

Beyond Google, there are several paid tools that could be useful to add to your marketing toolkit. Ahrefs, an organic search traffic and backlink analysis tool, features a keyword explorer that allows you to see which websites rank best for keywords related to your product, which countries they are popular in and more.

There are plenty of eBay seller tools that can give you inspiration. Explore eBay is a great one to check out, for example. See what's trending in real time in the US, UK, Germany and Australia, as well as popular keywords, best sellers and the value of items bought and sold in specific categories in the last 30, 60 and 90 days

PRO TIP
" I am a firm believer that if you spend a good 40-plus hours on product research, you will be off to a great start. The early investment will reap many benefits and set you up to sell products in a multichannel e-commerce world."

GREG MERCER

How to find suppliers

"You need to find someone that you trust, that you like and that is willing to be a strong partner for the long term."

That's not advice pulled from an agony aunt column-it's a quote from product sourcing expert Gary Huang of 80/20 Sourcing during one of Jungle Scout's recent " Million Dollar Case Study " webinars, when he likened finding a supplier to finding a spouse. And it's especially true for multi-channel sellers.

1. Alibaba

Besides Amazon, Chinese e-commerce giant Alibaba is an obvious place to search-particularly if you are getting your products manufactured in China.

Head to Alibaba.com, enter a top keyword for the product you wish to source, select "Suppliers" from the drop-down menu and hit "Search." You'll most likely be presented with thousands of results but you can narrow it down to only show suppliers from countries you are interested in sourcing your products from.

See one that tickles your fancy? Click through to its company profile tab and you can see when it was established, the markets it currently sells in and any certifications it's received. It's also important to check out how many related products the supplier makes so you can dig into its specialties and see whether it's a good fit for you.

Once you find suppliers that show some potential, you can use the "Favorites" feature within Alibaba to create a list of them for later.

Alibaba is great for sourcing products and suppliers [Source]

2. Global Sources

Another good website for sourcing product suppliers in China is Global Sources. It's similar to Alibaba in terms of navigation but claims to be more reliable when it comes to verifying exporters. It offers credit-check and supplier-capability-assessment services that provide information such as company status, production capabilities and product quality.

Global Sources also has China Sourcing Reports-in-depth studies focused on specific sourcing industries-which include qualified suppliers, verified contact details, top-selling products and pricing.

3. Supplier outreach

Building a list of suppliers is one thing-speaking to them is a whole other ballgame. If you are using Alibaba, its internal messaging system is pretty intuitive. Otherwise, you can email suppliers directly.

Here's a real-life example of an email template that Greg used for baby hooded towels for a Million Dollar Case Study:
My name is Greg from Jungle Creations. We are looking to purchase baby hooded towels for the US market. See attached photos. Our primary sales channels will be online. We estimate up to 20,000 to 30,000 pcs annual purchase volume after a trial order of 500 sets and samples evaluation. Specifications:

Size - 34in x 34in (92cm x 92cm)

Hood should have "ears"

Material: 100% Bamboo, organic preferred

Quality: high thread count and very soft

No loose threads

Color: white, no dyes

Do you manufacture these types of bamboo baby towels with hood? If so, please provide the following: 1) Photo, Specifications and EXW Quotation Appreciate your reply. Greg Mercer Thank you.
2) Are you a manufacturer or trading company?
3) What is your lead time for samples and trial order?
4) Can we add our logo to this item? If so, where?
5) What is the sample cost with shipping by express to USA?
Here are some top tips to take away when reaching out to suppliers:

Keep it as concise and simple as possible.

Ask all the questions you know you need the answers to.

Ensure to get some rough indicators on production times and costs.

Be friendly, but professional.

If you are a new business, don't disclose that information-make sure the supplier knows that the product you're sourcing is going to be a best-seller.

Include email attachments to help illustrate your request.

4. Trade shows

To find trade shows relevant to your product idea, check out 10times.com or expodatabase.com. Attending a show will help you get a feel for availability and market trends-and it's also an opportunity to scope out the competition.

Interested in meeting Chinese suppliers? Greg suggests The Canton Fair (also known as China Import and Export Fair), which takes place twice a year in Guangzhou and is the country's biggest trade fair. If you can't make it to China, find a big show closer to home that the large Chinese manufacturers attend.

Working in fashion and want to source products from European suppliers? Or maybe you're an American business looking to instill quality by sourcing products that are manufactured in the US? The internet is a veritable treasure trove to find suitable suppliers to reach out to.
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Attending trade shows will give you insight into the market of the products you're sourcing and the available suppliers.

A good supplier will have all the following qualities:

Good communication and language skills.

Experience in your niche and the capabilities to produce your product.

Willing to go the extra mile to manufacture the exact spec of the product you're sourcing.

Comfortably within your price range.

Cooperative and eager to start a partnership.

Meanwhile, the following signs are red flags:

Hasn't been in business for very long.

No experience with your product type.

Pricing that is far too high or too low.

Not very responsive or cooperative.

Product sourcing summary

Always do your research. this will ensure you start strong with a profitable product and minimize the risk involved with investing in physical products.

Rely on tried-and-tested criteria and solid data to validate your research. It's important to double-check your assumptions. Back up your research with real sales data and competitor research as thoroughly as possible using the tools provided.

Seek to build strong and lasting relationships with experienced sellers. This will set you up for long-term success.

Once you have successfully sourced products that can become a profitable part of your business, it's time to take a look at the customer experience.

Try a better way to support your customers. Sign up for a 14-day trial today. No credit card needed.

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Product Sourcing 101: The Ultimate Guide for 2020! | eDesk

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There's never been a better time to be an online seller. Global e-commerce sales are projected to top $6.54 trillion by 2023, according to Statistica. No matter what channel your business started out selling on, a multi-channel strategy is key to capitalize on today's global e-commerce growth.

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7 Ways to Find Niche Products and Start Selling Online [in 2019]

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Conquer your entrepreneurial dreams, learn how to find a product niche, and start selling online right now with these 7 must-follow tips.

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To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed.

You already have the winner's mindset-you're continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge. That's why we update this list every year to help you uncover new trending products.

In this list, you'll find 17 online products in 2022 that will activate new business ideas -or maybe give you an idea for a great product to add to your existing online store. Since each niche product is meant for a distinct audience, we're also sharing relevant marketing tips for reaching new customers.

The products on this list were the most trending products and categories on the Shopify platform from February to August 2021.

Trending products to sell online in 2022

Browse our list of top trending products today to get ideas for what you can use to start your online business.

1. Toys

Global order growth (YOY): 1,239%

First on our list of trending products right now are toys. Valued at $ 110.97 billion, the global toy market saw explosive growth in the first half of 2021.

Product lines include action figures, arts and crafts, building sets, dolls, games and puzzles, infant and toddler toys, youth electronics, plush toys, miniature vehicle replicas, explorative toys, and outdoor and sports toys. Reading toys and flying toys also saw a global order growth of 294% and 275%, respectively.

Toys are a great way to build fine motor skills, encourage imaginative play, and distract kids for a bit while parents are working from home. With 1.8 million average monthly searches for the term "toys" it's clear they are powering through 2021 and into the new year.

When it comes to promoting toys, think of the concept "friends trust friends." Marketing toys rely on recommendations from influencers and friends, so you'll want to collaborate with nano-influencers on social media. Customer reviews are always a smart move for selling items like toy kitchens and dolls. Testimonials can help shoppers decide if the product is perfect for them and encourage a sale.

Create an organic social media marketing strategy around kids using your toys. Show them in action with photo carousels and videos and include user-generated content from your followers' accounts to build trust with potential buyers. If you have the budget, run a contest to give away free toys to grow your email or Messenger marketing subscriber lists. You can then create drip marketing campaigns that convert subscribers into customers over time.

2. Shoes

Global order growth (YOY): 1,086%

Shoes are one of the best performing products in the first half of 2021. Shoes are perfect for selling any time of year, especially around the holiday season, when you can take advantage of Christmas sales. You can sell custom-made shoes, resell popular brands like Nike or Air Jordan, or sell dress shoes. With a global market size of $365.5 billion, there is no shortage of opportunities to sell shoes online.

When it comes to selling shoes online, focus on finding a target market and selling to one group first. People search online for specific types of shoes, such as "shoes for men" (1.2 million searches per month) and "shoes for women" (823,000 search per month). There's also opportunities in selling shoes that cure common foot problems like flat feet and plantar fasciitis.

You can sell shoes online from your own Shopify store, on third-party online selling sites like Amazon and eBay, and even on social media sites like Instagram and Facebook. There are niche marketplaces for shoes, like StockX and GOAT. You can also sell shoes wholesale to other businesses.

3. Pens and pencils

Global order growth (YOY): 540%

Top country: United States🇺🇸

Next on what's trending in products, pens and pencils have cropped up recently. Over the past few years, new and innovative multipurpose writing instruments have played a key role in expanding the scope of these products. Manufacturers are coming up with new offerings, such as stylus pens, different color inks, and pencils in various sizes.

There are a few markets to consider in this $21 billion industry:

Students. Fancy colored pencils and pens are gaining traction among children and students.

Artists. Products in a wide variety of different color shades are attracting creatives.

Luxury. Brands specializing in high-end pens are attracting high-income groups for their designer finish and look.

Businesses. Whether working remote or in-office, people need something to write with.

The search term "pens" generates 673,00 searches per month, with related terms "fountain pens" bringing in 201,000 searches per month and "parker pens" generating 165,000 searches per month. Furthermore, "pencils" is generating 550,000 searches per month, with terms like "mechanical pencils" and "prismacolor pencils" generating 90,500 and 74,000 monthly searches, respectively.

This supports that pens and pencils can be a profitable business to start online. There are also many pen types available to sell, which gives you a lot of new product opportunities as you expand your line.

Start by narrowing down what type of pens or pencils you want to sell-felt tip, fountain, luxury, fine, etc. Then promote your products on popular roundups and gift guides. You can reach out to them online and ask them to link back to products on your website from their articles. (People are more likely to buy when they come to your site through an external blog post than an ad.) Then, to win back the sale, run retargeting ads to people who viewed the product but didn't buy.

Another option is running search-based Google Shopping ads. You can run ads to people searching for specific keywords like "best luxury pens" to encourage sales.

4. Decorative bottles

Global order growth (YOY): 438%

Top country: United Kingdom 🇬🇧

Next on the list of products trending now are decorative bottles. These items are pieces of decor that add a rustic flair to your home. They come in many different forms, like vases, urns, and jars, to satisfy any style home. You can purchase decorative bottles from a wholesaler, find them in vintage markets, or create DIY bottle crafts with recycled bottles and sell them online.

If you want to turn your decorative bottles into bestsellers, there are a few places to sell them online:

1. Through your own store built on Shopify

2. Third-party marketplaces like Amazon and eBay

3. Niche sites like Etsy and Big Cartel

4. Social media sites like Instagram and Facebook

Another path would be creating a Pinterest profile and posting tips and photos there. The Pinterest crowd tends to engage with DIY craft and home decor content, so you could connect with potential customers.

5. Drills

Global order growth (YOY): 371%

Top country: United States🇺🇸

Home improvement is shaping up to be one of the best evergreen niches to start a business in. By 2027, the home improvement market is expected to skyrocket to over $1 trillion in sales.

Retailers are also stocking their stores with top trending products in this niche, including power tools like drills, grinders, and saws. The power drill market alone is forecasted to exceed $13.6 billion by 2027.

What makes this product worth considering is that it offers retailers a lot of expansion opportunities. You can sell drills in a home improvement store, as well as bit sets, carrying cases, battery packs, and other accessories.

Whether it's putting together new furniture or doing some quick fixes around the house, every home needs a drill driver. Some want heavy duty tools, while others want a simpler version.

You can sell trending products like this through search-based ads such as Google Shopping. Over 450,000 people search for drills each month, according to Keywords Everywhere. Another option is working with home improvement influencers on Instagram or through blogs to promote your drills.

6. Cutters

Global order growth (YOY): 341%

Top country: United States🇺🇸

There's been a growing trend in sales for hand-tool cutters in recent months. People are spending more time at home and looking to start DIY and home improvement projects.

While "hand tool cutters" generates only 1,300 searches per month, there are variations you could also target with an SEO strategy, including:

Cutter pliers: 27,100 per month

Metal cutter tool: 12,100 per month

Bolt cutter: 74,000 per month

To market bookcases and shelves, you can create a blog with home improvement and DIY tips and tricks with links back to your products. Then, run retargeting ads to your blog traffic on Facebook or Google.

You'll want to run Google Shopping ads for high-intent keywords like "hand cutter price." When running ads, test targeting longer-tail keywords based on your product description, like "stone cutter hand tools" or "hand cutting tools for wood," to attract customers who already know what they want. If you show up in front of them, they're more likely to buy from your ecommerce store.

7. GPS navigation systems

Global order growth (YOY): 323%

Top country: Brazil🇧🇷

GPS navigation systems are trending selling products that are experiencing significant growth. The trend is hotter at some times than others, but people usually look for GPS navigation and gadget accessories throughout the year. The market is also massive and is projected to grow a compound annual growth rate (CAGR) of 11.3%.

Search volume for the term "gps navigation" gets around 3,600 searches per month, according to Keywords Everywhere. People are also searching for variant phrases like "gps navigation system for car" and "built-in car navigation systems," which are getting 1,300 and 480 searches per month, respectively.

These top trending products give you a ton of opportunities to target different customer segments based on their car type (Dodge Ram, Toyota RAVv4, Isuzu, etc.) and system type (hunting, nautical, vehicle, etc.).

Some items you can sell under this category are:

Cases

Mounts and cradles

Chargers and adapters

Promoting this trending product with Google Search ads may be profitable. It can help you reach high-intent buyers and bring them into your store to purchase. Another option is using Facebook advertising to target specific groups based on your navigation systems design or functionality.

People who hike may need handheld GPS, while others may just want a vehicle GPS case. You'll want to share product images on platforms like Instagram. There, you can partner up with micro-celebrities and influencers to get your products in front of established audiences.

8. Bras

Global order growth (YOY): 306%

Top country: Philippines🇵🇭

Bras are one of those trending online products with consistent high profit margins. The lingerie market is also huge and is expected to reach $57 billion by 2026.

The term "bras" gets 1.5 million searches per month, validating the hype of this trending product. There are more opportunities for terms like:

Plus size bras: 49,500 searches per month

Pink bras: 22,2000 searches per month

Strapless push-up bras: 33,100 searches per month

Bras on sale: 27,100 searches per month

Plus, you can take this niche in several directions with a dedicated store or a product collection within a broader lingerie store, or you can market your products to one of the many fitness sub-niches. Depending on how you position your brand, there could be an opportunity to expand into related product verticals, such as sleepwear or body care.

Since all women are often the target market for bras, visual platforms like Facebook, Instagram, and Pinterest are ideal channels to grow your brand, whether you pursue organic growth or use their advertising options.

You can also look into driving growth with influencer marketing. Influencers can model your apparel and give your brand a shoutout for a fee or a commission of sales.

9. Motor vehicle parts

Global order growth (YOY): 326%

Over the past few months, we've seen motor-vehicle-part sales drastically increase on the Shopify platform. These new trending products continue to be popular as digital sales and services for replacement parts grow. The automotive aftermarket size was valued at $390 billion in 2020 and is expected to rise 3.8% yearly until 2028.

Motor vehicle parts include:

When marketing top-selling items like tires and wheels, you really want to understand your target market. For example, if a customer is outdoorsy, they'll likely want durable, all-terrain tires to drive through tough areas. If they are a family with a minivan, they'll likely want all-around performance tires with handling stability, good tread life, and a good warranty.

You can promote these items in a number of ways:

1. Create installation videos and live-action tips.

2. Start a car blog.

3. Sponsor a car build or car shows.

4. Offer a price-match guarantee.

5. Cross-promote with another automotive company.

You'll likely want to explore Facebook ads to send traffic to your website and drive sales throughout the year. If you want to expand your product line, you can easily find new car parts and accessories to sell using a product sourcing app.

10. Office chairs

Global order growth (YOY): 304%

Top country: United States🇺🇸

Rounding out the top 10 trending products is office chairs. Similar to other trending products in the home goods department, we're probably seeing an increase due to the recent work-from-home trend.

Good office chairs help people work more efficiently and productively. They can reduce chronic back pain and lower healthcare expenses related to poor posture from bad chairs.

Trend data from Keywords Everywhere shows the following search volumes:

Office chair: 1,220,000 per month

Office chair ergonomic: 90,500 per month

Home office chair: 49,500 per month

Office chairs for sale: 49,500 per month

Targeting your ideal customer depends on who it is. If you're looking to sell office chairs for kids in college, then your marketing may need to target parents. The best place to target parents is through Facebook ads, Instagram ads, and Pinterest.

If you're selling to business or working adults, then you'll want to reach them directly with Instagram ads, potentially by sourcing partnerships with Instagram influencers and bloggers. You could also run LinkedIn ads targeting companies returning to the office or implementing a work-from-home mandate.

Office chairs for working adults aren't as susceptible to seasonal ups and downs, so if you're looking for an all-year-round product trend, this market could be a hit. You could also run Google Shopping ads for high-intent keywords like "office chairs for sales" to make direct sales.

11. Projectors

Global order growth (YOY): 294%

Top country: Brazil🇧🇷

Projectors are one of those random top trending products today that become popular every few years and can drive incredible profits while the trend is hot. In this case, projectors had their claim to fame in 2016 and 2017, and again in 2019 and 2020, according to trend data from Keywords Everywhere.

Search volume for the term "projector" gets around 550,000 searches per month. People are also narrowing their search by type, with phrases like "mini projectors" and "projector for home" getting 135,000 and 27,1000 searches per month, respectively. These top trending products give you a ton of opportunities to target different customer segments based on projector type and accessories.

To market this product, target Google ads to people searching for specific projectors, such as 4K or outdoors. You can build an online store that sells projectors, screens, and other accessories. Create videos to show how to set up your projector in different spaces (bedrooms, outdoor, living rooms, etc.). Or reach out to influencers and have them promote products for you.

12. Kitchen towels

Global order growth (YOY): 282%

Top country: United States🇺🇸

Kitchen towels saw huge growth in the beginning of 2021. They are trending products right now, and it doesn't look like it's ending anytime soon. The global kitchen towel market is expected to reach a value of $20.9 billion by 2026, according to the latest reports. This is not a trending product you want to miss out on. People can use kitchen towels to spot clean, dry hands, hold hot utensils, and much more. The towels are also extremely durable and can withstand repeat uses and washing.

Competition is high in this industry. Brands like Williams Sonoma, Bed Bath & Beyond, and Pier 1 take up significant market share. However, they all target a similar demographic: older consumers with more disposable income, which gives you a unique selling opportunity.

Dropshipping costs are often lower for kitchen supplies, which means you can charge less than big retailers. You can target younger, niche audiences that don't want to overspend on items like kitchen towels.

While cloth kitchen towels are the preferred product, research also shows that people are leaning more toward hand-knitted and crochet towels. They are also adopting towels with newer technologies like Through Air Drying, which are softer and more absorbent. You can upsell kitchen towels with other kitchen supplies, like aprons, placemats, table linens, and more.

You can market kitchen towels online through social media platforms like Instagram or TikTok, and you can target both older and younger audiences by running relevant campaigns. For example, targeting college students who just moved out of their parents' home. Your success on social media depends on how you connect with each segment and create interesting content to attract buyers.

You can create video content to show off the benefits of your kitchen towels, and show other creative uses for them besides just cleaning spills. You can also run seasonal giveaways to promote new towels and bestsellers. For paid ads, Instagram will be your best bet, since you can use its behavioral targeting to find customers based on interests and shopping habits.

13. Digital artwork

Global order growth (YOY): 260%

Top country: United States 🇺🇸

Digital art has been spoken about and created for years but really took off during the pandemic. The new wave of celebrity endorsements and the buzz around non-fungible tokens (NFTs), art built on blockchain technology, resulted in digital artwork exploding in 2021. Data from Statista suggests the value of the global online art market will reach $9.32 billion by 2024.

The most recognized sale is by Mike Winkelmann, the digital artist known as Beeple, who sold his collage Everydays: The First 5000 Days for $69 million at Christie's.

When it comes to selling digital artwork, you can go two ways. One includes creating collections that people can trade like baseball cards. Collections can be a series of five to 10,000 pieces of art, like the popular Pudgy Penguin series. You can bring together different pieces and form a consistent collection. The goal is to have one focus per collection based on research and trends in the digital art market.

The other is creating unique pieces with one version, similar to Mike Winkelmann's, above. As you build your brand and sell more work, your existing pieces become more valuable.

A few ways to build your brand in the digital are space are:

Getting involved in NFT communities. As NFT artist @reylarsdam explains to Shopify, "The NFT community is the backbone of any successful venture in the NFT space." Make a Twitter feed and join relevant Discord groups to build your network and make friends. Conversation is key to promoting yourself in the NFT space.

Join metaverse events. The crypto metaverse space is alive and well. Two popular spaces are Cryptovoxels and Decentraland. You can buy a building and show off your collection, run virtual events, join art events, and interact with other people on the metaverse.

Collaborations. As with traditional art, collabs are a smart way to get your work in front of new people. As you build your brand, you can work on projects with other artists. This can help you reach larger audiences, get PR attention, and lead to something bigger.

Digital artists often become collectors themselves. They buy good NFTs and post about them on their blogs and social channels. They also help other artists promote their projects, which can lead to better promotion when you launch new work.

14. Eyebrow enhancers

Global order growth (YOY): 266%

Top country: United Kingdom 🇬🇧

Looking for the most trending products to sell in the beauty industry? Eyebrow enhancers are seeing an increase in interest across Shopify stores, Google, and AliExpress.

According to data from Keywords Everywhere, the term "eyebrow enhancer" receives 3,600 searches per month, with long-tail variant "eyebrow enhancer serum" seeing 1,300 searches per month on Google.

Keywords Everywhere also shows that the top 20 YouTube videos for "eyebrow enhancer" are getting 778,400 views per month. Eyebrow enhancers go hand-in-hand with other eyebrow makeup such as pencils, liners, and highlighters, which makes it a good product to add to a beauty store and create different product bundles with.

When selling trending health and beauty products, focus on visual platforms like Instagram, TikTok, and YouTube. You could partner up with influencers in the space and run Instagram ads to hype products and make sales quickly. A more sustainable option is to create your own Instagram profile and publish content around makeup, eyebrows, and tutorials.

For example, you could:

Do a Q&A on Instagram Live on how to use your products for the first time

Repost user-generated content

Run a contest

Make Instagram Reels or TikToks highlighting premium product features

Publish product posts with shopping tags

Create funny Instagram Stories to promote your products

Publish carousel posts

Create YouTube tutorials

Why are trends like this great for selling popular items online? You can easily expand your product line to include other popular products in the beauty sector to maximize your potential sales.

15. Neon signs

Global order growth (YOY): 246%

Top country: United States 🇺🇸

Neon signs are next on the list of ​​products trending now. These colorful and fun illuminations are making their way back into the consumer's eye. Today, neon signs are handcrafted and more eco-friendly, with modern looks that work perfectly for homes, weddings, offices, restaurants, bars, and special events.

Search volume for the term "neon signs" receives 301,000 searches per month. Data from Keywords Everywhere suggests that people are searching for specific types of neon signs:

Custom neon signs: 90,500 searches per month

Neon signs for room: 22,200 searchers per month

Bar neon signs: 18,100 searches per month

Beer neon signs: 18,100 searches per month

Cheap neon signs: 6,600 searches per month

There's no shortage of social media hashtags around neon signs either. For example, the Instagram hashtag #neonlights reached more than 2.5 million people over the past seven days at the time of writing, according to BrandMentions.

Social media is a great way to market neon signs. Figure out who your primary audiences are. For example, are you selling to restaurant owners who want to boost their social presence? Or younger crowds who want to make their rooms look trendy and cool? (Hint: you can sell to both). Then post a mix of staged photos and user-generated content of your signs being used in their respective settings.

You could run Google Shopping ads targeting long-tail keywords such as vintage neon signs or custom neon signs to attract specific customers, as well as Facebook ads to test different audiences and learn more about who's buying neon signs.

16. Tablet computers

Global order growth (YOY): 254%

Tablet computers are another one of the top trending products to sell in 2021. These mobile computers usually come with a mobile operating system in a thin, flat package, LCD touchscreen display, and a rechargeable battery.

The market is driven by elements such as lightweight, compact, quick startup, and simple web browsing. Expected to be valued at $35.9 billion by 2024, tablets are becoming a popular computer choice for schools, universities, health care, retail, and commercial industries.

The term "tablet computers" sees 135,000 searches each month. However, finding a tablet isn't always easy for consumers because there are many different uses. For example, you may want to buy a cheap, durable tablet for school. Or prefer a sleek high-definition second screen for your home.

Selling in the tablet industry gives you plenty of opportunities to expand your product lines. You could sell cases, keyboards, chargers, stylus pens, and other accessories to increase average order volume.

To promote bestselling products like computer tablets online, you want to nail down your target audience. Health-care companies purchasing tablets will have different requirements and budgets versus parents purchasing one for their kids' school. Determine who you want to sell to and create landing pages on your website specifically for them.

Since people tend to struggle with buying tablets, they'll turn to "best of" guides online to get more information. You could land a spot on top-ranking guides or create your own to promote online.

If you want to run Facebook or Google Shopping ads, consider targeting audiences by brand name, such as Android or Samsung tablets. Use Facebook's targeting Insights to find different demographics to target in countries where tablets are popular, like in Canada and the US.

17. Water bottles

Global order growth (YOY): 235%

Top country: United Kingdom 🇬🇧

The global reusable water bottle market is already valued at $8.38 billion as of 2020 and is expected to continue growing by a CAGR of 4% until 2028. Trend data from Keywords Everywhere shows the following search volume:

Water bottles: 673,000 per month

Insulated water bottles: 33,100 per month

Water bottles with straws: 33,100 per month

Reusable water bottles: 18,100 per month

Increasing threats to the environment from non-reusable bottles and the rise in people leaning toward a healthy lifestyle drive this trend. Your target audience is likely to be more health conscious and aware of the harmful effects of one-timeuse bottles.

To market this bestseller, you'll want to show these water bottles in use. For example, you could run a contest where customers post pictures of their water bottle out in the wild. Or, create staged photos of the water bottles in an eco-friendly setting and post them on social media and use them in ads. Working with influencers is also a great way to promote water bottles and get them in front of new potential buyers.

You can build a Custom Audience in Facebook Ads Manager and target specific groups of people. Or, run Google Ads for the keywords "reusable water bottles" or "insulated water bottles" so you can target customers actively searching for similar products.

Time to get selling

These are some of the trending products to sell now and in 2022, but there are so many more to choose from when deciding what to sell on Shopify as a new dropshipper or established store owner. Finding high-quality items and pricing products is only one part of the equation. The real secret is figuring out how to market them.

If you're interested in hands-on training that walks you through the process of starting an ecommerce business around a profitable niche and finding the right products, watch our free dropshipping business webinar series. One ecommerce entrepreneur will share how they grew one of their online business ideas to over 8,000 unit sales per year, along with the marketing tactics that worked (and ones that flopped).

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Let us know in the comments what products you plan on selling on your store. Happy selling!

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17 Trending Online Products to Sell in 2022 (And How to Market Them)

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To succeed in ecommerce, you need three things: high-demand products to sell, the skills to market them, and the drive to succeed. You already have the winner's mindset-you're continually learning, researching, and preparing for success. But finding popular products to sell can be a challenge.