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Before early October of 2010, the only way you could really flex your photos digitally was through a Facebook photo album or Photobucket. Soon, things would change. We'd be introduced to a world full of double taps, sponsored influencer posts, Valencia filters, DM culture, and IG models galore. Now, the app has more than one billion users and is the second-most downloaded free app in the app store.

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Harry Potter and the Deathly Hallows, Part 2 hit screens in the summer of 2011, marking the end of a era for wizard lovers everywhere. It was the highest grossing movie of the year, making $1.3 billion worldwide.

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[2011] Women Everywhere Read 'Fifty Shades of Grey'

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[2011] Women Everywhere Read 'Fifty Shades of Grey'

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Whatever your opinions are of Fifty Shades of Grey, the erotic Twilight fanfic that introduced much of mainstream America to BDSM, you simply cannot deny the chaos that followed the publishing of the first book in 2011. It seems everyone and their mother (literally) read the steamy novels and book club will never be the same. The tome sold more than 150 million copies worldwide—in the United States the trilogy holds the top three spots for bestselling fiction books of the decade—and gave us three questionable movies starring Dakota Johnson and Jamie Dornan.

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In the spring of 2012, this poster was all over your Facebook feed, and was maybe even your profile picture. The short documentary film and ensuing internet campaign advocated against Ugandan warlord Joseph Kony for his heinous war crimes, including kidnapping thousands of children to use as sex slaves and soldiers. The doc garnered more than 100 million views in just five days, and helped the org behind it, Invisible Children, raise more than $30 million; it was even shared by Rihanna. But it also received much backlash, and Invisible Children shut down roughly two years later due to lack of funding.

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[2012] Carly Rae Jepsen Gifts Us 'Call Me Maybe'

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[2012] Carly Rae Jepsen Gifts Us 'Call Me Maybe'

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The song of the summer that went viral like no other. Canadian singer, Carly Rae Jepsen's pop earworm became the soundtrack of internet gold, inspiring dance videos from the likes of the Harvard Baseball team and Justin Bieber and Selena.

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[2013] 'Frozen' Inspires Girls Everywhere

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[2013] 'Frozen' Inspires Girls Everywhere

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The question "Do you wanna build a snowman?" can now only be sung, thanks to Disney's Frozen, which hit theaters in November 2013. (Ditto for "Let it go.") The tale of two princess sisters is the highest-grossing animated film of all time and winner of two Academy Awards. It has its own Broadway musical, holiday specials, and a sequel that made $130 million in its opening weekend. So, obviously, the cold never bothered us anyway.

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[2014] The Ice Bucket Challenge Takes Over Social Media

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[2014] The Ice Bucket Challenge Takes Over Social Media

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From Justin Bieber to Nina Dobrev, it seemed that everyone participated in the #ALSIceBucketChallenge to help raise money and awareness for Amyotrophic Lateral Sclerosis (ALS). The gist: Dump a bucket of ice water over your head or donate to the ALS Association (most people actually did both), then nominate someone else to do the same. In an 8-week period in 2014, $115 million was donated through the viral trend; overall the organization saw a 30 percent increase in funding. Sweet!

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[2014] Accusations Against Bill Cosby Are Finally Believed

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[2014] Accusations Against Bill Cosby Are Finally Believed

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More than 60 women came forward with accusations of sexual assault spanning six decades, but it took until late 2014 for the news to impact the once-beloved comedian and star of The Cosby Show. A barrage of stories from women, including Janice Dickinson, that Cosby raped and drugged them flooded the news in November 2014, and inspired a powerful New York Magazine cover that introduced us to the #TheEmptyChair movement. The 80-year-old would go on to be found guilty and sentenced to three-to-10 years in prison.

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Do you see white and gold or blue and black? It's a question that seriously divided the internet. On what would have been an average day in 2015, Buzzfeed posted an article featuring an image of a striped dress and asked viewers to vote on its color palette. At one point, more than a million people were on it, with celebs from Tay Swift to Gaga voicing their thoughts like it was the 2016 primaries, and we were for it. The hubbub sparked many conversations (and even scientific investigations!) about human perception. Eventually it was revealed that the dress is, in fact, blue and black (we know!), but the debate was fun while it lasted.

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The nine-time Grammy-nominated visual album arrived on the music streaming platform Tidal in concert with Beyoncé's HBO special, Lemonade, and we were never the same. The conceptual album was kept so secret that supermodel Winnie Harlow, one of the stars in the film, didn't even know what she was filming, just that it was for the Queen B. Needless to say, it was all worth it: The album debuted at number-one on the Billboard charts and in June 2019 was certified as 3x platinum—and still gives us chills every time we listen.

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[2016]’Apprentice' Host Is Elected President

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[2016]’Apprentice' Host Is Elected President

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In one of the most shocking and influential elections in the history of democracy, business owner and host of NBC's Apprentice, Donald Trump (R), won the 2016 election for POTUS with 306 electoral college votes, beating Democratic nominee, winner of the popular vote, and overly qualified woman, Hillary Clinton.

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Formerly known as Musical.ly, the 15-second lip-syncing app took the Internet by storm, filling the spot that Vine once held as the top video creating and sharing app. In the two years since, the app has received more than one billion downloads—a number that has only continued to rise. While the app perplexes many, it gave us Lil Nas X and the worlds of #EBoys and VSCOgirls. Turns out, we really couldn't be more thankful for the mindless entertainment that is TikTok.

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[2017] Accusations Against Harvey Weinstein Spark the #MeToo Movement

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[2017] Accusations Against Harvey Weinstein Spark the #MeToo Movement

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Women in Hollywood had, for years, been trying to speak out against Harvey Weinstein, but it took two indelible pieces of investigative reporting (in The New York Times and The New Yorker) to finally bring the 67-year-old Miramax and Weinstein Company co-founder down. The horrific news of dozens of accusations of sexual assault and harassment had a silver lining: It brought about the #TimesUp and #MeToo eras, with powerful men—Matt Lauer, Roger Ailes, Louis C.K.—finally being punished for their abuses, and sexual harassment and sex discrimination in the workplace finally being talked about seriously.

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[2018] 'Crazy Rich Asians' Reignites the Rom-Com

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[2018] 'Crazy Rich Asians' Reignites the Rom-Com

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When Crazy Rich Asians hit theaters, it marked the first time an American filmed was helmed by an all-Asian cast since 1993's Joy Luck Club. The movie, based on the New York Times–best-selling novel of the same name by Kevin Kwan, tells the story of a girl who travels to Singapore with her long-term boyfriend only to find out his family is mega-rich. Speaking of money, the flick brought in $238 million, making it the highest-grossing romantic comedy in a decade. Since, there's been a bit of a rom-com renaissance, with Netflix leading the charge.

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[2018]  Michelle Obama Releases 'Becoming'

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[2018]  Michelle Obama Releases 'Becoming'

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Have you read Becoming, the former first lady's memoir? Of course you have, it's best-selling nonfiction book on Amazon for the year and one of only seven books (four of which are in the Harry Potter series) that has held the number-one spot for longer than two months. In addition to the tome, Obama went on a massive book tour, inspiring sold-out crowds across the nation, and dropped a merch line so fans can wear their love for MObama on their sleeve.

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[2019]  'Old Town Road' Blows Up the Charts

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[2019]  'Old Town Road' Blows Up the Charts

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The certified diamond hit by Lil Nas X is definitely in your 2019 Spotify Wrapped. It was named the longest-running number-one hit by Billboard in July, with 17 weeks on the charts, beating out the record previously held by Mariah Carey and Boyz II Men for “One Sweet Day” from 1995, and the 2017 remix of “Despacito,” from Daddy Yankee, Luis Fonsi, and Justin Bieber.

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[2019] One of Nationals’ most powerful weapons: Baby Shark

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[2019] One of Nationals’ most powerful weapons: Baby Shark

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Do-do do-do-do-do-do.

Make no mistake, the starters, bullpen and the bats got the Washington Nationals to the 2019 World Series. But they had some unlikely help.

It all started with outfielder Gerardo Parra in June. The team was in rough shape, far from September, and in honor of his kids, Parra made the viral hit “Baby Shark” his walkup song.
It was a sweet, if thoroughly ridiculous, choice. But Parra got two hits, the fans embraced it, the Nationals surged to the pennant and they swept their way to the World Series.

Is Baby Shark the reason the Nats are now waiting to see who they’ll face off against for the title? Not singularly, no. But it made an impact.