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1) UGC (User Generated Content) Examples

A. Comeback/Reopening Post

Followers tagged their friends in the comments (e.g., “cek Horizon!”).

This shows that audiences themselves spread the news peer-to-peer.

Example: their comeback announcement reel (students tagging friends).

https://www.instagram.com/reel/DJ9HcglyLjt/

B. Recruitment/Collaboration Post

Students comment asking “kapan open recruitment?” (when is open recruitment?).

That’s organic UGC showing direct intent to engage.

Tagged posts from other campus accounts also spread Horizon’s brand presence.

https://www.instagram.com/p/DBGg4GMSZgJ/

2) Extracted VoC (Voice of Customers)

a) Audience brand awareness

Peer-to-peer tagging in comments shows Horizon’s awareness is still community-driven.

The brand is recognized mostly within Prasmul student circles.

b) Marketing/Branding strategy

They use “comeback” narrative (big announcement posts) to re-establish identity.

Campaign strategy relies on hype + curiosity (“we’re back!”).

c) Customer experience

Comments reveal students are curious, asking “what’s next?” → signals interest but also expectation for clearer info.

Some questions in comments remain unanswered → slight gap in engagement handling.

d) Wow insights

Horizon’s brand equity is nostalgic: many users respond positively to its return after inactivity.

Unlike routine posts, big milestone posts (comeback/recruitment) generate much more tagging & engagement density.

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Universitas Prasetiya Mulya on Instagram: "Horizon siap menjadi suara Prasmul yang menyediakan program dan konten kreatif! 😍

Sekarang ngapain dan kedepannya gimana? Langsung cek aja! 🤓 

Yakin, ga mau masuk Prasmul?
Yuk daftar di Prasmul melalui prasmul.link/myprasmul dan dapatkan 50% Registration Fee dengan redeem kode IGPRASMUL 

#PrasetiyaMulya #IKAPRAMA #AlumniPrasetiyaMulya #AlumniPrasmul #Prasmulyan #SBE #SHSI #STEM #BusinessSchool #KampusBisnis #SekolahBisnis #Prasmul #Undergraduate #KampusJakarta #UniversitasJakarta #Alumni #BusinessOwner #BusinessInsight #Entrepreneur #Entrepreneurship"

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128 likes, 5 comments - prasmul on May 22, 2025: "Horizon siap menjadi suara Prasmul yang menyediakan program dan konten kreatif! 😍

Sekarang ngapain dan kedepannya gimana? Langsung cek aja! 🤓 

Yakin, ga mau masuk Prasmul?
Yuk daftar di Prasmul melalui prasmul.link/myprasmul dan dapatkan 50% Registration Fee dengan redeem kode IGPRASMUL 

#PrasetiyaMulya #IKAPRAMA #AlumniPrasetiyaMulya #AlumniPrasmul #Prasmulyan #SBE #SHSI #STEM #BusinessSchool #KampusBisnis #SekolahBisnis #Prasmul #Undergraduate #KampusJakarta #UniversitasJakarta #Alumni #BusinessOwner #BusinessInsight #Entrepreneur #Entrepreneurship". 

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1. Captured and review User Generated Content (UGC) your competitors had so far (two or three contents). Upload the picture of the contents.

2. Extract  the Voice of Customers (VoC) that captured from the social media content/activity. Upload the picture of the contents. The categories for VoC that you MUST monitor are:

a. Audience brand awareness

b. Marketing/Branding strategy

c. Customer Experience

d. Other "wow" insights (if any)

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1. Captured and review User Generated Content (UGC) your competitors had so far (two or three contents). Upload the picture of the contents.

2. Extract  the Voice of Customers (VoC) that captured from the social media content/activity. Upload the picture of the contents. The categories for VoC that you MUST monitor are:

a. Audience brand awareness: Gen z and millennials

b. Marketing/Branding strategy: platform for local DJ

c. Customer Experience: watching their favorite local dj and genre

d. Other "wow" insights (if any):

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1. Captured and review User Generated Content (UGC) your competitors had so far (two or three contents). Upload the picture of the contents.

2. Extract  the Voice of Customers (VoC) that captured from the social media content/activity. Upload the picture of the contents. The categories for VoC that you MUST monitor are:

a. Audience brand awareness

b. Marketing/Branding strategy

c. Customer Experience

d. Other "wow" insights (if any)

Sabina Vonessen has high audience brand awareness with 360k followers on Instagram and high viewership on her reels, reaching millions of views. Her branding strategy include posting semi-abstract paintings with her elegance. This shows that her artwork resonates with patrons who seek to decorate their homes to reflect elegance in a luxurious style. She engages with the comment section, increasing customer experience.

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1. Captured and review User Generated Content (UGC) your competitors had so far (two or three contents). Upload the picture of the contents.

2. Extract  the Voice of Customers (VoC) that captured from the social media content/activity. Upload the picture of the contents. The categories for VoC that you MUST monitor are:

a. Audience brand awareness

b. Marketing/Branding strategy

c. Customer Experience

d. Other "wow" insights (if any)

Although Gabriel Eva's following base is not that large, she has perfected her brand image to be soft and calming. Hence, her clientelles are mainly mothers or family oriented who prioritize serenity in their homes.

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Audience brand awareness:

From the comment section, it seems people understand the meme that has been posted in regards to the context of Uma Musume.

Marketing/Branding strategy: Weeby_Stitches' strategy seems to be to credit both the original artist and themself as the translator of the comic within the post itself as a way to advertise themself and the original artist of the work.

Consumer experince:

The consumer experienc seems to be an overall positive one, as they all seemed to be commenting nice things in regards to the 'uma musume' featured within the post.

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Audience brand awareness: From the response within the comment section, we could see that people understand the context of the post in the context of Uma Musume.

Marketing/Branding strategy:

weeby_Stitches' strategy here seems to be to have a watermark over the reel that they posted. Alongside it, they seem to also want to present a sense of authenticity as to imply "I am the guy that does this(iconic) thing every friday night".

Consumer experince:

The consumer experience from this post seems to be overwhelmingly positive as well as pleasant.

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Other "wow" insight:

Weeby_Stiches seems to thrive due to the consistency of their post and also prioratizing posting of contents that are more relevant to recent events which make their post more relateable.

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1. Captured and review User Generated Content (UGC) your competitors had so far (two or three contents). Upload the picture of the contents.

2. Extract  the Voice of Customers (VoC) that captured from the social media content/activity. Upload the picture of the contents. The categories for VoC that you MUST monitor are:

a. Audience brand awareness

b. Marketing/Branding strategy

c. Customer Experience

d. Other "wow" insights (if any)

# data[].attributes.body
1. Captured and review User Generated Content (UGC) your competitors had so far (two or three contents). Upload the picture of the contents.

2. Extract  the Voice of Customers (VoC) that captured from the social media content/activity. Upload the picture of the contents. The categories for VoC that you MUST monitor are:

a. Audience brand awareness.

Gen Z and young millenials.

b. Marketing/Branding strategy

Event organizer and media channel for music industry.

c. Customer Experience

Got an insight of an of R&B, pop, house music event in mostly Jakarta and other information about music industry.

d. Other "wow" insights (if any)

Society trusts Poppin Class as a media channel for their big event. Poppin Class also perfomed in PestaPora.

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1. Captured and review User Generated Content (UGC) your competitors had so far (two or three contents). Upload the picture of the contents.

- Attendee-tagged photo of BVoice Expo (UGC) – user @nayionfilm tagged @bvoice_radio at “Bag It & Begin” expo. Shows fans posting their own shots and tagging the brand. https://www.instagram.com/p/DPEmMlyEttz/

- Playlist/community requests post – followers comment songs and react; comments show audience taste and familiarity with brand “Blisteners”. https://www.instagram.com/p/DInMKfsB0I3/

- EXPO recap Reels with heavy comments – community replies “see you next year”, tagging friends. (Good for engagement benchmarking.) https://www.instagram.com/reel/C_zj1VWyWNb/

2. Extract  the Voice of Customers (VoC) that captured from the social media content/activity. Upload the picture of the contents. The categories for VoC that you MUST monitor are:

a) Audience brand awareness

BVoice has around 12k followers and around 1.9k posts; identity terms like “Blisteners” appear in captions & comments , strong brand salience on campus.

What this means for Brainwave: taggable event formats (expo, playlists, campus collabs) efficiently spread awareness via friend-to-friend tags.

b) Marketing/Branding strategy

Event-led funnel (BVoice EXPO): recruitment & community fair content, then recap Reels to close the loop.

Content hooks (BVoice playlists): asks for song input, built-in comments.

c) Customer experience (from comments/UGC)

Positive event experience: Attendee photos (tagged) and “see you” comments signal enjoyable, repeat-worthy events.

Accessible participation: Playlist requests lower effort to engage.

Informational clarity: Comeback/recruit posts answer “what’s next?" when clear, comment friction drops.

Gaps spotted: Threads sometimes leave FAQs in comments unanswered (e.g., timing/details). Opportunity for faster replies/pinned FAQs.

d) “Wow” insights

High comment-to-like ratios on EXPO and playlist posts for BVoice, conversation density is the moat (audience treats the account like a community hub).

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@nayionfilm on Instagram: "3 days of bag it and begin!"

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nayionfilm on September 26, 2025: "3 days of bag it and begin!". 

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Audience brand awareness:

The comment seciont shows that people understand the context of the post that monom_2412 very well, and are aware of their actions.

Marketing/Branding strategy:

They seem to be attracting people to their post through the utilization of sexual appeal.

Consumer experince:

It seems to be very mixed since some were pleased by the post, whilst majority seemed displeased.

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Audience brand awareness:

The comment section shows clear awareness and understanding of the context of the post, and of monom_2412 themself.

Marketing/Branding strategy:

They seem to be attracting people by attempting to appeal to degeneracy.

Consumer experince:

The consumer response seems to be mixed as well. Some seems to be with, some are neutral but, a majority seemed to be displeased.

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Other "wow" insight: stealing content, pornography, and degeneracy sells.