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Pangaia, the London-based sustainable fashion brand, has just added two new 100% bio-based alternatives to its material line-up. The new "PlntFiber" and "FrutFiber" fabrics are made from blends of plant and agricultural waste, and new products containing these fibres will feature QR-code "digital passports" so customers can see how sustainable their garments are.

London-based startup Pangaia has broadened its menu of sustainable fabrics with two new "PlntFiber" and "FrutFiber" offerings. The new materials are made entirely from plant and agricultural waste, and will be used as part of Pangaia's goal to replace resource-intensive cotton and synthetic fabrics that are produced with fossil fuels. The company says that the materials are 'renewable' and 'degradable' but have yet to be tested for compostability.

PlntFiber and FrutFiber

FrutFiber is created from regenerative plant sources, mainly from bamboo lyocell, which makes up 60% of the material, while pineapple leaf and banana leaf fibre sourced from fruit production waste make up 20% respectively. Pangaia then treats these fibres with its proprietary peppermint oil, which helps keep the fabric fresh for longer. The end result is a mid-weight breathable jersey-like fabric, similar to classic cotton t-shirts, but bears a slight sheen.

PlntFiber, on the other hand, blends 60% bamboo lyocell with 20% Himalayan nettle fibre and 20% seacell eucalyptus lyocell with seaweed, to create a lightweight loopback fleece that feels like cotton but contains none of it. The blend is used in Pangaia's new collection of hoodies, tracksuits, and shorts, while the PlntFiber is being used to make t-shirts, dresses and shorts.

Displacing resource-intensive materials

All of these plant-based sources are sustainably grown, meaning that they require no pesticides, fertilisers or irrigation to grow. The use of pineapple leaves and banana leaves, in particular, diverts food waste as well, as these leafy parts of the fruit crop are often tossed into the incinerator or sent to landfills instead of valorised as a raw material.

Products that Pangaia will make using its new plant and fruit-powered materials will bear "digital passports". It has partnered with startup Eon to unveil these QR codes, which customers can scan to learn more about the origins of their garments, the materials they are made from and their environmental footprint.

PlntFiber and FrutFiber are made from plant and agricultural waste sources like bamboo, seaweed and banana leaves.

Pangaia says that having released its initial collection using the fibres, it plans to make its proprietary blends available to other brand partners, in a bid to help the industry shift away from non-bio-based materials, such as non-organic cotton, which requires 10,000 litres of water to produce each kilogram, or synthetic nylon, made using high-emissions petrochemicals.

Nylon, being a synthetic polymer, is also non-biodegradable, making it an especially polluting material that is exacerbating the global waste crisis. Startups like Genomatica have produced bio-based alternatives for nylon, and it claims that its 100% plant-based nylon made from plant waste feedstocks lowers the environmental impact by 93% compared to its conventional counterpart.

When asked by Green Queen Media about the biodegradability of PlntFiber and FrutFiber, Miles Freeland, Pangaia's head of global communications, said that both materials are "100% made from bio-based materials including semi-synthetic cellulosics and natural fibers" that are "inherently renewable and biodegradable". The seacell lyocell used in FrutFiber, for instance, has received compostable certification from Vincotte.

But Freeland said that the brand "cannot make any formal claims on this front" in terms of biodegradability or compostability, as formal tests have not been conducted for both materials.
All images courtesy of Pangaia.

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Pangaia Adds 100% Biobased Plant and Fruit Fibres To Its Sustainable Materials Menu

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Pangaia, the London-based sustainable fashion brand, has just added two new 100% bio-based alternatives to its material line-up. The new "PlntFiber" and "FrutFiber" fabrics are made from blends of plant and agricultural waste, and new products containing these fibres will feature QR-code "digital passports" so customers can see how sustainable their garments are.

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lounge-wear clothing made of 100% organic cotton

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lounge-wear clothing made of 100% organic cotton

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Innovative approach by creating and using new fibers 100% bio-based: PlntFiber” and “FrutFiber” fabrics are made from blends of plant and agricultural waste

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Innovative approach by creating and using new fibers 100% bio-based: PlntFiber” and “FrutFiber” fabrics are made from blends of plant and agricultural waste

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Small capsules promoting sustainable clothing with a "fresh" and "cool" feeling

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Small capsules promoting sustainable clothing with a "fresh" and "cool" feeling

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Pangaia Collective today launches a collaboration collection with Just, the consumer goods company behind Just Water that was cofounded by Jaden Smith.

The apparel capsule is comprised of regular and cropped T-shirts made from seaweed fiber and lightweight cotton hoodies, track pants and two shorts lengths that feel like French terry. The collection also includes a T-shirt, hoodie and long shorts for kids. Prices for the adult sizes range from $75 to $150 and from $35 to $85 for kids 3 to 6 years old and $40 to $95 for those 9 to 12 years old.

Each piece is available in a shade of bright blue called 'Just Blue' that was created using environmentally friendly dyes and a recycled water system. In addition, at the request of Smith, proceeds from the collection will go to the #TogetherFund x WJSFF, a global fundraising campaign to support racial justice work and global COVID-19 relief work.

"We have been in close contact with the Just team for a while - we are completely aligned in terms of vision and mission," said a spokesperson for Pangaia, a materials science company. "We operate in different sectors but we have the same goal of designing a better future and bringing people together around a shared value system."

The two companies partnered earlier this year to produce and deliver 10,000 surgical masks to Mount Sinai Hospital in Queens, N.Y. "With this collaboration, we're taking the Pangaia x Just partnership to the next level," the company added.

Smith said, "We've been working closely with Pangaia for some time, the relationship developed through shared values and a similar mission around sustainability and 'doing better' in each of our respective spaces which closely intersect around responsible water-use and climate. This next step of creating a product collaboration between us is a natural progression to give more for our supporters and do it in the most responsible way."

Pangaia and Smith launched additional individual fashion ventures as well. Pangaia created a collection for World Oceans Day, expanded its 7 Pop Color collection of everyday basics in July and launched a new Pastel collection.

Smith introduced an apparel collection, Trippy Summer, through MSFTSrep, the art collective and lifestyle brand he cofounded with his sister, Willow Smith, and Harry Hudson. It debuted in August 2019 at a pop-up in Los Angeles.

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Pangaia, Jaden Smith's 'Just' Company Team on Apparel Capsule

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Pangaia Collective today launches a collaboration collection with Just, the consumer goods company behind Just Water that was cofounded by Jaden Smith. The apparel capsule is comprised of regular and cropped T-shirts made from seaweed fiber and lightweight cotton hoodies, track pants and two shorts lengths that feel like French terry.

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Powerful storytelling mixed with high desierability

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Powerful storytelling mixed with high desierability

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the capsule are key to create desiderability of the product and to communicate the brand visibility through testimonials / sustainable celebrities.
Capsule products are gone a few days later on the launch.

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Key role in the brand strategy to announce the launches, specially their collabs and successful capsules

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Key role in the brand strategy to announce the launches, specially their collabs and successful capsules

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View this post on Instagram

A post shared by PANGAIA (@pangaia)

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From its website you can learn anything about their products -WHAT & HOW they have been MADE and which treatments have been applied.

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From its website you can learn anything about their products -WHAT & HOW they have been MADE and which treatments have been applied.

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Reactive dyes are synthetic (human-made) compounds made of 2 main parts: the color part (called the chromophore) and the part that binds to the fiber surface.

Reactive dyes covalently bind to the cellulose molecules in the fiber. Covalent bonds are the strongest types of chemical bonds (after the bond of love ), which is why they are one of the most permanent dyes. Think of them as super sticky.
What's so bad about that?
Well firstly, synthetic reactive dyes are made from fossil fuels, which are non-renewable resources. The current standard method of dyeing (called aqueous dyeing) also uses water, and this, combined with super sticky reactive dyes can be problematic if mismanaged:

In the water-based dye bath, a dye molecule will either bind (stick!) to the fiber and color the fabric, or to a water molecule (in a process known as hydrolysis).

Dye molecules that have reacted with water are very difficult to remove from a dye bath, making the treatment of wastewater chemically intensive and expensive. This is also the reason why dye baths cannot be reused.

When improperly treated, dye-filled wastewater released into the environment prevents sunlight from getting to underwater organisms who need sunlight to survive, causing major environmental damage.

To reduce the amount of dye in our wastewater, we use dyes with greater binding efficiency (called polyfunctional reactive dyes). This means our dyes are more likely to stick (bind) to the fibers (where we want them!) and less likely to react with the water molecules. This means less dye-filled wastewater (effluent) is released as polluting waste. As a result, we're also able to use less dyestuff to achieve the same shade of color, and reduce water and energy consumption, as well as carbon dioxide (CO 2 ) emissions during the dyeing and washing-off process.

This aligns with the green chemistry principle of pollution-prevention-reducing overall waste by using fewer inputs (ingredients) upstream.
We know it's complex and the current solutions aren't perfect.
We are committed to reducing our consumption of non-renewable reactive dyes, and are working on diversifying the types of dyes we use. We partner closely with new innovators as well as our existing supply chain partners to improve the dyeing process and inputs wherever we can, with our ultimate goal to turn the unimaginable into reality!

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Dyes & the dyeing process Treatments Dyes & the dyeing process Treatments The problem with dyes Textile dyeing has a high environmental footprint. This stage of garment production has three main issues: Dyeing requires a high volume of chemical inputs which can result in polluted wastewater outputs that harm ec

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You buy, you contribute=Inmediate positive impact by planting, repairing or regenerating 1 tree.

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You buy, you contribute=Inmediate positive impact by planting, repairing or regenerating 1 tree.

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See Instagram 'Pledge' highlights from PANGAIA (@pangaia)

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e-COM is their main Store, no RTL stores except from temporary Pop-ups in key locations like Selfridges.

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e-COM is their main Store, no RTL stores except from temporary Pop-ups in key locations like Selfridges.

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View this post on Instagram

A post shared by PANGAIA (@pangaia)

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TIPA is a better ecological alternative to conventional plastic: It’s designed to be put into your home compost or industrial compost facility along with food waste, offering a zero-waste solution that returns to nature after usage.

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PANGAIA Success Story with TIPA's Compostable Packaging

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See how PANGAIA wraps entire sustainable line with TIPA's compostable packaging solutions for their brand.

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full trasparency and disclosure about their positive impact and commitment.

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full trasparency and disclosure about their positive impact and commitment.

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View this post on Instagram

A post shared by PANGAIA (@pangaia)

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100% visibility on what they do, how they do. 

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100% visibility on what they do, how they do. 