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 SKIMS on Instagram: "Introducing SKIMS Mens: the most comfortable underwear you’ll ever own.

3 collections for your best performance sported by @neymarjr, @shai and @nbsmallerbear.

SKIMS Mens launches Thursday, October 26 at 9AM PT / 12PM ET. Join the waitlist for early access to shop.

Video: @donnatrope"

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44K likes, 834 comments - skims on October 23, 2023: "Introducing SKIMS Mens: the most comfortable underwear you’ll ever own.

3 collections for your..."

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We are just under a week away from Usher performing at the Super Bowl halftime show. And it appears the athletes aren't the only ones living by the look good, feel good, play good mantra. Skims, the underwear brand founded by Kim Kardashian, just announced Usher as its new face in time for the big game.

Usher's debut for Kim K's intimates label includes a commercial and a series of photographs that men everywhere will try to hide from their significant others. In the photos, Usher is holding a peach-the most erotic fruit!-while showing off a variety of boxer briefs. (Call Usher by your name, and he'll call you by his.) He dangles a toothpick from his mouth in the video while announcing that he loves to entertain because of "the element of intimacy between me and an audience." The Super Bowl often yields notoriously distant, over-the-top musical performances-but if anyone can bring intimacy to the halftime show, it's Usher.

In addition to the scintillating campaign, Skims is also working with Usher on the rollout of his new album Coming Home, which drops on Friday. For the first week of its release, an exclusive digital version of the record with an alternative cover and a bonus track, "Naked," will be available via Skims's webstore.

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Because you need a good pair of underwear to perform at the Super Bowl.

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Kim Kardashian’s SKIMS shapewear line faces backlash over allegedly deceptive advertising: ‘It is completely misleading’

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Kim Kardashian’s clothing and shapewear brand SKIMS has been accused of deceiving customers.

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The demand for Skims products is growing, and many don't want to pay the price. Many companies have started producing dupes of Skims most popular products and pricing them a lot lower than Skims.

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Kim Kardashian's SKIMS line has a cult following thanks to its comfy, body-hugging everyday basics and intimates. Everyone from celebrities to influencers (looking at you, Selena Gomez, Addison Rae) and even our own editors (they especially love the SKIMS Fits Everybody collection) can't get over how good the brand's quality is and how flattering it looks on all body types. However, that quality comes at a cost. If you're in the market for more affordable alternatives, these are the SKIMS dupes that rave reviewers and TikTok'ers say could pass as the real thing.

From popular SKIMS bodysuits, shapewear, dresses, comfy bralettes and bras, leggings, cute loungewear sets, and thongs, every find on this list is under $50. The best part? Most of the styles come in various colors and prints, so you can stock up on your favorites without having to spend all your coins.

You'll find spot-on pieces that'll even make you a double-take (we know we sure did) for some of the most trendy items from the brand, including the oh-so-flattering black soft lounge long sleeve maxi dress and the sculpting mid-thigh bodysuit.

So give your wardrobe the refresh it deserves. These SKIMS dupes are almost just as good as the original pieces.

Best SKIMS Dupes and Alternatives:

All products featured on Teen Vogue are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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TikTok Says These Are the Best SKIMS Dupes and Alternatives

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We found the best SKIMS dupes, including bodysuits, shapewear, underwear, bras, and cozy loungewear sets-all under $50.

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SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.

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 NBA on Instagram: "Introducing the SKIMS and NBA partnership. SKIMS is now the Official Underwear Partner of the NBA. @skims @kimkardashian"

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897K likes, 8,103 comments - nba on October 30, 2023: "Introducing the SKIMS and NBA partnership. SKIMS is now the Official Underwear Partner of the NBA..."

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UPDATE: Due to a press release error, this article previously stated that Korman Fine Jewelry's new location was its second. Korman will be moving from its current location once the new space is done.
Austin is sparkling with the addition of two new jewelry stores - one moving from its Austin birthplace, and one expanding in for the first time from not too far away.

Both Korman Fine Jewelry and Zadok Jewelers will be showing off spaces designed by Michael Hsu Office of Architecture, a go-to for iconic Austin institutions like P. Terry's, restaurants by Aaron Franklin and Tyson Cole (together and separately), and Westlake Dermatology.

Korman has operated in Austin since its inception in 1973. An official groundbreaking for the new store at 2901 N. Lamar Blvd. will take place January 25. So far no opening date is set, but the current location on Burnet Road will close after the move.

Renderings show a large, split-level showroom over 10,000 square feet, looking a bit like a museum with a welcome desk and austere display cases with plenty of room between them. A release points out that the design "preserv[es] the original footprint of the building," which formerly housed the University Cyclery.

The new store will feature designs by Single Stone, FOPE, Messika, Jade Trau, Walters Faith and Viltier, Rolex, Tudor, Blancpain, and more. A quick browse through the store's existing inventory includes mostly timeless pieces - whether the style is more traditional or very contemporary - with simple silhouettes and the occasional nod to Texas. Prices range from a few thousand dollars to the equivalent of an Austin starter home.

The other forthcoming store is part of Zadok Jewelers, by way of Houston. This is Zadok's first location in Austin, where - like Korman - it will carry fine jewelry and watches.

This store is also joining the North Austin landscape, at The Domain, which has recently been significantly ramping up its luxury offerings, including other watch stores. Rounding out the similarities, Zadok is also nearly 50 years old, having been founded in 1976.

Zadok's inventory shows off some more avant garde and colorful pieces alongside its obligatory solitaire rings. It's led by the Zadok collection, which combines pop iconography (stars, butterflies, and hearts) with more staple pieces in varying styles.

A press release that discussed the new store at The Domain did not share the square footage, but the flagship in Houston is nothing less than gigantic at 28,000 square feet, including four watch boutiques, luxury brand spaces, bars, sitting areas, and a lounge.

Zadok is expected to open at The Domain "this year."

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Famous Kardashian shapewear brand sneaks into first Austin storefront

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There's a new shapewear store in town, with lines reaching around the block. Kim Kardashian's Skims line is now available to shop in-person at a newly opened "work shop" at Austin's Domain Northside.

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From its launch in 2019 to its most recent partnership with the NBA and WNBA, here is how the booming brand has redefined the shapewear industry.

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How Kim Kardashian's SKIMS Went From a Passion Project to a $4 Billion Company

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From its launch in 2019 to its most recent partnership with the NBA and WNBA, here is how the booming brand has redefined the shapewear industry.

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SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear. We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovat

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Obsessed with this @SKIMS dress!!! Literally fits perfectly 👏🏾👏🏾 #skims #kimkardashian #skimsdress #skimsreview #skimstryon #kardashians #ootd #ootn 

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@layla.whitlock
Obsessed with this @SKIMS dress!!! Literally fits perfectly 👏🏾👏🏾 #skims #kimkardashian #skimsdress #skimsreview #skimstryon #kardashians #ootd #ootn
♬ Shut up and Listen - 𝒂𝒍𝒗𝒂𝒉 ⟡

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 SKIMS on Instagram: "Our Maternity line-up is growing! Second-skin solutions that simplify nursing and pumping – Fits Everybody Maternity drops Thursday, February 1 at 9AM PT / 12PM ET.

Photo: #VanessaBeecroft"

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1,799 likes, 14 comments - skims on January 30, 2024: "Our Maternity line-up is growing! Second-skin solutions that simplify nursing and pumping – Fit..."

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 SKIMS on Instagram: "Heart’s set on our viral Sculpting Bodysuits. Launching in new, limited edition colors in the Valentine’s Shop Tuesday, January 23 at 9AM PT / 12PM ET.

@honeymoon wears the Sculpting Bodysuit in Ruby. 
Photo: @nadialeecohen"

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152K likes, 369 comments - skims on January 19, 2024: "Heart’s set on our viral Sculpting Bodysuits. Launching in new, limited edition colors in the V..."

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A post shared by SKIMS (@skims)

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 SKIMS on Instagram: "The fastest way to her heart: Fuzzy Knits. Shop our special new collection of playfully plush lounge for her in the Holiday Shop now. 

@KimKardashian wears the Fuzzy Knits Super Cropped T-Shirt and Tie Side Thong, size XS, in Marble with the Cozy Knit Scarf. 
Photo: @nadialeecohen"

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65K likes, 282 comments - skims on November 11, 2023: "The fastest way to her heart: Fuzzy Knits. Shop our special new collection of playfully plush lou..."

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 SKIMS on Instagram: "The Mahomes family agrees: the holidays were made for matching in SKIMS. Hurry to the link in bio – the Holiday Shop is open.

Photos: @theo123456"

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15K likes, 139 comments - skims on November 9, 2023: "The Mahomes family agrees: the holidays were made for matching in SKIMS. Hurry to the link in bio..."

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Last year, a video uncovering the manufacturer behind Kim Kardashian's Skims products was posted on TikTok - and it quickly went viral.

If you didn't know, Skims was cofounded by Kim, Emma Grede, and Jens Grede in 2019. It sells an array of undergarments, swimwear, pajamas, and loungewear.

Fans have long expressed that Skims products are fairly expensive for the average consumer. For example, the brand's iconic Soft Lounge Long Sleeve dress is currently retailing for $88, while some of the brand's pajama sets are priced at $128.

"It appears as though a video of mine that featured where to find the manufacturers for a certain member of a famous family's brand got taken down," she said in a separate clip showcasing that the original video had been removed.

The clip was shared by a user known as Justin P online, and it gained widespread attention after being reposted by Hollywood Unlocked.

Some even speculated that Kim's sister Kylie Jenner purposefully revealed the name of her and Travis Scott's second child over the weekend - for the first time since his birth last February - to distract from the topic.

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A TikTok Uncovering The Manufacturer Behind Kim Kardashian's Skims Products Has Gone Viral

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"They just slap their names on them & boom ur paying thousands for [something] that's $40."

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Earlier this week, Kim Kardashian found herself at the center of another editing controversy stemming from an ad for her underwear and shapewear line, SKIMS, which the brand has since apologized for and replaced.

The ad featured Kim laying on her side, slowly grazing her waist with her hand, while wearing the brand's latest underwear drop. At the time she reaches her hip, her finger appears to become very distorted in shape and length. In a TikTok post by @alexkelly2014 that has been viewed more than 24 million times in the past five days, the user questioned, "Who approved of this editing???" while other commenters echoed similar sentiments about unrealistic beauty and body expectations and over-editing.

In response to the TikTok, SKIMS issued a statement saying the ad had been pulled, and explaining that the distorted image was a glitch, not an edit. The brand also assured the ad has since been replaced with the correct clip. "The SKIMS commercial that aired last week featuring the Fits Everybody collection did initially have an error as a result of the video losing its quality during the uploading process," a SKIMS spokesperson told . "Immediately after it was noticed by the team, the video was pulled, and the glitch-free version was uploaded and ran for the remainder of the time on air. We apologize for any inconvenience this has caused Kim and our customers."

A source also revealed to Page Six that Kim had "specifically requested her waist not be edited" as well as "that no part of her body was digitally retouched" for the ad.

The Kardashians are no strangers to editing and "fails" scrutiny. Kim previously faced backlash for a May 2020 photo posted on Twitter, where fans spotted what appeared to be fingers in her hair, even though the star's hand were pressed against a wall. Sister Kylie Jenner was also recently called out on TikTok after posting a bikini photo that appeared to have had some warped-looking shades. It's refreshing to see SKIMS taking a firm stance and clearing up the air this time!

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Kim Kardashian's SKIMS Ad Pulled After Video Fail Scandal

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Kim Kardashian has found herself at the center of another editing controversy stemming from an ad for her underwear and shapewear line, SKIMS.

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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Kim Kardashian's shapewear brand SKIMS has set the bar for style and comfort in the athleisure world. Everything from the brand's Soft Lounge Long Slip Dress to the seamless bodysuits remain supreme, with some shades so popular they have their own wait lists. The brand has garnered such a following it could honestly give Calvin Klein a run for its money.

See latest videos, charts and news

As we look for last-minute gifts for our loved ones, a first thought may be to run to Skims' holiday shop or pick up celeb favorites such as Nelly Furtado's go-to intimates and Cardi B's favorite pieces, but while the garments promise comfort and style, not all of us can afford the brand's high price tag.

You could wait for a sale, but oftentimes, it doesn't completely knock the cost down to a more budget-friendly price, and if you're looking to gift it, you don't have time to wait for a promo. Thankfully, there are quality dupes out there that provide practically the same look and feel, just without the designer price tag.

Instead of sending you off to dig for the best SKIMS dupes (such as this TikTok-viral dress for $9), we did the research for you so you can enjoy the style of the beloved brand without burning a hole in your wallet.

No matter what your aesthetic or budget is, we've found a nice mix of SKIMS-worthy finds that'll have you sporting styles inspired by the brand, minus the glare from your wallet later.

Check below to shop some of the best SKIMS dupes based on reviews.

For more product recommendations, check out our roundups of TikTok beauty alternatives, Lululemon Everywhere Bag alternatives and the best bucket hats.

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SKIMS Alternatives: 8 Similar Pieces You'll Keep in Constant Rotation

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Looking for best SKIMS dupes that are stylish and affordable? Here are worthy picks to stock up on.

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Page Six may be compensated and/or receive an affiliate commission if you buy through our links.

Since launching Skims in 2019 with a range of shapewear - or as she calls it, "solutionwear" - founder Kim Kardashian's grown her brand into a multi-billion-dollar behemoth that's managed to make her even more famous ( not to mention wealthy).

Over the past several years, Skims has stretched into categories including underwear, loungewear and swimwear, earning accolades along the way for its cleverly cast campaigns starring the likes of Nelly Furtado, Kim Cattrall, Ice Spice, SZA, Brooke Shields, Carmen Electra and Jenny McCarthy.

Skims has also been lauded for its inclusive size range - most styles are available in XXS to 5X - and color options, designed to match a spectrum of different skin tones.

To find out whether Kardashian's underthings empire is truly worth the hype, we ordered a handful of brand bestsellers from across various categories and tapped a few staffers from The Post to put them to the test. Read on for our full review.

Bodysuits/Shapewear

Asia Grace, New York Post Features Reporter: "I wore the Seamless Sculpt Brief Bodysuit in size L - as in oh là là - which, surprisingly, was my initial reaction once I stepped into the one-piece. Although I'm not a shapewear enthusiast, I found the Skims piece comfortable - like I could style it with any outfit and feel good all day.

"I appreciated how Kim K's team fashioned the piece to offer cinching in the front and sides, accentuating the hourglass-ness of my curves. The bodysuit also features a built-in bra, which I typically hate because these boobs almost never fit into pre-made cups. However, at the risk of sounding too much like a fangirl, the Skims held my breasts in nicely.

"Rather than throwing it under a dress, I'd let the bodysuit serve as the star of the show, featuring it as a part of my outerwear rather than underwear. I envision myself rocking the onesie with some cute black pants, a cropped leather jacket and some statement heels.

"After I tried it on, my coworker stopped me in the hallway and asked, 'Do I need to buy one?' I said, 'Yeah, babe. It's the bodysuit that none of us knew we needed.'"

Pros

Cons

Elana Fishman, Page Six Style Editor: "Hoo boy, this was not easy to shimmy into - and I sized up from my usual Skims size S to a M. The Seamless Sculpt collection runs small, people! Getting this thing onto my body was a real workout.

"That said, once I managed to wriggle my way into the thing, it was surprisingly comfortable. Several coworkers told me I looked positively snatched, but I didn't feel strangled or suffocated - just supported. I did, however, choose to wear my usual lightly lined bra beneath the bodysuit, as I found that if I went without it, my little B cups were completely flattened by the compression.

"When I saw that the leg openings weren't silicone-lined, I immediately assumed the shorts would ride up. Amazingly, they stayed put! I'd definitely wear this again under anything clingy or otherwise body-conscious. And as Asia mentioned, unlike most shapewear, these bodysuits look nice enough that you can style them with the pants or skirt of your choice without looking like you've left the house in your undergarments."

Taylor Valentine, Page Six Lead Video Editor/Producer: "I typically am not a fan of bodysuits, as I find thong and bikini styles to be annoying and give you a permanent wedgie. But this was really comfortable, and the legs were my favorite part.

"I love that I don't have to wear a bra with this, and it still lifts and secures to the point that I don't have to keep pulling it up. The fit is snug, but it's supposed to be; the day of our shoot, I was feeling extra bloated and camera-conscious, but it absolutely gave me a confidence boost after I saw how well it actually snatched my waist.

"I even wore it home from the shoot with my jeans, and I felt like it really gave me a confidence boost. I have about four weddings in the next three months, so this will come in handy! I'm planning to purchase the strapless version as well."

Pros:

Cons:

Bras

Julia Remillard, Page Six Senior Manager, Social Media Marketing: "I loved this bra! I am a comfort girl through and through, and I loved how soft and flexible it was. I am a small B cup - so not a lot going on - but I still felt supported, and that is important to me.

"I will say, if it's a chilly day, your girls might need an extra layer if you want a non-nip look! Also, if you're small-chested and looking for some oomph, this isn't the right move. But for a lounge day in a hoodie? Yes, ma'am."

Pros:

Cons:

Thin fabric means nipples might show through

Elana Fishman, Page Six Style Editor: "I'm the kind of girl who whips off her bra as soon as she gets home at the end of the day, but this might be the first bra I've tried that's comfy enough to lounge and even sleep in. In terms of comfort, I have absolutely no notes; the fabric's like butter and the band doesn't dig whatsoever.

"That said, while it's definitely supportive enough for my 32B bust, it doesn't quite offer enough shaping and lift to make it my new holy grail. I'll stick with my lightly lined favorite for work and evenings out, but could see this being my new go-to for weekends and more casual outings."

Pros:

Cons:

Those with small busts might want more of a boost

Taylor Valentine: "I wear this bra every single day! I got it in a 34D, which is my true size. It's almost ridiculous how much I love it, because normally I don't gravitate toward underwire bras - but this one is so comfy.

"The mesh material doesn't cut me off or give me that annoying 'overflow look.' It's a 10 out of 10. I really need five more ... or at least to try out the other bras from the Weightless Collection."

Pros:

Cons:

Asia Grace: "I tested this in a 38D, which is my normal bra size. My favorite feature is the mesh-like material; it feels good on my skin.

"It's hard to get a bra that has comfortable underwire - but no notes, Kim. You really knocked it out of the park with this one."

Pros:

Comfortable despite the underwire

Mesh material is soft against skin

Cons:

Elana Fishman: "I've tried out a number of different Skims bras over the past few years, and while the aforementioned Fits Everybody Triangle Bralette is definitely the comfiest option, I liked the Ultimate Bra best for special occasions.

"As a proud member of the Itty Bitty Titty Committee, I'm not used to having much in the way of cleavage, and this bra definitely gives me a boost. But it's not shelflike and it doesn't feel bulky. I was envisioning more of an ah-ooh-ga effect, super dramatic and in-your-face, but it's a pretty natural look.

"As Skims notes on its website, however, this bra does run a bit small; my usual 32B was quite snug. The brand advises that you go up a band size if you're in between two, which I think is a wise recommendation."

Pros:

Cons:

Runs small; those in between sizes should go up one band size

Underwear

Julia Remillard: "Let me just say first off that I have a strong dislike towards thongs. However, this one pleasantly changed my mind. I truly could not feel it while it was on.

"It's lightweight, invisible under clothing and truly full-coverage in the appropriate/necessary places, which allowed me to move without fear of a readjustment. I think this thong was my favorite/most buy-worthy of the bunch."

Pros:

Cons:

Elana Fishman: "I'm truly in love with the Fits Everybody fabric; it's so silky, soft, stretchy and practically seamless. I couldn't even feel these shorts while I was wearing them, which is all I can really ask for in a pair of undies. Blessedly, they also don't ride up!

"My one complaint, if you can even call it that, is that I wish these were a bit higher-waisted; they sat quite a bit lower on me than on the models pictured on Skims' website. I'm eager to try the Full Brief next!"

Pros:

Cons:

Could be a bit higher-waisted (although this is subjective)

Clothing/Loungewear

Julia Remillard: "This tank is to die for, and my size S fit great. The material was ultrasoft and easy to move in. I love how I felt like I could wear this to do anything - lounge, workout, hang out with friends, etc.

"I think for my loungewear girlies, this is a good purchase - and the consensus around the room was I looked super cute, so I think it's worth it!"

Pros:

Soft fabric

Versatile - can dress up or down

Cons:

Julia Remillard: "At 5-foot-1, I am a shortie, and these pants could have been just a smidge shorter for my taste; I didn't love the ankle bunch. However, I do feel like if I got a size XS instead of S, this problem might've been eliminated.

"The leggings have a 'boyish'-style crotch, giving a briefs vibe that made me feel like I was, ahem, packing. For some girls, maybe that's hot; for me, it was not. I preferred how these leggings look when I rolled the waistband once - they fit a bit tighter around the crotch and accented my petiteness and natural curves in a more feminine way."

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Skims review: We tried 11 bestsellers from Kim Kardashian's brand

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We tried bestsellers from Kim Kardashian's Skims brand including shapewear bodysuits, bras, underwear and loungewear. Read our honest review of the styles that are worth it.

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Kim Kardashian’s Skims Is Now Worth $4 Billion

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As the apparel company prepares to expand into physical stores and men’s clothing, its latest funding round may spur questions about when it intends to go public.

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SKIMS: The Marketing Strategy Behind Kim Kardashian’s Shapewear Success

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SKIMS, founded by Kim Kardashian, is a powerhouse in shapewear. We uncover their marketing strategy.

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SKIMS x USHER: Leading up to Super Bowl Usher performance

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SKIMS x USHER: Leading up to Super Bowl Usher performance

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 SKIMS on Instagram: "Your boo in Midnight Blue? It doesn’t get hotter. Discover new Mens Underwear colors, styles, and returning favorites on Monday, February 12 at 9AM PT / 12PM ET.

Enjoy the limited edition digital download version of @USHER’S new album, COMING HOME with bonus track “Naked,” out now only on skims.com.

@USHER wears the SKIMS Mens Stretch 5” Boxer Brief in Midnight Blue.
Photo: @donnatrope"

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8,722 likes, 56 comments - skims on February 10, 2024: "Your boo in Midnight Blue? It doesn’t get hotter. Discover new Mens Underwear colors, styles, a..."

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Some believe Kim K plays a huge role in Usher's Super Bowl performance 

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Some believe Kim K plays a huge role in Usher's Super Bowl performance 

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If there is an MVP behind Usher getting to be the Super Bowl LVIII headliner on Sunday - when the Kansas City Chiefs tackle the San Francisco 49ers - it just might be a pretty unlikely one: Kim Kardashian.

Usher's Las Vegas residency at the Dolby Live inside the Park MGM - which wrapped in December after 17 months and 100 shows - made him the biggest stud in Sin City.

His sold-out run turned the 45-year-old superstar into a natural choice to lead the mid-game throwdown at Allegiant Stadium in Las Vegas.

But before Taylor Swift had even met Travis Kelce, Kardashian proved just how powerful of a woman she is after Usher serenaded the mogul for all of social media to see in April 2023.

Usher's "My Way" residency went on to become the ultimate girls' trip destination.

And Jay-Z and his Roc Nation company - producers of the halftime show since 2019 - couldn't deny the obvious after Usher was practically serenading the panties off everybody from Keke Palmer to Janelle Monáe.

But Kim K. is a big reason why we'll all be going "Yeah!" on Sunday.

"I think everybody was in some way trying to figure out how to get out there and have that experience that we were working on in Las Vegas because of the serenade," Usher told The Post.

"It seemed like the place to go to celebrate with your friends, take your girls, have a good time. Because there's really no rules in my show. You can be as loud and wild as you want ... as sexy as you want."

And Kardashian and her squad did just that.

"This is a place where you are intended to enjoy yourself," he said. "That's why she came, right?"

But what happened in Vegas didn't just stay in Vegas.

"A great relationship, friendship was kind of bonded in that moment," said Usher. "And then she and I continued to just talk, work together."

In fact, the eight-time Grammy winner appears in a new campaign for Kardashian's Skims menswear line.

"My residency [started] an incredible friendship between us," said Usher, who also has a new album, "Coming Home," which dropped on Friday.

And something tells us that Kardashian will be right there rooting for Usher on Super Bowl Sunday.

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How Kim Kardashian helped Usher bring his 'sexy' to the Super Bowl 2024 center stage

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If there is an MVP behind Usher getting to be the Super Bowl LVIII headliner on Sunday - when the Kansas City Chiefs tackle the San Francisco 49ers - it just might be a pretty unlikely one: Kim Kardashian.

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Kim K is part of Super Bowl X Usher announcement 

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Kim K is part of Super Bowl X Usher announcement 

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5.1M views · 462K likes | Apple Music on Instagram: "USHER. LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII ——— @Usher, @kimkardashian,@nfl, @rocnation, @nfloncbs"

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462K likes, 7,292 comments - applemusic on September 24, 2023: "USHER. LAS VEGAS. APPLE MUSIC HALFTIME SHOW. #SBLVIII ——— @Usher, @kimkardashian,@nfl, ..."

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 SKIMS on Instagram: "A surprise from @USHER: The Grammy award winning-icon’s new album, COMING HOME, is out now and we have the exclusive, limited edition digital download version with bonus track “Naked’! 

Enjoy this special edition album, only available on skims.com for 1 week. 

@USHER wears the SKIMS Mens Cotton 5” Boxer Brief in Military, dropping Monday, February 12 at 9AM PT / 12PM ET.

Photo: @donnatrope"

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16K likes, 113 comments - skims on February 9, 2024: "A surprise from @USHER: The Grammy award winning-icon’s new album, COMING HOME, is out now and ..."

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Before SKIMS, the brand was originally going to be called Kimono Intimates which started a lot of talk on social media (not good).

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Forget Groundhog's Day - the real proof that spring is coming soon is when our favorite brands start to drop their new swimwear collections. (Sorry, Punxsutawney Phil.) Case in point: SKIMS.

Kim Kardashian added swimwear to her shapewear and loungewear brand in 2022, and this year, SKIMS is coming in hot with another out-of-this-world swim collection. The mix-and-match pieces offered in over 10 colors give you nearly endless options to wear on spring break and beyond this year.
Shop SKIMS Swim 2024
Made with fabrics that can be worn in and out of the water, there are over 25 pool and beach-ready styles in the new SKIMS Swim 2024 line. Each piece is available in a variety of colors and sizes XXS-4X to fit a wide range of body types. In typical SKIMS fashion, the collection includes varying shades of neutrals as well as punchy lime green and a Barbiecore pink. From trendy long-sleeved shrugs and cropped tees to classic '80s-inspired one-pieces and itsy-bitsy bikinis, this drop has us counting down the days to swimsuit weather.

As with all SKIMS launches, this collection is bound to sell out quickly. You'll want to act fast to secure your new spring break uniform. Below, shop some of our favorite pieces from the SKIMS swim drop - while they're still in stock.

Shop SKIMS Latest Swimwear Collection Drop
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The SKIMS Swim Line for 2024 Just Dropped in Time for Spring Break

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You'll be ready for all of the spring break lewks if you can get your hands on these SKIMS swimwear pieces before they sell out.

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 SKIMS on Instagram: "JUST DROPPED: NEW SWIM SHOP. SKIMS Swim always ranks first. Shop two-piece sets, one-pieces and cover-ups in new styles, seasonal colors, and signature cuts. 

Photos: @charliedenis"

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4,260 likes, 75 comments - skims on February 22, 2024: "JUST DROPPED: NEW SWIM SHOP. SKIMS Swim always ranks first. Shop two-piece sets, one-pieces and c..."

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Shop the newest collections and restocks from SKIMS. Free shipping on purchases of $75 and international shipping available.

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 SKIMS on Instagram: "COMING FEB 22: NEW SWIM SHOP. Blue skies and bold swim ahead! New swim styles, cover-ups and colors are coming to kick off SKIMS Swim season – Thursday, February 22 at 9AM PT / 12PM ET. Join the waitlist to be the first to shop. 

Photos: @charliedenis"

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82K likes, 436 comments - skims on February 19, 2024: "COMING FEB 22: NEW SWIM SHOP. Blue skies and bold swim ahead! New swim styles, cover-ups and colo..."

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We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Kim Kardashian knows how to deliver an iconic swimsuit moment. Her bikini selfies always break the internet. She was on the cover of the legendary Sports Illustrated Swimsuit Issue in 2022. And, of course, no one could ever forget that time Kim lost her diamond earring in the ocean on Keeping Up With Kardashians. When her brand SKIMS launched swimwear in 2022, it sold out immediately, and the streak continued with every single drop.

New year, new swim. SKIMS is here with its first swimwear collection of 2024 and you're going to want it all. There's so much variety in this drop with flattering styles that offer many levels of coverage to suit your mood and comfort. There are lots of separates that you can mix and match along with sleek one-piece styles, cover-ups, and accessories. As per usual, SKIMS comes through with inclusive sizing with options ranging from XXS to 4X.

Dive into the first SKIMS swim collection of the year at 12 PM ET/ 9 AM PT on February 22, 2024.

SKIMS Signature Swim Triangle Top and Dipped Tie Bottoms

You can't go wrong with a classic triangle top bikini and SKIMS has truly perfected it. Honestly, this is a look I usually stay away from as someone with a larger chest, but I LOVE the SKIMS Triangle Top. It feels supportive and secure, but I can still achieve that care-free look. And, of course, the Dipped Tie Bottoms complete the look.

The top is currently available in 10 colors. The bottom comes in 7 colorways.

SKIMS Signature Swim Tank Bikini Top and Mid Waist Bottoms

If you love the SKIMS Scoop Neck shirts and bras, you'll adore this swim top just as much. It's supportive without construction and it's endlessly flattering. I'm also a fan of the Mid Waist Bottoms because they deliver a nice amount of coverage and they elongate the legs.

Both pieces are available in 6 colorways.

SKIMS Signature Swim Bandeau Bikini Top and Sarong Skirt

This was a style I was nervous to wear as someone with a larger chest, but I am shocked by how much I love this bandeau. It stays put- even without the detachable straps. Create a truly chic ensemble with a matching sarong skirt.

Both pieces are available in many colorways.

SKIMS One-Piece Swimsuits

Where can I buy SKIMS?

The SKIMS website is the best place to find all of the newest drops. You can also shop SKIMS at Nordstrom and Net-a-Porter among other retailers.

How much is SKIMS shipping?

The cost of shipping depends on the shipping method you select, but shipping is free on all SKIMS orders over $75 in the U.S.

Does SKIMS have plus sizes?

All SKIMS styles are available an inclusive size range. There are options from XXS-5X in women's and men's styles. SKIMS Bras have bands ranging from 30" to 44" with cups from A to H.

What is SKIMS known for?

SKIMS drops new styles and collections all the time, but you can't go wrong with the classics. The ten top-selling SKIMS styles are the Soft Lounge Long Slipdress, Soft Lounge Long Sleeve Dress, Seamless Sculpt Brief Bodysuit, Seamless Sculpt Thong Bodysuit, Cotton Jersey T-Shirt, Cotton Jersey Long Sleeve T-Shirt, Cotton Rib Tank, Cotton Rib Boxer, Fits Everybody Scoop Bralette, and the Fits Everybody Thong.

How do I wash SKIMS swimwear?

Hand wash with cold water and hang to dry. Do not bleach, tumble dry, spin dry, iron dry, or dry clean SKIMS swimwear. Check the care instructions for each individual item before washing.

What are the return and exchange policies for SKIMS swimwear?

SKIMS Swimwear must be returned unworn and unwashed with all tags and liners attached. SKIMS has 30-day free returns for store credit on domestic orders. For a refund back to the original payment method, a $6 return shipping fee will apply. Items marked final sale are not eligible for return.

If you want to do more Kardashian/Jenner shopping, you'll love this lip butter from Kylie Cosmetics.

Sign up for E! Insider Shop to get updates on the biggest sales and must-have products!

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Kim Kardashian's New SKIMS Swimwear Collection Is Poolside Perfection With Many Coverage Options - E! Online

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Make a splash with new swimsuits, cover-ups, and towels from Kim Kardashian's SKIMS.

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Skims flagship store coming in LA, and New York soon after

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Skims flagship store coming in LA, and New York soon after

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NEW YORK, NEW YORK - Kim Kardashian visits the Skims Pop-Up Shop at Rockefeller Center.
Getty Images for SKIMS

Celebrity-driven retail was once a relatively minor trend that has now turned mainstream, with nearly 60% of all celebrity retail brands being founded in the last six years, according to recent research. Even Bloomberg is keeping track of the trend, highlighting the top celebrity brands to watch in 2024.

The leader is Kim Kardashian's SKIMS, a $ 4 billion shapewear and clothing brand that was originally launched online. SKIMS is scheduled to open a 5,000-square-foot flagship store in Los Angeles in the first half of 2024 and has plans to open a second store in New York City soon thereafter.

SKIMS now belongs to an exclusive club, as surprisingly only 11% of celebrity brands have opened brick-and-mortar stores. But that rarity is waning as more celebrities disrupt the traditional retail cycle and opt for standalone stores rather than brand deals or pop-ups.

MORE FROM FORBES Beyoncé Joins Rihanna, Selena Gomez And More In Beauty Retail With Cécred

Getting The Clicks

The rapid evolution of social media has contributed to a greater fascination with the lives of celebrities, as many often share their every waking moment with their followers. This has resulted in massive marketing potential, as celebrities who have started retail brands account for a combined 7 billion followers on Instagram alone.

Given their reliance on social media and influencer marketing, celebrity brands can seamlessly develop alongside an e-commerce platform, marketing and selling directly to their sizable fan bases.

Digital sales are supported by Gen Z's purchasing power, which according to Bain and Company, will grow three times faster than that of other generations. This generation will account for one-third of the market as soon as 2030.

However, relying solely on e-commerce comes with a risk. Celebrity brands must contend with rising marketing and customer acquisition costs in their efforts to scale. The brands also tend to be in the more expensive categories like apparel and jewelry, which often require an in-person "touch and feel" experience.

MORE FROM FORBES Why Kim Kardashian's SKIMS NBA Partnership Is Marketing Gold

Rolling Out The Storefronts

To further increase brand awareness and gain new customers in person, celebrity brands traditionally followed one or two tracks:

1. Partner with well-established retailers to sell their products in physical stores. Exclusive partnerships with celebrity brands include Ariana Grande's REM Beauty and Tracee Ellis Ross' Pattern Beauty (Ulta) as well as Selena Gomez's Rare Beauty and Haus Labs by Lady Gaga (Sephora).

2. Open independent pop-up locations in target markets, where short-term leases enable the celebrity brands to test the market, while providing landlords with additional income on space they would not typically rent out. For example, model Gigi Hadid opened holiday pop-ups in New York City and Aspen for her cashmere brand Guest in Residence, just months after debuting the brand in 2022.

More recently, celebrities have chosen to open standalone brick-and-mortar stores to test the longevity of their brands. They also hope that the stores increase the brand's halo effect, which is when a brand's online traffic increases in a market due to a new physical store opening in the region.

Celebrity-backed retail brands have opened more than 300,000 square feet of space in the U.S. in the last decade-with Los Angeles being the most popular city for the first permanent location. Surprisingly though, 75% of the storefronts opened in the last decade were in a mall.

Given declining foot traffic, traditional retail brands have shown decreasing interest in extending their mall leases. This creates opportunities for digitally native retailers like Warby Parker, and Allbirds, as well as celebrity brands to secure favorable leasing deals-and for the malls to fill vacant space. Celebrity brands can pursue shorter-term leases, which reduces their overall risk versus conventional 10-year leases and gives them a similar opportunity to experiment as they might in pop-ups, but with more control.

Through physical stores, celebrities get to apply their creative vision to the physical environment-resulting in immersive experiences, thematic arrangements, and captivating aesthetics that customers cannot get online. These elements lengthen the customer experience and encourage repeat visits.

Today's celebrities are incentivized to share their lives, acquiring consumer interest in the clothing, jewelry, and other products they're wearing. Meanwhile, Gen Z continues to increase its purchasing power and fascination with actors, musicians, athletes, and influencers. As we have witnessed in the past decade, the physical retail landscape will continue to evolve, maybe even serving as a new frontier for celebrities to continue to connect with their followers in a real-world retail environment.

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Kim Kardashian's $4 Billion Skims Joins Gen Z At The Mall. Here's Why

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Celebrity-backed retail brands have opened more than 300,000 square feet of space in the U.S. in the last decade.

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40K views · 4.1K likes | SKIMS on Instagram: "SKIMS Lab: where the next generation of underwear and shapewear are tested and engineered to perfection. Watch this space on Monday March 11 for full access.

Directed by: @frankleboner"

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4,199 likes, 57 comments - skims on March 8, 2024: "SKIMS Lab: where the next generation of underwear and shapewear are tested and engineered to perf..."

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New Kardashians Season soon: SKIMS owner Kim K always talks about SKIMS on the show. 

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New Kardashians Season soon: SKIMS owner Kim K always talks about SKIMS on the show. 

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 The Kardashians on Instagram: "new horizons await. #TheKardashians returns may 23 to @hulu, Disney+ internationally, and Star+ in Latin America."

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37K likes, 666 comments - kardashianshulu on March 8, 2024: "new horizons await. #TheKardashians returns may 23 to @hulu, Disney+ internationally, and Star+ i..."

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SKIMS Lab Launched. SKIMS first ever national-TV commercial. 

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SKIMS Lab Launched. SKIMS first ever national-TV commercial. 

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 Kim Kardashian on Instagram: "Access Granted: SKIMS Lab. Tried, tested, and engineered to perfection—SKIMS is out of this world.

Set in outer space, our first-ever national TV commercial features SKIMS Chief Engineer @KimKardashian and her “klones,” who quality-test every single SKIMS fabric’s stretch, comfort, and smoothness to create the best fit for every body.

Directed by: @frankleboner"

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82K likes, 983 comments - kimkardashian on March 11, 2024: "Access Granted: SKIMS Lab. Tried, tested, and engineered to perfection—SKIMS is out of this wor..."

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6 of the nation’s top college basketball players wearing Skims

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 Kim Kardashian on Instagram: "THE @SKIMS MARCH ALL-STARS: Six of the nation’s top college basketball players sport our new Mens Terry loungewear, dropping Thursday, March 21 at 9AM PT / 12PM ET.

Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC)

Video: @lucaschemotti"

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2,886 likes, 62 comments - kimkardashian on March 18, 2024: "THE @SKIMS MARCH ALL-STARS: Six of the nation’s top college basketball players sport our new Mens Terry loungewear, dropping Thursday, ..."

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 Kim Kardashian on Instagram: "@SKIMS March All-Stars: an unbeatable roster of college basketball players own the court in Mens Terry, dropping Thursday, March 21 at 9AM PT / 12PM ET.

From top left: Jared McCain (Duke), Caleb Love (Arizona), Paxson Wojcik (UNC)
Hunter Dickinson (Kansas), Robert Dillingham (Kentucky), and Donovan Clingan (UConn)"

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110K likes, 650 comments - kimkardashian on March 18, 2024: "@SKIMS March All-Stars: an unbeatable roster of college basketball players own the court in Mens Terry, dropping Thursday, March 21 at 9A..."

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Stars Caleb Love, Hunter Dickinson, and Donovan Clingan modeled the clothes

This is far from the first time that Kim K has turned to sports for inspiration

DailyMail.com provides all the latest international sports news

Kim Kardashian has decided to partner her SKIMS brand with some of the best that college basketball has to offer - with six players modeling her men's line just before March Madness.

The campaign was announced on Monday with an Instagram video featuring players wearing various items from her loungewear line.

Included in the campaign are players Caleb Love of Arizona, Donovan Clingan of UConn, Hunter Dickinson of Kansas, Robert Dillingham of Kentucky, Jared McCain of Duke, and Paxson Wojcik of North Carolina.

The video posted to the brand's Instagram account showed the players staring and speaking into the camera while also showing off some of their skills.

This is not the first time that Kardashian has used athletes to promote her SKIMS line.

She's used stars from the NFL, NBA and the world of soccer to promote her product.

That's included Nick Bosa of the San Francisco 49ers, Shai Gilgeous-Alexander of the Oklahoma City Thunder, and soccer star Neymar.

Kardashian also included the Mahomes family in a promotion for their 2023 Christmas line - where Chiefs QB Patrick Mahomes, his wife Brittany, and their children modeled clothing.

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Kim Kardashian uses college basketball stars to model her SKIMS line

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Kim Kardashian has decided to partner her SKIMS brand with some of the best that college basketball has to offer - with six players modeling her men's line just before March Madness.

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Shop the newest collections and restocks from SKIMS. Free shipping on purchases of $75 and international shipping available.

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Kim Kardashian’s SKIMS Partners w/ College Hoop Stars For March Madness

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Kim Kardashian’s SKIMS is getting deeper into basketball ... this time the brand is partnering with six of the top college hoopers in the world to serve as models for their men’s line ahead of the NCAA Tournament!

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In the world of tennis, the Indian Wells Open is in the rearview mirror and our crushes on Taylor Fritz and Tommy Paul are still going strong. It's safe to say tennis is having a moment, and so is the tennis aesthetic. Kim Kardashian's SKIMS is on board with a new tennis skirt that is selling out fast, proving that tenniscore is still trending in 2024.

The new Fits Everybody Logo Skort is available in four colors and SKIMS' usual broad size range. It comes in a buttery-soft, stretchy fabric, and naturally has shorts underneath, so you can serve without stress. Its logo waistband offers a sporty look and its shorts even have pockets. SKIMS' corresponding tennis shoot is a grand slam with lots of cute tennis outfit inspiration.

Get ready to serve (looks) in SKIMS' new Fits Everybody Logo Skort. Pick up this skort ASAP below, as many sizes are already sold out.

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SKIMS' New Tennis Skirt Is a Tenniscore Dream Come True

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Ace tenniscore style with this new SKIMS skort that you'll love.

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SKIMS, Missguided & Temu hit the bottom of the fashion transparency barrel

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REMAKE just dropped a sneak-peek at its 2024 Accountability Report and the numbers are not good

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 SKIMS on Instagram: "Next-gen pop star @SabrinaCarpenter gets intimate with spring’s sexiest sets: ultra-romantic Stretch Lace and new Fits Everybody colors drop Wednesday, April 3 at 9AM PT / 12PM ET. Join the waitlist to be the first to shop.

@SabrinaCarpenter wears the Stretch Lace Corset and Tie Side Bikini in Cotton Candy. 
Photos: @jack_bridgland_studio"

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30K likes, 233 comments - skims on April 1, 2024: "Next-gen pop star @SabrinaCarpenter gets intimate with spring’s sexiest sets: ultra-romantic Stretch Lace and new Fits Everybody colors..."

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 Chron on Instagram: "🛍️ Skims, the shapewear and basics brand founded by Kim Kardashian, may be preparing to open a brick-and-mortar store inside the Houston Galleria.

Permits filed with the state of Texas show plans for a nearly 7,000-square-foot Skims retail store on the Galleria's first floor, near Marc Jacobs, Tag Heuer and Alo Yoga. 

According to the Houston Chronicle, which first reported the development, the permits list New York-based Kenneth Park Architects as the design firm for the project. 

That's the same firm that designed the Skims store that opened in Austin outdoor shopping center the Domain last fall.

Full story linked in bio.

✍🏻 @brittanieshey 
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#skims #kimkardashian #houston #houstonnews"

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822 likes, 6 comments - chron_com on April 2, 2024: "🛍️ Skims, the shapewear and basics brand founded by Kim Kardashian, may be preparing to open a brick-and-mortar store inside the Hou..."

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