# data[].attributes.headline
3. Provide content to let customers show-off

# data[].attributes.subject
3. Provide content to let customers show-off

# data[].attributes.body
-Feature different customers' artwork every week. Reward the winner with our newest paint products, etc.
-Leaderboard for customers with most votes. Create a palette based on the winning entries.
-Organise workshops for customers to meet up to share their designs.
-Forum where avid users can be the thought leaders and share their ideas.

# data[].attributes.body
-to incentivise consumers to buy from us directly
-chance to collaborate with a famous artist
-leaderboards: most referrals, best designs
-segmentation marketing: gold, silver, bronze. different free gifts and discounts based on their tiers

# data[].attributes.headline
3. Provide content to let customers show-off

# data[].attributes.subject
3. Provide content to let customers show-off

# data[].attributes.body
5. Reward structure (gamification/loyalty)

# data[].attributes.body
-Group the colours into different kit sets. (ie. pastel, neon, sunset)
-YouTube & TikTok: provide tutorials and design ideas for customers to consider
-Facebook and IG Live: live tutorial on how to paint a skateboard
-Collaborate with established skateboard brands to come up with DIY kits. Indirectly endorsing the quality of our paint.
-Collaborate with famous artists to come with up "limited edition" designs.
-Market unique colours as "limited edition" to make consumers feel that their choices are special.

# data[].attributes.headline
3. Simplify choices. Make it easy to choose.

# data[].attributes.subject
3. Simplify choices. Make it easy to choose.

# data[].attributes.body
-too many paint shops and designs in the market

# data[].attributes.body
High traffic channels:
-instagram shops
-skateboard community (ie. facebook groups)