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Leonardo's personal brand is the pinnacle of what I would consider to be basic. Although this may sound negative, it isn't. Leonardo's brand is simple, easy to read/view, and straight to the point. This paired with bold typeface and big headers makes Leonardo's personal brand one that I want to continue looking at. In many respects this is exactly what a personal brand should look like.

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Leonardo DiCaprio is an award-winning actor and a three-time Academy Award® nominee. DiCaprio's 5th collaboration with Director Martin Scorsese "The Wolf of Wall Street" is available on Blu-ray & DVD now. DiCaprio starred as Jay Gatsby in "The Great Gatsby", directed by Baz Luhrmann. Prior to "The Great Gatsby", he starred in "Django Unchained," where he received a Golden Globe nomination for his work. As the title role in "J. Edgar", under the direction of Clint Eastwood, he received Golden Globe, Critics' Choice and Screen Actors Guild (SAG) Award® nominations for his work in the film. Additionally, he starred in Christopher Nolan's blockbuster "Inception," and the dramatic thriller "Shutter Island," which marked his fourth collaboration with director Martin Scorsese.

DiCaprio earned an Oscar® nomination in 2007 for his performance in Edward Zwick's drama "Blood Diamond," also receiving Golden Globe, Critics' Choice and Screen Actors Guild (SAG) Award® nominations for his work in the film. That same year, he garnered Golden Globe, BAFTA Award, Critics' Choice Award and SAG Award® nominations for his role in the Oscar®-winning Best Picture "The Departed," directed by Scorsese. He also shared in a SAG Award® nomination for Outstanding Motion Picture Cast Performance as a member of the ensemble cast of "The Departed."

He previously earned an Academy Award® nomination for his performance in Scorsese's acclaimed 2004 biopic "The Aviator." DiCaprio's portrayal of Howard Hughes in that film also brought him a Golden Globe Award for Best Actor in a Drama, as well as Critics' Choice and BAFTA Award nominations. He was also honored with two SAG Award® nominations, one for Best Actor and another for Outstanding Motion Picture Cast Performance as part of the "The Aviator" cast.

In addition to his acting work, DiCaprio launched his own production company, Appian Way. Under the Appian Way banner, he wrote, produced and narrated the acclaimed environmentally themed documentary "The 11th Hour." Among Appian Way's other productions are the aforementioned "Shutter Island" and "The Aviator," as well as "The Ides of March," "Red Riding Hood," "Orphan," "Public Enemies" and the soon to be released "Out of the Furnace" starring Christian Bale and Woody Harrelson and "Runner, Runner" starring Justin Timberlake and Ben Affleck.

Born in Hollywood, California, DiCaprio started acting at the age of 14. His breakthrough feature film role came in Michael Caton-Jones' 1993 screen adaptation of Tobias Wolff's autobiographical drama "This Boy's Life." That same year, he co-starred in Lasse Hallström's "What's Eating Gilbert Grape," earning his first Oscar® and Golden Globe nominations for his performance as a mentally handicapped young man. In addition, he won the National Board of Review Award for Best Supporting Actor and the Los Angeles Film Critics Association's New Generation Award for his work in the film.

In 1995, DiCaprio had starring roles in three very different films, beginning with Sam Raimi's Western, "The Quick and the Dead." He also garnered praise for his performance as drug addict Jim Carroll in the harrowing drama "The Basketball Diaries," and for his portrayal of disturbed pansexual poet Arthur Rimbaud in Agnieszka Holland's "Total Eclipse." The following year, DiCaprio starred in Baz Luhrmann's contemporary screen adaptation of "William Shakespeare's Romeo + Juliet," for which he won the Best Actor Award at the Berlin International Film Festival. He also joined an all-star ensemble cast in "Marvin's Room," sharing in a SAG Award® nomination for Outstanding Motion Picture Cast Performance.

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Leonardo DiCaprio is an award-winning actor and a three-time Academy Award® nominee. DiCaprio's 5th collaboration with Director Martin Scorsese "The Wolf of Wall Street" is available on Blu-ray & DVD now. DiCaprio starred as Jay Gatsby in "The Great Gatsby", directed by Baz Luhrmann.

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James Harden's personal brand is one that is both artistic and simplistic. Often times, personal brands go too far when it comes to creating something artistic. Although important to be unique, too unique leaves the viewer disconnected. James Harden does a phenomenal job of of having an artistic website while not overstimulating the viewer. Also, his brand logo is simple and easy to distinguish.

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James Harden | NBA Player for the Houston Rockets

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Tiger Woods is a golfing icon but his personal branding is also something to be marveled at. Out of all the personal brand website I have seen Tiger Woods is by far the most visually appealing, and easy to navigate. Although there are very few videos included in Tiger Woods' personal brand, I also don't feel that I am missing out on anything and in many ways feel that videos added would be overstimulating. Lastly, the general color scheme of Tiger's website is black, white, and red. Red is considered a warm color that is often tied to passion. In this case, red was a great choice for accents as it indicates the passion Tiger has for what he is doing.

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As one of the winningest professional athletes of all-time, Tiger Woods continues to build on his legacy of domination with the characteristic precision and persistence that has helped him redefine the sport of golf.

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Tiger's vision has always been focused beyond - beyond expectations, beyond comparisons, and beyond limits.

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We all know Bono from his work with U2 but we also know that Bono is an extremely philanthropic person. Bono and his personal brand do many things well. First, Bono's message, "Join the fight against extreme poverty," is simple and straight to the point. This a prime example of less is more. For my own personal brand, I want to also have a simple message that is not overcomplicated. Secondly, Bono's personal brand shows many different individuals who are a part of the organization. This sharing of credibility makes the viewer feel that Bono is just one piece of the puzzle, not a conceded musician. Making the viewer feel a certain way is something that I plan on doing with my personal brand. Lastly, Bono's personal brand has the clearest general message, visions, and values. When looking into personal brands, I don't want my viewers to have to dig deep to find out my values and visions with the brand. This is something that Bono does with his brand as many of his values and visions can be seen right on the home page.

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If you believe everyone has the right to a life of opportunity and justice, no matter where they live, and if you believe ordinary people can change the world, then join us.

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If you believe everyone has the right to a life of opportunity and justice, no matter where they live, and if you believe ordinary people can change the world, then join us at ONE.org.

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Although not a personal brand, Culvers is a great example of how brand continuity can lead to brand awareness. As seen on their website, restaurants, and billboards the main color theme of everything Culvers is blue. This specific blue has become tied to the brand and is something that now easily recognizable by many. Having a specific color and theme to ones brand whether it be corporate or personal is something that is extremely important for brand building.

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Culver's® is a family-favorite restaurant known for their local ButterBurgers, Fresh Frozen Custard & Wisconsin Cheese Curds. Get to your nearest Culver's location today!