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Creating a slogan for my brand was a challenging process as I wanted to avoid anything bland or overly generic. My goal was to craft something playful and enticing that would truly capture customers’ attention and resonate with the brand’s personality.

As I found myself stuck here for an unnecessarily long amount of time, I decided to ask ChatGPT for a suggestion that could help me.

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The inclusion of “Saigon” immediately connects the brand to Vietnam, a key cultural and culinary hub. It evokes a sense of authenticity, appealing to consumers interested in traditional Vietnamese food. “Saigon” also adds an element of nostalgia and familiarity, especially for those who associate it with the vibrant, food-centric culture of Ho Chi Minh City (formerly Saigon).

The word “Slurp” brings a playful and sensory element to the name, instantly conjuring the image of enjoying a delicious bowl of noodles. It highlights the experience of eating noodles, which often involves a satisfying slurping sound. This makes the name easy to remember and adds an interactive, fun aspect to the brand.

The combination of two short, punchy words makes it easy to say and recall. A good brand name needs to be simple and catchy so that it stays in the minds of potential customers. “Saigon Slurp” fits this criterion perfectly while being fun to say.

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The Foodie Prompt Generator offers a structured approach to generating AI-generated food visuals by combining descriptive attributes of dishes with creative design concepts. This tool allows designers to craft prompts tailored to AI image generators, emphasizing cultural relevance, sensory appeal, and storytelling. For example, a user can input attributes like “steaming broth,” “vivid herbs,” and “golden duck” for a dish like Mì Vịt Tiềm, producing dynamic, detailed visuals. These AI-generated images can then inspire branding, packaging, or marketing materials, blending creativity with technology to make designs more engaging and culturally resonant.

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ChatGPT provided a tagline that perfectly aligned with my brand’s identity while also offering creative graphic suggestions to visually represent the tagline effectively.

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When deciding on the font for my food brand, I drew inspiration from Vietnamese street food signage. These signs, often bold and vibrant, are deeply rooted in Vietnam’s bustling street food culture. Since Mì Vịt Tiềm is a nostalgic dish for many Vietnamese people, I wanted the font to reflect that sense of familiarity and warmth while paying homage to the street vendors who are an integral part of Vietnam’s culinary landscape. By incorporating design elements that echo the typography seen in these signs, I aim to connect the branding to the heart of Vietnam’s rich street food tradition.

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I found out about this Vietnamese font on fontsblog and immediately knew that this text was the text I wanted to use as while it still resembles an old fashioned street food sign, it has some modern twist to it with how the letters are curved. It also matches with the splashes of broth in the images I had generated.

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My Overall Thoughts about DCE201 Experiences

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My Overall Thoughts about DCE201 Experiences

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Incorporating the style of lemoon.synthography into my work offers an exciting opportunity to blend surreal and nostalgic elements with cutting-edge AI creativity. Her approach involves embracing imperfections and glitches as part of the creative process, transforming them into visually compelling features. Her work draws on collective subconscious imagery, creating pieces that feel both deeply personal and universally resonant. This aligns well with AI’s ability to interpret and remix cultural aesthetics, making it a powerful tool for storytelling in brand identity.

By integrating her signature “absurd realism” and playful use of AI-generated anomalies, my designs could evoke a dreamlike, pop-art-inspired atmosphere. This aesthetic could lend itself to creating immersive branding visuals or digital experiences that resonate with audiences on a sensory and emotional level  .

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this duck

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When I first joined the Experiences elective, I faced significant criticism among my other classmates from the other electives, largely due to the negative perception of AI in the creative industry. Many believe that AI “steals from artists without permission” or “undermines the hard work of designers.” Despite these concerns, I decided to give the class a chance.

I chose this class because I recognize how fast-paced and demanding the industry has become, with clients often expecting completed proposals within weeks. Initially, I worked on a fruit mocktail concept without AI, influenced by peer pressure and misconceptions surrounding the technology. However, I felt my results lacked strength and depth. When I shifted to my second concept—Duck Noodles—and embraced AI tools, my work improved significantly, yielding a more refined and cohesive design.

This journey taught me an important lesson: while social media often amplifies misconceptions about AI and its implications, it’s crucial to approach the technology with an open mind. Understanding how AI truly works and integrating it responsibly can enhance creativity rather than diminish it, it is a tool to be used and not a replacement.

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Generally using Resolume with AI enhances creative possibilities by integrating AI-generated visuals, responsive designs, and automation into live performances. AI tools produce unique, thematic content that Resolume manipulates in real time, enabling dynamic, immersive experiences. This combination streamlines tasks like motion tracking, enriches projection mapping, and allows for innovative storytelling in branding, concerts, and interactive events.

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Transforming AI-generated images into moving videos is a fascinating process that brings static visuals to life, adding a layer of dynamism and storytelling. By using tools like Resolume or Adobe After Effects, designers can take elements such as animated splashes, rotating noodles, or swirling herbs from a dish like Mì Vịt Tiềm and turn them into captivating sequences. This approach enhances engagement by introducing motion, sound, and transitions that evoke a sensory-rich experience. It allows for more immersive branding, making campaigns more appealing and memorable while bridging creativity and technology seamlessly.

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Using Adobe After Effects to create Instagram stories was an exciting but challenging experience. As a beginner, I found the software’s complexity overwhelming at first, with its extensive features and intricate workflow. Tasks like creating smooth animations, managing layers, and timing transitions felt daunting. However, through persistence and exploring tutorials, I gradually became more comfortable with the tools.

In the end, I was able to produce engaging, visually dynamic Instagram stories that captured the attention of viewers. Overcoming these challenges made the process even more rewarding, teaching me the value of patience and adaptability in learning new software.

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A duck-themed brand identity can balance playfulness and cultural resonance, making it approachable and memorable. Ducks evoke joy and charm, aligning well with a family-friendly or lighthearted brand. When tied to Vietnamese cuisine, like Mì Vịt Tiềm, ducks can represent tradition and authenticity.

Visually, the brand could use bright, natural colors and rounded or hand-drawn typography for warmth and accessibility. Packaging, interactive media, and merchandise could integrate duck motifs, creating consistency across platforms. This approach combines cultural significance with modern design, appealing to a broad audience while celebrating heritage and creativity.