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p.83

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persuade us when we are unconvinced of what we are hearing (70).

"I love my clients, okay? I'll bend over backwards for them," Gau said. (71).

Donald Trump
Shamwow

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Pg 73

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"The thing that strikes me most about my encounter with him was his voice." pg. 86

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"The thing that strikes me most about my encounter with him was his voice." pg. 86

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you love the chase of getting someone to agree with you

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you love the chase of getting someone to agree with you

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pg 73

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Alex

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"They are straightforward and on the surface." pg. 79

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"They are straightforward and on the surface." pg. 79

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Measure persuasiveness — by the logic and appropriateness of the persuader's arguments PG.73

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Salespeople have a persuasive personality Pg 71

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Salespeople have a persuasive personality Pg 71