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The perfect body ad can be gender lens. They are using the females to catch people attention.

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Relations- It's expected for men to give women diamonds when they love them

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This can be viewed with a gender lense. This is because the women's bodies are used to obtain attention in the picture.

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Roles-As a mother your expected to stay at home and clean the house

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The Mr.Clean ad is straight trash, they say "this mother's day get back to the job that really matters." Like the women have to always clean the house then they have the nerve to put that little girl there. Starting her out early.

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identity-- "Get back the job that really matters." this ad is referring that women are "cleaning tools". In this company I'm guessing everyone who works here are misogynist.

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uses women beauty and body parts to sell things. to men or even to women maybe saying i can look like her if i have that particular product

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Roles-This is saying most man can only do things by making stuff with their hands.

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This ad seems to imply this role of buying jewelry for their S.O is only for men.

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Role -The add is saying that it is a woman's job to clean and to teach their daughters to clean.It is also showing that woman have to know that it is there job to clean

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This ad Is trying to catch the attention of men by implying that they are better at using tools and doing handy work.

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The Craftsman ad is targeting men in their 30's-40's that use tools on a day to day basis. All ads are trying to tap into a certain audience, with this one we see the company pandering to its male consumers.

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Roles... This ad is saying that a woman's job is to clean. They're assuming that it can't be a man's job.

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Gender lense

With this it represents that women are household workers by saying “get back to the real job that matters”. A demeaning statement brought up many times in the past and is still around.

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Roles- In the roles of models today, they have to be a certain size in order to fit any model gig.

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The Dr. Pepper TEN add is saying that men are more manly if they drink this drink. This results in Identity because most men want to be manly.

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identity - "The perfect body" To model with VS you have to have a perfect body and pretty face .

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The Dr. Pepper ad states that the drink is for men only. A gender lens can be used here because of the exclusion/offensive message towards women.

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This ad is saying men do all the handy work and you're not a real man if you don't.

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Gender roles- This Dr. Pepper ad is almost saying that it's bad to be feminine. It's saying men need to "man up" and follow these men-only rules. It's setting that there are specific roles and behaviors for men and women. It excludes women and tells men to pretty much follow these rules and start acting like a man.

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The cleaning ad is implying that the role of women is to clean. This is gender lens because of the clear message behind the ad.

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The Craftsman ad is saying that you have to be a strong man to be able to use this. Some men aren't into that though and some women are, so it's not always the case

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This picture is suggesting that women are required to clean the house and that they are the only people who can clean the house. This also plants a "seed" inside the child's head from an early age that she is going to have to clean her husbands house

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The Mr. Clean ad assumes that a women main role is to keep their homes clean.

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This "Craftsman" advertisement focuses on men and their ability to work with their hands

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Identity- In the Craftsman ad it tries to appeal to men by showing a man working with their tools in a "manly" stance and environment. They know that mainly men work with their tools so they market to them more specifically.

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This advertising is saying that every women's job is to clean.

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In today's society women are expected to have the "perfect body". The media makes it no better, broadcasting skinny, anorexic looking women all over magazines and catalogues.

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identity..."The perfect Body" In this generation you have to have a nice shape to be Happy with yourself. These lady are all different but "skinny" and "pretty" in their own way. To be a model you don't have to be a size 10 their are many thick people around the world modeling selling their owner product to catch their customers attention to get them to buy their stuff.

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Identity.. "The perfect body" in today's society you have to fit into the image of one of these females. You need to be skinny.

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Identity -- Women perceive themselves as having to be skinny in order to have a good time with friends. The makers of Diet Coke use this to target women with their product. They know women mainly drink Diet Coke so they target them by saying "no sugar, zero calories"