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Angel Brown
1.) What is the item (product / service)  being advertised and what role does it play in American culture and society? T-Mobile is advertising their service. The role it plays in American culture is that Americans are always using their phones and always looking for the best service.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? The language it used was humor by putting down other carriers. It also used terms that people would be interesting in knowing such as the internet coverage and calling. It makes you laugh so it does spark emotion as well as informing you about the quality of other companies.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? The used a fan favorite artist that was performing a hit song so it sparked emotion by showing consumers that an artist they like supports T-Mobile.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? They used cultural attitudes by showing Drake performing and supporting the T-Mobile brand.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
- The ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly

-The ability to think critically about media messages, no matter how credible their sources.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck

T-Mobile | "Restricted Bling" Super Bowl Ad – Extended Version | :60s TV Commercial

Commerical

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Addison Foster                                  Section: COMM 150-10

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Addison Foster                                  Section: COMM 150-10

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The item being advertised was the Doritos nacho chips, and it shows that as Americans we are very fond of chips and other unhealthy eating habits.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? - What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
The advertisement uses humor to show that the Doritos as a product are so good it can even attract the most unexpected consumer, and in this case it was a baby inside the womb who craved the chips so much that it flew out of the womb to catch the tossed chip.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.
I think that one of the main indirect attitudes that was reflected was that obesity is becoming way too common because of the unhealthy eating habits of our country. It starts with the parents living through these unhealthy habits in front of their children and the children following after their main role models.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
The media literacy skill i utilized was the understanding and respect for the power of media messages, solely for the reason that people are going to take away from the commercial that they should buy more chips, and this seems to just lead more people into unhealthy eating habits. Obesity is a problem that can arise very quickly if unhealthy eating habits aren't fixed or prevented early on.
5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck
Doritos Ultrasound Commercial- https://www.youtube.com/watch?v=kZnBpmZXBms

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society? 2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? - What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society? 2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? - What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? 3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck

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1.)  The product being advertised is Skittles. The role it play in American culture and society is junk food/unhealthy food that we tend to eat alot.

2.) The language used kind of goes back to the time period of like the 90's.  However, it doesn't really generate an emotional response it just provides information.
Humor was a technique used by the copywriter, the commercial was very funny.

3.) This advertisment was obviously based on Skittles, but I also think it reflected cultural attitudes based on the way Steven Tyler was dressed and the way he spoke.

4.) I used the ability to understand the content. I also used the understanding of and respect for the power of media messages.

5.) Skittles: "The Portrait"
https://www.youtube.com/watch?v=21ivbtgqJkg

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?

-The product being advertised is a car, more specifically a Jeep. The role it plays in American culture and society is that a jeep grows with you and has what you want in a car not what a car manufacturer wants. It can get through rough times just as people can get through rough times.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?

-The Jeep commercial generates an emotional response because the over voice talks about how cultured the Jeep is and relating it to everyday people in our society. People go through hard times but Jeep is there to take you through those hard times.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?

- The copywriter used life and how the Jeeps 75 years of existence makes it weathered to and adjusted to our society that is why Jeep continues to grow and make a car to fit what the people want.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational , loneliness, elitism, and so on.

-The Jeep commercial speaks to those all around the world, making jeep a very diverse car. By putting the entire commercial in black in white I think made everyone colorless puts everyone on an even playing field. It shows that Jeep doesn't discriminate based on a certain race.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

-I used the understanding of and respect for the power of media messages. The voiceover really made you focus on the pictures and what the mans voice was saying.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Jeep | Portraits
https://www.youtube.com/watch?v=wKn5K5V7tRo

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?

The item being advertised is a Hyundai Genesis.  It plays a role in American culture because it appealed to a lot of people and they could relate to the commercial.  Whether you are a parent or a child.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?

This commercial was mostly focused on an emotional response.  It was a humorous commercial but the language was not focused on the car specifically. However, the commercial was a good representation of the cars new technology.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?

The techniques used are humor and definitions of life.  The commercial was hilarious and very relatable to many people.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

It used a dad watching over his daughter in order to show how the new technology can be used in a humorous way.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

Although the commercial was meant to be comedic and make the audience laugh, I was still able to understand the main focus of the commercial.  It was to inform viewers of the new technology in the Genesis and how it could be a safer option for many families.

5.) Write title of commercial and "Attach the URL" to your response -
The first date- Hyundai Super Bowl Commercial
https://www.youtube.com/watch?v=-R_483zeVF8

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Talasia Thompson                                            Comm150*

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Talasia Thompson                                            Comm150*

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1.) what is the item (product/service) being advertised and what role does it play in American culture and society?
-What was being advertised was the new Hyundai car. This car plays a role in American society because the needs of the people are always changing and the new Hyundai car is supposed to be the car that satisfies the needs of the 2016 people.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? or both?
- The advertisement tried to generate an emotional response of a fathers love for his daughter.

- What techniques are used by the copywriter: humor, alliteration, definitions of life comparisons , sexual innuedo, and so on?
- The technique that was used in this commercial was mostly humor and life comparisons.

3.) What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? The attitude that is indirectly reflected is cultural. The advertisement tried to appeal to the American peoples interest in a newer, better, and faster car.

4.) Identify what Media Literacy skills you utilized during your analysis... (p. 23-25)
- The Media Literacy skill I utilized during my analysis was the understanding of and respect for the power of media messages.

5.) First Date- Hyundai
https://www.youtube.com/watch?v=-R_483zeVF8

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Austin Mahon                                           Comm 150*10

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Austin Mahon                                           Comm 150*10

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society? The item that was featured in my advertisement was the automobile brand, the Mini. The mini represents American culture because it is a popular car that has all the features of an American lifestyle, such as speed, and elegance.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
The commercial is all about trying to gain an emotional response from viewers. It fits perfectly in the politically correct world that the United States is today. References defying labels, in other words breaking stereotypical barriers. This is seen in everyday life around the United States, so it will bond easily with a lot of people.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? The main theme that is reflected in this advertisement is cultural. The copywriter knows the new wave of the United States now being much more accepting is sweeping across the nation and now the Mini company is joining/ riding this wave to boost sales.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the understanding of and respect for the power of media messages. The understanding helps me comprehend what angle these advertisements are taking to try and work over the audience.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

https://www.youtube.com/watch?v=WNtJoIyAReg

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
I chose the Skittles commercial, in society it only serves us by giving us a very unhealthy snack.  We all have had Skittles and love them dearly even if they are so bad for us.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
It basically tries to get an emotional response from people.  By having Steven Tyler play the main character and singing "Dream On" it pulls in people even from during Aerosmith's time.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
Humor, connecting with all generations

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

The ad may portray itself to be about Skittles but I also think it could be partially cultural.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the understanding of and respect for the power of media messages.  They used Steven Tyler to pull in viewers just to have more customers pay attention.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
Skittles- The Portrait
https://www.youtube.com/watch?v=21ivbtgqJkg

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Charles Smith                        Communication 150*10

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Charles Smith                        Communication 150*10

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society? The Product that was bring advertised was a Hyundai Genesis. The role it played was to show how an over protective fater and his teen age daughter going on her first date.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? their was a whole lot of language. but In the little their was it was meant to be humorous especially at the end when kevin hart asked how was their date. The thing is the father was with them basically on the date the whole time.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?  In this ad the cultural attitudes are indirectly reflected on how over protective fathers are with their little girl.

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25) I used the first on which says the ability and willingness to make an effortto understand content, to pay attention and to filter out noise.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
First Date
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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The commercial is for a new taco available at Taco Bell. The commercial goes through a series of scenes where they say "this is going to be bigger than.." and use an example of something that was previously popular on the internet or on social media. This connects to american culture and society because it is comparing this new taco to things that have been very popular throughout american culture or fads that have been popular like the "man bun" and Tinder.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
The commercial really just connects to the audience and generates an emotional response. The commercial is attempting to connect to the viewer by comparing this new taco to things everyone was interested in on the internet or that were very popular recently.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
The techniques that Taco Bell used were mostly comparisons and humor. Comparing a taco to drones, new cars, or popular apps that everyone uses. This comparison is supposed to get people interested and make them think since those things were so great, so is this new product.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

This commercial reflects the cultural attitude that we have and relates back to the independence we have on technology and the things that are popular within our culture and society.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

I used the ability to understand a message. The advertisement is doing more than just showing off their new product, it is mentioning these things that their new product is "bigger than" and relates them to popular fads that the audience relates to.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

"Bigger Than" Taco Bell Commercial
https://www.youtube.com/watch?v=z_0T6OSh1DI

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
Colgate a oral mouth care brand is getting the word out about how leaving your faucet running while brushing your teeth waste up to four gallons of water per week. They also state that its more water than many people around the world get a week. The role this service announcement plays in american society is letting Americans know they could help others around the world by just not leaving there faucet on while brushing their teeth.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
It does both, It essentially provides facts on the screen by stating "leaving your faucet on can waste up to four gallons of water a week." Then it hits its audience emotionally by stating "that's more water than many people around the world get a week." It also targets the audience emotionally by giving the audience a visual of a little girl struggling to drink water from a faucet.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
Techniques used by the copywriter I would say are guilt, and thought of being a good global citizen. The commercial targets the audience with guilt by making them realize how wasting water is a real world problem. Then they let the audience know what they can do to fix it which really brings the audience up and down emotionally.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? Cultural attitudes indirectly reflected in this commerical concerned country's who have high poverty rates, and low water supply. This can make other americans feel emotional if  the girl in the commercial struggling for water represents someone of their culture.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I utilized the ability to distinguish emotional from reasoned reactions. I saw how the commercial target it me emotionally and I reacted to it accordingly by listening to the information they were trying to provide.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Colgate Water-Colgate
https://www.youtube.com/watch?v=c-v3WfteGT4

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The product being advertised is the 2016 Hyundai Genesis. This plays a role in American Culture because it shows the innovation in the new car (car finder) and this new innovation can change cars forever.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
This commercial is intended to generate an emotional response. The commercial was supposed to be funny and make the people watching laugh.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
Hyundai used humor to spread information about the new car finder technology.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

This commercial was intended to show people the new technology in this new car. In doing so, it shows a comedic mix of a dad being over protective of his daughter.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the ability to respect the power of the message. The commercial introduced the new car finder technology, but it also had the underlying message that this new technology makes driving the car safer because it makes sure that you can't get lost.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

First Date - Hyundai Super Bowl Commercial
https://www.youtube.com/watch?v=-R_483zeVF8

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The item being advertised is Budweiser beer and it plays a major role in American culture because many people consume beer and enjoy having a good beer.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
The language of Helen Mirren was very sweet and created an emotional response due to her accent.  Her accent was not your typical Amercan accent.  Hearing her voice made me listen more to the ad and the message being portrayed.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
Helen gave a meaning full message about life by using driving drunk as the main message of this ad.  She doesn't want people to be stupid by driving drunk and putting your life and the lives of others at risk.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?
The cultural attitudes of many Americans are reflected in this ad because drunk driving is a huge problem and this ad was a way to try and persuade people not to drink and drive if they do have too much to drink.

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
The media literacy skills I utilized was the ability and willingness to understand the content and filter out noise and an understanding of and respect for the power of media messages.  This ad was a powerful message to raise awareness about drunk driving.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
Budweiser USA : Commerical 2016 #GiveADamn
https://www.youtube.com/watch?v=Rb2VXVmUga4

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The commercial advertises the Jeep 4x4. It shows the diverse ways that Jeeps are used and why they are popular cars. Jeeps play a role in American culture because they are a leading car brand.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
The song playing along with the beautiful scenery in the commercial are meant to make the viewer feel good. The commercial shows how Jeep 4x4s were used in war and how people now use them for traveling and adventures. It is promoting the car because it shows the multiple ways in which someone can use a 4x4. It promotes Jeeps by showing how tough, fun, and adaptable they are.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
Flashbacks are used by the copywriter to show the past, present, and maybe even future of Jeeps.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

The advertisement reflects the "Jeep community" and how they bring diverse people together through adventures.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

I used the development of heightened expectations of media content because since I am an owner of a Jeep, the commercial caught my attention and I was trying to relate to the points made in the ad.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Jeep 4x4ever Superbowl Commercial
https://youtu.be/pOiiPxb-Gbw

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1.) What is the item (product / service) being advertised and what role does it play in American culture and society?

The item being advertised was Pokémon and the American culture behind it was that it was celebrating Pokémon’s 20 year mark.  As for society, it represents entertainment for young kids.  I was surprised to see a Pokémon commercial because it has been many years since I’ve even seen kids playing the card game or hearing about it. This commercial was to remind people/kids how cool it is again and to try and make it popular once again.

2.) what about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?

What this commercial did was use few words and focused more on a story line.  Each clip represented kids pushing themselves to success and achieving their goals by saying the words “I can do that.”  This commercial was geared towards emotion which I thought was shown very well.  I also enjoyed the intense music in the background because it felt more like a movie instead of a commercial.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?

The commercial used both females and male actors (all different ethnicities) that became determined by watching someone else setting a goal and preforming it.  Whether it was running a marathon, winning a game of chess or a football game they did it with passion.  I also noticed that the performances were shared/viewed by either a cell phone, television, videos or pictures.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

All the actors had different ethnic backgrounds, all had different goals and all preformed their best.  Each person looked like they were from a different country too which I thought was pretty powerful.  While these actors were preforming people who were observing in the commercial were taking pictures and sharing it on to either friends or the World Wide Web.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

The one I used immediately was “the ability to think critically about the message.”  The commercial showed a story before sharing the actual item they wanted to broadcast which made me more interested and think about what was happening and why. The next one I utilized was to “distinguish emotion” because emotion was one of the key points in the commercial.

5.) Write title of commercial and "Attach the URL" to your response –

https://www.youtube.com/watch?v=2F46tGehnfo

#Pokemon20: Pokémon Super Bowl Commercial

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Daijah Chatman- Super Bowl Commercial               (Comm-150-10)

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Daijah Chatman- Super Bowl Commercial               (Comm-150-10)

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The product/service being advertised is the new Honda Ridgeline truck. It plays a role in American society today because a lot of American people own farms(especially in the South), and people can use this truck to transport animals (sheep) based on the commercial.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
The commercial used indirect and nonverbal language to give information about the truck. The commercial showed the man using a touchscreen device to change where the music was coming from (the inside to the "truck bed"). Also, it showed how spacious the back or the bed part of the truck was because the man was able to open up a separate compartment inside the bed which held more stuff. The commercial also generates humor because of the sheep singing.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
They used humor in the commercial by having the sheep singing .

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?
The advertisement indirectly reflected cultural attitudes by having the commercial shot on a farm which indirectly reflected the idea that people on farms drives pick up style trucks...
Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

*The ability and willingness to make an effort to understand content, to pay attention and to filter out noise.
*An understanding of and respect for the power of media messages.
*Development of heightened expectations of media content.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

"Singing Sheep Commercial," - 2016 Honda Ridgeline
https://www.youtube.com/watch?v=ogXjiFMtVyI

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Kevin Peoples - Super Bowl Commercial              150-10

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Kevin Peoples - Super Bowl Commercial              150-10

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society? The product being advertised in the commercial I chose was the 2016 Acura NSX. It plays a role in American society because its a sports car and Americans love muscle and sport vehicles.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both? No actual words were spoken in the video. It was only a rock and roll song playing. I feel like they did this to get the attention of people and make the commercial seem cool.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?    Entertainment, Persuasion, uniqueness.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? There is an American Cultural attitude in this video because there is a rock and roll song playing in the background, and the commercial is all about a sports car. Two things Americans love.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
Think critically about media messages, knowledge of internal language of various types of media.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Acura NSX Super Bowl Commercial 2016 - What he said
https://www.youtube.com/watch?v=fM-vJNw6BGA

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The product being advertised in this commercial is Doritos. The Doritos play a huge role in the American culture because they are a very popular brand of chip that a majority of people eat as a snack.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?

The commercial does not provide any information directly. However, with the father eating the Doritos during the ultrasound, and the baby following the chips inside of his mothers stomach, they are indirectly saying that the chips taste delicious if the father is eating them during a ultrasound and the baby follows them in the womb

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?

The technique used in this commercial would be humor. This Doritos commercial uses humor because when the parents would move the Doritos chip, the baby would follow. Then when the mother is telling her husband to stop, she trows the chip and the baby follows.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

Cultural attitudes are indirectly reflected in this advertisement because food is dealing with culture. It shows how some people cannot get enough of a type of food that they eat it at times that might be deemed inappropriate.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

I used a knowledge of genre conventions and the ability to recognize when they are being mixed. I used this skill because the commercial mixed the genres in order to maximize their audiences and profit. The commercial is about Doritos, but they included a pregnant women in order to relate to more people. They are trying to say that Doritos are so good that even a baby wants them.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Doritos Super Bowl 50 Commercial 2016 Crash the Super Bowl Finalist Ultrasound
https://www.youtube.com/watch?v=ko7GuDOv4BM

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Isabella Baker                                      Section 150-10

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Isabella Baker                                      Section 150-10

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The item being advertised is Doritos and it plays a role in the food industry in the American culture and society.  It is about the selling of their food product making commercials and advertisements funny, entertaining and memorable.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
The language used was English and it does not essentially provide information.  It more so
There was no profanity or inappropriate language used.  It did not essentially provide information.  The Doritos commercials generated a form of emotional response.  They were not advertising knowledge, the ingredients or the nutritional facts, but just giving a laughable memory.
- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
Techniques used by the copywriter in these commercials are mainly humor.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?
The advertisement was about Doritos but it may of came off to some people as sexism, conflict and stereotyped thinking.
Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the ability and willingness to make an effort to understand content, pay attention and filter out noise, and also the ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
Doritos Super Bowl 50 Commercial 2016 Crash The Super Bowl Finalist Ultrasound
https://www.youtube.com/watch?v=ko7GuDOv4BM

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Megan Rattley                   Sect 150-10

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Megan Rattley                   Sect 150-10

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?

The product being advertised is the MINI car. The role being played by this commercial is how people separate themselves from a car because they feel like it’s made for a certain group of people. In the commercial they were saying that the MINI is a chick car, for homosexuals, short people, etc.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?

I believe it’s trying to generate an emotional response because at the end of the commercial it said #DefyLabels.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on? The technique used in this commercial was to get people to stop labeling others as something they aren’t or placing them in certain groups because you feel they belong there.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

This advertisement reflected on stereotypical thinking because as the people in the commercial were saying, people look at the care and say it’s a girl car, mostly small people drive those cars, a big guy shouldn’t be driving a MINI. The commercial basically puts the saying “don’t judge a book by its cover” in a different perspective.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

1. The ability and willingness to make an effort to understand content, to pay attention, and filter out noise.

2. The ability to think critically about media messages, no matter how credible their sources.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

MINI USA #DefyLabels

https://www.youtube.com/watch?v=Y9XqYAzbmTI

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The item being advertised is Skittles by Steven Tyler of Aerosmith. Steven Tyler is a famous musician and people who know good music know at least a few Aerosmith songs. Using a famous person to advertise products can draw the public in, especially those who are fans of the person.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
The commercial uses the chorus line of the song "Dream On" by Aerosmith in a way that provides a humorous response from those that are watching.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
Humor is used in the commercial by having Steven critique his Skittles painting of himself's singing voice. By making the painting hit a high note, he is able to get the painting to shatter.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?
The advertisement is about the candy Skittles, but music is reflected by referencing a famous classic rock band and one of it's more popular songs.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly. The commercial didn't mention any information about Skittles. It simply was meant to be funny and take up some time on screen during the game.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)
The Portrait
https://www.youtube.com/watch?v=9m7w9AUPAXA

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1.)What is the item (product / service)  being advertised and what role does it play in American culture and society? New 2016 Hyundai, providing new innovations to cars, such as the car finder.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
The commercial provides some information about the new addition to the 2016 Hyundai, such as the car finder that’ll be able to track the car wherever it goes.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
The technique used by the copywriter is humor by including a comedian (Kevin Hart) to play the lead role in the commercial by sending his daughter on a date and activating the car finder to secretly spy on the couple.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?
The commercial was specifically made to inform individuals about the new feature made to the 2016 Hyundai, but really the commercial was to inform young adults that you can be found anywhere by just activating the car finder and making sure that the couple isn’t going anywhere unsupervised.

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I used the respect for power of messages because even though they’re trying to advertise a new feature made to the car, the producers are also trying to send a message that you’ll feel more safer if the made an advancement such as the car finder to ensure you that you’ll never misplace or lose your car.

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis

https://www.youtube.com/watch?v=-R_483zeVF8

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1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?
The product being advertised was Doritos. The role that it plays in American culture is it's very popular snack that most people consume with subs or sandwiches.

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?
It generates an emotional response because the woman is pregnant and the husband puts the Doritos in front of the pregnant woman's stomach and the baby begins to chase the Doritos, so it created a emotional response to me because I though it was super funny.

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?
The techniques that are used by the copy writer was definitely humor.

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?
The advertisement was about pregnancy, however its main focus was Doritos and that definitely changed the way I viewed it. I initially thought it was going to be about something completely different, but then I saw the husband with the Doritos at the ultrasound.

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)
I viewed the commercially critically because I was trying to depict whether I should've been taking it seriously or as a joke because of the woman being pregnant, but after viewing it and thinking about it, I viewed as more of a comedy-like commercial.

5) "Doritos Commercial"
https://www.youtube.com/watch?v=ko7GuDOv4BM

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1.) The product being advertised are skittles.  This commercial shows Steven Tyler having a portrait made of himself with skittles.  The portrait starts singing and the skittles crumble from the high pitch singing.  American society likes to see famous people that they feel they can relate to.

2.) This commercial plays more to emotion, it does not offer any information.  There is not much dialogue, but the skittle portrait sings Dream On by Aerosmith.  This is meant to trigger peoples emotions because they recognize the song.  The commercial plays on humor, because the singing shatters the skittle portrait.

3.) Steven Tyler was a big influence in rock and roll, so it indirectly reflects cultural attitudes towards rock and roll.  At the end of the commercial it says Rock the Rainbow, Taste the Rainbow, showing that skittles are related to Rock and Roll.

4.) I used the ability to think critically about media messages by analyzing the different parts of the commercial.  I also used the ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly.  I understood that the commercial was more for entertainment, and did not contain informational pieces.

5.) "The Portrait" with Steven Tyler - Skittles

https://www.youtube.com/watch?v=21ivbtgqJkg

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1.) The product being advertised is the new Hyundai Genesis. This commercial shows the stereotypical father/ daughter relationship when the daughter goes on a date with a boy. It shows how protective and crazy dads can get and that they will do just about anything to protect their little girl and to make sure she is okay.

2.) There is very little verbal language during the commercial. A lot of body language and facial expressions are used to show the fear the male has and in Kevin Hart to show his willingness to keep his daughter safe and to scare the male from doing anything. It provides information but at the end it generates an emotional response of humor when Kevin Hart says “Honey, what’d you guys do tonight?” when in reality he knew their every move and was there for each one. It also shows the relationship between ather and daughter and the tense relationship between father and daughter’s boyfriend.

3.)  The advertisement is indirectly stereotypical about the teenager boy. The commercial makes him seem like a bad guy and that’s why Kevin Hart is following him. This makes every teenage guy seem like a bad guy which in reality is not true.

4.) I understood the power of a media message, I thought critically about the message and I made an effort to understand the content during my analysis of the Hyundai Genesis commercial

5.) “First Date”

http://www.usmagazine.com/entertainment/news/kevin-harts-hyundai-super-bowl-50-commercial-comedian-stalks-daughter-and-her-date-w163608

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Tori Bostick                       Section:150-10

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Tori Bostick                       Section:150-10

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1.)
The product being advertised is a new Hyundai Genesis car. This car plays an important role in American culture because it provides transportation for people in society. It also shows the world the image of the over protective father; which is typical for a teenage girl.

2.)
Not much physical language takes place in the video other than facial expressions and a few statements. This commercial provides an emotional response because it demonstrates the love a father has for his daughter and the distance he's willing to go to protect her. This is showed through Kevin Hart's actions where he follows them around all night even hanging from a helicopter to spy on his daughter. This commercial shows that it provides protection; even enough protection for a "daddy's girl". It shows that this car is safe enough for loved ones to ride in.  It even has the car finder feature.

The copywriter uses humor along with affection. It is portrayed through the actor Kevin Hart. He is over protected in a very funny way.

3.)
This commercial reflects cultural attitudes being that in some cultures father's are very protective of their daughters. Kevin Hart plays the part of the over-protective father where he follows them all night with the help of the car finder.

4.)
I used the first media literacy skill. "The ability and willingness to make an effort o understand content, to pay attention and filter out noise." I did this analysis while watching the Super Bowl around other students in the lounge of my residence hall. Therefore I had to filter out noise to focus and analyze the commercial and its' content.

5.)
First Date
https://www.youtube.com/watch?v=-R_483zeVF8

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DIRECTIONS: Commercial Analysis:
* SELECT -  "1" appropriate commercial (NO ALCOHOL / TOBACCO)
* ANALYZE the commercial
* CREATE A TEXTBOX - CLICK OUT IN THE GREEN BACKGROUND - edit (click on pencil at bottom)

1.) What is the item (product / service)  being advertised and what role does it play in American culture and society?

2.) What about the language used? Does it essentially provide information or does it try to generate some kind of emotional response? Or both?

- What techniques are used by the copywriter: humor, alliteration, definitions" of life, comparisons, sexual innuendo, and so on?

3.)  What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement?

Ex. An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.

4.) Identify what Media Literacy skills you utilized during your analysis...(p. 23-25)

5.) Write title of commercial and "Attach the URL" to your response - (copy / paste the youtube link - then click enter to activate - it will turn blue - doublecheck)

Ex. "Puppy, Monkey, Baby," - Mountain Dew - Kickstart
https://www.youtube.com/watch?v=-wPdr0tgVnQ