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Photo of Betty Friedan in 1960- The White House

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Betty Friedan was the first president of NOW. She did tremendous work for the organization. Friedan was also the author of The Feminine Mystique, which sparked lots of attention to the Women's Equality Movement.

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photo of protesters from NOW- The White House

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In July 1978, the biggest march ever for the Equal Rights Amendment, over 100,000 people called for an extension to the deadline for ratification of the Equal Rights Amendment. Featuring Betty Friedan

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National Organization for Women Logo - Smithsonian Magazine

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The National Organization for Women, also known as NOW was is an organization that sought equal liberties for women in American society. Founded by Betty Friedan, a famous feminist writer, Pauli Murray, and 26 other women in a hotel room in Washington, D.C., in 1966. NOW has accomplished tons of things that transformed gender roles in American society, but is most famous for its fight against equal respect and pay in the workforce, and enforcing the Civil Rights Act of 1964 (no discrimination based on the employee's sex, race, color, nationality, or religion). NOW uses legal, marches, lobbying, and media to spread awareness of their cause, inspired by the Civil Rights Movement. NOW single-handedly built the foundation for the second wave of feminism, still making a difference today in modern society.

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While NOW didn't have an exact headquarters location starting out, they were based in D.C. This is important because it was part of the reason they were able to get involved in government in legal protesting, because they were so central to the brain of America. The red pin is where they are located today, only a couple of blocks away from the white house.

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Protesting for the Equal Rights Amendment

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Protesting for the Equal Rights Amendment

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Women advocating for the Equal Rights Amendment in front of the white house.

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(1970)This picture depicts a march for NOW's earliest focus, equality in the workforce and enforcement of title 7 of the Civil Rights Act of 1964

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Women's Liberation March in Washington, DC, 1970, fighting for access to birth control and legal abortion