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time limitations

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smell

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time limitations

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footfall

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sight in stores

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342, Used on products that are in high stock, in order to get rid of them

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BOGOF buy one get one free

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Footfall

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open sell displays

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Time Limitation

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open sell displays

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try before you buy

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impulse purchase

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Supermarkets display items as 99p instead of £1 so it looks cheaper

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Impulse purchases

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sight

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blocked

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open and closed sales techniques

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closed sell displays

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food groups

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Sampling

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colours

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the store layout 'spine' is not very common as evidence has shown that customers do not prefer this layout.

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Grid Iron

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Customer Traffic Flow - made to force the customers around the store in a particular way

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Ellie

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Grid store layout
This makes it easy for shoppers to sweep the entire store, good for methodical shoppers. this helps control flow of staff and encourages impulse purchases.

Separate entrance/ exit
This forces customers to go in one direction from entrance to exit of the store, meaning that customers will keep flowing.

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Themed Display - holidays and seasonal events such as new years, valentines day, Easter, spring, summer, autumn and winter, Christmas etc.

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Boutique- A boutique is a small shop that specializes in a distinct type of merchandise, usually a particular style of apparel.

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customer traffic flow

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Planogram planning: the way a store is organised by management to cause traffic flow.

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The benefits are that customers move from aisle to aisle eg Ikea, they see every product before they leave and may impulse buy something. It benefits the store because they will be increasing sales. Forces customers round a specific way leading them to buy new products that they wouldn't haven't considered before. Leading them to impulse buy.

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Sinan- Grid iron. layout like isles, usually supermarkets follow this trend 

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Sinan- Grid iron. layout like isles, usually supermarkets follow this trend 

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A benefit of this is that the company can layout the store or supermarket in a specific style e.g gridiron in the hope of attracting more customers to different areas of the store and creating impulse purchases.

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The types of layouts including: grids like in newyork and open / free flow and boutique and spine. And the importance of space usage.

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Ellie  Benefit - customers are free to move between everything and can get around the store easily. They can find what they want quicker but can also look at other products as well, which may cause them to impulse buy.

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Ellie  Benefit - customers are free to move between everything and can get around the store easily. They can find what they want quicker but can also look at other products as well, which may cause them to impulse buy.

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boutique.

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browsing is encouraged on the sides while centre aisles direct customers through the entire store, this would then lead to impulse purchases

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A benefit of this is that it is set out in a minimalist way so you can clearly see all products. This gives premium feeling which allows you to charge a premium price for products.

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The benefits of customer traffic flow is that the customers are forced to look at all products that the shop sells.

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a benefit of customer traffic flow is that it makes the customers go through the store and also persuades them to make impulse purchases on the way to what they are wanting to purchase.

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a benefit of a themed display is that it attracts customers to the store.

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open/free flow layout.

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The grid layout is one of the most common layouts found. The way a grid layout works is the counters and fixtures are always placed in long rows.
The Benefit of this layout is that Supermarkets use this layout and apparently they walk up and down aisles to find what they need and they have milk and bread (Essential Products) right at the end so even if they only go to get milk or bread, it may entice them to buy other products. It also saves floor space
Easily able to locate merchandise.
and it enables them to make impulse purchases.

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Sinan- benefit is that it encourages impulse buys because it forces customers round a specific way. this increases customers to pick up items that they didn't intend to buy.

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Sinan- benefit is that it encourages impulse buys because it forces customers round a specific way. this increases customers to pick up items that they didn't intend to buy.

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The benefit of using space is that it increases your profits because having the space costs money, to buy and to keep, such as the lightening the heating, and maintaining it.

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customer traffic flow

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the benefit of a boutique type of layout used by like the premium stores because it is more open and they are better spaced out, this is a benefit because it is more relaxed and it doesn't stress the customer out because there isn't a huge amount of items to go through it is quick and simple.

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free flow layout’-Customer can move around freely and reach their favourite products with less time. It also encourage browsing and unplanned purchases.