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Develop social media objectives for a real or fictitious company. Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve Include 1 user-generated content (UGC) strategy in this plan

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Develop a Social Media Marketing Plan for a real-world or fictitious company.

Identify 2 brand goals .
Re-state the 3 SMART objectives developed earlier .
Develop 2 target audience persona.
Identify at least one preferred social media platform you plan to execute this plan on .
Identify 2 relevant competitors and comment on their social media strategies
Identify 2 relevant social media metrics to measure results

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+ Identify 2 areas within the social media space that presents the greatest opportunities for your brand.
+ Identify 2 areas (or constraints) that may prevent your brand from achieving its social media marketing objectives.
+ Explain the main concept of GDPR in your own words.
+Share 2 ways to ensure privacy and confidentiality of your brands prospects and customers are maintained.

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+ Explain the linkage between the social media goals and KPIs developed earlier.
+ Explain one way to track traffic referral source.
+ In order to not infringe on someone else’s copyright, what must you not do with regards to content?

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Evaluate 3 social media platforms and its suitability for specific businesses and specific audiences.

Identify 2 free or paid social media tools and describe the benefits of these tools.

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Describe 3 main ways social media can benefit an organization

Describe one way to develop a social media community

Describe one strategy to turn a customer into an advocate

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3 Objectives based on

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Encourage customers to share their experiences using your product on social media platforms such as Facebook, Instagram & Youtube and hashtag your company brand to increase visibility and brand awareness

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Terahertz Water Device (electronics device)

Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve:

- Increase traffic to our website
- Increase brand awareness
- Improve (Boost) community (brand) engagement

User Generated content (UGC) strategy of our plan
- To ride on all platform, such as facebook, Youtube,  to create awareness on our new products

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Specific - use action words

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1. Specific ObjectiveL Attain 1,000 Customer Views on New Social Media Campaign Launch
2. Attainable Objective: ... ...

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Group 8： Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve Include 1 user-generated content (UGC) strategy in this plan.

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Group 8： Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve Include 1 user-generated content (UGC) strategy in this plan.

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3 objectives (based on SMART goals)

1) Specific - Improve upon 2021 performance with 15% increase through new customers and reduced churn in the next three quarters.

2) Measurable - Increase the sales over the next three quarters by 30% over the same quarter last year.

3) Achievable - Respond to all enquiries within 12 hours, and increase the  NPS score to 98

1 user-generated content (UGC) strategy

1) Make in-flight experiences more social and shoppable

Digital content portal
SIA's brand new digital content portal that can expand your inflight entertainment experience. Access the inflight WiFi portal, web-based gaming portal, digital menu and more easily from a single webpage. Customers will be able to take photos and share them on their social media platforms real-time.

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1) Specific-To increase sales revenue by 20%
2) Timely-By end of December 2022
3) Relevant-To include anti-slip sports shoes & dry fit sports attires into our production line

1 user-generated content (UGC) strategy

Invite 1,000 viewers to like & review (comments & feedback)
our products in our online platforms eg: Tik Tok, Instagram & Facebook

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Specific - 7 days central Japan, on 20-Jun (Jun school holiday, JP just open), family. Ad Budget S$400.

Measure - 100 leads, for 30 to 45 sales (1 lead can be a few sales - family, 2 adults + 2 children).

Attainable - Facebook to register, then follow up on email. JP borders open, SG Jun school holidays.

Relevant - Hands-on, immersion in the host country, experiential

Time-based - 20-May to 14-Jun-2022 (3.5 weeks FB ads $300, $14 per day, 21 days + emails, by travel company experts)

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1. Identify 3 objectives (based on SMART goals) this Social Media Marketing Plan will achieve
Specific -The vision is to reach  global brand awareness
Relevant - Social media marketing to post ad that is relevant to products and services
Timely - the frequency of broadcast advertisement in social media platform in 6 months time to hit sales target

2. Include 1 user-generated content (UGC) strategy in this plan
(UGC) - reviews by users - experiences and ratings from consumers. Create feedback in platform, such as google feedback form, Facebook, website feedback

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COMPANY - Splendid Fashion A chain business outlet by selling fashion in trendy design to cater young and old customers at affordable price

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COMPANY - Splendid Fashion A chain business outlet by selling fashion in trendy design to cater young and old customers at affordable price

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1.To increase more sales revenue by 15% by second quarter
2.To secure 3000 followers by end of second quarter
3.To receive at least 150 good reviews by end of
second quarter

USER-GENERATED CONTENT(UGC) STRATEGY

Using FACEBOOK COMMENTS OR POSTS to collaborate between our brand and end users

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-To increase no. of instagram followers by 10% in the next 3 months (brand awareness)
Objective 2
- To increase overall relevance of content by 5% in the next 3 months (metrics used: bounce off rate)
Objective 3
- To increase 200k more sales values by end of the year.

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https://padlet.com/philture/e7zmzw8vwytqvlx0

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This body lotion is ultra creamy and nourishing. It is formulated to give your skin long lasting moisture, while the aromatherapy blend of essential oils ...

Pros and cons: Goes on very easily Scent Smells great Light, yet very moisturizing texture View full list

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bath and body works sleep lotion - Google Search

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Aromatherapy Shop · Eucalyptus Spearmint Moisturizing Body Lotion · Lavender Vanilla Ultimate Hydration Body Cream · Black Chamomile Pillow and Body Mist.

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Genesis Cafe  is ideally located at Lot 1 shopping mall being situated on the main mall. There are a limited number of cafes within the centre and has the best location, with the highest number of pasting shoppers.  We serve all type of coffee to provide refreshment. Genesis focus all type of customers such as youngsters, college students and professionals.

Business Objective

- To increase revenue 5% to 10% for the next 2 years.

-  Generate 50 new leads in one month.

-  Establish online presence

User-generated content (UGC) strategy in our plan

- to ride on platform Facebook & Instagram to increase engagement

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MAGIC

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Brand Goals:
1.  Increase brand awareness
2.  Reduce marketing cost

3 smart objectives:
1)  Attainable: 10% increase in IG followers in next 5 months
2)  Relevance: include dry-fit tshirt and pants in our production line
3)  Specific: Achieve $100k in sales by end-Dec 2022

Nature of Business:  Fashion Industry - trendy unisex tshirt & pants
2 target audience persona:
1.  Teenagers/young adults aged 16 - 25
2.  Middle-aged 25 - 60

Preferred social media platform:
Instagram
Facebook

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Identify 2 brand goals
C.A Health Supplement
1. Brand awareness
2. Reduce marketing expenses

Re-state the 3 SMART objectives developed earlier
refer to LA1

Develop 2 target audience persona
Age 25 to 50, female
health concern and valued their lifestyle

Identify at least one preferred social media platform you plan to execute this plan on
-Facebook (SEM)
-IG
-Tiktok
-One of the kind formula

1. Use premium ingredients

2. Unique Formulas
3. Popular certifications (FDA, FSMS)

4. Offer great customer service
5. Create a Community
6. Eye-catching labels / eco friendly material
7.work with influencers

8. Gather testimonials

Identify 2 relevant competitors and comment on their social media strategies
-GNC : Tiktok and influencers
-Herbalife : Facebook and IG

Identify 2 relevant social media metrics to measure results
-Shoppe : Post sell, rate the product and share review/share picture.
-Lazada : Post sell, rate the product and share review/share picture.

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LA2: Develop a Social Media Marketing Plan for a real-world or fictitious company.

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LA2: Develop a Social Media Marketing Plan for a real-world or fictitious company.

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Identify 2 brand goals.

1)  Increase brand awareness

2) Differentiate what our brand can offer that is different from our competitors

Re-state the 3 SMART objectives developed earlier.

1) Improve upon 2021 performance with a 15% increase through new customers and reduced churn to actively communicate with your customers through Social Media Chat & Live Stream. Gaining a deep understanding of their needs and values is essential to provide them with optimal customer service in the next three quarters.

2) Increase overall sales over the next three quarters by 30% over the same quarter last year with new and existing customers and overall business. Advertising and communicating through social media platforms.

3) Respond to all enquiries within 12 hours, and increase the NPS score to 98 through our social media chatbot and comments section.

Develop 2 target audience persona.

1) Business class. Age 25-65. Working-class.

2) Economy class. All ages. Young millennials, family, retirees.

Identify at least one preferred social media platform you plan to execute this plan on.

1)    Facebook. Facebook ads can help a business get more visibility for their Facebook content and boost traffic to their core website content – whether it's cornerstone site content, simple ad copy, or blogs. Facebook ads can be set up to target greater site traffic, more impressions, and even click-through rate (CTR).

Identify 2 relevant competitors and comment on their social media strategies

1) Emirates -  Emirates, social media has played an important role and the company has utilized various online platforms such as social networking sites, content communities, blogs and collaborative projects to engage with consumers.

2) AirAsia - AirAsia’s Facebook fans had the opportunity to fill up a virtual plane either manually or automatically for a chance to win the grand prize. By asking users who they would take on an international flight, AirAsia allowed them to dream big in hopes of winning big.

Identify 2 relevant social media metrics to measure results

1) Reach measures the potential size of your audience

2) Engagement measures how many people participate in conversations involving your brand.

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Identify 2 brand goals

-  Attracting new customers

-  Increasing social media followers or shares

- Growing monthly or yearly revenue

Re-state the 3 SMART objectives developed earlier

- To increase revenue $30,000 or 5%  in Year 2 and by $60,000 or 10% by Year 3

-  Generate leads from minimum 3 hours on every business working day

-Create personal landing page links for all networks

Develop 2 target audience persona

- Working adult age rate 18 to 40

- Retirees,age 55 to 70,married with grandchildren,want to relax and enjoy not working,enjoy travel,hobbies, spend time with friends ,health conscious

Identify at least one preferred social media platform you plan to execute this plan on

-  Facebook
- Instagram

Identify 2 relevant competitors and comment on their social media strategies

- Starbucks - In 2009, company started testing its mobile app & launched my Starbucks app that allowed users to locate stores at various locations. More than that, the app allows its coffee lovers to place their orders, pay & pick up without any wait or queue.

- Coffee Bean & Tea Leaf - The Coffee Bean Mobile App was launched to meet the increasing digital mobile lifestyle. Integrating mobile wallet, e-loyalty redemption and e-voucher capabilities, a first in Singapore’s food and beverage industry, is set to deliver new levels of customer experience while increasing operational efficiency.

Identify 2 relevant social media metrics to measure results

- Impression & reach: We can use this metric to determine how much visibility our brand is getting on a particular channel (Instagram) compared to the larger potential audience it can engage. An increase in impressions can lead to higher sales and brand awareness.

-  Conversions: is when customer purchases something from our site. A social conversion means they visited via a social media channel and then purchased something (coffee/meal) in the same visit.

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1) Identify 2 brand goals
- to let 100 millions of household (global) to own this device and gain good health.
- to improve immune system and save medical fee for all include animals and plants.

2) Restate the 3 SMART objectives developed earlier.
- refer to previous

3) Develop 2 target audience persona
- age 40 and above with health conscious.
- young family with kids

4) Identify 1 preferred social media platform we plan to execute this plan
- Facebook
- Youtube

5) Identify 2 relevant competitors and comment on their social media strategies.
- Kangen filter
- AAA Hydrogen water device

Comment:
Above 2 products are existed in market for quite many years and more on traditional way of promoting. Hence the online marketing in social media is not as good as Terahertz device which is launched 2years ago and achieved 8500 members within a year.

6) Identify 2 relevant social media metrics to measure result.
- YouTube : 9000 subscribers a year
- Facebook : 9000 members a year, view and share.

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Developing a brand takes some thought, because there are so many elements of our business that will be affected by our brand.

Identify 2 brand goals:

1 BE CONSISTENT
In order to be memorable, your brand should be consistent in its message and usage across platforms. Brands don’t typically become successful overnight, so the goal should be to get your brand in front of your ideal audience on a regular basis. That way you’ll stick in their minds, and they’ll remember you the next time they think about booking travel!

2. BRING VALUE
The more you can impact your clients’ and followers’ lives, the faster your brand is likely to grow. That means giving them a reason to value your brand, whether that be information (like travel tips), inspiration (like beautiful destination photos) or entertainment (like a funny story from a recent trip). Again, tie this in with your personality to bring more authenticity to your branding.

Re-state the 3 SMART objectives developed earlier

Specifically, we are going to have 350 new cruise passengers this year. When we begin to work through the strategies and tactics we will use to actually successfully work through the full buying cycle with 350 new passengers, then we have a much more specific, and therefore an achievable goal.

Measurable means that we can monitor our progress with a clear end result. Break our goal up into measurable increments and track our steps along the way. Make adjustments as we need to insure that we are on the right path to hitting our targets.

Attainable – our goal has to be realistic. It should be a stretch, no goal should be set too low. We make our goal something that with a lot of hard work and perseverance, we can attain.

Develop 2 target audience persona

Demographics

These are the “cold hard facts” about your audience. The statistical information that separates them from the rest of the population. You want to know their:

·         Age

·         Gender

·         Physical Location

·         Relationship Status

·         Family Size

·         Spoken Language

·         Household Income

·         Level of Education

·         Content Preference Type

·         Social Media Habits

Psychographics

Now we want to dig deeper. Humans are a lot more than statistics. Find juicy information on your ideal customers like their:

·         Goals and Motivations

·         Fears and Challenges

·         Reasons for Traveling

·         Obstacles to Travel

·         Purpose for Travel (Business or Leisure)

·         Favorite Travel Activities

·         Expectations While Traveling

When we put all this information together, both demographic and psychographic details, we really start to see who our target audience is.

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Identify at least one preferred social media platform you plan to execute this plan on.

1. Facebook is one of the best places to start off as a travel agent new to social media. It has the maximum number of users and it is commonly used by people all around the world on a daily basis. Many travel agencies already use Facebook as their primary target market. Moreover, Facebook also offers our agency with ease of access, up-to-date information and an excellent lead generating platform. This makes social media an excellent way to build leads and engage customers.

2. Twitter has emerged as one of the most popular social media platforms in the recent past. It might not be as popular as Facebook, but it is certainly used by people looking for up-to-date information. Ww can use Twitter to showcase our latest achievements, promote the hottest deals and talk about the successful and wonderful customer experiences that we managed to create.

Identify 2 relevant social media metrics to measure results

1.Likes and Reactions
Likes or reactions are an important indicator that our audience enjoys our content. We need to pay attention to this metric to find out the popularity of our social media posts.

2. Comments
Social platforms are the virtual ways of being social, and comments are the digital substitute for real-life conversations. All relevant content can initiate a conversation in the form of comments. It can include general discussion, applause, and criticism.

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Identify 2 relevant competitors and comment on their social media strategies.

- Chan Brothers travel :  Active in FB/IG , livestream with radio DJ on UFM100.3, travel roadshow 3-12Jun at their Hock Hai office.

-SA tours : FB sharing- entice travelling via beautiful photos of Turkey hot air balloon  , Hokkaido  flower fields, Europe Northern lights . Upcoming July/Aug Travel Revolution / Natas Fair.

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Buyer’s Persona 1 - Age, family - Only parents in SG (age 30 to 50), children till secondary school (teenage, up to 19 yo, around JC). Sales expected $10k per family, parents stable jobs/pro.

Buyer’s Persona 2 - Interest - Adults: JP culture, scenery, food. Children: Disneyland, Theme Parks, Amusement Parks, Cosplay, Anime.

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Chan Brothers Travel - Japan Centre
https://japancentre.chanbrothers.com/Packages/WTTPackages/13

Chan Brothers Travel | Facebook
https://www.facebook.com/ChanBrothersTravelSG

Chan Brothers Travel (@chanbrotherstravel) • Instagram photos and videos
https://www.instagram.com/chanbrotherstravel/

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Home - SA Tours - Life is a Journey, Let Us Be Your Travel Guide!
https://www.satours.com/

SA Tours | Facebook
https://www.facebook.com/SATours.SG/
*Facebook Messenger, used as Chat Support on main website

SA Tours (@sa.tours) • Instagram photos and videos
https://www.instagram.com/sa.tours/

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LA2- Develop a social media marketing plan 

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LA2- Develop a social media marketing plan 

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BRAND GOAL
1.     To create brand awareness in Singapore fashion market by attracting at least 3,000 followers in 3 months’ time.

2.     Selling fashion in trendy design to cater young and old customers at affordable price

3 SMART OBJECTIVE

1.     To increase more sales revenue by 15% by second quarter

2.     To secure 3000 followers by end of second quarter

3.     To receive at least 150 good reviews by end of second quarter

2 TARGET AUDIENCE PERSONA
1. From age 18- 49 female working adult
2. For fashionable senior citizen from age
50 – 65 female

Preferred social media platform
Facebook, Instagram & Shopee

Competitors and their social media strategy

1.   G2000

● Offer on line promotion like qty. discount
and 3 instalment payment mode
● Target for young professional for all
gender

2.  Future State Fashion

● More concentrate on content marketing
with beautiful product display.

● To target modern, cosmopolitan woman
with her own unique sense of style.

2 relevant SMM metrics to measure results

1. impressions: the number of times our
content is display

2. Engagement: the number of shares,
likes, clicks & comments on your content

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LA3-1)Identify areas-put up videos with influencers eg: sports athletes like Loh Kean Yew, TCS Artiste like Alvin Ng on Youtube & photos posting on instagram

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LA3-1)Identify areas-put up videos with influencers eg: sports athletes like Loh Kean Yew, TCS Artiste like Alvin Ng on Youtube & photos posting on instagram

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0:00 / 13:08•Watch full video

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*AFFORDABLE* Summer  Tops, T-shirts and Dresses | BTS T-shirts | Trendy Tops #amazonfinds | Chillbee

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LA3-2 Identify 2 areas (or constraints)-a) Budget due to shortage of fund for campaigns, b) For elderly audiences who are not tech savy who does not know how to use their handphone to view any SMM posting.

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LA3-2 Identify 2 areas (or constraints)-a) Budget due to shortage of fund for campaigns, b) For elderly audiences who are not tech savy who does not know how to use their handphone to view any SMM posting.

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Trendy t shirt and shirt
Secretwardrobes-

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Abilities
Organize trade show/roadshows/ to reach out to more customers for our brand awareness. Trade show for Business to Business (B2B), Roadshows for Business to Consumer (B2C)
KNOWLEDGE
Identifying the brand's goals-by engaging bloggers, influencers to promote our brand with photos, videos on Tik Tok, Facebook & Instagram
Setting out SMART objectives-to increase our sales revenue  20% by end of December 2022. To include anti-slip sport shoes & dry fit attires by end of July 2022.
Identify appropriate target audience-Age 12-17 (with Disney cartoon emboss on it), Age 18-25 (for active Gen Z &Y), Age 26-50 (Comfy, health, Flexibility), Age 51-70 (Anti slip, Orthopedic insole shoes
Set out clearly the most important metrics-Reach, Engagement & likes
Use the ideal platforms & content-Posting on social media platforms like Tik Tok, Instagram & Facebook with keywords like "Comfortable sports shoes" "Orthopedic shoes" "Disney shoes" "Anti-slip shoes" on different platform to target the specified age group
Research & analyse the competition-Google online information about our competitors like Nike (a Champion brand builder, innovative, revolutionary), Adidas ( domestics popular, "Creating the New: for a 5-year marketing strategy, using recycled plastic bottles for their products.

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adidas and Parley: From Threat To Thread

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3) Main concept of GDPR-business must ensure that there's transparency in providing specific information to users of social media thru a privacy policy to inform customer on how their data is being used. Prior to being able to opt-in for newsletter subscription, the business has to ensure the privacy terms are accepted by the visitor.

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3) Main concept of GDPR-business must ensure that there's transparency in providing specific information to users of social media thru a privacy policy to inform customer on how their data is being used. Prior to being able to opt-in for newsletter subscription, the business has to ensure the privacy terms are accepted by the visitor.

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1. 2 area of Opportunity to increase brand awareness

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1. 2 area of Opportunity to increase brand awareness

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1. Engage Influencer to increase brand awareness
2. Collaborate with complimentary partner

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4) Share 2 ways to ensure privacy & confidentiality-a) Dispose off the computer with customers' data in a proper area b) Delete customers' datas immediately once the marketing project is over

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4) Share 2 ways to ensure privacy & confidentiality-a) Dispose off the computer with customers' data in a proper area b) Delete customers' datas immediately once the marketing project is over

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2. Identify 2 area that may prevent your brand from achieving social media marketing objectives 

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2. Identify 2 area that may prevent your brand from achieving social media marketing objectives 

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1. Budget constrains - to promote campaign
2. Not tech savy - Unable to view SMM . Senior citizen who unable to see our advertisement and promotions

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GDPR - customer privacy We ensure the data we collect from customer should not consist confidential information

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4. Two ways to ensure privacy and confidentiality 

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4. Two ways to ensure privacy and confidentiality 

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1. Include disclaimer and Terms and condition. GDPR - T&C (Apply) the business has to ensure that the privacy terms are accepted by the Visitor.
2. Opt in option to get customer consent and permission

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KimBrand - We have approx. 6k followers in our  instalgram.

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+ Identify 2 areas within the social media space that presents the greatest opportunities for your brand.

1)    Increase brand awareness - With over half of the world’s population using social media, platforms like Facebook, Instagram, or Twitter are a natural place to reach new and highly targeted potential customers.

2)    Humanising our brand - The ability to create real human connections is one of the key benefits of social media. Introduce our followers to the people who make up our company and showcase how existing customers are using and benefiting from our Airline. We can show how we are embracing our brand values, showcase our SIA Girls, and how we are putting the interests of our employees and customers first.

+ Identify 2 areas (or constraints) that may prevent your brand from achieving its social media marketing objectives.

1) Losing out in the international competition in Countries where Facebook cannot be used E.g., China, Iran, Turkey, Pakistan

2) Churning out consistent creative content ideas

+ Explain the main concept of the General Data Protection Regulation (GDPR) in your own words.

The General Data Protection Regulation (GDPR) was passed by the European Parliament and the Council in April 2016. For companies in Singapore, the first step is to determine if the GDPR applies to them. If your organization sells its products to individuals in the EU. We need to take note of Privacy and the Confidential data of consumers.

+Share 2 ways to ensure privacy and confidentiality of your brand's prospects and customers are maintained.

1) Use a secure file-sharing and messaging platform

2) Comply with Industry Regulations (SOC-2, HIPAA, PIPEDA)

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Uniqlo
chillbee