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Higher ed - get to students AND their family network

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Higher ed - get to students AND their family network

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MC student - how to get a computer?  Computer labs - much more with those labs - want to use those resources.
MC Foundation - helped people get the $1K computer (not a $200-400 chromebook). Make it a key part of mission.

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Leverage - meals in places - meal box delivery

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Leverage - meals in places - meal box delivery

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Mitsi - provide fliers in the meal boxes - to reach more people.
Partner. Partner. Partner.
Food delivery,
Faith based
Hubs - all these people going to large mega-church sites for food distribution who had never interacted with the County.
Put information out to their constituents.
Recreation centers - regional service centers
Partnered with them as well.
Cross promote
Distributing computers - best way to find people!

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Pratt - giving out laptops
Went to barbershops, salons!
Going out into community - go out and meet people who are generally not our patrons.

Need to widen the audience - how do we expand beyond that?

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Covid information targeted info on broadband and hardware deficits.
Lack of symmetry with other programming.

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Mitsi - MOCO
Monthly coffee with the librarian!
QR codes
Tried to reach some centers - like senior centers - print newsletters!
food resource groups - email and text distribution - short information that can be sent is helpful.
What do you offer and in what languages?
develop a library - lecture
Needs to encompass more marketing language

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Top 3 (summarized)Digital marketing doesn't reach people on lineLack of awareness of library resourcesHard to make time to take classes (esp for low income)

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Top 3 (summarized)Digital marketing doesn't reach people on lineLack of awareness of library resourcesHard to make time to take classes (esp for low income)

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Christa - AGEX - marketing online through social media - miss the population who are not online - no funding for print marketing materials - needed.

With $100K what would you do with it?

TV, RADIO ads, so limited - keep posting in social

Cross reference with other orgs social media (like Parks)

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Mitsi went through the list of the main padlet

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Mitsi went through the list of the main padlet

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Themes -
Libraries - didn't know they did that!
Lack of time!

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Folks who use the library might know about programming offered, but the community at large, folks who aren't in branches, often don't know what we have to offer.
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Lot of people are still unaware of the available resources for getting connected to digital world
Lot of people are still unaware of the available resources for getting connected to digital world
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Many in our community still associate the library with being just books. They're always amazed that we offer so much more.
Many in our community still associate the library with being just books. They're always amazed that we offer so much more.
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Time Horizon
Time Horizon
Those in lower socio-economic stratum, experiencing poverty or homelessness do not have time horizon to plan for extensive digital skills curricula offered by libraries over a long period of time.

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So many times, people say, "I didn't know the library did that!" We use Facebook a lot to promote programming, but if people don't have access to Facebook, that is a challenge.
So many times, people say, "I didn't know the library did that!" We use Facebook a lot to promote programming, but if people don't have access to Facebook, that is a challenge.
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Meet them where they are to accomplish buy in.
Meet them where they are to accomplish buy in.
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Seniors lacking the skills to use our digital services
Seniors lacking the skills to use our digital services
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So much of our progr
So much of our program advertising relies in digital platforms (our website, social media, email lists, etc) that the people we want to reach with our digital skills curriculum are excluded from this advertising by default.

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Visitors not able to visit our website in advance of coming in person miss a lot of key information that would allow them to have a more successful, efficient experience.
Visitors not able to visit our website in advance of coming in person miss a lot of key information that would allow them to have a more successful, efficient experience.
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3
Non digital promotions
Non digital promotions
If someone's not online, they need flyers, newspaper ads, radio ads, etc. to find programs to help

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Our marketing is largely digital, so people who are not operating in the digital world will not know about our programming.
Our marketing is largely digital, so people who are not operating in the digital world will not know about our programming.
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Lack of staffing to get out and about in the community
Lack of staffing to get out and about in the community
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Visible Invisible Institution
Visible Invisible Institution
Although the university is physically near non-enghlish speaking communities there is still an uncertainty or lack of knowledge of what my outreach programs can do for their children. I feel like we are a visible invisible institution.

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it's ironic (sadly) that many computer basics are only offered online - or you must register online to get a free chromebook aimed at those with low digital skills
it's ironic (sadly) that many computer basics are only offered online - or you must register online to get a free chromebook aimed at those with low digital skills
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14
Sometimes there are so many options when doing a Google search that they don't know how to choose a reputable one. For profit businesses can pay to have their link appear higher in search results. Search results with .edu often appear below the fold.
Sometimes there are so many options when doing a Google search that they don't know how to choose a reputable one. For profit businesses can pay to have their link appear higher in search results. Search results with .edu often appear below the fold.
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Some library folks are not very friendly; don't have good customer skills
Some library folks are not very friendly; don't have good customer skills
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Some library folks don't have good digital skills, themselves.
Some library folks don't have good digital skills, themselves.
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6

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As a group, what ideas/suggestions do you have to overcome this barrier in the future

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As a group, what ideas/suggestions do you have to overcome this barrier in the future

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What are you doing now that overcomes this barrier?

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What are you doing now that overcomes this barrier?