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Assalamualaikum! My name is Princess Zahra Mala, 22 yrs. old, mom of 6 cats and I am an avid enthusiast of Philippine pop culture. I find great joy in exploring various aspects of Filipino entertainment, such as music, movies, and digital trends. My interests include OPM (Original Pilipino Music), particularly P-pop groups like SB19 and BINI, which showcase Filipino talent on the global stage. I also enjoy watching contemporary Filipino films on Netflix and local teleseryes that reflect our culture and societal issues. Additionally, I am fascinated by the rise of digital influencers who shape online trends, especially on TikTok and YouTube. As a gaming fan, I follow the esports scene, particularly Mobile Legends: Bang Bang, which has become a dominant force in Philippine gaming culture. Lastly, I appreciate local streetwear brands that redefine Filipino fashion with creative and cultural elements.

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Part B: Selected Contemporary Philippine Pop Culture Trend

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Part B: Selected Contemporary Philippine Pop Culture Trend

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One of the most significant contemporary Philippine pop culture trends from 2021 to 2025 is the rise of P-pop (Pinoy Pop), particularly the success of groups like SB19, BINI, and BGYO. P-pop has gained massive popularity, bringing Filipino music to the international stage and inspiring young artists to pursue careers in the industry. I chose this trend because it represents a new era for OPM, blending traditional Filipino musicality with global pop influences. P-pop is significant in today’s society as it fosters national pride, supports the local entertainment industry, and provides a platform for Filipino artists to compete globally. It has also cultivated a dedicated fanbase that actively engages in streaming, voting, and promoting their favorite groups, highlighting the power of digital communities.

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BINI | 'Blink Twice' Official Music Video

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Part C: Analysis of P-pop Using Uses and Gratifications Theory

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Part C: Analysis of P-pop Using Uses and Gratifications Theory

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The rise of P-pop, particularly groups like SB19, BINI, and BGYO, can be analyzed through the Uses and Gratifications Theory, which explains how individuals actively seek out media to fulfill personal and social needs. Fans engage with P-pop as a form of entertainment, using music and performances as an escape from daily life. The catchy melodies, synchronized choreography, and inspiring lyrics provide joy and motivation to listeners. Additionally, the personalities of P-pop idols foster a sense of emotional connection, as fans follow their journeys, struggles, and successes through social media and vlogs. Many fans look up to these idols as role models, drawing inspiration from their perseverance and hard work.

Socially, P-pop also creates a sense of belonging within fandoms. Fan groups, such as A’TIN (SB19’s fandom) and BLOOM (BINI’s fandom), engage in online discussions, organize streaming parties, and participate in social projects, reinforcing a sense of community. This engagement goes beyond entertainment, it promotes cultural appreciation and strengthens the Filipino identity. The digital accessibility of P-pop through platforms like YouTube, Spotify, and TikTok empowers fans to play an active role in the movement, demonstrating how Filipinos use this trend to fulfill their need for connection, self-expression, and cultural representation. Moreover, P-pop’s rise has contributed to the local economy, as concerts, merchandise, and endorsements generate revenue and create job opportunities within the entertainment industry.

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How Filipino Pop bands and P-Pop groups are shaping Filipino music culture

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‘Gupit’ explores the challenges of moving on and the bravery needed to overcome them