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1. What are some examples of product endorsements that you have come across on the most regular basis?

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1. What are some examples of product endorsements that you have come across on the most regular basis?

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The most common type of product endorsement I've seen recently is advertising via social media influencers. With the rapid expansion of entertainment platforms such as Facebook, TikTok, and others, the marketing of products through celebrity advertisements is no longer strange to social network users. For instance, many influencers now use the TikTok platform to accept advertising for brands, which they then place in their videos. Not only that, but putting advertisements in highly interactive videos is a good approach to market products that are relevant to the current market. The fact that advertising content is intertwined with the information clients receive every day is an efficient approach of expanding the product's popularity. Travel apps like Booking or Traveloka, for example,  pay for their ads to appear on Youtube videos.

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2. What should a young citizen do to build his/her brand image? In this sense, what can companies do to create brand loyalty?

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2. What should a young citizen do to build his/her brand image? In this sense, what can companies do to create brand loyalty?

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There are several crucial steps to consider while developing a great brand image as a young citizen. To begin, establish your values, passions, and strengths and match them to the picture you wish to create. Create a personal brand story that reflects who you are and what you stand for. Use social media, personal websites, and networking events to exhibit your expertise and share your thoughts with a larger audience. It is critical to maintain consistency in messaging and presentation throughout all platforms in order to build a strong and identifiable brand. Engage your target audience actively, reply to their questions, and provide relevant information that proves your knowledge. Furthermore, networking and partnering with like-minded persons or groups can increase your credibility and reach. In this sense, companies can use a variety of techniques to create brand loyalty. It all starts with understanding their target audience's wants and expectations. Creating a distinct value proposition and offering high-quality products or services are critical. Companies can create trust and loyalty with their customers by constantly providing a pleasant customer experience. Companies can develop a genuine connection and feeling of community by engaging customers through numerous touchpoints, such as tailored messaging, loyalty programs, and social media interactions. Not only that, actively listening to and responding to consumer input and implementing it into product or service enhancements also helps to build customer loyalty. Furthermore, businesses can increase brand loyalty by providing unique promotions, exclusive privileges, or prizes to their loyal customers. By delivering on their promises and going the extra mile, companies can create a positive brand image that cultivates strong customer loyalty.

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3: Can you give any examples of sucessful or unsucessful brand stretching?

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3: Can you give any examples of sucessful or unsucessful brand stretching?

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LEGO is one company that has effectively stretched its brand. Initially renowned for its recognizable building bricks, LEGO has effectively expanded into video games, theme parks, movies, and robotics with the introduction of LEGO Mindstorms. Their basic qualities of imagination, playfulness, and creativity were leveraged in this brand extension, which allowed for a smooth move into new markets. LEGO's effective brand extension was supported by its strong brand equity, dedication to quality, and capacity to provide consistent experiences across a range of media. In contrast, Colgate's attempt to enter the frozen food business is a prominent example of poor brand extending. In the 1980s, Colgate, a well-known oral care brand, introduced "Colgate Kitchen Entrees," a frozen meal line. Because there was little association between toothpaste and food, this brand extension was met with confusion and consumer distrust. Despite efforts to promote the brand as a healthy food choice, Colgate was unable to establish confidence in the food business, and the brand extension was ultimately unsuccessful.

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4: What market segments do you take the most interest in future career development?

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4: What market segments do you take the most interest in future career development?

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In terms of potential employment opportunities, I am especially interested in market segments that cater to young women. This demography is a strong and influential consumer group with distinct tastes and requirements. Understanding their goals, challenges, and needs will enable me to create products and services that will empower and resonate with them. There is enormous potential to offer creative experiences and solutions targeted to individual lifestyles, ranging from fashion and beauty to wellness and personal development. As a supporter of gender equality and inclusivity, I am committed to encouraging young women's voices and goals through my work.

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5: What is the profession or career path that you aim to pursue?

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5: What is the profession or career path that you aim to pursue?

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The career path I want to pursue is one that revolves around consumer businesses targeting young women. I am passionate about understanding the interests, needs, and aspirations of this influential demographic and using that knowledge to drive business strategies. With a particular focus on marketing, branding, and product development, my goal is to create engaging experiences that cater to their unique interests. I aim to contribute to the growth and success of consumer businesses by leveraging insights from market research, updating trends, and developing innovative strategies to capture their attention and loyalty. Overall, my career path seeks to combine the world of business and empower women to create value and inspire positive change.

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Mid-term project: What are the business areas that sungroup is operating? The jobs available in these subsidiaries?

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Mid-term project: What are the business areas that sungroup is operating? The jobs available in these subsidiaries?

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