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This product concept suggests that customers are more likely to choose products that offer higher quality, better performance, or unique features. Businesses who follow to this mindset always work to improve their offerings because they think that doing so will draw in more customers and increase revenue.

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The goal of the product philosophy is to satisfy consumer demands and wants by producing superior products with distinctive features. It places a strong emphasis on innovation and ongoing product design and functionality enhancement.

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Founded in 1976 by Steve Jobs and Steve Wozniak, Apple Inc. is a prominent American multinational technology company renowned for revolutionizing the tech sector with innovative products such as personal computers, smartphones, and tablets. As one of the world's most iconic brands, Apple established new standards in design and functionality while developing a thriving marketplace for third-party application developers.

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Shop the latest Apple products, accessories and offers. Compare models, get expert shopping help, plus flexible payment and delivery options.

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Britannica Money: Where your financial journey begins | Britannica Money

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Find all you need to know about retirement, investing, and household finance, without the jargon or agenda. Get guidance, insight, and easy-to-understand explanations, verified to Britannica's standards.

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Apple fits the product concept by offering high quality devices that perform well and are easy to use. They focus on innovative features, like smooth integration and stylish design, which makes them stand out. This focus on quality builds customer loyalty and increases sales.

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Apple Statistics in 2024 - Users, Devices, and Revenue (2024)

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Apple in 2024: 2.2B active devices, $383B annual revenue, 17% smartphone market share, 3.84M App Store apps, 89.8M Apple Music subscribers.