# data[].attributes.attachment_caption
Sus, V. (2023b, oktober 7). 105 Social Issues Examples (2024). Helpful Professor. https://helpfulprofessor.com/social-issues-examples/

# data[].attributes.body
A condition that involves harm to one or more individuals and/or one or more social groups. It has at least one social cause and/or effect and has at least one social solution.

# data[].attributes.headline
Issue choice: Lack of representation in the makeup industry

# data[].attributes.subject
Issue choice: Lack of representation in the makeup industry

# data[].attributes.body
The lack of inclusivity in the makeup community is when all shades are not represented.

# data[].attributes.body
This occurs when makeup brands place more significance on adhering to social standards, rather than inclusivity amongst all shades. Therefore, the lack of inclusivity promotes an issue for those with darker skin tones and therefore brings forth a wider issue for makeup brands that choose to ignore this issue.

# data[].attributes.body
This becomes an issue for a brand because when they lack inclusivity, it can lead to a bad reputation and consequently a loss of sales.

Choosing to cater to specific shades whilst simultaneously ignoring other shades can lead to online discussions and negative opinions. This could result in a boycott if the issue is not resolved, which would be a crisis.

# data[].attributes.body
Not many brands offer a wide range of shades in their catalog. Therefore, many people cannot access these products.

# data[].attributes.attachment_link.title
YSL’s New Foundation Is Being Criticized for Its Limited Shade Range

# data[].attributes.body
Many companies launch products, and their marketing campaigns include black people, however, in real life, their products do not work for their skin tone.

# data[].attributes.attachment_link.title
Why Is Everyone Calling Out YSL Beauty’s ‘Lavender’ Blush?

# data[].attributes.attachment_link.description
Golloria George and other creators are not fans.

# data[].attributes.body
There have been cases where brands have tried to be inclusive and release more shades however, the outcome has not been the best. If there is no prior study of the matter, the action can turn out the opposite way, instead of a good response, it can become a problem.

# data[].attributes.attachment_link.title
‘Who Is That Color?’: A Makeup Brand Is Said to Miss the Mark by Several Shades

# data[].attributes.attachment_link.description
Beauty influencers have criticized Youthforia, saying the brand didn’t adequately test the darkest shade of its Date Night Skin Tint Serum Foundation.

# data[].attributes.body
Is the state in which a problem is present but remains dormant. The problem here in, which would be deemed as latent, would be when the public realised that makeup products, more often than not, lacked darker shades while having an excess of lighter shades. For instance, when Rihanna released her makeup line, in 2016, with 40 shades. This was something unheard of and broke the norms within the makeup community, and consequently led to other brands following suit e.g. Dior and Maybelline.

# data[].attributes.attachment_link.title
Pin by Gayle Patrick on M A K E U P | Dark circles makeup, Fenty beauty, Makeup brands

# data[].attributes.attachment_link.description
This Pin was discovered by Gayle Patrick. Discover (and save!) your own Pins on Pinterest

# data[].attributes.body
An issue becomes active when it starts to get attention from the media, and activists start to discuss this matter in different channels.

In our case, one of the main channels where people have expressed their concerns about the makeup industry is social media; there have been many occasions where issues have started because influencers raised their voices against the product maker and lack of foundation range. The power of influencers should not be taken for granted since these people tend to have a massive group of audience who will be influenced by their opinions.

When a brand works on a solution for the audience, and the problem does not evolve into an issue, they gain good publicity since they are portrayed as brands that care about the customer, however, if these brands do not take further action before this evolves, it can become an issue for them that can lead into the bad reputation, cutting ties with investors and, in the worse scenario, bankruptcy.

# data[].attributes.attachment_link.title
ONE/SIZE on Instagram: "Ready to serve your FULL BEAT!? 🥁 Our NEW #FullBeatFoundation is here in 38 shades to match all the full beat baddies! From deep to fair, find your shade and slay!

✅ Full Coverage & Soft Matte
💧 Waterproof & Sweat-proof
✨ Long-lasting & Weightless
❤️ Non-comedogenic & Dermatologist tested

Early access hits the @Sephora App on Sept 23rd! Full launch on Sept 24th at Sephora, TikTok Shop, and onesizebeauty.com ! #onesizebeauty"

# data[].attributes.attachment_link.description
1,331 likes, 35 comments - onesize on September 19, 2024: "Ready to serve your FULL BEAT!? 🥁 Our NEW #FullBeatFoundation is here in 38 shades to match all the full beat baddies! From deep to fair, find your shade and slay!

✅ Full Coverage & Soft Matte
💧 Waterproof & Sweat-proof
✨ Long-lasting & Weightless
❤️ Non-comedogenic & Dermatologist tested

Early access hits the @Sephora App on Sept 23rd! Full launch on Sept 24th at Sephora, TikTok Shop, and onesizebeauty.com ! #onesizebeauty". 

# data[].attributes.attachment_link.embed_code
View this post on Instagram

A post shared by ONE/SIZE (@onesize)

# data[].attributes.body
The intense stage starts when the issue becomes highly visible and impossible to ignore.

Our issue has slightly reached the intense stage as the rate of the topic being discussed has risen, and is a trending topic on social media. For example, the new YSL blushes where the marketing promotes the blush for darker skin tones, however it was quickly debunked as false advertisement.

# data[].attributes.body
A crisis occurs when an issue has developed by ignoring the voices of the affected parties and has escalated too far to solve. The overall issue is currently not a crisis. However, this can be a problem for companies who are currently facing this issue, and if it's not solved in the prior stages, it can cause a bad reputation for the company, loss of stakeholders, and many other irreversible consequences.

# data[].attributes.attachment_link.title
Our Honest Review Of 2018’s Most Hyped About Foundation

# data[].attributes.attachment_link.description
We tried the beautyblender Bounce Liquid Whip Long Wear Foundation, and here is our honest review of how it wears and how it looks!

# data[].attributes.attachment_link.title
Inclusive Beauty: Navigating Consumer Diversity and Shifting Preferences

# data[].attributes.attachment_link.description
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and…

# data[].attributes.headline
"Shopper accuses Australian stores of 'systemic racism' for not stocking enough makeup shades for black people."

# data[].attributes.subject
"Shopper accuses Australian stores of 'systemic racism' for not stocking enough makeup shades for black people."

# data[].attributes.body
Tom Heaton For Daily Mail Australia. (June 11, 2022 Saturday). Shopper accuses Australian stores of 'systemic racism' for not stocking enough makeup shades for black people. MailOnline. https://advance-lexis-com.nlhhg.idm.oclc.org/api/document?collection=news&id=urn:contentItem:65NH-6611-DY4H-K1YG-00000-00&context=1516831

# data[].attributes.headline
"Meet the women changing the make up industry." 

# data[].attributes.subject
"Meet the women changing the make up industry." 

# data[].attributes.headline
"Fenty Beauty Exposed—and Helped Remedy—the Makeup Industry’s Lack of Inclusivity."

# data[].attributes.subject
"Fenty Beauty Exposed—and Helped Remedy—the Makeup Industry’s Lack of Inclusivity."

# data[].attributes.headline
"Make up brands move more towards inclusivity, diversity."

# data[].attributes.subject
"Make up brands move more towards inclusivity, diversity."