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Both my digipak and advertisement poster follow the same simple/minimalistic style. The poster has the same image on it that is found on the inside cover of the digipak. The image on the back cover of the digipak is also similar to this image due to the same red colour filter created by the strobe light from the music video. Both of these images match the colour scheme an contrast against the black background. On the poster I have included statements 'THE NEW ALBUM' and 'FEATURING THE HIT SINGLES', these statements are both forms of advertising and therefore tempt the audience into buying the album. The poster reveals information about the digipak such as its release date, ways to access it and how to find out more information (the website). This means that the target audience are likely to buy the product after being provided with a sufficient amount of information and being persuaded to purchase the album.

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Within the music video that I created for the song 'Bad Habits' I used a range of different colour filters and different coloured strobe lighting. Some of the colours I used include; red, blue, orange and green. As I used a variety of colour I thought that it would be a good idea to name the album after something that reflected this. I decided to name my album 'Ultraviolet'. Ultraviolet is linked to light and therefore colour. So I thought that it was an appropriated title. Within the digipak, I used two stills from the music video as main images. This therefore related the two products together and creates familiarity to the audience. I have followed the key conventions of digipaks, therefore making the end product look realistic and professional. This shows that a lot of effort has been put into the production which I feel the audience will appreciate when contemplating purchasing the product.

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Music Magazine Focus Group | AS Media Studies

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This is the final draft of my music video for my A2 media studies coursework

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Mise en scene within my music video was important as it helped to make my video more reflective of the Indie Rock genre. By thinking about the mise en scene within my music video, I have been able to make it appealing to my target audience. On the female character, I used the stereotypical indie makeup of red lipstick and winged black eyeliner. By doing this I was able to make the female character seem/appear related to my target audience because they often wear their own makeup similar to hers. I also used props such as musical instruments within my music video. Whilst this follows the conventions of Indie Rock music videos, it also makes the video appealing to those who like instruments therefore widening my audience.

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HOUSE STYLE/BAND IDENTITY IN MY DIGIPAK/SIGNIFICANCE OF MY DIGIPAK  

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HOUSE STYLE/BAND IDENTITY IN MY DIGIPAK/SIGNIFICANCE OF MY DIGIPAK  

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Throughout the design of my digipak, I have created a style which is reflective of the Indie Rock/Alternative genre. I consistently use a red, black and white colour scheme. The same use of font is presented throughout the digipak, which is a common feature of existing digipaks. By doing this the audience will associate the band with that specific font and as an affect the digipaks design will sell the song and album to the audience. On the back cover of the digraph, the female character makes direct eye contact with the target audience. This therefore addressed the audience on a personal level, impacting them to purchase the album. In addition to this I included the signatures of the band members, this gives the album a more personal feel.

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Below I have inserted a video of The Vaccine album 'What did you expect from the vaccines?'. Throughout the video you can see the consistent colour scheme of black and pink as well as the fluent typography style. The colour scheme and font is continued onto their advertisement poster for the album and this poster used the image from the album front cover as the background. The filter that have been used on the main images on the digipak have been applied to one of their music videos for a single off of the album, 'Post Break-Up Sex'. This shows how they are linking all of their products together using house style to create familiarity.

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Music Magazine Focus Group | AS Media Studies

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HOUSE STYLE. WHAT IS IT? WHY IS IT NEEDED? 

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HOUSE STYLE. WHAT IS IT? WHY IS IT NEEDED? 

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House style is a set of rules on how something should be formatted. It cover font style and size, a colour scheme, text and mise en scene. It is important for a media product to have a house style, to ensure consistency across all documents.products, to create familiarity, to reduce the risk of mistakes such as something being misspelt and finally to reduce the amount of time staff have to spend setting up and formatting documents. By paying attention to house style in my own media products, I will be able to create a band identity which will help to familiarise the audience with my band and allow them to have a strong image in their head when they think about my band or product. The house style that I have created focuses heavily on the female character/actor from the Bad Habits music video. This is because I didn't want to include any images of the band in order to follow Indie Rock conventions. By using these images of the female character it suggests that the band mainly explore desire and sexuality within their music.

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When shooting my music video, I used a plain black background for my actors to stand in front of. I wanted to use a black background because I knew the strove light would contrast against it and that it would make the actors appear vivid. This was an idea that I then continued to carry out on my digipak. I used a plain black background for both the post and digraph. This then contrasted with the red and white font and therefore made it stand out.

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On my poster, I have continued to use the same font that I have used across the whole of my digipak. This was because I wanted the font to become associated with the band so that people could easily identify their work. As mentioned before, I used the colour scheme, (red, black and white) as it is both reflective of the Indie Rock genre and looks professional. I included an image on my poster, this image was a still taken from the 'Bad Habits' music video. It also features on the inside cover of the digipak. This shows that I am creating consistency between all 3 media products by referencing them within one another. This will also help to create familiarity within my products for the target audience. On the poster, I have included the names of some songs from the track list. One of these songs is Bad Habits - the one I created the music video for. This will familiarise the audience with the music video therefore helping to promote it.
I have continued to use a simple style on the poster as I didn't want it to become crowded; this makes my poster aesthetically pleasing and therefore will be appealing to my target audience.

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The genre of the track 'Bad Habits' is Indie Rock/Alternative. I have portrayed this genre throughout my media products through costumes.outfits and the colour scheme. Within my music video I used outfits that were reflective of the genre, for example; fishnet tights and the grey flannel. Throughout all 3 media products I used the same colour scheme of red, black and white. This was because the colours worked well together and are commonly found on other Indie Rock media products. These colours can also be seen as quite mature and therefore would be appealing to my target audience. These colour also aren't generally associated to one specific gender, this therefore makes my products appealing to a wider audience.
The persona of the male singer within my music video can be likened to Matty Healy of The 1975. I wanted my lead singer to have quite over dramatic facial expressions when he was lip syncing as I felt like it would suit the style of the song. Therefore I got him to watch the music video below for inspiration - this is particularly apparent in the screaming parts of my music video. By doing this I have created connections/links between my lead singer and a well know Indie Rock/Alternative lead singer.