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Insight Statement

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Online shopping habits
- Customers are comfortable shopping online

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Competition
-Competitors are more efficient in producing products than VitaminLab due to advanced technology and are faster
- VitaminLab has large selection of vitamins (150 compared to 7)
- VitaminLab need to improve customer service
Market trends
- People want to live healthy lifestyle, are busy, have little time to eat healthy so compounded vitamins are ideal solution
Interview Findings
- Millennials are already comfortable with online shopping
- Millennials are willing to try the product

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(Building word of mouth)

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https://retailminded.com/4-reasons-why-product-packaging-is-important/https://retailminded.com/4-reasons-why-product-packaging-is-important/

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https://ods.od.nih.gov/factsheets/MVMS-Consumer/https://ods.od.nih.gov/factsheets/MVMS-Consumer/

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Why?
What's different?
Can we speak to current customers?
What kind of research did they already do?
Web analytics available?

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https://globenewswire.com/news-release/2016/07/18/856668/0/en/Dietary-Supplements-Market-Size-Is-Projected-To-Reach-278-02-Billion-By-2024-Demand-In-Food-Beverage-Sector-Grand-View-Research-Inc.htmlhttps://globenewswire.com/news-release/2016/07/18/856668/0/en/Dietary-Supplements-Market-Size-Is-Projected-To-Reach-278-02-Billion-By-2024-Demand-In-Food-Beverage-Sector-Grand-View-Research-Inc.html

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http://customvite.com/
https://www.multiplylabs.com/
https://www.vousvitamin.com/
http://www.nutralab.ca/
http://www.avive.ca/

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Compare experiences and impressions. E.g. what have you learnt about competitors? What have you learnt about external market trends? if you did in depth-interviews, what did participants care about the most? Are there any remaining research questions you need answered?

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Our marketing company is VitaminLabs. It's an online vitamin and supplement company who makes custom orders based on the customers lifestyle and medical history.

Our persona is Carl. He's a 30 year old guy who isn't a health nut, but would like to try to live a healthier life. He plans on working out more and eating right. In his quest for the proper health and nutrition enhancements, Carl decides that he would like to add vitamins and supplements to his regiment.