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Mood board Of different technology based magazines

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Mood board Of different technology based magazines

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Comparing Primary and secondary research sources:

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Comparing Primary and secondary research sources:

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Primary Research:

Questionnaires are effective at getting Quantitative data as you can count a percentage of people that had certain opinion on something, as long as the questions are multiple choice, then the data can be collected in a formatted way which can then be counted to make a percentage that could help you find answers to questions like "what should the title of my magazine be?". the positives to this are that they are simple and quick to do, and hundreds of people can take part in them with it only taking 20 seconds to a minute to fill in. The negatives to this are that you will never get in depth answers from anyone.

Vox Pops are good to find out a large amount of peoples opinions about more generalized questions that they can give in detail answers to, as they will be filmed. This also gives people a chance to see their emotions on camera as you can see their facial expressions, and they have time to stop and express fully their ideas. the benefits to this are people can in depth express their own opinions personally, without the influence of others. The negatives to this are that not many people have time to stop and film, and some people want to express their opinions without being on camera as they don't feel comfortable doing it.

Focus Groups are good as an evaluation first hand of your product or service, as people can freely chip in what they want whenever, and it is good to evaluate what they feel needs to be added or taken away from your magazine. They can give constructive feedback and positive comments as a final idea before you release your product or service. These can be mostly successful as people will give you their true opinion in a group, so they can come together to decide what is best for my magazine. On the other hand, they can be bad as one person can come up with an idea and instead of people creating their own ideas, and then all agreeing on the same opinion which then wouldn't help.

Secondary Research:

Published material is good as it is an official source to take your information from, and they cannot lie as it has to be proven for it to be published, such as books. these are good as they have reliable sources of information. The problem with books are that they aren't updated with new issues very often so if you wanted to get the latest information you will have to wait a long time. The problem with online material is that some data is stretched to sound worse than it is in the eyes of social media, so negative comments could effect you even if there is nothing wrong with a product or service.

Professional Research companies such as rarjar and ofcom are useful as they find and supply information about how products are run and they provide services to help the general public. Ofcom control what goes on air on TV so they have to review a lot of information about the history of a product or service to see if it is reliable. Getting information from companies such as these is useful as it will have previous history checks.

Social media Isn't a reliable source of research as a lot can be made up as people have the free will to say what they please and pass it off as being true, without many history checks or anything to say otherwise. The problem with social media also is that questionaire results can be manipluated to get the best possible outcome to the relevant topic at the time, so using these sources could be dangerous as you dont know wheter or not the information you are reciving is true or false.

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Based on the research that I have conducted, the three magazines suggest many similar properties, such as the audience being mostly male, and that the classes that the magazines are aimed at are a-c1 as these are the people that can afford a magazine subscription and the technology inside the magazines itself, without having to worry too much about budget and cost effectiveness. All magazines use a simple range of colours in the design as it helps stand out on the shelves, but at the same time isn't overpowering and it will still look professional. The magazines cover a wide range of technology and games, but they don't help people that are new to technology on how to use the equipment in detail. the magazines include forums online for users to feedback their opinions and to give suggestions as to what they want next in the magazines, whether it be reviews or tips and tricks and guides.

My magazines will differ from these as they will include in depth reviews on all products with a user guide in each review so that people that are new to a certain type of technology will still feel like they can access it just as well as more experienced users, as there will be guides on first time setups and guides on how to boot up your new piece of technology for the first.

I will also include a user feedback section where you can both send in and read replies to the feedback from the user, so we can communicate clearly what is best for the readers. Things that I will include the same as the magazines is the range of colours being simple and sticking to a three colour choice, white, blue and black.

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Reflecting on success of Preparing questions and collecting data?

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Reflecting on success of Preparing questions and collecting data?

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Reflection on Success of Preparing questions and collecting
data:

I believed that open questions worked the best for our group
as we were able to get more in detail answers from the people that we were
interviewing, and they were more open to sharing their ideas when they were
asking a question that didn’t just have a yes or no answer. The open questions
worked especially well on our vox pops as the interviewee’s gave more in detail
answers to our questions on the Refugee cap of 20000 people. Closed questions
worked better for our questionnaires on some of the questions as they allowed
us to get the pure data that we could add up later.

The layout of our questionnaire could have been better as
they were just questions on the paper, without any thought being put into the
design of them, however it was logical as they were in a list that was relevant
to our topic area, and this then made it easier for people to answer the
questions as they could answer them all in one go without any irrelevant
questions pooping up in between causing them to loose their train of thought. I
believe that we could have spaced the questions out slightly more so that
people had more room to say what they wanted, and if we added a border to the
page it could have made it look more professional.

I believe that the Vox Pop was effective as it allowed us to
get peoples exact thoughts and feelings of the subject on camera, and this was
more effective than them just writing this down as they may not be able to get their
point across as well in text as they can when they are saying it to somebody’s
face. The Focus group worked well on getting a group of people’s emotions at
one time, and they may feel more comfortable speaking in front of a group of
their peers so it allowed people to speak up also without being embarrassed about
doing so. This also allowed us to get the “voice of the people” across because
this then allowed us to get the opinions of 7 people other than ourselves,
rather than the 3-4 for a Vox Pop.

I believe that personally I was fairly confident at speaking
in front of a group and I could do that again, but I feel like sometimes I
should let others have a say in what they want instead of always stepping in.

I believe that we worked fairly well as a group as we were
able to come up with questions and put in our point across in the focus group,
and we were fairly organised in getting people for our vox pop, but we could
have gotten more people in to share more opinions for the future.

I believe that personally I could improve on making myself
more confident in front of the camera, as I am fine talking to groups of
people, just not when a camera is involved as I don’t like the way I am on film, and I could get over this.

Reflection on Success of Preparing questions and collecting
data:

I believed that open questions worked the best for our group
as we were able to get more in detail answers from the people that we were
interviewing, and they were more open to sharing their ideas when they were
asking a question that didn’t just have a yes or no answer. The open questions
worked especially well on our vox pops as the interviewee’s gave more in detail
answers to our questions on the Refugee cap of 20000 people. Closed questions
worked better for our questionnaires on some of the questions as they allowed
us to get the pure data that we could add up later.

The layout of our questionnaire could have been better as
they were just questions on the paper, without any thought being put into the
design of them, however it was logical as they were in a list that was relevant
to our topic area, and this then made it easier for people to answer the
questions as they could answer them all in one go without any irrelevant
questions pooping up in between causing them to loose their train of thought. I
believe that we could have spaced the questions out slightly more so that
people had more room to say what they wanted, and if we added a border to the
page it could have made it look more professional.

I believe that the Vox Pop was effective as it allowed us to
get peoples exact thoughts and feelings of the subject on camera, and this was
more effective than them just writing this down as they may not be able to get their
point across as well in text as they can when they are saying it to somebody’s
face. The Focus group worked well on getting a group of people’s emotions at
one time, and they may feel more comfortable speaking in front of a group of
their peers so it allowed people to speak up also without being embarrassed about
doing so. This also allowed us to get the “voice of the people” across because
this then allowed us to get the opinions of 7 people other than ourselves,
rather than the 3-4 for a Vox Pop.

I believe that personally I was fairly confident at speaking
in front of a group and I could do that again, but I feel like sometimes I
should let others have a say in what they want instead of always stepping in.

I believe that we worked fairly well as a group as we were
able to come up with questions and put in our point across in the focus group,
and we were fairly organised in getting people for our vox pop, but we could
have gotten more people in to share more opinions for the future.

I believe that personally I could improve on making myself
more confident in front of the camera, as I am fine talking to groups of
people, just not when a camera is involved as I don’t like the way I am on film, and I could get over this.

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Wired Magazine has a main audience of 64% being male, and only a 36% audience of women. In my magazine I could do this differently because I could review products for both men and women, so that the magazine is more gender neutral. Also, The audience is only 34% between the ages of 18 and 34, and there is a larger audience of people above the age of 35. In my magazine the target audience will be between the ages of 16 and 65 so this will cover the larger age group that read the magazine. I targeted the magazine at people from group a-c as most of the people who read WIRED are college educated. Also, the people in group a-c are more likely to be able to afford new technology when it is released.

Stuff magazine is the men's 3rd top read magazine, and it includes a range of gadget reviews and technology information alongside a range of different topics. They use the colour scheme of blacks, blues and whites mainly to capture their audiences attention on the shelf, and in my magazine I could use a memorable 3 colours which creates a sense of repetition, and something people can look for on the shelf each month as it creates a brand identity also. The majority of their magazines readers earn up to and over £40000 a year, so they are likely at some point able to buy technology and or just buy the magazine subscription. This is good as for my magazine I could aim at this particular audience, and could also talk about ideas for them to buy in the future, Without everything being aimed at people in class a that can afford everything without really worrying about it.

Retro gamer magazine also have a forum alongside the magazine so they can listen to viewer feedback as soon as a new issue is released. To incorporate the idea into my magazine I could have a lined paper section at the back where viewers can send in all of their feedback, without any issues, and it would be a free postal service so they wouldnt have to worry about paying to send feedback.

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For my Idea I would like to create A technology magazine that is aimed at both male and females from the ages of 16 to 65 as they are the most likely to buy and use technology on a daily basis. I believe that going up to the age of 65 is relevant as nowadays more and more of the older generations are using technology, and my magazine will feature a unique section where it shows you how to use the piece of technology so it will stay relevant to older people. I would like to include Technology reviews in the magazine, opinions from the public, and a tips and tricks section when using the selected piece of technology. I would give a what's coming up next section where in my magazine it will talk about new software updates on things like apple products, and updates on the products themselves. For example when a new IOS update comes out I could feature a new section on it, as if it is worth updating straight away or if there are some problems with it. I will aim the magazine at people from groups a-c as they are most likely to be able to afford spending their extra money on a new piece of technology, like a computer or a tablet. I believe that the magazine will be aimed at any race as it doesn't target anybody in particular, it could appeal to all people that both could and couldn't afford new technology.

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15 years or younger- SpongeBob because it includes comedy that is relevant to that of a school child

16-24 years old- Kiss FM because it includes music that is used with the latest trends so it is up to date. they will also be interested in social media like vines because they are young people recording

25-44 years old- bank loan adverts, this will appeal to this age group because they are more likely to be buying their first or second house and they would be interested in it

45-64 years old- retirement plan adverts because they will want to think for the future and so they can be financially stable

65 years and above- countdown will appeal to them as they will want to keep their minds active to stay mentally fit.

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what qualities make a good researcher?

they need to be good at communicating with audiences

they need to be able to identify key target audiences

they need to be good at accessing the right information before it is released

out of 5 I would rate myself 4 in these subject areas.

What skills do I need to develop?

I will need to develop my accessing the key information futher as sometimes I am too vague

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what is research? primary Secondary:

primary research is when you find the information first hand to use whereas secondary research is when you obtain your information from somebody else to use in your product or work

provide independent research evidence from a range of media companies of the different types of research they carry out :

Identify the problems the companies may face when conducting research:

companies may face copyright issues with using a certain image in there product

companies may face issues with people giving bias opinions

companies may face issues with the timescales that they work at

What are the benefits/ purpose of research that the companies carry out?

the benefits and purpose of research for companies is so that they can make sure that they definitely have the right information to use on the product so that nothing goes wrong