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Which 10 countries should be chosen for the launch?

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Which 10 countries should be chosen for the launch?

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1. France
2. United Kindom
3. Italy
4. USA
5. China
6. Japan
7. Germany
8. Spain
9. Canada
10. Austrialia

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Absolutely not. Physique sounds praiseworthily and exquisitely. It reminds of the origin - France which makes the image more luxurious.

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Should Physique continue be targeted at the 30-40 age group? If not, what age group should it target?

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Should Physique continue be targeted at the 30-40 age group? If not, what age group should it target?

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I would recommend expanding the agre group from 20 to 40. I think that men who are in their twetnies could be interested in this product.

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Should Physique continue to be positioned as a premium fragrance, or should HCC market it as a mass fragrance, with a different pricing structure?

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Should Physique continue to be positioned as a premium fragrance, or should HCC market it as a mass fragrance, with a different pricing structure?

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HCC is a prestigious cosmetics company and it's all about its quality and fanciness. Marketing Physique as a mass fragrance can completely change identity of this brand which I view as a mistake.

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The container of Physique must be changed. How should the new container look? Plan the new packaging (shape, design, materials).

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The container of Physique must be changed. How should the new container look? Plan the new packaging (shape, design, materials).

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I think that square shapes appeal more to the majority of men. However, the bottle should be made of dark glass with metal elements to add a little spice and dignity.

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Price: Are the present pricing levels appropraite? Should HCC offer a cheaper version of Physique for emerging markets?

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Price: Are the present pricing levels appropraite? Should HCC offer a cheaper version of Physique for emerging markets?

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I think that the price could be a little bit lower but it's not necessary.

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Distribution: Should HCC continue to sell the fragrance in exclusive outlets in overseas markets, or should it use a wider variety of outlets? If so, what sort of outlets should it choose?

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Distribution: Should HCC continue to sell the fragrance in exclusive outlets in overseas markets, or should it use a wider variety of outlets? If so, what sort of outlets should it choose?

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Selling the fragrance in exclusive outlets is crutial to reserve the current image of HCC.

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Promotion: Who should be international ambassador(s) for the brand? What special promotion could HCC organise in the overseas markets?

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Promotion: Who should be international ambassador(s) for the brand? What special promotion could HCC organise in the overseas markets?

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There should be two masculine ambassadors. One that brings the words "young", "strong" and "ambitious" to mind and the other that brings the same thoughts except "young" which should be replaced by "mature". The perfect duo would be Zac Efron and Ian Somerhalder.

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Physique - the profound triumph.

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Manufacture: Is it now time to manufacture the fragrance in low-cost countries? If so, which countries would be suitable?

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Manufacture: Is it now time to manufacture the fragrance in low-cost countries? If so, which countries would be suitable?

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In my opinion it would have a ripple effect on the brand's reputation and quality.