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Had to edit a few things, tried my best

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I couldn't get it to download so hopefully this works

https://video.pictory.ai/preview/1011689021233412156271732894271529

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rip my bandwidth

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Anya is an 11-year-old girl who has just moved to a Salford with her family. She is excited but also nervous about attending her transition day at The Albion Academy. Her parents were also quite distressed wondering if she would make any friends or just be isolated because they are not from the area.

On her transition day at The Albion Academy, Anya wakes up early and feels a whole host of emotions. Until she walked up to the school gate and was met by Mrs Mallon , the head of transition who greeted her with a smile and took her to her form , where Mrs. Johnson waited to greet her with a warm , welcoming smile.

She said "Hello Anya , I know it can be scary starting a new school, but you're not alone. Many of our students have been in the same position as you before and they love it here. Let me introduce you to some of your classmates".

Mrs. Johnson introduced Anya to Bella & Kiara who Anya quizzed all about the school , asking what their favourite lesson were and also if they would like to sit with her at lunchtime. Bella and Kiara stayed with Anya for the rest of the day. If it wasn't for Anya's bravery her initial thoughts and feelings would have stopped her from being as courageous.

Anya left school feeling happy , ready to return and with a small friendship group that she developed with the guidance of her form tutor and transition lead. She told her parents all about her first day at her new school and the stress that they once felt diminished.

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Hannah and Al had been dreaming of finding their Rustic wedding venue since the moment Al had proposed. But as a couple with such precise requirements and hopes, it was hard with so Many of the same venue in different fonts.

Until they came across the Barn at Drovers...A Off the beaten track, unique wedding venue, with 3x Rustic barns as their venue and filled with animal. It was everything they had been looking for and more, and they HAD to make it work. However upon their viewing they were worried about the price tag that came with the venue...

After noticing their concerns the two lovely managers at Drovers spoke through with the couple about smart ways they can decrease their budget and save money!

After a few weeks of discussions and comparing ideas and notes they finally decided it was to be! after all they were not going to pick any other venue!

Fast forward 2 years time... Its their wedding day! And Hannah and Al couldn't be happier! They tie the knot, they smile for their pictures and they drink fizz whilst enjoying a true Drovers feast! All thanks to Drovers and the people who work there!

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Alex owned a small, family-owned, manufacturing business that had always relied on word-of-mouth and repeat customers. But times were changing, and Alex was starting to notice competitors stealing the spotlight with polished websites, active social media, and digital campaigns. His once-loyal customers were being lured away by newer modern businesses. Alex realised his company’s online presence didn’t reflect the quality of his work.

That’s when he turned to Eighty3 Creative. Together, we mapped out a full-service marketing strategy to highlight his unique craftsmanship and history. From revamping his website with engaging content and SEO to launching targeted ads that spoke directly to his audience, we made his brand impossible to ignore. Social media became a platform not just to sell but to share the human side of his business; the stories, the people, and the successes.

The result? Alex’s business didn’t just grow; it thrived. His online traffic tripled, and inquiries from new clients poured in.

Alex’s story proves that with the right digital strategy, even a small manufacturer can achieve big results. His family's legacy continues to grow and stay up-to-date with changing times.

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Rachel is a single mother of two, she works hard to provide for her family, but as she is on her own she cannot always afford everything her children want.

Sam, the eldest of her children has always wanted the opportunity to try rowing. He often begged his mum to sign him up to classes in the area. Despite all her hard work, on her own this is something Rachel cannot afford for her son.

One day Rachel is scrolling through Facebook, and comes across an advert for a school not too far away. Salford City Academy, she clicks on the link that takes her to a web page.

Over 50 different clubs! Rachel couldn't believe it, students here had the opportunity to get involved in so many different things. Football, dancing, chess, and even rowing! She grabs the opportunity and immediately signs up to visit the Open Day.

One year on, Sam is happy and thriving at Salford City Academy. He was finally able to try out rowing, and with the wide range of activities offered at school, he has even discovered a new passion for art! Rachel feels so grateful to have found a school that values her children's interests, and can't wait to send her second son, Robbie, there too!

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Steve had been wanting new windows and doors now for a very long time, however was overwhelmed with the all the companies offering different options, so was about to give up.

He then came across Rugby Double Glazing through his google search, he was amazed by the stunning reputation and the glowing customer testimonials, which then lead him filling out the enquiry option in order to receive a quote.

He then met with our sales team who complete changed his perspective on the double glazing industry, as he felt valued and appreciated as a customer, leading to him finally taking the step and purchasing his new windows and doors to renovate his home. He then proudly left a review saying once purchasing from rugby double glazing he's never looked back.

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Sarah is a brilliant architect with a vision for a groundbreaking skyscraper that would redefine the city's skyline. Her dream was to create a structure that seamlessly blended sustainability with cutting-edge design, but she faced a challenge: the complex engineering required for such an ambitious project seemed impossible.

As Sarah pored over blueprints late into the night, doubt crept in. Could her vision become a reality? The conventional construction methods wouldn't suffice, and time was running out.

Just when all hope seemed lost, Sarah discovered CCL. With over 80 years of experience and a global presence, CCL offered the specialised engineering techniques she desperately needed. Their team of experts listened intently to her ideas, offering innovative solutions that aligned perfectly with her vision.

Working hand-in-hand with CCL, Sarah's project began to take shape. The company's attention to detail and ability to see the bigger picture complimented her creativity perfectly. As the skyscraper rose floor by floor, Sarah's confidence rose with it.

Months later, when Sarah stood atop her completed skyscraper, she was able to look out and see the city she'd transformed. Thanks to CCL's expertise and unwavering support, her dream had become a reality.

Sarah's skyscraper wasn't just a building; it was a symbol of innovation, sustainability, and the power of collaboration. As Sarah watched the sun set behind her creation, she knew that with CCL by her side, this was just the beginning of her architectural journey.

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Character:

Sarah, a mother of two, is trapped in an abusive relationship. She feels isolated, afraid, and uncertain of how to escape, fearing for her children's safety and her own.

Conflict:

After years of emotional and physical abuse, Sarah reaches a breaking point. She knows she needs to leave but has no financial resources, no support system, and no idea where to turn for help. She feels overwhelmed, believing there’s no way out.

Resolution:

Sarah discovers our charity through a social media campaign and reaches out via our confidential helpline. Within hours, she is connected to our team who arranges safe refuge for her and her children. Over time, our charity provides her with our refuge, counselling, legal aid, and job training, empowering her to rebuild her life and find independence.

Emotional Appeal:

Sarah's story is one of courage and hope. Through our charity's help, she not only escapes a dangerous situation but also regains confidence and creates a brighter future for her children. Her journey showcases the power of compassion and community in transforming lives, inspiring supporters to donate or advocate for change.

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Alan, was an old man who lived in a small home all by himself. However, every time winter comes Alan gets nervous as he starts feeling the cold on his skin and his body is filled with anxiety with how he is going to cope in winter months.

One day he noticed that his neighbours are getting some work done on their home. As he had nothing else to do he watched from his window as they applied insulation and render transforming this house from what looked like his to something unrecognisable.

He learned that the materials from EWI Store, known for their quality products and a list of trustworthy EWI Pro approved installers. This calmed his nerves as he didn't want to waste money on products and installers who are not good at their job.

Feeling inspired, Alan decided to take the plunge and contacted one of the installers. He really had enough of the cold and he's finally gotten excited about the idea of his house being cozy and warm. The process was smooth and easy, and before he knew it, his home was wrapped in a thick layer of insulation. As the first day of winter came and the frosty mornings begun Alan felt a wave of relief over him. Winter no longer seemed so daunting to Alan and now he can enjoy watching the snow fall.

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Character:

Jessica, a mother of two, is trapped in an abusive relationship. She feels isolated, afraid, and uncertain of how to escape, fearing for her children's safety and her own.

Conflict:

After years of emotional and physical abuse, Jessica reaches a breaking point. She knows she needs to leave but has no financial resources, no support system, and no idea where to turn for help. She feels overwhelmed, believing there’s no way out.

Resolution:

Jessica discovers our charity through a social media campaign and reaches out via our confidential helpline. Within hours, she is connected to a our team who arranges refuge for her and her children. Over time, our charity provides her with refuge, counselling, legal aid, and job training, empowering her to rebuild her life and find independence.

Emotional Appeal:

Jessica's story is one of courage and hope. Through our charity's help, she not only escapes a dangerous situation but also regains confidence and creates a brighter future for her children. Her journey showcases the power of compassion and community in transforming lives, inspiring supporters to donate or advocate for change.

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Small enough to care, Big enough to cope

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Drovers will elevate the appeal of an outdoors wedding, bringing out all the stops to ensure your day is memorable and unique. We introduce that community feeling, with food homegrown and prepared uniquely over open wooded fires. Our facilities our specifically thought through, and altered to ensure your day goes accordingly. Drovers gives customers a warm, welcomed feeling, from the first call to the last goodbye.

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Supporting women and children exposed to gender-based violence and exploitation.

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Our mission is to be a school community who celebrate inclusivity and aspirational learning.

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EWI Store- Render done right

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Offering an Education with Character

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provides specialised engineered solutions for structures around the world.

OR

using specialised engineering techniques, wherever we are in the world.

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Features:

"Daily 10-minute workouts that are personalised to your lifestyle and accessible on your phone."

Advantages:

"Quick and tailored exercises fit into even the busiest schedules, and you can access them anywhere, anytime."

Benefits:

"Stay in shape effortlessly without needing a gym or long, time-consuming workouts — transform your fitness in a way that works for you."

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Features

10-minute daily workouts tailored to your lifestyle

Accessible through your phone

Personalized fitness routines

Advantages

Time-efficient exercise sessions

Convenient access anytime, anywhere

Customized to fit your schedule and fitness level

Benefits

Achieve your fitness goals without disrupting your busy life

Improve your health and energy levels with minimal time investment

Build sustainable fitness habits that support long-term well-being

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features

-10 minute personalised workouts that can fit within your schedule!

-access just from your finger tips- no more excuses

-track metrics such as calories burned, age , weight fitness level

advantage-

we offer the most convenient fitness workout that align with your goals with simple 10-minute workouts- lets not over complicate fitness with equipment, it can be easy for 10 minutes a day

benefits-

start prioritising your health today, get more energy and feel better within, start today with just 10 minutes!

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Problem:

"Finding time to work out feels impossible with a busy schedule."

Agitate:

"Long, complicated workouts can be overwhelming, leaving you feeling stuck and unmotivated to get started."

Solution:

"With just 10 minutes a day, you can achieve your fitness goals through personalised workouts designed to fit your lifestyle — all conveniently accessible on your phone."

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Access a variety of our 10 minute workouts tailored to your lifestyle, all from the convenience of your phone.

Choose from exercises like HIIT bodyweight and cardio workouts.

Convenient and Flexible
These workouts are designed to fit seamlessly into your busy schedule, whether you're at home or on-the-go. No need for special equipment , just your phone.

Get in Shape and Feel Great

Boost your energy levels and enhance your mental focus with just 10 minutes of exercise each day. Download our app now

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Attention:

"Struggling to find time to work out? Imagine transforming your fitness in just 10 minutes a day!"

Interest:

"Our personalised workouts are tailored to fit seamlessly into your lifestyle, no matter how busy you are."

Desire:

"Achieve your fitness goals effortlessly— all workouts are right at your fingertips, accessible directly on your phone."

Action:

"Start your journey to a healthier you today — download the app now and make fitness a part of your daily routine!"

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Our brand new app features:

10-minute daily workouts: Short, efficient sessions designed to fit into any schedule.

Convenient mobile access: Workouts available right on your phone, anytime and anywhere.

Tailoring to your lifestyle: Customized routines that cater to your fitness level and preferences.

Unlike other apps on the market ours is:

Time-efficient: You can easily incorporate these workouts into your day without needing to carve out large blocks of time.

Flexible: Access workouts whenever it suits you, whether at home, during a break, or while traveling.

Personalized: Enjoy a fitness plan that adapts to your unique needs, making it more effective and enjoyable.

All this enables you to:

Achieve your fitness goals: Stay consistent and motivated with workouts that fit seamlessly into your life.

Boost your energy and mood: Regular exercise can enhance your overall well-being and help reduce stress.

Feel empowered: Take control of your health and fitness journey with a solution that works for you.

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Struggling to find time for exercise?

Discover our revolutionary fitness app!

With just 10 minutes of daily workouts, tailored specifically to your lifestyle, you can achieve your fitness goals without the hassle.

Features:

Quick, effective workouts

Personalized routines just for you

Convenient access on your phone

Why choose us?

Save time and skip the gym commute

Flexible options for any fitness level

Boost your energy and confidence!

Don’t let a busy schedule hold you back. Download our app now and start your transformation!

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Hannah

problem

Isn't is hard trying to fit everything in one day? Work, seeing friends and family, commuting, cooking, actually sticking to.a fitness routine .. well you can see where I am going with this

agitation

what makes it worse sometimes is that you realise how exhausted you are from trying to achieve a million things in one day and you don't prioritise your health and you feel it internally and physically!

solution

well our 10 minute daily workouts are the best way to stop this! from tailored workouts that align with your fitness goals just by your phone!

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Is your hectic schedule getting in the way of your fitness goals ?

Skipping workouts can be frustrating and lead to low energy , stress and mood.

What if I told you , that you can work out in just 10 minutes.

Access our quick and effective exercises right on your phone, whether you're at home or on-the-go.

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Problem: Many people struggle to maintain consistent fitness routines due to time constraints, lack of motivation, and unclear health goals.

Agitate: Imagine another year passing by, watching your fitness goals slip away. Feel the frustration of:

Feeling sluggish and tired every day

Clothes fitting tighter with each passing month

Watching your energy and confidence drain away

Knowing you're not investing in your most important asset - your health

The guilt of procrastination is eating you alive, and deep down, you know something needs to change before it's too late.

Solution: Our 10-minute daily workout app provides a tailored fitness solution that fits seamlessly into your lifestyle. By focusing on efficiency and personalization, we transform your health journey with:

Targeted Workouts: Short, 10-minute sessions designed for maximum impact

Lifestyle Adaptation: Workouts customized to your personal fitness level and schedule

Comprehensive Training: Incorporating stability, strength, aerobic efficiency, and anaerobic performance

Don't let another day pass. Take control of your fitness, right from your phone.

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Problem

Are you struggling to find time for fitness in your busy schedule?

Agitation

It’s frustrating when life gets hectic, and your health takes a backseat. Skipping workouts can lead to low energy, stress, and lead to you not feeling like you are at your best.

Solution

Our 10-minute daily workouts are conveniently available on your phone and tailored to your needs. The quick sessions make it easy to stay active and healthy, no matter how busy you are. Start today and reclaim your fitness journey!

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Do you find yourself struggling to fit exercise into your daily routine?

Are you tired of battling traffic on your way to the gym, only to find that all the machines are occupied when you finally arrive?

Discover a new way to work out! With just 10 minutes each day, our workouts are tailored to your busy lifestyle, all in the convenience of your phone!

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Hannah

Attention-

No Time? No Problem! 10-Minute Workout at your Finger Tips!

Interest-

We know first hand how difficult it is to maintain a fitness schedule with your busy life, that's why we're here!

Desire-

We offer personalised workout routine based on your fitness goals, prioritising you and what you want!

Action: Don't miss out, start transforming your body with ONLY 10 minutes of your day by downloading our app!

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Attention: Are you struggling to find time for fitness in your busy life?

Interest: Imagine transforming your health and getting in shape with just 10 minutes a day! Our innovative daily workouts are designed specifically for your lifestyle, making it easier than ever to fit exercise into your routine.

Desire: Picture yourself feeling more energized, confident, and healthier—all from the convenience of your phone. With our tailored workouts, you can achieve your fitness goals without the need for a gym or lengthy sessions.

Action: Don’t wait any longer! Start your journey to better health today. Download our app now and unlock the power of 10-minute workouts that fit seamlessly into your life!

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Get in Shape in Just 10 Minutes a Day !
Struggling to find time for a workout? Discover how 10 minutes a day can transform your fitness routine.

These quick and effective workouts fit seamlessly into your daily schedule, wether you're at home or on the go.

Choose from HIIT bodyweight exercises, and lots more all from the convenience of your phone.

Improve your overall health and wellbeing by downloading our fitness app now.

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Are you struggling with time in your busy life?

You could improve your fitness with just 10 minutes a day! Our workouts are designed to fit easily into your busy schedule.

With the convenience of this all on your phone, it couldn't be easier!

Download our app now to transform your daily routine.

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Attention:

10 MINUTE CONVENIENT WORKOUTS

WORKOUTS TAILORED TO YOUR LIFESTYLE

Interest:

Imagine fitting effective workouts into your busy schedule, all from the convenience of your phone. Our tailored 10-minute daily workouts are designed to suit your lifestyle, making it easier than ever to stay active.

Desire:

Picture yourself feeling stronger, more energized, and healthier without sacrificing your precious time. With our personalized approach, you can achieve your fitness goals and enjoy the benefits of a consistent workout routine.

Action:

Don’t wait any longer! Download our app today and start your journey to a fitter you

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Character/Persona:

Warm and compassionate

Tone:

Soft

Serious (When discussing serious matters)

Language:

Direct

Supportive

Impactful

Purpose:

To provide safety, resources, and hope for women and children affected by domestic abuse.

To educate the public on the realities of domestic abuse and advocate for systemic change.

To inspire action and support through donations, partnerships, and volunteerism.

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Character / Persona - Warm yet professional

Tone is quite personal and humble. Celebrating achievements and what is happening in and around school.

Language - We try to keep the language simple so that both our parents and students can understand it.

Our parents only have low reading ages , so it is something that we have to factor in.

Some of the language used could be classified as insider language. I.e. the celebration station - you are not going to know what it is without visiting / your child explaining what it is all about.

Purpose - depends on the post , usually to inform , educate and engage.

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Character/Persona - We are a relaxed and intimate company. We strive in making our couples feel listened to and apart of our company sharing a trusted relationship with us.

Tone - Very relaxed and understanding however in emails and messages still adopting a professional manor.

Language - Professional language, however still connecting with customers on a more intimate level.

Purpose - The purpose for adopting a more intimate bond and relationship with our customers is because weddings are a long process where we are in contact with people for up to 3 years prior to the event. therefore by embracing a very relaxed personal tone with them we make them feel at ease and It will stick in their mind for further along the road. For example a couple came for a viewing at our venue and they said they heard about us because friends of theirs said we were super accommodating and embracive to them when they came and stayed onsite

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Character- Welcoming, Caring and Trustworthy, as we are a family run coming thats been running for over 30 years

Tone: Honest and Helpful

Language: Friendly and informative

Purpose: Inform, educate, persuade

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Character/persona

Salford City Academy has a friendly character/persona (advertise all of the extra-curricular activities and offerings of the school), combined with the professional tone that reflects an educational establishment

Tone

The tone in general is personal and humble, we try to celebrate individual students and put forward the brilliant things they achieve in school

Language

Language should be simple and easily understandable, our target audience encompasses a wide range of people with differing levels of reading ability

Spelling/grammar/punctation is still important though, as mistakes would reflect a poor educational offering

Purpose

The purpose often changes, but includes: engaging parents and students, educating, informing (reminders etc.), promoting events, celebrating students

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Character/Persona:

Inspiring

Professional

Tone:

expert / knowledgeable

Uplifting

Language:

formal

serious

Purpose:

engage

inform

educate

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character persona- warm

tone- direct

language- playful, friendly

purpose- sell

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Reasons why content may fail/not hit KPIs/objectives:

Timing - I find that posting at the wrong time of day can have a huge impact on the reach a post has (audience often less active during 9-5 working hours)

Lack of engagement - If there is no clear CTA or engaging element, will perform worse in the algorithms

Failure to adapt to algorithm changes/trends - Sticking to old techniques rather than keeping up to date with changes may mean posts do not perform as well

Wrong audience targeted - Pushing a message out on a platform without thinking about the audience (e.g. our messages about recruitment tend to be for X and LinkedIn, whereas light hearted celebration messages perform best on Insta/Facebook)

Lack of visual appeal - Competition is high so it is important to stand out visually and catch people's eye

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Content is boring/ simple

Doesn't have a caption or hashtags to determine what the post is about or what target market to be pushed to

TikTok or reel is TOO Long - People are not interested

Video or image is bad quality -

Unappealing colours or fonts used

Website content - if website takes too long to load people will not wait for it

An example of this happening to us was when we release our open day to begin with we had used the incorrect marketing for our brand. Not hitting our target market as the colours were off and the word phrasing of it was not on brand so we re did it and it was successful.

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if the content doesn't resonate with the target audience well it will likely flop

bad quality of images, graphics and videos just bad quality of content overall. just turns users off, doesn't show a high level of visibility

inconsistent

if you are not consistent with posting you will have less engagement as does not look proffesional or trustworthy from a business pov.

lack of optimisation-

without optimising content it may not reach the target audience, such as key words

weak purpose

if the purpose or direction what you want the users to do next they won't take action and may cause confusion

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Undefined Goals: If your content marketing strategy lacks specific, measurable, achievable, relevant, and time-bound (SMART) objectives, it can be difficult to align your content with broader business goals and measure success effectively.

Insufficient Audience Understanding: Not having a deep understanding of your target audience's needs, challenges, and online habits can lead to content that does not resonate with them, resulting in low engagement and failure to meet KPIs.

Failure to Identify and Fill Content Gaps

Content Holes: Not identifying and filling "content holes" or gaps in your industry can mean your content is not addressing the specific needs and questions of your audience, leading to lower engagement and reach.

Poor Content Quality and Relevance

Lack of Value: Content that does not provide meaningful value to the audience can lead to disengagement. Ensuring that your content is insightful, relevant, and answers the audience's questions is crucial for maintaining engagement and achieving KPIs.

SEO Issues: Neglecting SEO best practices can reduce the visibility of your content, leading to fewer people consuming it and lower engagement rates. Regular SEO audits and optimization are essential.

Ineffective Content Distribution and Promotion

Timing and Delivery: Posting content at the wrong time or using ineffective distribution channels can reduce its reach and engagement. Understanding when your audience is most active and using the right channels is vital.

Lack of Engagement: Failing to encourage meaningful interactions (e.g., likes, comments, shares) can signal to algorithms that the content is not valuable, reducing its visibility and engagement.

Ignoring Data and Analytics

Not Measuring Performance: Not regularly measuring and analyzing the performance of your content can prevent you from identifying what works and what doesn't. This oversight can lead to continued production of ineffective content.

Changes in Audience Behavior or Market Conditions

Shifts in User Behavior: Changes in customer expectations, new competition, or updates in algorithms can affect how your content performs. Staying adaptable and responsive to these changes is crucial.

Competitive Landscape: If your competitors are producing better content around the same keywords or topics, your content may not stand out. Monitoring competitors and adjusting your strategy accordingly is important.

Inconsistent Content Strategy

Lack of Consistency: Irregular posting and inconsistent content quality can lead to a drop in engagement and visibility. Maintaining a consistent content calendar and ensuring high-quality content is essential.

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Inconsistent posting- As people don't know or have an expectation in their mind of when they should come back to check your page out, leading to posts lacking on a consistent flow of engagement.

Lack of CTAs- This leads to lower levels of engagement, due to the reader/viewer not knowing the sole purpose of the post, so majority of the time carry on scrolling.

Not aiming posts at your specific customer persona will also negatively impact engagement, as the post is not reaching the right demographic of people.

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Not interesting content

Doesn't lean into target audience

badly written/made content

inconsistency

poor communication within team

trying something new that doesn't do as well as expected

bad planning / strategy

not using things that can help to boost it e.g. hashtags, trends, paid ads,

timings of posts - e.g. posting 4 times in one day instead of 4 times spread over the week

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Instagram - Separate algorithms, for feeds highlights and reels.

Content based on keywords and hashtags

Relationship with the content creator

Post popularity

Facebook -

focuses on comments and reactions - hence why they offer different reactions.

Prioritises family and friends posts - Relevant posts to you rather than ads or brands

X -

Very engaging

No filter so people have a free for all of comments and opinions

"For you" "Following"

Linked In -

Professional - Interests and job titles - Interaction pattern.

comments and shares/ interactions have better effects than likes

TikTok-

watch time and views

Trend's, popular audios and hashtags

easy to grow and expand your business through viewings and comments

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1: Poor targeting

Content doesn’t align with the audience's needs, interests, or pain points.

Fails to consider demographics, psychographics, or behaviojral data.

Example: Posting professional content on a platform like TikTok without adapting to its informal, entertainment-focused tone.

2: Weak Strategy

Lack of a clear purpose or goal for the content.

Absence of alignment with a broader marketing funnel or journey.

Example: Posting random content without mapping it to the awareness, consideration, or conversion stages.

3: Inconsistent Quality

Poor design, low-resolution visuals, or unengaging writing.

Errors in grammar, formatting, or visual layout reduce credibility.

Example: A blog post filled with typos, making the brand appear unprofessional.

4: Lack of SEO/Keyword Strategy:

Neglecting keyword research or using irrelevant keywords.

Missing metadata (e.g., titles, alt text) and backlinks.

Example: Publishing a blog with no optimisation for search engines, leading to low traffic.

5: Ineffective Promotion

Relying solely on organic reach, which is limited on many platforms.

Not using paid ads, partnerships, or email campaigns to boost visibility.

Example: Posting on Instagram without leveraging Stories or Reels for greater reach.

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instagram

has separate algorithm pages for explore, reels, stories and feed

they're based on

the users interests and activities

hashtags that they may follow

if the post is popular with engagement

more visibility if you are engaged with the account or if you have just recently followed them

Facebook

algorithm favours friends and family

videos

content that encourages conversations

local posts are often highlighted

impact on reach and engagement, not good for business' organic reach as its more for personal use, more community discussions

linked in

algorithm is based on the industry you are interested in

who you network with

who other users network with

videos written images are used a lot

impact on engagement- prefers industry proffesional content

tik tok

algorithm works based on the users interests and engagement history

if the user uses audio, effects trends

if the TIK TOK has early engagement more chance it will get a higher reach

impact on reach and engagement

x

algorithm is based on your interest and past engagement

what posts are popular

impact on engagement

very on trend what is currently happening

can see content that isn't within your interests

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Instagram

The Instagram algorithm significantly impacts reach and engagement by prioritizing content that generates meaningful interactions. Here are the key points:

Engagement: The algorithm favors posts with high engagement, such as likes, comments, shares, and saves, especially soon after they are published.

User Relationships: Content from accounts with which users frequently interact is prioritized, indicating strong user relationships.

Recency and Relevance: Newer posts and content relevant to the user's interests and past interactions are given preference.

Shares in DMs: Private shares in direct messages are a powerful signal, indicating high engagement and potentially boosting reach.

Content Quality: High-quality content that encourages conversation, shares, and saves is more likely to be seen by a wider audience.

By focusing on these factors, creators can increase their reach and engagement on the platform.

Facebook

The Facebook algorithm significantly impacts reach and engagement through several key factors:

Engagement

Posts with high engagement (likes, comments, shares, reactions) are prioritized and shown to a larger audience. Engagement is a crucial ranking signal, indicating to the algorithm that the content is valuable and relevant

Relevance and User Behavior

The algorithm assesses content relevance based on user behavior, such as past interactions with similar posts, the type of content, and the user's interests. Content from sources users frequently interact with is more likely to be shown

Recency

Recent posts are more likely to be shown in the News Feed, as the algorithm favors up-to-date content

Predicted Engagement

The algorithm predicts how likely a user is to engage with a post and ranks it accordingly. Posts expected to generate meaningful interactions, such as comments and shares, are ranked higher.

X

Engagement

The algorithm prioritizes tweets with high engagement, such as likes, replies, and retweets. Posts that generate conversations and interactions are more likely to be shown to a wider audience

Recency

Fresh content is favored, with recent tweets given higher visibility, especially those related to trending topics and current events

Relevance and User Behavior

The algorithm assesses content relevance based on user interactions, preferences, and behaviors. It ranks tweets based on how likely a user is to engage with them, considering factors like past interactions and the type of content.

Account Credibility and Content Type

Verified accounts and those with a good reputation are given a boost. The algorithm also favors content with rich media like images, videos, GIFs, and polls, which drive higher engagement.

Linked In

Engagement Signals

The algorithm prioritizes posts with high engagement, such as likes, comments, and shares, especially if they occur within the first hour after posting. Meaningful interactions from relevant professionals in your field are valued more than general likes.

Recency

Fresh content is favored, with recent posts given higher visibility. Regular posting helps maintain visibility and engagement.

Relevance and User Behavior

The algorithm assesses content relevance based on user interactions, preferences, and behaviors. It prioritizes content from personal connections and those with shared interests and skills.

Composition Signals

The algorithm evaluates the composition of posts, including the presence of rich media, the topic's relevance, and the professionalism of the conversation in the comments. Content that shares knowledge or advice is given more visibility.

TikTok

Engagement

Likes, shares, comments, saves, and video watch time are crucial. High engagement rates, especially if users watch videos to the end, indicate valuable content and increase its visibility on the For You Page (FYP).

User Interactions

User actions such as following accounts, liking, sharing, and commenting on videos influence what content is recommended. Negative feedback, like marking videos as "Not Interested," reduces visibility.

Video Information

Captions, hashtags, sounds, and effects help the algorithm understand the content's context and relevance, making it more discoverable.

Device and Account Settings

Factors like device type, language preferences, and location settings are considered, though they hold less weight than engagement and video information.

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Instagram Algorithm

Instagram uses multiple algorithms tailored to different sections of the app

1. Feed and Stories Algorithm:

Prioritizes content from friends, family, and close connections

Considers user relationships, interest, and post relevancy

Factors in post popularity, user interaction history, and content type

2. Reels Algorithm:

Focuses on entertaining and inspiring content

Considers user engagement, interaction history, content quality, and creator popularity

3. Explore Page Algorithm:

Based on past interactions and content liked by similar users

Evaluates post popularity, user activity, and account information

Key ranking factors include relationship between creator and viewer, user interest, and content relevancy

Facebook Algorithm

Facebook's algorithm prioritizes:

1. Meaningful interactions, especially from friends and family

2. Content that sparks conversations and engagement

3. Video content, particularly live videos

4. Local and timely content

5. Authentic and non-misleading posts

The algorithm considers factors such as post type, posting time, and engagement rates to determine content visibility in users' feeds.

X (formerly Twitter) Algorithm

X's algorithm focuses on:

1. Recency of tweets

2. User engagement (likes, retweets, replies)

3. Relevance to user interests

4. Account credibility and tweet quality

5. User relationships and interactions

The platform uses machine learning to predict and show content users are most likely to engage with.

LinkedIn Algorithm

LinkedIn's algorithm prioritizes:

1. Personal connections and network relevance

2. Content quality and engagement rates

3. User interests and professional attributes

4. Post format (text, images, videos)

5. Timeliness of content

The platform aims to balance content from individuals and companies, favoring posts that generate meaningful professional discussions.

TikTok Algorithm

TikTok's algorithm is known for its highly personalized "For You" page and considers:

1. User interactions (likes, comments, shares, and video completions)

2. Video information (captions, sounds, hashtags)

3. Device and account settings

4. Content categories and trending topics

5. Video completion rate

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Instagram

User interactions: Posts from accounts you've liked, commented on, or messaged.

Content type preference: Video, carousels, or Reels depending on your activity.

Recency: Newer posts are favoured over older ones.

Relationships: More visibility for close friends or frequently engaged accounts.

Relevance: Uses AI to predict what content you’d find interesting.

Facebook

Friends and family: Prioritising personal interactions.

Meaningful interactions: Posts that get comments and shares perform better.

Video content: Live and videos are often favoured over external links.

Engagement baiting: Posts asking for likes or shares are demoted.

X

For You: Prioritises popular and trending content using AI, regardless of follows. (And often, in my experience, the most disgusting right wing rage bait you've ever seen)

Following: Displays content chronologically from accounts you follow.

LinkedIn

Professional relevance: Content related to career development or industry updates.

Engagement signals: Comments and shares matter more than likes.

Connection strength: Posts from first-degree connections are prioritised.

Retention: Longer time spent on a post signals relevance.

TikTok

Content performance: Likes, comments, shares, and rewatches.

User interests: AI tracks your viewing habits and adjusts your FYP accordingly.

Video completion rates: Videos watched all the way through are prioritized.

Freshness: Recent uploads have a higher chance of being seen.

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Instagram

Instagram has multiple algorithms tailored to different aspects of the app:

Feed algorithm (favours posts with high early engagement)

Stories algorithm (prioritises stories from accounts users interact with most)

Reels algorithm (promotes similar content to what users engage with regularly)

Explore page algorithm (showcases content from accounts similar to those users already follow and interact with)

Instagram's algorithms reward content that resonates with the audience, encouraging creators to produce high-quality, engaging posts that spark interactions.

Facebook

Facebook's algorithm prioritizes:

Posts from friends and family

Content that sparks meaningful interactions

Posts that are informative or entertaining

Content types users frequently engage with

This algorithm encourages more personal interactions and can make it challenging for businesses to achieve organic reach. It emphasizes the need for creating content that genuinely resonates with audiences and sparks conversations.

X

X's algorithm considers:

Recency of tweets

User interactions

Tweet engagement (likes, retweets, replies)

User's network and interests

The algorithm promotes timely, relevant content and rewards accounts that consistently produce engaging tweets.

LinkedIn

LinkedIn's algorithm focuses on:

Content relevance to professional interests

User connections and network

Engagement levels within the first hours of posting

Content quality and format (text, images, videos)

This approach encourages professionals to share industry-relevant content and engage with their network regularly. It rewards thoughtful, valuable contributions that spark professional discussions.

TikTok

TikTok's algorithm considers:

User interactions (likes, comments, shares)

Video information (captions, sounds, hashtags)

Device and account settings

Content completion rate

TikTok's algorithm is highly personalized, quickly adapting to user preferences. This can lead to rapid content virality and encourages creators to produce engaging, short-form videos that capture attention quickly.

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Instagram:

How the algorithm works:

Prioritises content based on relevance, user interaction history, and content format.

Metrics like saves, comments, shares, and likes are key.

Newer content gets a temporary boost.

Stories and Reels are highlighted for their high engagement potential.

Impact on reach and engagement:

Visual and interactive content (e.g., Reels) tends to reach a wider audience.

Posts with strong call-to-actions (CTAs) encouraging saves and shares boost algorithmic favour.

Use of hashtags and trends can amplify reach.

Facebook:

How the algorithm works:

Focuses on meaningful interactions, such as comments and reactions over passive likes.

Prioritises content from family, friends, and groups over brand posts.

Videos and posts generating discussions gain traction.

Impact on reach and engagement:

Organic reach is limited for business pages, incentivising ad use.

Community-driven content (e.g., polls, group discussions) increases engagement.

Short-form videos and live streams are favoured.

X:

How the algorithm works:

Prioritises recency and engagement (likes, retweets, replies).

Personalised feeds combine "For You" and "Following" content.

High activity accounts and trending topics gain visibility.

Impact on reach and engagement:

Timely posts related to trending topics or hashtags gain reach.

Engagement with other accounts (e.g., retweets, replies) enhances discoverability.

Visuals and polls help posts stand out.

LinkedIn:

How the algorithm works:

Content relevance is determined by professional interests, job titles, and interaction patterns.

Comments, shares, and reactions carry more weight than likes.

Text posts, videos, and polls perform well for engagement.

Impact on reach and engagement:

High-quality, value-driven content (e.g., career advice, industry insights) thrives.

Employee advocacy posts with tagged mentions boost visibility.

Niche-targeted hashtags improve reach.

TikTok:

How the algorithm works:

Content is shown based on user interaction history, watch time, and video completion rate.

Use of trending audio, effects, and hashtags boosts discoverability.

Early engagement heavily influences a video's reach.

Impact on reach and engagement:

Authentic, engaging videos perform best.

Trending challenges, duets, and sounds amplify engagement.

Posting at optimal times increases visibility.

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Facebook Algorithm

Facebook's algorithm prioritizes:

Content from friends and family over businesses

Posts from users you frequently engage with

Content with high engagement (comments, reactions, shares)

Recent posts from close connections

Content types you engage with most frequently

Impact on reach and engagement:

Emphasizes meaningful interactions and time spent on content

Favors posts in Groups and Events

Reduces organic reach for business pages, requiring more engaging content

Instagram Algorithm

Instagram uses separate algorithms for Feed, Stories, Explore, and Reels. Key factors include:

Post popularity and engagement speed

User activity and interests

Relationship history with the poster

Content relevance based on keywords and hashtags

Impact on reach and engagement:

Prioritizes content from accounts users interact with regularly

Favors recent posts and trending content

Rewards consistent posting and diverse content types (photos, videos, carousels)

TikTok Algorithm

TikTok's algorithm focuses on:

User interactions (likes, shares, comments)

Video details (captions, sounds, hashtags)

Device and account settings

Watch time and video completion rates

Impact on reach and engagement:

Rapidly surfaces new content to a wide audience

Prioritizes engaging content over follower count

Rewards trending sounds and effects usage

LinkedIn Algorithm

LinkedIn's algorithm considers:

Content quality and relevance

User connections and interactions

Engagement probability, especially within the first hour

Consistency in posting

Author credibility and expertise

Impact on reach and engagement:

Favors content that generates meaningful comments

Prioritizes posts from personal profiles over business pages

Rewards consistent, high-quality content creation

X Algorithm

X's "For You" feed algorithm focuses on:

User connections and followed topics

Content quality and credibility

Post popularity, especially within the user's network

Impact on reach and engagement:

Emphasizes real-time content and trending topics

Rewards posts that generate quick engagement

Surfaces content from outside a user's direct network based on interests

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Instagram

Use Insta stories & stickers on the stories

Respond to comments and dms

Carousels , memes and reels

Post at optimal times and consistently

Facebook

Share a mix of content types - saying reels & videos do well on here

Use groups to help build a community.

Respond to comments and queries as soon as you can.

Post regularly

X

Asking Questions and creating threads are good for engagement

Post regularly

Linked In

Carousel posts perform well on here

Responding to engagement as soon as you can

Tiktok

stay up to date with trends

Interact with comments

Tell a story

Make sure first three seconds of your video is engaging

Post frequently

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Instagram

Clear bio and recognisable profile pic

Aesthetic content, consistency

Consistent/regular posting schedule

Instagram Reels

Use relevant hashtags (avoid spam)

Use stories to get a wider reach

Engage - CTA, respond to comments, share others posts

Analyse performance

Facebook

Know your audience - use Facebook Insights

High quality visuals - eye catching content

Short-form video content can be successful

Use stories to get wider reach

Engagement - CTA, respond to comments, share others posts

UGC to increase authenticity

X

Clear bio, profile pic and header image

Consistent posting, trending topics will perform better

1 - 2 strategically picked hashtags (avoid spam)

Short captions - keep messages simple

Respond to comments and mentions, have clear CTA in posts

X features such as polls can increase engagement

LinkedIn

Clear bio and profile pic

Professional or creative banner

Share unqiue, relevant and valuable content regularly

Professional tone

Industry specific content

Engage with comments and other posts within the industry

Engaging visuals do well

TikTok

Understand audience - research demographics

Develop a consistent content posting strategy

Research current trends

Short videos

Engaging captions with CTA

Engage with audience, ask people to respond in comment etc.

Video responses

Polls & challenges

Creator collaborations

Track analytics

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best practices for instagram-

high quality imagery

carousels

visually pleasing graphics

staying on brand

short captions

videos

story telling

Facebook-

high quality imagery

videos

use Facebook groups (our target audience community is big on Facebook so v important for us)

ideal for interaction with users

x-

have to be consistent

use hashtags

share like and comment to engage

linked in

great for proffesional industry updates!

tik tok-

short videos are the best

have to capture the audience attention in the first second otherwise users will drop off

follow trends

post consistently

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Instagram

Focus on high-quality visual content.

Utilize Stories and Reels for engagement.

Use a mix of popular and niche hashtags.

Facebook

Optimize your business page with complete information.

Post consistently using a content calendar.

Leverage Facebook ads for targeted reach.

X (formerly Twitter)

Engage in relevant conversations and respond promptly.

Share timely news and industry trends.

Incorporate multimedia (images, videos, GIFs).

LinkedIn

Share professional content and industry insights.

Engage with your network through comments and shares.

Encourage employee advocacy for broader reach.

TikTok

Create authentic and entertaining content.

Participate in or create trending challenges.

Collaborate with influencers for wider audience reach.

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Instagram

1. Post consistently, aiming for at least 4 times per week

2. Embrace Reels, as they tend to get higher engagement rates

3. Optimize your profile for search, including your display name, bio, captions, and hashtags

4. Maintain cohesive branding across your profile and content

5. Use Instagram Stories daily, posting 1-2 stories for better engagement

6. Leverage user-generated content to increase visibility and brand recognition

7. Pin important posts to the top of your profile

8. Engage actively with your community through comments and direct messages

Facebook

1. Post consistently, but avoid overposting.

2. Share a mix of content types, including videos, images, and text posts.

3. Use Facebook Live to engage with your audience in real-time.

4. Optimize your posts for mobile viewing, as most users access Facebook via mobile devices.

5. Utilize Facebook Groups to build a community around your brand.

6. Leverage Facebook Ads for targeted reach and promotion.

X (formerly Twitter)

1. Tweet frequently, as the platform moves quickly.

2. Use relevant hashtags to increase discoverability.

3. Engage in conversations and respond promptly to mentions and direct messages.

4. Share a mix of original content, retweets, and curated content.

5. Use Twitter polls to encourage engagement and gather insights.

6. Keep tweets concise and use visuals when possible.

LinkedIn

1. Share professional, industry-relevant content.

2. Engage with your network by commenting on and sharing others' posts.

3. Publish long-form articles to establish thought leadership.

4. Optimize your profile with a professional photo and compelling headline.

5. Join and participate in relevant LinkedIn Groups.

6. Use LinkedIn's native video feature for higher engagement.

TikTok

1. Create short, engaging videos that align with current trends.

2. Use popular music and sounds in your videos.

3. Participate in challenges and create your own to boost engagement.

4. Utilize TikTok's various effects and filters to make your content stand out.

5. Post consistently and at optimal times when your audience is most active.

6. Engage with your audience through comments and duets.

7. Use relevant hashtags to increase discoverability.

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Instagram: High quality imagery, doesn't have to be square but the preview on the page is square so needs to fit the preview. Music on Instagram posts perform better. Links cannot be clicked in captions. Instagram reels perform well but with the new update, Instagram lowers the quality of your reels if you're engagement is bad.

Facebook: High quality images (with alt text!) and captioned video content do well. Post consistently but not so regularly people are sick of seeing it. Optimised profile.

X: The best practice is to delete the app.

LinkedIn: Carousels perform really well. Short sentences with gaps in between have better engagement because it's easier to read than paragraphs. Hashtags aren't that useful anymore.

TikTok: Short-form videos that are engaging within the first second have high engagement. Niche hashtags perform well, hashtags that are too broad get lost in the algorithm. Caption SEO is important - many people use TikTok as a search engine. Videos over a minute are the only ones that pay out on the creator scheme but they're harder to get good views and engagement on. Use trending sounds.

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Instagram:

Post consistently, aiming for 1-2 Stories per day and regular feed posts

Create high-quality, visually appealing content that aligns with your brand identity

Use relevant hashtags to increase discoverability, but avoid overusing generic ones

Engage with your audience through comments, direct messages, and interactive features like polls or questions in Stories

Facebook:

Share a mix of content types, including text posts, images, videos, and live streams

Use Facebook Groups to build a community around your brand or industry

Respond promptly to comments and messages to maintain good customer relations

Share user-generated content to increase authenticity and engagement

X:

Use concise, attention-grabbing language in your tweets

Incorporate relevant hashtags to join conversations and increase visibility

Engage in real-time conversations and trending topics

Use visual content like images and GIFs to stand out in the feed

LinkedIn:

Share professional, industry-relevant content

Use long-form articles to showcase expertise and thought leadership

Engage with your network by commenting on and sharing others' posts

Post during business hours when professionals are most active

TikTok:

Create short, engaging videos that align with current trends and challenges

Collaborate with influencers or other brands for wider reach

Post consistently and frequently to maintain visibility on the For You Page

Use relevant hashtags to increase discoverability

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Instagram - Social posting, regular posting and sometimes with trends or giveaways.

Facebook - We use Facebook for events - Creating an event so people can click going or interested and pay for ad's.

X - Haven't personally used this so im not sure but maybe for debates or polls and feedback.

Linkedin - More professional content and work related postings.

TikTok - Humorous or more relaxed content. Short form video's.

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1: https://www.instagram.com/thetravellingbooklover/

I love the aesthetic/visuals of the account

2:

https://www.instagram.com/rider.rebellion/

I like motorbikes and enjoy the edits this account makes

3:

https://www.instagram.com/historyphotographed/

The account shares moments of history and I enjoy learning about them

4:

https://www.instagram.com/cleaningwithida

Shares cleaning tips and hacks

5:

https://www.instagram.com/tinykittenshq

Cute rescue stories of kittens :)

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1. @mcrfinest (TikTok)

Find hidden gems for food and drink where I live

2. @wearetala (Instagram)

Can stay up to date with deals

3. @nelsonpickles (TikTok)

cute dog

4. @runspace_cat (TikTok)

Running advice/inspo

5. @the.manc (TikTok)

Shows new venues/gigs/music etc.

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@girlhooduk - have been to a few of their community events. Really like what they do to combat loneliness in your 20's. Met some really nice girls through it.

Girlhood (@girlhooduk) • Instagram photos and videos

@Paigenco - a wedding stationery business that I freelanced for. Her work is so aesthetic and visually appealing.

Paige Cartledge (@paigenco) • Instagram photos and videos

@hello_henry - close friends with my sister & all of our family have ordered work off her because they are really cute.

S A R A - artist, personalised cards and portraits 🎨 (@hello___henry) • Instagram photos and videos

@GirlsinMarketing - listened to their podcast before / like looking at their advice posts

Girls in Marketing | Marketing Community | Welcome to the Girls in Marketing community and platform, we’re here to empower and inspire all those in the marketing industry to achieve... | Instagram

@zjm.marketing. - like her branding !

Beauty & Fashion Social Media + Content Experts | Zoe&Co (@zjm.marketing) • Instagram photos and videos

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BCFC- I support Birmingham city so would follow this page to keep up to date with everything: https://www.instagram.com/bcfc?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Dazn Boxing: I watch a lot of boxing so would follow this page to see the latest news, highlights, and upcoming fights. https://www.instagram.com/daznboxing?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

PGA tour: I play and watch golf, so would follow this page as I'm interested in the content they put out. https://www.instagram.com/pgatour?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

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Liked:

cats • Instagram

Bookmarked:

edinburgh cabin • Instagram

Shared:

cat memes • Instagram

Followed page:

https://instagram.com/englishcountrysides/

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🌈😼Only silly cats allowed😼🌈 on Instagram: "Random cats compilation pt 7

Song: Waiting for Something - @unclekamo"

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177K likes, 45 comments - meow.citos on October 12, 2024: "Random cats compilation pt 7

Song: Waiting for Something - @unclekamo". 

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I recently found this artists' TikTok which made me like, follow, and go off-page to follow their Instagram. (Linking their tiktok unfortunately looks like they have been hacked by their most recent 3 posts :( )

I followed the Ashmolean Museum yesterday after seeing an Instagram post for their Stanley Donwood and Thom Yorke exhibition. I saw this because I follow Radiohead on Instagram and they have been tagged as a featured creator.

I follow FANGORIA on Instagram because they have an archive of editions (and who buys magazines anymore) and I love horror movies so they're my updates. I try to keep up to date when a new edition comes out.

I followed a brand called cemetery crypt on Instagram after getting loads of ads for their products because they're a small business who design and customise their own clothing an accessories.

I follow a lot of publications like Kerrang, NME and Rolling Stone across social media for updates in the music industry. Their posts are frequent and really clear about what's in the article so i can decide if I want to read it.

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Tattoos inspo: I like the artists work maybe one day will go get one but probs just use for inspiration

https://www.tiktok.com/@livs.lines?_t=8rnTfoCerYH&_r=1

Music artist: I like the music so staying up to date and like to see it on my feed

https://www.tiktok.com/@luvcat.mp3?_t=8rnTkIsCfVw&_r=1

Cat stuff: educational content

https://www.tiktok.com/@jacksongalaxy?_t=8rnTlj2v0HB&_r=1

Light amusement: to give me a little giggle

https://www.instagram.com/serotoninmemes?igsh=NmwyaTMzeXdhMnFz

Sims 4: I like building on sims so inspo content I guess but also I just like to watch it

https://www.instagram.com/daniellebuilds?igsh=aWppM2cxb3VwcGFs

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🌞 Liv 🌞 (@livs.lines) on TikTok | 27.6K Likes. 2232 Followers. Tattooist, Bristol UK 🧡 BOOKING FORM BELOW!! INSTA : @livslines 👽.Watch the latest video from 🌞 Liv 🌞 (@livs.lines).

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(I cant link Instagram it's not loading on my laptop?)

@emilyjennyhair__ - Alternative hairstylist based in Birmingham.

@knotfest - Just had their lineup on my discovery page and it looks so good I want to buy a ticket

@dr.korpus - horror illustrator - really cool medical illustrations

honestly my discover page today isnt great thats all thats popped up that's good (i saved and followed all of these)

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Queensbury promotions- Promoting Chisora next boxing fight: https://www.instagram.com/p/DC7WXfNsJ_E/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Nfl- Clip from the recent game last night: https://www.instagram.com/p/DC8Saw8RuMN/?utm_source=ig_web_copy_link

Birmingham city football: Promoting Christmas clothing line: https://www.instagram.com/p/DC4ek2qNNVE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

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Queensberry on Instagram: "The ‘Last Dance’ Derek Chisora’s final UK fight tickets go on sale tomorrow morning @ 10 am via Ticketmaster.

#ChisoraWallin"

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585 likes, 9 comments - queensberrypromotions on November 28, 2024: "The ‘Last Dance’ Derek Chisora’s final UK fight tickets go on sale tomorrow morning @ 10 am via Ticketmaster.

#ChisoraWallin". 

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Crossfit Hereford - I train here so follow to keep up on classes etc.

https://www.instagram.com/crossfithereford/

Shropshire horse - Keep up to date with rides and trail hunting sessions that are on so I can take part.

https://www.instagram.com/shropshireThhorsehirelings/

royal Marines - My boyfriend is in marines so interesting to keep in the loop

https://www.instagram.com/royalmarinesreserve/

Fairfax and Favour - Keep watch on their sales and new product releases.

https://www.instagram.com/fairfaxandfavor/

The Celtic manor - Like to see spa trips and they post nice aesthetic pictures.

https://www.instagram.com/thecelticmanor/

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1) https://www.instagram.com/cmhair_x/?hl=en my sisters hair account, to show support like, comment and share

2) https://www.instagram.com/aybl/?hl=en

I like going gym so I follow my fave place to get gym clothes.

3)https://www.instagram.com/hideoutcoffeecompany/?hl=en

follow my fave coffee shop at uni, my friend also works there, think their content is quite cool!

4) https://www.instagram.com/adele/?hl=en

adele, love her, great gal

5) https://www.instagram.com/monicavinader/?hl=en

my fave jewellery brand, nice to get updates and see their products

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Liked:

https://vm.tiktok.com/ZGdjMN4V8/

Saved/bookmarked:

https://www.instagram.com/p/Cxdp1h8JXHq/?igsh=MXFrNDN6MjR0dG9xbw==

Commented:

I never comment on things

Shared:

https://vm.tiktok.com/ZGdjMjAK8/

(I love anything edited to cool music especially Tim burton characters lol)

Followed page:

https://www.tiktok.com/@art.of.gold?_t=8rnTTFVG436&_r=1

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Liked - Instagram

Commented - Instagram

Bookmarked - Instagram

Shared - Kerri Cunningham (@murphys_sketches) • Instagram photos and videos

Followed - Instagram

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RuPaul’s Drag Race UK on Instagram: "🚨SPOILER ALERT 🚨

Your newly crowned queen, and the UK’s Next Drag Race Superstar is:

@kyranthrax - CONDRAGULATIONS! You’re a winner baby!!! 👑

#DragRaceUK"

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1,501 likes, 82 comments - dragraceukbbc on November 29, 2024: "🚨SPOILER ALERT 🚨

Your newly crowned queen, and the UK’s Next Drag Race Superstar is:

@kyranthrax - CONDRAGULATIONS! You’re a winner baby!!! 👑

#DragRaceUK". 

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Followed Page

TikTok · Life in Manchester

Liked

Annie-Mai Hodge on LinkedIn: Social media updates you NEED to know: ✍️ WhatsApp is rolling out voice… | 86 comments

Bookmarked

TALA® on Instagram: "The only dress you'll ever need in your capsule wardrobe."

Shared

https://vm.tiktok.com/ZGdjMysSV/

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liked:

https://www.instagram.com/p/C0JYH41Ci3g/?hl=en

I like getting funky nails !!

saved:

https://www.instagram.com/p/CkyN8kuOR6I/?hl=en&img_index=1

tattoo inspo

Shared:

https://www.instagram.com/p/DC2CdwAinpX/?hl=en&img_index=1

I always share my sisters hairdressing account when she posts a hair do!!

Followed page: https://www.instagram.com/blossom_plant/?hl=en

I love plants but I always kill them off so I need to learn how to keep them alive

commented

comment on my sisters hair dressing account!

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Polish Nailbar on Instagram: "These gives me the Autumn vibe 🍂💕
📸 Photo @jellybayn_nails 💅🏼
💓 #nailie #nailart #nails #nailinspo #gothenburg #naildesign #naildesigns #polishnailbargbg #beauty #makeup #inspo #hair #style #fashion"

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14 likes, 0 comments - polish.nailbar.studio on November 27, 2023: "These gives me the Autumn vibe 🍂💕
📸 Photo @jellybayn_nails 💅🏼
💓 #nailie #nailart #nails #nailinspo #gothenburg #naildesign #naildesigns #polishnailbargbg #beauty #makeup #inspo #hair #style #fashion". 

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Liked - Holland and Cooper Black Friday sales post

https://www.instagram.com/hollandcooperclothing/

Commented - Maxtan giveaway contest

https://www.instagram.com/maxtansalon/

Bookmarked - Cheltenham races New Years day tickets

https://www.instagram.com/cheltenhamraces/

Shared - The giveaway from above

Followed page - Mj lashes

https://www.instagram.com/lashesandbeauty_bymj/

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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1. Mainly Females 16-25 looking for a start in their marketing career.

2. To support up and comers wanting to enter the marketing industry

3. To put out informative content, including the latest trends/ongoing events

4. Their carousels on Instagram perform well, with a lot of engagement.

5. Encourage people to leave their thoughts/opinions as comments on their post. This is a regular CTA they use.

6. Informative and educational posts, such as '3 things i wish i knew before working in marketing'

7. 2-3 times per week.

8. Mainly educational, but also cover recent events and current trends in the industry.

9. Use very bold font and distinct pink colour, to catch the eye of readers.

10. All their captions usually end with a CTA, encouraging higher levels of engagement.

11. Instagram seems to be for people who already have a base understanding of some elements of marketing, whereas tiktok seems more basic and views based content.

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Target Audience Women in thre marketing industry Girls who have just graduated

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TA - Their target is developing marketeers and girls who want to develop skills.

Key message -

Content goals - Reach people who are eager to learn and strive for knowledge.

What posts/content get best engagement - their linked in and TikTok videos talking through top tips.

Common themes - Pink post with questions and answers in slideshow format on Instagram.

Interaction - rhetorical question in their caption which is discussed in comments.

Content types - Instagram post with q&a's.

Frequency - daily

Themes - educational content with different tips and facts

engagement tactics - Rhetorical question, bright colours large fonts

Quality - good quality high visuals

Platform specific - very girly niche, colours emoji's fonts etc

Competitors - girls in marketing - very similar posts and brand.

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1. target audience is for young women who want to start their marketing journey. people who are in marketing showcasing what's happening in the industry, tips and courses

2. Their key message is to educate people about what's happening in the marketing world, empowering young women to build careers in the industry, sharing tips and how achieve goals

3. their content goals is to educate and inspire users on marketing

4. on tik tok and linked in her tips and course content get the best engagement

5. she replies to peoples comments on her posts

6. graphics, long term video, short term video, written content

7. posts couple videos on tik toes per day

instagram- posts several times a week and posts marketing campaigns of the week

linked in- posts frequently 3-4x a week on linked in

8. educational purposes

9. visuals are on theme- colour palette to tailor to the target audience, language being used. content is clear concise and effective

10. CTA on linked and instagram encouraging users to leave comments so they can discuss about the posts. hosts marketing mixers where young inspiriring marketers can go to.

11. instagram, theme is very consistent with the colours, font, language. mostly cta in every caption. posts consistently and does marketing campaigns of the week every week.

tik tok- shows same content of tips and resources to marketing, encouraging young women to be successful. posts frequently

linked in- same with TIK TOK but in written communication, often engages with users in the comments!

12. girls in marketing-https://www.instagram.com/girlsinmarketing/?hl=en

same target audience and aim as girl grad with inspiring young women to get into marketing

pretty little marketer-

https://www.instagram.com/prettylittlemarketer/?hl=en this account is very similar to gradgirls marketing but they don't give tips in how to get into marketing-just what's going in the industry

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Grad Girl Marketing has a strong focus on providing engaging and visually appealing content to its niche audience of marketing graduates and professionals.

Platform-Specific Observations:

Grad Girl Marketing uses TikTok, Instagram, and LinkedIn to engage their audience. TikTok content focuses on quick, informative videos about marketing careers, tools, and job opportunities, appealing to younger audiences seeking career advice. Instagram complements this with aesthetically designed posts and relatable reels, while LinkedIn offers professional posts and career tips.

Competitor Comparison:

Grad Girl Marketing differentiates itself by creating highly relatable content aimed at marketing graduates and professionals. Compared to broader career platforms, its niche focus gives it an edge in targeting marketing students and early-career professionals. However, competitors might surpass in areas like posting frequency or collaborations with major brands.

Detailed Content Breakdown:

1. Common Themes:

Career advice for marketing students.

Guides to tools like Semrush, Adobe Express, etc.

Tips for navigating internships and marketing job searches.

2. Content Types Used:

TikTok: Short form videos (e.g., job-finding tips, career tools).

Instagram: Infographics, reels, and carousel posts.

LinkedIn: Professional posts and updates.

3. Frequency of Posting:

TikTok appears to have frequent updates with high engagement per post. Instagram follows with multiple posts per week, while LinkedIn posts are less frequent but highly curated.

4. Content Quality and Visuals:

High-quality videos with clean editing on TikTok.

Instagram posts emphasise vibrant, eye-catching visuals.

5. Engagement Tactics:

CTAs encouraging downloads of free templates or career guides.

Interactive elements such as polls and comments to engage followers.

Social proof through user testimonials or real-world examples.

Competitors:

1. Girls in Marketing

Focus: Empowering aspiring and professional marketers through training, memberships, and resources.

Platforms: Instagram and LinkedIn.

Offerings: Online courses, community memberships, and career guidance.

2. Digital Mums

Focus: Digital marketing training for mothers looking to upskill or re-enter the workforce.

Platforms: Instagram and LinkedIn.

Offerings: Social media courses tailored to career changers or those seeking flexible work.

3. Marketing Solved

Focus: Free and premium resources for marketers, including templates and educational posts.

Platforms: Primarily Facebook and Instagram.

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1. Women/girls interested in pursuing marketing, likely aged 16-25 looking for employment or experience.

2. To explain how people are influenced by marketing and encourage women to also pursue it as a career.

3. To inform and educate through the use of entertainment. And to help women and girls with their job prospects/CV/searching for work etc

4. On TikTok, their practical tips on how to get into the industry perform best, but on LinkedIn and Instagram their 'Top Marketing Campaigns of the Week' series performs very well compared to other platforms.

5. Either informative or colloquial discussions with their followers in the comments, or on TikTok they use comments to produce other 'response' videos.

6. Photography, audio, short form content, graphics,

7. Every couple of days with their consistent weekly marketing series.

8. Educational content, promotional content/influencer marketing, informative content.

9. Pink theme branding across socials, busy stand out images.

10. Captions on Instagram and LinkedIn encourage engagement by asking questions. CTA on TikTok directs people to Instagram for help.

11. Instagram and LinkedIn seem to be for people already with an awareness of marketing or are in the industry, TikTok is for younger people starting out.

12. The marketing millennials have a larger audience on LinkedIn and produce more 'professional' content, such as webinars and lectures, however their TikTok strategy is not as strong as GGM. Their LinkedIn is more memes for people already in the industry, not people looking to get their foot in the door.

The Marketing Lab are a closer comparison to GGM, with a similar colour scheme and audience, with similar content about emerging marketing trends and ideas. They are not doing as well on Instagram, with less effective CTA's. The Marketing Lab doesn't have a TikTok, but it's founder, Indie Stowell, does, and uses this to promote TML.

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Awareness- Engagement, Impressions, link clicks, followers

Consideration- Website traffic, video watch time, bounce rate

Conversion- Conversion rate, leads, phone enquiries

Retention- Unsubscribers, openers, recipients, clickers

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Awareness -

Impressions / Engagement

Video watch time

Consideration

Footfall into the event - how many people attended

Reach

Conversion

Number of Sign Ups to School Tours / Admissions / Events Via Ticket Source & Event Brite

Retention

Number of First Choice Applications / Total Number of Applications / Analysis of Feedback - reaching out to those who have a query.

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Awareness:

Reach

Video watch time

Follower growth

Impressions

Website traffic

Consideration:

Leads

Bounce rate

Engagement

Downloads

Conversion:

Cart Abandonment rate

Conversion rate

CPA

Retention:

Referrals

Repeat purchase rate

Customer retention

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Awareness

Impressions

Reach

Web traffic

Follower growth

Impressions

Consideration

Bounce rate

Video watch time

Cart abandonment rate

Conversion

Downloads

Leads

Conversion rate

Retention

Repeat purchase rate

Referrals

Comments/likes