# data[].attributes.headline
Categorizing my target audience using the demographics system

# data[].attributes.subject
Categorizing my target audience using the demographics system

# data[].attributes.body
As shown below the demographic scale I believe that my target audience belong in the social grades.'C1, D and E. As my target audience are aged between 16-18, these social grades apply to my target audience as my target audience or either unemployed, working part time or in education. However my target audience are also under the supervision of a qualified carer such as a parent who provide an income to the household making my target audience a C1 social grade as a household but individually a D social grade or an E social grade.

# data[].attributes.headline
Categorizing my target audience using the Young and Rubicams model

# data[].attributes.subject
Categorizing my target audience using the Young and Rubicams model

# data[].attributes.body
Using the Young and Rubicams model to establish my target audience would show that my target audience are 'the aspirer' as well as main streamers. This because 'the aspirer' have the tendency of being materialistic which is shown in the audience profile and my target audiences' interests.

# data[].attributes.body
As shown below in the audience profile outlines the general concepts and items my target audience is interested in which are mainly mainstream things. However adding onto the audience profile, the general brands my audience would purchase at would be at retail stores such as 'H&M', 'Topshop', 'Primark' and 'ASOS'. Furthermore the type of music my target audience would listen to is pop music aswell as alternative, followed by artists such as Taylor Swift, Lana Del Rey and Justin Bieber who were favored artists in my questionnaire results.

My target audience also watches television programs such as 'Game of Thrones' and '13 reasons why' which are two very popular television programs in which a younger target audience(16+) watch.

# data[].attributes.body
My target audience are the ages between 16-18. The gender of my target audience is mostly female as this is shown in the results of my questionnaire. Despite this I have tried to create a magazine which is aimed at both genders. I have done this through the use of colors and fonts which i feel is appropriate for both genders. However I have used a female model which I think will attract audiences who are female rather than male. Overall, my magazine is mostly aimed at females, hence the image of a female audience member below.

# data[].attributes.headline
An image of the general audience member of my media product:

# data[].attributes.subject
An image of the general audience member of my media product: