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https://docs.google.com/document/d/1M7EdBsqXLTUjRka60xcG0pvJLoAlmfUw4Z9rVGctZdE/edit?usp=sharing

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- Roses -- McQueen loved them and used them often, so does Sarah. A collection just based on roses or reworked rose pieces. An exhibition w roses as a section. + fragrance -- sell roses

- focused on a specific cultural event ex CNY
- The New Romantics WGSN 2023 trend

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- Using CO2 from the air
- Mycelium for leather, beauty etc. Was mentioned in WGSN's key trends for 2021 and beyond.
- AMEX x Prada Inspo
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- Using CO2 from the air
- Mycelium for leather, beauty etc. Was mentioned in WGSN's key trends for 2021 and beyond.

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https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies

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‘True Gen’: Generation Z and its implications for companies

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Generation Z characteristics center around the search for truth as the influence of the first generation of true digital natives is now radiating outward. For companies, this will bring both challenges and equally attractive opportunities.

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https://www.lofficiel.at/en/fashion/lyst-index-second-trend-report

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As for brands in general, two factors seem to be key - star power and collaboration.

Pop star Ariana Grande wore Versace in a segment on US talk show The Late Late Show, writer and speaker at Biden's Inauguration Amanda Gorman appeared in Louis Vuitton on the cover of US Vogue, and actress Zendaya was outfitted by Valentino for the Oscars. All these brands were able to secure a spot in the list of the hottest brands of the past three months.

It is hard to imagine today's fashion world without creative collaboration. Dior Men and Sacai teamed up, Virgil Abloh designed 100 pairs of Nike Dunks for OFF-White, and Rick Owens collaborated with Dr Martens and Birkenstock for limited edition footwear.

While there is a preference for skintight, figure-hugging clothes such as Mugler bodysuits or Marine Serre leggings on the women's list, accessories such as futuristic Dior sunglasses or classic Gucci horsebit loafers dominate the men's department.

To know whether Gucci can maintain its top position for the fifth time in a row, and if the lines between traditional women's and men's fashion continue to blur, you will have to be patient. Lyst's third quarterly report is set to be published in October.

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As for brands in general, two factors seem to be key - star power and collaboration. Pop star Ariana Grande wore Versace in a segment on US talk show The Late Late Show, writer and speaker at Biden's Inauguration Amanda Gorman appeared in Louis Vuitton on the cover of US Vogue, and actress Zendaya was outfitted by Valentino for the Oscars.

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https://www.nssmag.com/en/fashion/26980/lyst-report-q2-2021

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The picture of the fashion world painted by Lyst's report for the second quarter of 2021 paints a picture in some ways static and in others in the strong movement. Analyzing the list of the most sought-after brands in the world, which has not substantially varied too much compared to last quarter, you can see a powerful comeback of classic heritage brands and a demotion of streetwear with Off-White™ which even loses three places and slips to the thirteenth position. Gucci and Dior remain in the lead, with Nike losing one position and slipping to third place. Among the other noteworthy factors that emerged from the report are also remarkable advancements in genderless fashion, which has brought Fendi's Baguette Bag and Thom Browne's pleated skirt to the ranking of the most desired men's products for the first time ever.

Collaborations, ambassadors, sustainability & digital

The return of popularity of traditional heritage brands, which now predominate in the list of the 10 most sought-after brands online, is linked to a more traditional type of marketing strategy, namely the one that includes high-profile collaborations and the use of ambassadors capable of driving the brand's products with their own following through campaigns with a stellar cast. Among the main examples are Gucci's Gucci Beloved campaign with Harry Styles, James Corden, Serena Williams, and Diane Keaton; the advertising of the Dior perfume starring the transgender dancer Jin Xing and the BTS that appear on the Louis Vuitton catwalk; but also Romeo Beckham in the last campaign of Saint Laurent. In other cases, brands such as Nike and Givenchy, have gained a boost in popularity and research after appearing on Saturday Night Live guests, Kid Cudi, and Elon Musk respectively. Another important driving force for the brands were the collaborations: from The Hacker Project by Gucci and Balenciaga, passing through Dior x Sacai, the one between Balenciaga and Crocs, or the one between Moncler and Craig Green.

Another fundamental point, although secondary to the collaborations and the pure star power of celebrities in the campaigns and on the red carpet, was sustainability: Nike, which is third in position, presented an Air VaporMax 2021 composed of 40% recycled materials; Prada, which is fifth, presented the second edition of Sea Beyond with IOC-UNESCO; Burberry, in twelfth place, was the first brand to commit to becoming climate positive by 2040 while Valentino, which occupies the fifteenth position, announced that it will become fur-free. In addition, digital continues to be an area of rapid evolution and full of potential for the fashion industry, both in terms of marketing and brand building. During the quarter, Gucci enjoyed huge popularity on the Roblox gaming platform; Bottega Veneta has consolidated its communication strategy through the publication of an online magazine with Travis Scott as a guest star; Oliver Rousteing of Balmain starred in a Netflix documentary; Burberry has announced a partnership with the game Blankos Block Party as Prada, along with LVMH and Cartier, launches into blockchain with the Aura Blockchain Consortium.

TikTok and genderless fashion

Gen Z is reconfirmed as one of the driving wheels of fashion, with different trends born among young and very young people that became very relevant during the quarter and then spread, in many cases also adopted by older consumers. Gen Z's ability to target trends ranges from specific items, such as the Nike Air Force One that become the most sought-after female product of the quarter, to aesthetic integers such as softcore and mermaidcore. A great many of these trends originate on TikTok and social media before spreading into the mainstream. Another trend, for example, is that of rubber and resin footwear, with demand increasing by 214% quarter on quarter. For example, the collaboration between Balenciaga and Crocs went viral in June, while Gucci rubber sandals entered the list of the most sought-after women's products while, among men's products, the Yeezy Slide is the most sought-after product of the quarter.

On the men's side, however, there has been a rise in gender-fluid fashion with Thom Browne's pleated skirt and Fendi's Baguette bag appearing on the list of the hottest men's products and searches related to agender fashion increased by 46% during the quarter. While a gradual return to normality, also thanks to the advance of the summer season, comes from the increase in searches related to sunglasses increased by 198%, with Dior and Off-White glasses on the head™. In terms of footwear, however, the most minimal sneakers such as Prada's PRAX-01 and Nike's Killshot OG SP join Gucci's Horsebit moccasin among the most sought-after items.

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Gucci and Dior dominate Lyst's ranking for the second quarter of 2021

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The picture of the fashion world painted by Lyst's report for the second quarter of 2021 paints a picture in some ways static and in others in the strong movement.

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SDG6: CLEAN WATER AND SANITATION
SDG7: AFFORDABLE AND CLEAN ENERGY

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- Recycled cotton saves 20,000 litres of water per kg of cotton and reduces the amount of energy used (Pangaia)
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Timeline:

1969: Lee Alexander McQueen was born to Joyce and Ronald.

1985: Lee becomes an apprentice as a tailor after leaving school.

1990: He moves to Milan as a design assistant at Romeo Gigli.

1992: Lee’s graduating collection was a major success and caught the eye of Isabella Blow, fashion editor of Tatler Magazine. She bought the collection for GBP5000.

1993: Lee presented his first collection as a fashion designer at the Ritz Hotel.

1996: Wins the first British Designer of the Year.

1997 Wins the British Designer of the Year award again

1998: The iconic spring summer 1999 catwalk takes place.
2000: McQueen sells 51% stake of his brand to the Gucci Group.

2003: Lee is made Commander of the British Empire by Queen Elizabeth.

2004: Eyewear and Menswear are introduced.

2006: McQ diffusion line is launched.

2010: Lee passes away due to suicide. Sarah Burton is then named the creative director.

2011: Sarah Burton designs Kate Middleton’s wedding gown. Lee McQueen is honoured by the Metropolitan Institute of New York with an exhibition, “Savage Beauty.”

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Ads at the subway station https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.transportmedia.co.uk%2Flondon-underground-tube-advertising%2Fmedia-formats%2F&psig=AOvVaw1l62hozh73hApJBsFRn-au&ust=1636392235038000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCPjroafihvQCFQAAAAAdAAAAABAD

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EXHIBITION - Savage Beauty was one of the most successful ones. Maybe w a museum or as a pop up

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1. Do we add the conglomerate?
2. Do we add all prints or only iconic?
3.

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Home SDG Tracker Goal 12: Responsible consumption and production

Sustainable Development Goal 12

Sustainable consumption and production action plans

The UN defines sustainable production and consumption as: "the use of services and related products, which respond to basic needs and bring a better quality of life while minimising the use of natural resources and toxic materials as well as the emissions of waste and pollutants over the life cycle of the service or product so as not to jeopardise the needs of future generation."

This does not measure the quality or ambition of these plans, only whether a country has one.

Data for this indicator is shown in the interactive visualization.

Target: "Implement the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns" with all countries taking action by 2030.¹

Material footprint

Material Footprint (MF) is the attribution of global material extraction to domestic final demand of a country. The total material footprint is the sum of the weight of the used biomass, fossil fuels, metal ores and non-metal ores.

It is measured on the basis of consumption, which means that it is a country's domestic material footprint adjusted for trade.

Data on this indicator for material footprint per capita and per unit of GDP is shown in the interactive visualizations. This is currently only available as global estimates.

Target: "By 2030, achieve the sustainable management and efficient use of natural resources."

Domestic material consumption

Domestic Material Consumption measures the total amount of material directly used in an economy. It measures material production, rather than consumption because it is not adjusted for trade.

"Materials" include biomass, fossil fuels, metal ores and non-metallic minerals.

Data on this indicator for domestic material consumption per capita and per unit of GDP is shown in the interactive visualizations.

Target: "By 2030, achieve the sustainable management and efficient use of natural resources."

Global food loss

The 'Food Loss Index' measures how losses in the food supply chain have changed relative to 2015.

Food 'losses' are defined as the loss or wastage of food from the farm up to the retail level. Pre-harvest losses, and retail and consumer waste are not included.

Data for this metric is shown in the interactive visualization.

Target: By 2030 "halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses."

International agreements on hazardous waste

There are a number of international multilateral agreements on hazardous waste and other chemicals (including the Montreal Protocol, Basel Convention, Rotterdam Convention and Stockholm Convention).

This metric shows the share of required information that has been submitted to international organizations as part of each agreement.

Target: "Achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks" by 2020.²

Unlike most SDG targets which are set for the year 2030, this indicator is set for 2020.

Hazardous waste generation

Hazardous waste is defined as waste that is harmful to human health, or the environment. This indicator captures how much hazardous waste is generated, and how it is treated or disposed of.

Target: "Achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks" by 2020.²

Unlike most SDG targets which are set for the year 2030, this indicator is set for 2020.

Recycling rates

This includes various types of material recycling such as municipal (household) waste and electronic waste.

Limited data is available for recycling rates globally.

The first visualization shows the total quantity of municipal waste - that is, waste from households and businesses, that would be collected by local authorities - that is recycled.

The second visualization shows the percentage of electronic waste that is recycled in each region.

Target: "By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse."

Companies publishing sustainability reports

These metrics are split by the number of countries that meet the minimum requirements for reporting, at least.

Data for this indicator is shown in the interactive visualization.

Target: "Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle" by 2030.

National sustainable procurement plans

Data on this indicator is shown in the interactive visualization.

Target: "Promote public procurement practices that are sustainable, in accordance with national policies and priorities" by 2030.

Understanding of sustainable lifestyles

Data for this indicator is shown in the interactive visualizations.

Target: "Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature" by 2030.

Support for developing countries' capacity for sustainable production

Renewable energy is defined as hydropower; marine (ocean, tidal and wave); wind; solar (photovoltaic and thermal energy); bioenergy; and geothermal energy.

Data for this indicator is shown in the interactive visualization.

Target: "Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production" through 2030.

Monitoring sustainable tourism

Data for this indicator is shown in the interactive visualization.

Target: By 2030 "Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products."

Removing fossil fuel subsidies

This includes pre-tax subsidies for both production and consumption of fossil fuels, as a share of total gross domestic product. Production subsidies reduce the cost of producing coal, oil or gas. Consumption subsidies cut fuel prices for the end user, such as by fixing the price at the petrol pump so that it is less than the market rate.

Data for this indicator is shown in the interactive visualization.

Target: By 2030 "rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities."

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Our World in Data team (2023) - "Ensure sustainable consumption and production patterns". Published online at OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/sdgs/responsible-consumption-production' [Online Resource]

BibTeX citation

@article{owid-sdgs-responsible-consumption-production, author = {Our World in Data team}, title = {Ensure sustainable consumption and production patterns}, journal = {Our World in Data}, year = {2023}, note = {https://ourworldindata.org/sdgs/responsible-consumption-production} }

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Ensure sustainable consumption and production patterns

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Sustainable Development Goals Tracker for SDG 12

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- 10 iconic McQueen pieces (dresses)
- 7-8 bags reworked + few new bags (reworked w McQueen's iconic prints)
- Roses -- McQueen loved them and used them often, so does Sarah. A collection just based on roses or reworked rose pieces. An exhibition w roses as a section. + fragrance -- sell roses

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+ EXTENDED REALITY

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can we create a new sub label?

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Partner with influencer and celebrities who have a strong hold on GenZ like Timothee Chalamat, Zendaya (recently wore McQueen for a movie premier)

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Omnichannel + multibrand websites

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Use different influencer targeted at different key markets -- NA, EU, UK, China, South Korea and Japan

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SIRI
maybe like say "Roses for McQueen" and it can directly donate GBP 1 to the farmers/charity via apple wallet?