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The EPSILON logo blends simplicity and meaning. The central circle represents our signature sago drinks, while the surrounding swirl suggests flavor, movement, and freshness — inspired by the creamy textures of Mango and Yam Sago.

The design also resembles a stamp or seal, symbolizing our side offerings like postcards and stickers, adding a creative touch to our brand.

Set in vibrant mango-orange and yam-pink tones, the logo reflects our mission:
Serving joy in a cup — with a creative twist.

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Leader / Barista

Sarawak

21 years old

Architecture

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Marketing / Co-Barista

Pahang

22 years old

Architecture

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Manager

Sarawak

24 years old

Architecture

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Promoter / Sales Associate

Sarawak

22 years old

Architecture

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DURRAH NUR DANISHA BINTI MOHD YAZID (98745)

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DURRAH NUR DANISHA BINTI MOHD YAZID (98745)

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Support Promoter

Perak

22 years old

Architecture

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EPSILON was formed as part of our Foundation of Entrepreneurship course project, with a mission to turn a love for local desserts into a refreshing and affordable business idea.

Our main focus is selling two handcrafted dessert drinks: Mango Sago and Yam Sago. These drinks blend real fruit purée, chewy sago, and creamy textures — offering customers a fun and nostalgic experience in every cup.

We first launched our business at PASAR MALAM BINA, an event organized by the Faculty of Built Environment, where we received positive feedback and strong customer support from students and staff alike.

Beyond drinks, EPSILON also offers creative add-ons like postcards and stickers to enhance our branding and engagement with customers.

Our business reflects a balance of taste, creativity, and culture — and we aim to continue growing by improving our recipes, expanding our reach, and spreading joy one cup at a time.

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Mango Sago

Yam Sago

Each cup RM8

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Stickers

RM1

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Postcards

RM3

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Ingredient suppliers

Vendors & delivery apps

Influencer collabs

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Drink sales

Add-ons

Combo deals

Future: events/franchise

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Direct drink sales (walk-in customers)

Add-ons (extra toppings, premium ingredients)

Combo deals (drinks + snack/bundle)

Merchandise (stickers)

Franchise fees (future growth strategy)

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Friendly service

Social media interaction

Channel : stall, delivery apps, IG/Tiktok

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Drink prep

Marketing

Inventory control

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Real fruit, local flavor

Creamy, refreshing, trendy

Customizable & affordable

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Students

Young adults

Dessert lovers

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Ingredient sourcing (fruits, dairy, toppings)

Marketing & social media ads

Commissions

Packaging materials (cups, straws, lids)

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Instagram : https://www.instagram.com/epsilon.my?igsh=M2N4b3JlMHIyNTk4

Whatsapp status

Facebook : https://www.facebook.com/share/1JWaKPX7zG/

Faculty group chats

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Posted aesthetic product photos and videos featuring Mango & Yam Sago drinks

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Shared behind-the-scenes content from our stall preparation

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Used Instagram Stories and Reels to promote limited-time offers

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Created a coutdown post before Pasar Malam Bina event

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7th Cohort BSc.Arch UNIMAS on Instagram: "Coming 🔜 

Miss out? 
Couldn’t be you. 

13-14th June
📍 Faculty of Built Environment"

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40 likes, 0 comments - archnificent_ on May 29, 2025: "Coming 🔜 

Miss out? 
Couldn’t be you. 

13-14th June
📍 Faculty of Built Environment". 

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View this post on Instagram

A post shared by 7th Cohort BSc.Arch UNIMAS (@archnificent_)

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Included student influencers and friends to reshare and promote

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Shared testimonials and reviews from real customers

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Used unique hashtags like #EPSILONsago, #MangoMadness, #YamDelight

Maintained a consistent color theme (mango orange and yam purple)

Logo and tagline included in every post: "Simple joy, served in a cup"

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Increased attention before and during the event

Many customers said they came after seeing posts online

Helped build a strong and memorable brand image on campus

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Mango & Yam Sago

Total cups sold: 25 cups

Price per cup: RM8

Side income

Stickers (RM1 each)

Total stickers sold: 15 stickers

Postcards (RM3 each)

Total postcards sold: 3 postcards

Total revenue: RM222

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Ingredients (sago, cream, concentration): RM48.90

Packaging (cups, lids, straws): RM13.70

Stall setup (tablecloth, decor): RM17.10

Total expenses: RM79.70

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RM222 (Revenue) - RM79.90 (Expenses) = RM142.10

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RM142.10 ÷ RM222 x 100% = 64%

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Most customers chose mango sago over yam

Selling combo with postcards & stickers helped attract attention

Low cost, high engagement = good profitability for two days event

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Barista and original creator of the Mango Sago and Yam Sago recipes

Led finance tracking and recorded all income & expenses

Prepared the cost structure and profit calculation

Co-designed the EPSILON logo

Co-produced the stickers and postcards with Angel

Installed and displayed postcards at the stall

Contributed to social media marketing

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Co-barista – assisted in preparing and serving Mango & Yam Sago drinks

Managed customer service (taking orders, handling payments)

Helped with designing the event poster

Assisted in designing and printing postcards and stickers

Co-designed the EPSILON logo

Helped create online promotional materials

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In charge of product overview and business presentation

Helped with product preparation, including ingredients and packaging

Assisted in customer interaction during the stall

Contributed to social media content and Instagram promotions

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Led marketing strategy and event promotions

Managed stall decoration and setup

Wrote captions and hashtags for Instagram

Co-produced the stickers and postcards with Kimberly

In charge of selling and applying stickers as side income

Participated in online marketing (with team)

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Created and organized the Business Model Canvas (BMC)

Helped with presentation writing

In charge of the e-portfolio

Provided behind-the-scenes support

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“As the barista and recipe creator, I enjoyed crafting something people genuinely loved. It felt amazing to see customers enjoy our drinks. I also learned how to manage finances more carefully and how little details like toppings or presentation really matter.”

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“I discovered that even behind-the-scenes work like printing stickers and designing posters can have a big impact. Being the co-barista gave me hands-on experience, and working directly with customers helped me become more confident and outgoing.”

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“This project taught me the value of teamwork and time management while juggling my studies. I’m proud of how we turned a simple drink idea into something meaningful. I also gained confidence in public speaking and learned how powerful visuals and branding can be.”

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“This project helped me explore my creative side through marketing and product design. I loved engaging with customers and handling promotional tasks. Selling our handmade stickers and seeing people actually buy them was such a rewarding experience!”

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“Although I couldn’t be there during the event, I contributed by creating the BMC and handling the e-portfolio. I’ve learned how important background support is and how every role matters in a business team — even the ones that aren't always visible.

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Setup at Pasar Malam Bina

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Mango Sago & Yam Sago close-ups

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Final logo

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Instagram post screenshots

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Poster

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One of the e-receipt Yam Sago

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One of the e-receipt Mango Sago

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E-receipt for postcards

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E-receipt for stickers

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Materials for stall setup receipt

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Ingredients receipt

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Stall setup materials receipt

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Final visual layout of BMC

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Stickers

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Postcards

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Photo of the display/install at stall

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Link to our e-portfolio work