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“Crowned Essentials”

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S- strength = Individually tailored ( hair goals, suggested products, self & technician

O- opportunities = Bigger Product Offers

A- aspirations = Cecred / Shea Moisture

R- resources = Natural hair preservatives, science and tutorials

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Tools such as Instagram can help track purchases and growth of our hair company through features like Instagram Shopping, where businesses can tag products in posts and stories, making it easy to monitor clicks and conversions. Insights and analytics provide valuable data on audience engagement, reach, and content performance, helping brands understand what drives interest and sales. By using trackable links, promo codes, and call-to-action buttons, businesses can directly measure the impact of their marketing efforts and adjust strategies to maximize growth.

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Mielle Organics is a hair care and beauty brand founded in 2014 by Monique Rodriguez, a registered nurse from Chicago, Illinois. The company specializes in products formulated for textured hair, utilizing natural and organic ingredients to promote healthy hair growth and maintenance

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As a growing hair brand;

Our success will come from its ability to deliver high-quality, innovative products while building strong connections with its community. By staying true to its mission and adapting to customer needs, it can achieve lasting growth and become a trusted leader in the industry.

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Audience - Curated for black & multi textured hair

Mission Statement -

“Your hair, Your way, Your Journey”

Our mission is to empower individuals to express their unique beauty and confidence through exceptional hair care products. We are committed to creating innovative, high-quality, and sustainable solutions that nourish, protect, and enhance all hair types. With integrity, creativity, and inclusivity at our core, we strive to inspire self-love and celebrate the artistry of hair — because every strand tells a story.”