# data[].attributes.body
"It just means that the product… it's produced in Singapore like locally."

"They (other consumers) just see SG and like huh? What does it mean? Something SG, like SG50 or something?”

# data[].attributes.body
“A really, really small farmland and a really small factory because Singapore has such a huge space constraint.”

“Singapore has a higher quality control standard… makes their goods obviously higher quality.”

“I assume it is because Singapore’s land is so limited.”

“It has to be right, because you know, Singapore’s land is so little.”

“Like if you’re growing it in Singapore, confirm more expensive.”

“They have to charge more to make up for the small-scale production.”

# data[].attributes.body
"Main criteria is affordability as she is unemployed, just recently graduated out of Singapore Polytechnic, hence expenses has to be low..."

"...just because it is affordable, she doesn’t just buy things blindly, also checks for quality..."

"...if buying vegetables, she would check for any bruises or any markings that may make it unsafe for consumption."

"On top of that, she would get meat and dairy products on the fresher side..."

# data[].attributes.body
“Like the climate vouchers… maybe they could have something similar but for local produce.

“CDC vouchers but can only be used on locally produced goods.”

# data[].attributes.body
“If you buy online… they’re just gonna simply pick like five random tomatoes.”

“Grocery shopping is also pretty fun… it’s like treasure hunting.”

"I'm somewhat conscious of my own health and for my family's health, so when I choose produce, I will definitely spend some time going through all the vegetables, picking up the ones that are the freshest. "

"Definitely buying from supermarkets... I can choose the nicer produce myself."

"If I order online, then they send me the produce at, like, an odd hour, and then, like, I'm outside. I cannot, like, bring in the produce to keep inside the fridge, you know? Then the goods outside my house spoil"

# data[].attributes.body
"they could implement where if Singaporeans were to use their CDC vouchers to buy local produce, there would be more promotions on top of that..."

"...or they have an additional portion in the CDC vouchers that can only be used for local products which could force Singaporeans to move towards buying such local produce instead..."

"...which could increase awareness about these local produce."

# data[].attributes.body
"we need to keep producing locally because we cannot be too dependent on imports...during the COVID-19 right because we were so dependent on imports that our supply chain got disrupted...the capability to produce things locally is very important"

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"If such incidents (COVID-19) do happen, it would be better if we could be more sustainable in our local produce today because it will ensure that Singapore is still sustainable..."

"...no food or such are not being disrupted, for example simple things like masks, water, vegetables, poultry, or basically just anything to consume..."

"...she thinks it should be made in SG so that in the case where this similar incident happens again, we would not fall and not have to struggle, we would be stable, and we won’t crash so easily."

# data[].attributes.body
"...to me the most important is price then quality."

# data[].attributes.body
"affordability, quality of products and their reputation I would go for."

# data[].attributes.body
"I think the quality of the produce because these like overseas countries right they have like certain weather conditions that make the fruits or the vegetables grow like better"

"weather condition influences the quality and overall the produce is like more attractive like because it's of a higher quality"

"you give them to like produce like two tomatoes like one tomato from Singapore $1.50 another tomato from China like 80 cents of course they will choose the  China one"

# data[].attributes.body
Hobbies: Likes to read, watch Netflix, likes sleeping

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"I like sewing."

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Hobbies: traveling, cruising and karaoke

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"I like to cycle with my family..."

"...I also like to do cooking, and also bowling, to spend the time more wisely and enjoy a sport which is fun and enjoyable"

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"I feel that they perceive the local produce as something as like, a hassle, one, because I feel that it's very hard to get..."

"Local produce, not, maybe it's more expensive, I would say..."

"Traded stuff really tends to have difficulty, because it takes a long time to come in..."

"I feel that the imported food also has some additives..."

"imported food, I would say it's more tastier..."

"...in Singapore, the local produce tends to have less preservatives, but like, it lasts a lot shorter..."

# data[].attributes.body
"Firstly would be the price, because I'm kind of a broke student..."

"...something I can build with, I can make with, something new, something delicious"

"...not really like giant supermarket cooked stuff already, because it's really fixed, so I don't really have a lot of creativity to build around the dish"

"I can name you around 50 minimarts in just east area alone, which more people would go to because it's closer to your homes"

"I would tend to order from websites called grab, and foodpanda..."

"...That's why I prefer going online, but sometimes I go to the wet market, just for the variety to see."

"...I think online. It saves a really a lot of time, but the one thing I'm worried about online is that, those who deliver it, maybe the produce can come back, bad, or broken..."

"...I don't have to go there, I don't have to waste my energy, I can just wait, and it will come in, let's say, 30 minutes, 45 minutes, which is a very good alternative."

"...Cereal. Not a lot of cereal comes from Singapore. Like for example, Reese puff, honey star"

"what Singapore can produce for the locals, which is not really too bland, or too similar with which they have already provided..."

"Oh, I use a variety of ingredients from canned food, to local produce, like vegetables, also meat, also some of eggs, bread, and you know, so on so forth, but I would like to also buy stuff which are probably on sale, so I would try to make something new..."

"...on top of that I would go for more of the meat side of stuff"

"Not really, I would most likely go for the quantity, and the size portion, and like I said earlier, I would like to go for the value, but if I were to see brands, most likely, I would go for like, not the really branded, like those wet market raw stuff"

# data[].attributes.body
"I think local produce is a good way to financially stabilize our economy, so that means, from what I've read before, it's actually a way to counteract with trade wars, or a way to prevent any shortage of supply, should any situation arise."

"I think the current food security in Singapore, it's very, very more towards the trade import, I would say..."

"...Singapore has this type of food security, it's because of the fact that they always have permits and a lot of procedures to follow through, to make sure before the food goes to the markets, they have a right initiative to check, every single item before it's being sent to the locals for consumption"

# data[].attributes.body
"...it's really hard to find because it looks like, it just looks like a halal stamp to me"

"I think they can make a slogan, not just that, make it bigger, because most of the logos I see are really quite small"

"...maybe make it something brighter..."

"Local produce, not, maybe it's more expensive, I would say"

"I don't really see local products being a big hit for the elderly..."

"The fact of inconvenience."

"...you can only get at one place like I said earlier, like the supermarket"

"Local products really don't really, don't really seem interesting to me..."

"...firstly would be because they have the lack of variety..."

"...from what I see local produce Singapore has, it's very small fish, they don't really have for the standard restaurant needs that they need to have"

# data[].attributes.body
"...this comes up on some of the egg products and bread products..."

"During the supermarket trips I'm also introduced to it by a salesperson promoting the items, saying it's benefits to the locals"

# data[].attributes.body
"I think, besides that, local product, not really that well known, because not a lot of, only supermarkets have it"

"I feel that they perceive the local produce as something as like, a hassle"

"Local produce, not, maybe it's more expensive"

"It's said to say that now elderly who would go for something safer option which they have been used to, whereas compared to something which has just come out to the market and just tried to takeover"

"I don't really see local products being a big hit for the elderly or even the community like myself"

"...it's coming from our local farms, which is way closer than compared to those outside or overseas"

"I can feel safe that, it's really, it's Singapore, everything is clean, is safe, everything's perfect for myself to eat, and probably consume, for my family and my friends."

# data[].attributes.body
"Sometimes when you go to the community center in Singapore, they promote stuff like this, or have food fundraisers promoting this type of food and why is it better"

"From TV, from teachers from friends, these are how some of how I've been known, well known, there's also brochures, advertisements"

"During the supermarket trips I'm also introduced to it by a salesperson promoting the items..."

"...maybe like 600 dollar vouchers, they got 300 for supermarket, 300 for food courts, and all that, maybe instead of giving 300 only, they can make 300, 200, 100. So the 200 is for the supermarket where the 100 is a special voucher, where Singaporeans can use it on local produce which is discounted." [he provided a suggestion for incentive by government]

# data[].attributes.body
“i’d say that i cook at home for about 3-4 times a week, depending on how busy my schedule is… on weekdays i usually make quick meals after school and i will usually cook more on weekends. For example, try a new recipe or try something that is more elaborate.”

# data[].attributes.body
“I’ve heard that local produce can be fresher and have a lower carbon footprint… But there are still certain items, like fruits or snacks, where I tend to lean toward imported ones, simply because im use to it.”

“Many still associate 'fresh' with 'imported' because of branding or marketing.”

“Imported food is usually of wider variety and people view it as food items of higher quality… People are used to seeing those names and trust those brands other than Singapore.”

# data[].attributes.body
“I think affordability is my top consideration… If I’ve used a certain brand before and liked the quality, I’ll most likely stay loyal to it.”

“I usually prefer in person grocery shopping as i like to inspect the items I get, such as the ripeness, colour and quality…”

“Packaging definitely makes a huge difference, because packaging with brighter colours and highlights sustainable feature will be more attractive…”

# data[].attributes.body
“by supporting local produce, we are also investing in food security because it can help us become less vulnerable to global supply chain disruptions, as seen in covid 19.”

“We still rely alot on imports which makes us vulnerable… I think we need to invest more in agriculture technology in singapore since we have limited space and support a diverse network to local producers…”

# data[].attributes.body
“It is not as visible as it could be because sometimes it gets lost among alot of colourful packaging and price tags…”

“I think the average consumer doesnt visit farms because… such farms are far and they dont know how to access them…”

“Unless local produce is front and up clear with their many benefits, it will not be a priority for the younger generation.”

# data[].attributes.body
“I know this is the SG Fresh Produce logo… but I think it is not as visible as it could be…”

“I usually see products labels in supermarkets which indicate that food items were grown in singapore. I’ve also seen certain local brands being advertised on news and social media.”

“Certain supermarket websites or applications can have push notifications to inform customers about new local arrivals…”

# data[].attributes.body
“Many still associate 'fresh' with 'imported' because of branding or marketing.”

“People are used to seeing those names and trust those brands other than Singapore.”

# data[].attributes.body
“I have heard of the 30 by 30 initiative by the singapore government…”

“I think subsidies and discount schemes would definitely help… NTUC gives points when you purchase a certain number of items… For every local item bought, a higher number of points can be awarded…”

“Government supported campaigns can also help… Maybe through local influencers…”

# data[].attributes.body
"She would think of eggs first for some reason because she thinks she has seen eggs that locally produce, other than that, nothing else comes to her mind."

# data[].attributes.body
"Certain products have been around for many years, and Singapore used, and still are thriving on imported products and because of that certain customers, for example her family, her mom has used those products, hence now all of them are using those products, basically being passed down through generations and because of that, the trust and respect for the product has been deeply rooted since our childhood days, which is why she thinks she is more dependent on those imported food products."

# data[].attributes.body
"Maybe give some cheaper rental to some organisation to plant our vegetables and maybe give them some space to do the chicken farm..."

"I think it's the labour, we don't have enough labours we don't have enough land or rental grounds to plant anything or grow anything..."

# data[].attributes.body
"The local food, the vegetable i like, because they have some organic stuff, the fish i don't really like because they not from the sea"

"I think it is important to support our local produce because it will give our locals more jobs and the economy will be better for Singapore"

# data[].attributes.body
"This is a Singapore made local product, is it? Yes i see in NTUC especially"

"Sometime through social media or sometimes through friends"

# data[].attributes.body
"Lower pricing that will make it good especially now inflation the prices are a bit mad"

"Maybe we got more trust in overseas products especially the Australian the Japanese, their reputation"

"I guess it's the pricing that makes the difference, some local products cost more but generally in restaurants they buy bulk..."

# data[].attributes.body
"I recall covid 19 is terrible we all got to go online, I think should make it much more easy and more reliable, give us what we see online and not something that turns out not fresh or whatever"

"Should not waste too much of the food i feel sometime very sinful, we overbought and we throw it away or we overcook and we throw it away i think it's very sinful"

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"Yea the 3 issues work for me, the brand, the country and the pricing also. Actually the Australian brands is good, I find them more caring for the environment and healthier"

"Actually prefer to go supermarket take it as an outing and can feel the products so i prefer this way, can touch it and see with your eyes, Those on online platforms, which my son orders sometimes quite disappointing when compared to the ones I pick out at supermarkets"

"we used to play around sembawang area they got a lot of farms, those days are my time, but not nowadays, nowadays is all housing and factories over that side"

"It's out of the way you really have to drive there and it's quite a long distance its not in the city so we normally gather a group of friends and we go have fun in the local farms, we buy some vegetables and buy some local chicken and eggs"

# data[].attributes.body
"Local produce are much fresher although some of the salads are overseas products, because they are different from the Singapore ones"

"...vegetables are more lasting, it somehow it last 5 days maybe with no changes the overseas ones are not so lasting"

"most of the meats are not from Singapore at all, I hope we can have more pork and beef and fish"