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It is important to remember that wine tourism is not merely another sales channel or a way to achieve additional revenue. It is direct marketing, public relations, sales, service, all of which fall under the umbrella of tourism and hospitality.

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Visiting a winery and tasting its wines is still at the core of winetourism. Visiting a winery is, in  the most crucial component of wine tourism. Wineries dedicated to tourism are opening the doors to their cellars. It connects consumers to producers.

Wine tourists want to learn, to enjoy themselves, and to interact with others on this journey of discovery. Additionally, it is also a multidimensional experience, since it shows physical characteristics but also

the historical and cultural environment in which the winery is integrated.

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Conducting regular customer satisfaction surveys is a way to assess the service quality of a winery and winery visitors’ experience while there. By conducting satisfaction surveys, a winery can identify the areas they need to improve. Inviting a small group of loyal winery visitors helps a winery understand perceptions of its service quality and its visitors’ satisfaction.
Raul Compés López

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Bird, Davis: Understanding wine technology. DBQA Publishing. 2005

Business Dictionary. Oxford. 2002.

Del Monte, Silvia Avagnina: Turismo Rural en Mendoza. La Ruta del Vino. INTA. 2003

Fidel, Gabriel: Turismo del vino. La experiencia Argentina. EDIUNC. 2016

Hall, Michael: Wine Tourism around the world. Elsevier Butterworth-Heinemann. 2004

Vino Vivo. Enciclopedia vitivinícola. 2005

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Tourist Industry

Wine Industry

SBU: Strategic Business Unit

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Advantages and Disadvantages of Wine tourism

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Advantages and Disadvantages of Wine tourism