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Dynamic Symbols:

Symbols can now share a master shape but can be modified to have different appearances such as stroke, fill and opacity. Scale, rotate, mirror (in transform tool) and skew them without breaking the link to the parent symbol.
Shaper Tool:

Convert your natural, free-flowing gestures into perfect geometric shapes. And then use them like regular shapes – combine, delete, fill, and transform them – to create editable designs.

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It must be ensured that the designs should not be subjected to plagiarism. The design should be appropriate and should not be offensive to any person or any company.

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Application for graphic design

Signage

Corporate identity/ branding

Packaging (from water bottles to appliances)

Printed materials (books, flyers, magazines, newspapers)

Online art (banners, blogs, websites)

Album covers

Film and television titles and graphics

T-shirt and clothing designs

Greeting cards

Advertisements

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Bitmap images are made out of small parts called pixels. Vector images are made using coordinates and geometry. Images can be compressed to reduce file size.
Advantages of Vector Graphics

They have “infinite” resolution.

They are scalable.

They are lightweight (small file size)

They are intuitively created.

They are easily manipulated.

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a bitmap is a mapping from some domain (for example, a range of integers) to bits. It is also called a bit array or bitmap index.

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Unit 16 – Graphics Creation

–– Use transform tools.

–– use grouping or merging tools

–– use transform tools to resize

–– use selection tools to select parts of an image

–– use fill tools to colour items

–– use colour gradients

–– use node editing

–– fit text to a path

–– save an image in different file formats

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Anita Siassios

Upon publication in the Federal Gazette ¹, the new Advertising Standards will serve to consolidate the various principles governing content in relation to advertisements in the UAE, reinforcing a number of fundamental edicts.
1. Objectives.
With a view to ensuring the advertising industry's conformity with the laws and regulations of the UAE, the new Advertising Standards are intended to:

instill respect for the local religious, cultural and social values which prevail in the UAE;

strengthen the freedom of expression of the media;

establish the advertisement sector as one which contributes to the advancement of economic development in the UAE; and ensure that all advertisement content is:

- impartial;
- truthful;
- respects the privacy of individuals; and
- protects society from harmful influences.

2. Standards in relation to advertisements.

The Advertising Standards set out principles in relation to all digital and traditional advertisements broadcast or published through any media corporation and outlet in the UAE. Although, the Advertising Standards do not define the meaning of these terms, they may be interpreted broadly to include advertisements issued by shops, for example.

Many of the standards set out in the Advertising Standards reiterate principles already established under various existing legislations and regulations, while others introduce new rules governing advertisements and advertising content in the region. We summarize the main standards below:

Respect for religion and political institutions:

Advertising content must be respectful of all divine religions and not offend Islamic beliefs. It must not disrespect the regime in the UAE and/or the symbols and political institutions thereof. Further, no content broadcast or published by a media corporation or outlet may disrespect the local and international policies of the UAE or disrespect the cultural heritage of the UAE.

Prohibited products/services:

The Advertising Standards explicitly prohibit advertising alcoholic beverages, tobacco, smoking and all banned products or services including banned narcotics.

The Advertising Standards prohibit the publication of words and pictures that breach public morals. They further prohibit the spread and dissemination of information that may prejudice children, women or any other members of society. The Advertising Standards also prohibit the provocation of violence, hatred and sectarianism via advertising content.

With a view to protecting the privacy of individuals, the Advertising Standards explicitly prohibit the broadcast and publication of misleading news and rumors.

The Advertising Standards mandate compliance with the laws governing consumer protection and commercial activities particularly in relation to anti-competitive practices and illegal monopolies.

Advertising content relating to medicines or pharmaceutical products must comply with the rules set out by Cabinet Resolution No. 7 of 2007 Regarding Health Advertisements Regulation.

3. Requirements of advertising content.

The most notable requirement under these new Advertising Standards is that advertisements are now required to be in standard Arabic or the local Emirati dialect. Prior to the issuance of these Advertising Standards, there was no such requirement.

We summarize additional requirements in respect of advertisements below:

All advertisements broadcast or published in the UAE must be clear and must not contain incorrect information. Advertisements must not create confusion between products. Misleading claims of a comparative nature that have a tendency to mislead consumers are prohibited. Additionally, statements relating to uniqueness that have a tendency to deceive consumers are also prohibited.

The Advertising Standards prohibit the unlawful use of trademarks in advertisements. Advertisements must not contain fraudulent or imitated trademarks. The use of labels or pictures that are unrightfully used is also prohibited.

Broadcast or publication of specialized advertisements, i.e. advertisements about medicines or pharmaceutical products, food products and promotions require special permission of the relevant authority prior to issuance. Similarly, advertisements relating to properties, universities and kindergartens must be approved by the relevant authority.

4. Enforcement.
The National Media Council is authorized, under the Advertising Standards, to apply various penalties for non-compliant advertisements. Such penalties may not be in isolation of any other penalties that may perhaps be imposed upon an entity under Federal Law No. 15 of 1980 Regarding Printed Matters and Publications. Enforcement of such penalties can occur against any or all of the "advertiser", "producer" and "publication means" (the Advertising Standards do not define the meaning of these terms) where each of these can be liable for advertising content that does not comply with standards as set forth in these Advertising Standards.

Al Tamimi & Company's Technology, Media & Telecommunications team regularly handles issues related to advertising and promotions. For further information please contact Sana Saleem at s.saleem@tamimi.com or Anita Siassios at a.siassios@tamimi.com.

1 - At the time of publication of this article, the Advertising Standards had not been published in the Federal Gazette. We expect this will happen in due course.

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Advertising standards for the UAE - Al Tamimi & Company

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Anita Siassios Upon publication in the Federal Gazette 1, the new Advertising Standards will serve to consolidate the various principles governing content in relation to advertisements in the UAE, reinforcing a number of fundamental edicts. 1. Objectives.

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Advertising In The UAE: The Legal Framework And Key Issues

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Advertising In The UAE: The Legal Framework And Key Issues

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Advertisements are basically a process to call for public attention for a product or service.

It is the advertiser's duty to make the advertisement convincing and appealing to consumers. However, advertisers also need to be aware of the legal issues associated with advertising and marketing in the region, It is wise to always consult a lawyer before you proceed with development of the advertising content to ensure that you and your brand are on the right path.

Generally, advertisements must comply with the relevant advertising standards and consumer protection legislation in each jurisdiction in which they are published.

The United Arab Emirates has its own rules and regulations specific to advertisements. Advertisements are not regulated by a single regulation; they are regulated by numerous laws such as the Printing and Publication law, National Media council regulations and Cybercrime law and laws governing consumer protection and commercial activities particularly in relation to anti-competitive practices and illegal monopolies.

Additionally, in this region, advertisements should be sensitive to the cultural expectations and tolerances of the target audience in addition to the legal framework governing the dissemination of advertising content. Producers and advertisers will always focus on what they want to convey to the people throughout the content of the advert - they will want to deliver their idea in a creative way to attract attention. It is important to remember that, whilst advertisers have freedom to be creative, there are limits imposed by these laws and local culture.

All companies that develop or deliver advertising to the public need to be aware of these laws. To assist them in this, we have developed a set of Questions and Answers that all advertisers should ask themselves before creating an advertisement. These provide a simple pathway to highlight some of key issues that can arise.

Could your advertisement content offend someone indirectly? Could the content be offensive to a particular culture?

The answer can be complex and is particularly subjective. Advertising may be offensive to one section of the community but not another - for example, an advertisement may be offensive to a particular culture or religion. It is important to balance the value of the message against the risk of causing offence.

Is the message in any way ambiguous or misleading?

Advertising also runs a high risk of being considered as having misleading content. Consumers' perspectives on the advertisements should not be disregarded - this is not always a matter that can be determined by a review of the laws and regulations. Past consumer behavior should also be considered. It is also important to note that the authorities are highly discretionary as to whether the advertisement has violated the law and is considered either offensive or misleading. Therefore, in the United Arab Emirates in particular, advertisements should be sensitive to the cultural expectations and tolerances of the target audience within the context of the legal framework governing the dissemination of advertising content.

Do you need the appropriate consent/ right from the copyright owner of any of the content?

Generally speaking, producers and advertisers must always bear in mind that, unless they developed and produced every element of the campaign themselves, they may be infringing another person's copyright by using music, images or clips without a proper licence. It is important to note that it is standard practice for a rights owner to substantially increase the licence fee if there is an infringement - it is always more cost effective in the long run to licence the rights appropriately at the beginning of the process.

Do I need to worry about my campaign if it is just on-line? Could the Cybercrime law relate to advertising?

On-line campaigns must still comply with all the laws that relate to advertising. In addition the Cybercrime law may become relevant if there was a criminal aspect in broadcasting an advert. For example, gambling is prohibited in the UAE and, under the cybercrime laws, the advertising of gambling on-line would lead to severe penalties. When it comes to publication in any media it is important to take a 'helicopter' view and be aware of all potential pitfalls including potential criminal implications.

Sanctions for violating the advertisement laws and regulations

Companies spend so much time and expense on their advertisement to support the promotion of their brand. Financial penalties and potentially adverse PR will certainly undermine these efforts and thus advertisers should avoid unconsciously violating regulations. Failure to do so may mean spending money and creative effort on an advertisement which could be banned from media outlets.

As an example of the range of sanctions that are available in the case of a violation of the regulations, the National Media Council has the right to require any of the following actions from the advertiser in question:

warning;

suspension of the advertisement and apology;

the removal of the damage resulted from the violation;

apply to close down the establishment or shop;

suspension of the licenses of the media outlet for the period deemed appropriate by the Council; and/or

cancellation of the license granted to the media outlet.

In conclusion, all content that is available to the general public must be rigorously vetted in order to ensure that it is compliant with the law, the regulations and as the principles and standards of within the wider community. Anything less will be potentially crippling to the advertiser and could lead to damage to the brand's reputation in the marketplace.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
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ME                                       Visual Art for centuries have been used to persuade; motivate, educate or control      

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ME                                       Visual Art for centuries have been used to persuade; motivate, educate or control      

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