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Winner: The company that runs Xbox 360 or the creators of the game would benefit from this ad.

Loser: It may hurt the buyers if it doesn't reach their level of expectations.

Rating: I still give the ad an 8, however, I have not played the game so I don't know

if the special effects the ad gave did justice to the actual game itself.

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Messenger: Xbox 360

Message: The messenger wants us to think of we purchase the game Portal 2 it will come with those machines that will protect us from all harm.

Why: The messenger wants us to think that because it compels to buy the game. The idea that the machine "protects" us from all harm makes us think that the game comes with many amazing special technological effects that those machines have.

Rating: I would give it an 8 because I know that many games have advanced and actually do provide many amazing special effects. Although, it's obvious we won't have one of those machines to ourselves.

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Veronica Serrano,  Carl's Jr Texas BBQ, www.NYDailynews.com

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Veronica Serrano,  Carl's Jr Texas BBQ, www.NYDailynews.com

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Da'Anie Carter, Group 2 Q's, Open Happiness, Coca Cola

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Da'Anie Carter, Group 2 Q's, Open Happiness, Coca Cola

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Winner: Coca Cola company and Coca Cola consumers.

Loser: Non Coca Cola consumers and possibly people with health related issues like high blood sugar.

Missing: The ad is not mentioning the possibly unhappy health risks of continually intaking their product. Also it's promising to evoke feelings of happiness by intaking their product.

Rating: I give this ad a 3 because it's promising happiness to the consumer and not all people like coca cola and the potential health risks of this soda can be no so happy.

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Trevor Biggs, Group Q2, Patron Silver Tequila

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Trevor Biggs, Group Q2, Patron Silver Tequila

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Winner: Anyone who drinks alcohol and wants to have a good time.

Loser: Recovering alcoholics, people who do not drink/are sober out of choice. Missing: I feel like this ad isn't really missing much. The only thing I can truly think of is that it is missing someone drinking the tequila, or at least someone preparing a drink with it. You see the bottle, and someone putting in the cork and tying the ribbon on it, but no one really drinking it. Even a visual of agave, the plant used to make tequila, or squeezing a lime, as the two usually go hand in hand, would work, but you just get a visual of the liquor inside of the bottle.

Rating: 9 Like I mentioned above, this is an well put together ad. Beautiful cinematography and visuals, it uses "sex" to sell the product in the using of the Paradiso Girls dance seductively in the commercial, but in a very subtle way because it also mainly focuses on the partying aspect. All important selling points in selling liquor. Personally I felt like it could've showed the plant used to make the tequila, or someone actually drinking it to make it perfect, but that's my personal opinion.

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Da'Anie Carter, Group 1 Q's,  Michael Kors, Women's Wear Daily

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Da'Anie Carter, Group 1 Q's,  Michael Kors, Women's Wear Daily

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Messenger: Michael Kors and production team.

Message: The message is that by wearing Michael Kors you can have a fast paced and glamorous love-life and life style.

Why: I think the messenger is trying to send this message to the consumer so they can feel that buying their products will make them more fashionable and glamorous.

Rating: I give this ad a 5. I feel that buying things that are important to you can cause a rise in self-esteem and make you feel glamorous. On the other hand, I feel that just because you buy Michael Kors merchandise, it doesn't give you an elite and fast paced lifestyle like the ad is perpetuating.

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Trevor Biggs, Group Q1, Beats Ad Response

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Trevor Biggs, Group Q1, Beats Ad Response

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Messenger: Beats Electronics (division of Apple Inc.)

Message: I believe that the underlying message the ad is trying to sell us is that if we use the product, in this case the new wireless headphones Beats Electronics offer, we can be as active and strong as the athletes featured in the ad, and also have their body types, a common subliminal message. The men in the ad have bulging muscles and the woman has a flat stomach, both of which are highly wanted traits. Even better, the consumer can achieve all this, and the headphones will give it all with ease, especially with no cord to get in the way of vigorous training.

Why: Since a positive body image is a goal in most people in the world and the having a fit body can easily lead to an overall improvement to one's self esteem/mental health, it helps appeal to a wider audience making more people want to buy the product, regardless of sexuality, race, age, or gender.

Rating: 7

The headphones in question can be used to make people become more active and physically appealing, since music is a drive that affects everyone. The absence of a cord tethered to your phone/music player gives you more flexibility and allows you to exercise and do many strenuous tasks with no annoyance. However, just buying the object will not give this lifestyle to you, it is just a tool to help. Obviously nobody is going to buy headphones and expect to instantly become an Adonis, but the focus on the physical shape of the athletes does imply that using the headphones will get you there.

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Trevor Biggs, Michael Kors, Women's Wear Daily

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Trevor Biggs, Michael Kors, Women's Wear Daily

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The winner in this ad is the company urban outfitters.

The loser in this ad are mostly young women that fall for this advertisement and then believe that they actually do have to eat less.

The point of view that is missing is that of people that do not believe that a super thin person is ideal. The image of this girl may have been enhanced to be skinnier by using photoshop. Her image was probably manipulated to make her appear the way that they wanted.

I give this a 1 rating because it falsifies that in order to be thin you must eat less. The campaign should be eat healthy not eat less. This pushes women towards eating disorders.

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The messenger in this ad is Wrigley's Gum company.

The underlying message of the ad is that with the gum your breath should not smell after any meal. The smell from one meal should not mix with the smell from your next meal.

The company wants us to get the message, so that we find the need to chew more gum.

This is a 1 rating because it is not truthful because smells do not last that long.

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Winner: This ad benefits athletes; these people in the commercial are motivated to excel because they have Beats by Dre, to get them pumped up.

Loser: people who cannot afford to buy Beats or people who do not care about quality of headphones and music

Missing: It shouldn't just be of athletes because this product can be used by non-athletes too. It should focus on other consumers too, otherwise it just gives the impression that these headphones are not relevant in any other activity.

Rating: 6 As mentioned above, they should include other activities other than working out. It does a good job in emphasizing that these headphones don't fall out, even when you're jump roping.

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Messenger: Patron Silver Tequila

Message: The message is that we should drink Patron for a good time. It is well enjoyed all around the world.

Why: It's handcrafted in Mexico, and who doesn't want to have a good time?

Rating: 8. The commercial starts off with the visual of their product. It is filmed inside a club, where people are dancing the night away. Little stamps from all over the country slowly emerge on the bottle, indicating how it is well-enjoyed all over the world.

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Romelia Sturdivant- Group #2 Q's  Urban Outfitter

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Romelia Sturdivant- Group #2 Q's  Urban Outfitter

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Winner: Urban Outfitter

Loser: The Full Figured Consumer

Missing: Plus size/ Full figured women point of view

Rating: 2 This ad is offensive because Their saying to me you have to 'EAT LESS"

to wear their clothing

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Winner: Subaru

Loser: Those Dogs( Money should be donated to Animal Shelters to aide in the care of animals)

Missing: The Consumer- People

Other information missing is the crash test

Rating: 1 No matter how safe this car is dogs can not drive it

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Sophie Wood- Group Q2- iPod Ad Response 

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Sophie Wood- Group Q2- iPod Ad Response 

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Winner: This ad benefits young adults and teens, who thrive off the energy and upbeat activity from music.

Losers- Older individuals or people lacking energy to dance and the physical activity of music

Missing- The point of view of people who enjoy the pleasure of music as a leisure activity. Along with variety of other ages and ways to listen to music.

Rating- I rate this ad a 5 because on one hand the truth of this ad does a great job portraying the high activity and energy that follows the consumer when using the iPod. On the other hand, it does not fully reveal the truth because there are many more beneficial factors of the iPod which benefit all ages and all activities that this product entails

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Cindy Gutierrez Group 1 Q's Bigpond Music Ad

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Cindy Gutierrez Group 1 Q's Bigpond Music Ad

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Messenger:Bigpond music

Message: Image Selling Mp3' with model changes her wardrobe to match the muisc "from Opera to Punk Rock"

Why?; The company has competition with alternative music sites they need a ad that's  different from using the artisits or album covers.

Rating: I give it 10 the ad is  striaghtforward  its selling Mp3's Opera ,Punk,Rock music with  the model changing her wardrobe to match the music genres represented in the ad

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Cindy Gutierrez Group2 Q's,Charcoal Donut Dunkin Ad Campaign

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Cindy Gutierrez Group2 Q's,Charcoal Donut Dunkin Ad Campaign

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Winner: Dunkin Donuts for using racism to get publicity for "Charcoal Donuts" by putting Blackface on white skin in Thialand.

Loser: The people of Thailand who think this type racism is acceptable from American brand. The CEO unaplogitic repsonse for using Blackface to Sell Black donuts.-Nadim  Salhani

Missing: The ad is misleading consumers with women beauty standards regarding race with donuts

Rating: I give it 5 it's wrong to paint  a white person in Blackface but Dunkin Donut message with the ad could change dark skin women perceptions in Thailand and international perceptions that Black skin can't sell a product.

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Sophie Wood, GP1 Q's Subaru- Dog Tested 

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Sophie Wood, GP1 Q's Subaru- Dog Tested 

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Messenger: The Subaru car company

Message: The message is that this car is so safe and easy to drive that dogs can do it.

Why: The messenger wants us to believe this image of dogs driving, so consumers will believe they will have the same simple, comfortable, and safe appearance that the dogs have here.

Rating: 3- Because although the idea of dogs driving is creative and does intrigue consumers to question and want to test drive the car it is unrealistic.

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Winner- express is the winner

Losers- people who cannot afford to buy express clothing.

Missing-the point of view from the average consumer is missing on this advertising. The other thing that is missing is the human feel from the models they kinda look like manikins with flesh grown on them.

Rating- I give it a 4 because the models are provably airbrushed

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The messenger- Microsoft / Xbox Dead rising

Message- Xbox one with kinect has something for everyone.

Why? - Microsoft is trying to get people from multiple demographics to buy their product and to show that not everyone who plays videogames is a guy.

Rating- I give it a 7 because there is truth to this ad I have personally own an Xbox and there have been time were my girlfriend has had more fun with it than I have. But she doesn't treat me like a kinect.

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Portal 2: Official Turrets Traile

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Messenger: Mercedes Benz. Message: This car is very powerful and fast. Why?: The appeal of sports cars are their looks and power. Power and speed are important to people in the market for high end cars like this. Mercedes wants to show of its numbers to convince buyers that its worth its price tag. Rating: 7 - those statistics might be true and impressive but, this Merc still doesn't ACTUALLY fly.

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Kylee Kirby-Smith  XBOX ONE GROUP II Q's

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Kylee Kirby-Smith  XBOX ONE GROUP II Q's

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Win: This ad makes, Xbox, the Dead Rising franchise and female gamers the winner who benefit from the way they are portrayed. Losers: Xbox sort of singles out men, as the losers in this commercial, comparing them to an electronic device.Also, competing consoles may lose from this ad. Missing: Being a female gamer, I feel this is better than the way girls are usually portrayed when it comes to video games, but still this shows another extreme that makes the woman look controlling when gamer couples are more competitive with each other than one domineering. This also shows a younger couple, and is missing the older group of people that use Xbox one, or even children.

Rating: Because I like this better than the usual way women are shown when it comes to video games, I will rate this an 8. I don't think female gamers are bossing around their boyfriends, but they do take their games seriously and aren't squealing and button mashing like we are usually attributed to.

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Subaru - Dog Tested

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Shayna Eshmoili, Group 2 Q's, Eat Less Urban Outfitters Ad Campaign

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Shayna Eshmoili, Group 2 Q's, Eat Less Urban Outfitters Ad Campaign

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Winner: The winner may be the company (Urban Outfitters) or those who have something to gain from people eating less- like diet companies.

Loser: Those who stand to loose are all of us because it is things like this that cause body image problems and eating disorders. It would even hurt the company's image and designer's career because many people may be offended by it.

Missing: The ad may be airbrushed (for example the model's body). The point of view of the consumer at large may be missing since the ad is directed to what seems like everyone.

Rating:  For truthfulness I give the ad a 5 because it is not untruthful per say, but it is definitely hurtful to the masses- whether or not they already have an eating disorder/body image issues or not. So for that reason I give it half a score of truthfulness because of it's harmful effects on people who see this ad.

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Shayna Eshmoili, Group 1 Q's, Wrigley Orbit Gum

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Shayna Eshmoili, Group 1 Q's, Wrigley Orbit Gum

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Messenger:  The messenger is Wrigley Orbit gum. (Made by the Gitam BBDO Agency.)

Message: The underlying message is that by using this gum that the food particles won't stay in your mouth from breakfast to lunch (the egg represents breakfast and the chicken represents lunch.)

Why: The messenger wants us to think this because it gives people a reason to buy the gum.

Rating: I give this ad a rating of 8 because a gum alone would not be able to remove all food participles from one's mouth- a toothbrush and floss would be needed. But the ad is very witty in what both the chicken and egg represent (both parent and child as well as breakfast and lunch).

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Beats by Dre

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Patron Tequila

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Xbox

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Joseph Patterson - Group Q1 - Ipod Ad Response

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Joseph Patterson - Group Q1 - Ipod Ad Response

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Messenger:  Who is the messenger--who is behind the ad (usually the funding source)?  (Ex.:  Name of company? Or political candidate or point of view?)
Apple Corporation and Itunes Music
Message:  What is the underlying message of the ad--what does the messenger want us to think?
The message looks like to be able to have a blast and let loose dancing by listening to an ipod
Why:  Why does the messenger want us to think that?

They wont you to buy their product and it promotes by listening to an Ipod you'll experience high energy amounts and tons of fun
Rating:  After critically thinking about the ad, rate the ad's truthfulness on a scale of 1-10, 1 = least truthful, 10 = most truthful.  Briefly tell why you gave it this rating
9 - Personaly Apple owns the technology department and will continue to dominate the field. I am and always will be loyal to Apple

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Shayna Eshmoili/Silhouette Style (Ipod)/from Youtube 

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Shayna Eshmoili/Silhouette Style (Ipod)/from Youtube 

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Romelia Sturdivant,Smokey the Bear Internet Ad youtube

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Romelia Sturdivant,Smokey the Bear Internet Ad youtube

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Messenger : Smokey the Bear (The United States Forest Service, National Association of State Foresters and The Ad Council

Message; Preventing Wildfires- With care we can prevent 9 out of 10 forest fires. This ad is recognized in the U.S. by 95% of the Adults and 77% of the children

Why: Because wildfires destory our forests' and vegetation and even property.

Rating; I rate this ad a 10. Why: Because its true if we don't do our part to prevent or make sure that the camp fires we start are put out, it can cause a lot of damage.

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WInner: Mercedes -Benz will win from this ad.

Loser: The loser will be the buyers pocket book.

Missing: A customers review of the car is missing from this

ad.

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Jaren Johnson, Group1 Q's, Eat Less Urban Outfitters Ad Campaign

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Jaren Johnson, Group1 Q's, Eat Less Urban Outfitters Ad Campaign

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Messenger: I believe that the messenger for this ad is our society.

Message: The message of this ad is to get people to eat less. In our world

today it is believed that thin is in. With this ad they are showing us that if

you are like this then you are acceptable to society.

Why: The messenger wants us to think this because this is what they believe in.

Rating: I would rate this ad and 8. Why? Because it is true that this is what the

world believes.

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http;//youtube.com/watch?v=k0-wD0AoIAY

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Johanna Ahsan, Wrigley Orbit Gum, Gitam BBDO Agency

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Johanna Ahsan, Wrigley Orbit Gum, Gitam BBDO Agency

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Sophia Wood, Opera to Punk Rock: Bigpond Music Ad 

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Sophia Wood, Opera to Punk Rock: Bigpond Music Ad 

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Cindy Gutierrez ,Eat Less Urban Outfitters Ad Campaign

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Cindy Gutierrez ,Eat Less Urban Outfitters Ad Campaign

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Hyatt Sheikh , SLS Amg, Brad Wilson Advertising

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Hyatt Sheikh , SLS Amg, Brad Wilson Advertising

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http://www.brad-wilson.com/IMAGES/SLS_AMG_Press_Ad.jpg