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Comic Relief is arguably the most recognized not-for-profit in the UK.

Their bi-annual televised event, Red Nose Day, in partnership with the hosts an evening of comedy and entertainment to inspire the nation to give generously to help people living through tough times across Africa, as well as closer to home in the UK.

2015 was a big year for Comic Relief.

The charity was celebrating its 30th year, and looked set to pass the £1 billion mark raised through fundraising activities since its launch in 1985 (which indeed it did, in rather an incredible fashion).

In planning their 2015 campaign strategy, Comic Relief wanted to grow its social media presence.

It needed a platform that would measure the impact influential celebrities such as One Direction , Daniel Craig, and Sam Smith had on reach and sentiment, and how those metrics differed throughout the various campaigns.

That's where Brandwatch came in.

Brandwatch Analytics provided Comic Relief with the perfect platform to clearly understand what content drove the most engagement and, more importantly, which topics of conversation these engaged audiences were having with networks on their own social channels.

By using Brandwatch Analytics, Comic Relief could clearly measure and understand the impact their marketing had on its campaign activities.

"We really liked the flexibility in creating Dashboards specific to exactly what we needed, meaning our reports were bespoke to the metrics we were most interested in measuring."

Krystle Lampshire, Digital Marketing, Comic Relief.

DOWNLOAD THE CASE STUDY
Social data at the forefront of campaign planning

Comic Relief deployed data found within Brandwatch Analytics into daily, weekly and ad-hoc throughout the campaign period.

This data was then shared with the necessary teams within Comic Relief, allowing them to utilize these invaluable metrics to make informed decisions on their future projects and sub-campaigns.

"The wealth of data we had available, both historically and in real-time, meant that there was no limit to the depth of analysis we could undertake. Never before have we had such a rich understanding of how our campaigns are performing."

Krystle Lampshire, Digital Marketing, Comic Relief

Taking Red Nose Day stateside

If 2015 wasn't already a landmark year for Comic Relief, it also saw the launch of Red Nose Day in the United States.

Launching on 18th May 2015, Red Nose Day USA , in partnership with NBC and hosted by Seth Meyers, David Duchovny and Jane Krakowski, was an exciting opportunity for the organization.

Brandwatch Analytics allowed Comic Relief to track conversation about the organization and their campaigns around the world, not just their established UK audience.

Demographic insights within Brandwatch Analytics gave Comic Relief the ability to understand who was talking about their brand in much more detail - the 'who' behind the conversation, including insightful information like:

These insights highlighted to Comic Relief which audience members were based in the US, helping the organization rework its online user journey and drive US audiences through to the Red Nose Day USA website.

"With the success of the campaign, Brandwatch is a valuable tool we will continue to use. It feels like we have only scraped the surface of the type of value we can get from the platform."

Krystle Lampshire, Digital Marketing, Comic Relief.

Download the full case study for free to learn how Comic Relief used Brandwatch Analytics in order to:

Identify the key influencers and audiences to inform campaign planning

Vastly improve the understanding of how each campaign performed

Enable teams to maximize opportunities within a fast-paced channel

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Case Study: How Comic Relief Used Social Intelligence for Positive Change | Brandwatch

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Comic Relief is arguably the most recognized not-for-profit in the UK. Their bi-annual televised event, Red Nose Day, in partnership with the BBC, hosts an evening of comedy and entertainment to inspire the nation to give generously to help people living through ... Continued

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Can practising these skills help you to become a better manager with less stress?
What are your thoughts? Why not discuss with colleagues?

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Journal PDF (2Social Intelligence in the Fire Service.

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Journal PDF (2Social Intelligence in the Fire Service.

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Do you align with some of the character strengths here and how do they contribute to your day to day activities?

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Do you align with some of the character strengths here and how do they contribute to your day to day activities?

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Learn Your 24 Character Strengths: Free VIA Character Survey

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You have a unique profile of 24 character strengths. Learn your strengths by taking the free, research-based VIA Survey and apply them to live a happier, more productive life.

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Ensure the webpages you want to refer to are appropriate. Some of the links here are to aid your understanding only. Wherever possible draw upon academic books/ebooks and journals/ejournals.

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Consider what is presented in this web article.

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Consider what is presented in this web article.

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What is your opinion, can you see any qualities listed here in yourself and others?

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Intelligence, or IQ, is largely what you are born with. Genetics play a large part. Social intelligence (SI), on the other hand, is mostly learned. SI develops from experience with people and learning from success and failures in social settings. It is more commonly referred to as "tact," "common sense," or "street smarts."
What are the key elements of social intelligence?

1. Verbal Fluency and Conversational Skills. You can easily spot someone with lots of SI at a party or social gathering because he or she knows how to "work the room." The highly socially intelligent person can carry on conversations with a wide variety of people, and is tactful and appropriate in what is said. Combined, these represent what are called "social expressiveness skills."

2. Knowledge of Social Roles, Rules, and Scripts. Socially intelligent individuals learn how to play various social roles. They are also well versed in the informal rules, or "norms," that govern social interaction. In other words, they "know how to play the game" of social interaction. As a result, they come off as socially sophisticated and wise.

3. Effective Listening Skills. Socially intelligent persons are great listeners. As a result, others come away from an interaction with an SI person feeling as if they had a good "connection" with him or her.

4. Understanding What Makes Other People Tick. Great people watchers, individuals high in social intelligence attune themselves to what others are saying, and how they are behaving, in order to try to "read" what the other person is thinking or feeling. Understanding emotions is part of Emotional Intelligence, and Social Intelligence and Emotional Intelligence are correlated - people who are especially skilled are high on both.

5. Role Playing and Social Self-Efficacy. The socially intelligent person knows how to play different social roles - allowing him or her to feel comfortable with all types of people. As a result, the SI individual feels socially self-confident and effective - what psychologists call "social self-efficacy."

6. Impression Management Skills. Persons with SI are concerned with the impression they are making on others. They engage in what I call the "Dangerous Art of Impression Management," which is a delicate balance between managing and controlling the image you portray to others and being reasonably "authentic" and letting others see the true self. This is perhaps the most complex element of social intelligence.

How can you develop social intelligence?
It takes effort and hard work. Begin by paying more attention to the social world around you. Work on becoming a better speaker or conversationalist. Networking organizations, or speaking groups, such as Toastmasters, are good at helping develop basic communication skills. Work on becoming a more effective listener, through what is called "active listening" where you reflect back what you believe the speaker said in order to ensure clear understanding. Most importantly, study social situations and your own behavior. Learn from your social successes and failures. I'll give some more specific SI exercises in a future post.

Follow me on Twitter.

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What Is Social Intelligence? Why Does It Matter?

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Intelligence, or IQ, is largely what you are born with. Genetics play a large part. Social intelligence (SI), on the other hand, is mostly learned. SI develops from experience with people and learning from success and failures in social settings. It is more commonly referred to as "tact," "common sense," or "street smarts."

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Journal PDF (1) The Socially Intelligent Leader

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Journal PDF (1) The Socially Intelligent Leader

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How do you link to the six leadership styles proposed by Goleman (2006)?