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I was focusing on three different markets that would be beneficial to Araw. This includes the Swimwear, Travel&Tourism and the Body Positivity Market.

These markets pulled together and made Araw understand the different industries.

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The global swimwear market size was valued at USD 23.1 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2030.

https://www.grandviewresearch.com/industry-analysis/swimwear-market#:~:text=Report%20Overview,6.8%25%20from%202024%20to%202030.

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Swimwear Market Size & Share Analysis, Growth Forecast Report 2024-2032

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The global swimwear market size was valued at USD 20 47 billion in 2023 and is expected to be worth USD 21 22 billion in 2024 The market is projected to reach USD 30 59 billion by 2032 recording a…

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Industry professionals agree that the swimwear market is booming. The Curve Paris trade show, which presents the spring/summer 2024 swimwear, beachwear and resort wear collections, and Interfilière, which exhibits autumn/winter 2024/2025 materials (fabrics and accessories) and spring/summer 2024 restockings, are the perfect illustration of this.

If we are focusing on the swimwear market represented by such trade shows, it is not because of their weight in total business. By way of comparison, in France, consumers bought 315.5 million swimming costumes compared with 2.716 billion euros worth of lingerie (source Kantar, a figure that has been in place since 2013 and is even on the rise since Kantar stopped taking beachwear and resort wear into account in 2018).

Similarly, lingerie accounts for 12 percent of women's spending, while bathing suits only makes up 1.6 percent of purchases. No, if we are concentrating on this area of activity, it's because the industry agrees that "everything's hunky-dory" for the swimwear market.

Curve and Interfilière July 2023 bore witness to this. They brought together 37 percent of exhibitors dedicated to swimwear, beachwear and resort wear (36 percent lingerie, 27 percent related accessories), compared with the 10 percent in January. "With 15,000 visitors, the January show, 90 percent of which was dedicated to lingerie, is the benchmark for the entire world," said show director Matthieu Pinet. "There are no others, apart from Curve New York, which also belongs to WSN Development."

"In lingerie," he added, "we are not challenged, unlike swimwear, for which there are other shows in the world (Miami Swim Week, Cabana Miami Beach) and Mare di Moda for the upstream. This sector is competitive because, in practical terms, it's not very difficult to create a swimming costume." In the past, there were specific players for each department." Today, the communicating vessels convince him that the share of swimwear, among the offerings of the major lingerie brands, will increase.

The swimwear, beachwear and resort wear market is taking off

And with good reason, according to analyst ResearchandMarkets.com, the international market would grow from 22.6 billion dollars in 2022, to 28.84 billion dollars in 2027, an annual growth rate of 6.38 percent. Enough to reawaken the ardour of the main lingerie players, who currently devote just two to eight percent of their business to swimwear, according to information gathered at trade shows.

There are many reasons for this boom. For one thing, wellness (looking after your body) is on trend. According to the Outdoor Participation report, in the US in 2018, around 27.58 million people opted for swimming as a fitness routine, which in turn boosted sales of sports swimwear. As for the Chinese market, it is driven by the huge population that is passionate about water sports, considered to be the best form of physical exercise in China.

On the other hand, after being locked up for two years (and even longer for Asia), the whole population is keen to travel. Travel agents are making record sales, planes are full to bursting and the swimwear market is taking off with them. According to data provided by Kantar, French brands are enjoying double-digit growth, with sales of 232 million euros in women's products sold worldwide in 2022 (+13.1 percent vs. 2021) and 83.5 million euros in men's products (+25.4 percent vs. 2021). These percentages should be put into perspective, considering that in 2021 travel was still limited.

Last but not least, resort wear, often referred to as the "bikini apéritivo", which includes beachwear suitable for parties on the beach, in the style of Miami, Ibiza, Portofino Riviera or jet-set Saint-Tropez, is gaining a place in the sun. Popularised by luxury brands and their cruise collections, this style of clothing meets the expectations of a clientele that can't always go swimming, but it also has another advantage (so to speak): prices are higher and margins are therefore higher, similar to that of loungewear or activewear.

A show with an expanded offering to appeal to concept store buyers

More comfortable margins? This is enough to attract new distributors, especially as specialist lingerie shops in France have been suffering for some years now. The evolution of consumers and the questioning of genders are inviting us to rethink traditional patterns and imagine new stores.

To change the game, the organisers are surfing on the same credo as those chosen for Who's Next, for which they are also responsible: the offer must be widened to open it up to shops that present lingerie or swimwear in a conceptual environment. As a result, related accessories brands (shoes, jewellery, hats, etc.) are exhibiting with a view to opening up these new perspectives: 23 Degrés, Camalya, Bagt'elle (wholesaler), Hypnochic, etc.

"30 percent of new visitors come from Who's Next databases," said the director. "These developments meant that we had to reinvent the July event and give it a new dynamic. The brands were a little offended that the January edition had been postponed until July 2022. I went to see them and told them that we needed each other. If this show disappeared, the whole industry would be threatened."

The result: a 35 percent increase in the visitor registration rate and, from the first half-day (Sunday 2 July 2023), a figure equivalent to the first day of the show in June 2022. This means an estimated 5,000/6,000 visitors for 135 exhibitors of finished products (compared with 250 in January) and 190 at Interfilière.

Spring/summer trends 2024: As long as it shines

Pamela Anderson can put away her red one-piece, and women can swap their timeless black swimming costumes (bikinis account for over two-thirds of sales), because the summer 2024 trends are showing a tendency towards bright prints, animal or floral motifs and glittering pieces in gold or silver lurex. "We've always done flashy prints and sequins, but this season we're going with the flow," said Annalisa Cristiani on the busy Lior stand (Interfilière). "We used to do lingerie, but there are fewer and fewer prints in that sector." With a width of 145 cm and prices of around 15/16 euros per metre (depending on quantities), Lior appeals mainly to luxury brands and Russians, for whom the company offers exclusive designs.

Among the leading labels at the show were Goldbergh, with a sculptural gold one-piece swimming costume. Or Melissa Odabash, with a range of resort wear and accessories including flip-flops, slippers, hats and clutches.

And then there's Lenny Niemeyer. Founded 30 years ago by the wife of the nephew of the late architect Oscar Nemeyer, Lenny Nemeyer is number one in Brazil. It has even been commissioned to design the national team's shirts for the 2024 Olympics. With prices hovering around 300 euros (when the average shopping basket for a French woman is 30.12 euros, source Kantar), this brand is particularly appealing to the southern European market (Greece, Turkey, Italy, Spain, Côte d'Azur), where women are used to buying their swimwear.

We should also mention the Chantelle group, which is investing in inclusive fashion with an original proposal, unveiled at Curve, aimed at renewing the success of the best-selling SoftStrecht line of knickers. Chantelle Pulp is a range of polyester swimwear that adapts to all body shapes, available in four colours (orange, green, blue and black).

Mainly made from synthetic materials, swimwear is raising the question of sustainable beachwear

With prints on stretch polyamide (Rocle by Isabella), embossed and laminated polyesters (Eurostick), can beachwear adapt to changing demand for more eco-responsible materials? This is a very topical issue. Let's bet that technology will be able to supply the brands present at the show, like Peulh Fulaini, which already uses polyester recycled from marine waste for its swimwear.

Even if, unfortunately, only 10 percent of all fibre is made up of these famous plastics collected at sea or on beaches, this initiative deserves to be mentioned at a time when there is still one day left to go to Hall 5 of the Porte de Versailles exhibition centre.
This article originally appeared on FashionUnited.FR. Translation and edit by: Rachel Douglass.

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Swimwear market: At the Curve Paris SS24 show, swimwear is worth gold

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This article originally appeared on FashionUnited.FR. Translation and edit by: Rachel Douglass.

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Swimwear Market Share and Size: Movements by Trend Analysis

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The global swimwear market is making waves, driven by a combination of fashion trends, changing consumer lifestyles, and a growing awareness of health and fitness. As people increasingly embrace swimming as a recreational activity and seek stylish yet functional swimwear, the market continues to exp

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The global swimwear market size was valued at USD 23.1 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2030

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Following a strong 2023, international tourism is well on track to return to pre-pandemic levels in 2024.

According to the first UNWTO World Tourism Barometer of the year, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3 billion international arrivals. The unleashing of remaining pent-up demand, increased air connectivity, and a stronger recovery of Asian markets and destinations, are expected to underpin a full recovery by the end of 2024.

Middle East, Europe and Africa performed strongest in 2023

The latest UNWTO World Tourism Barometer provides a comprehensive overview of the sector's performance in 2023, tracking recovery by global region, sub-region and destination. Key takeaways include:

The Middle East led recovery in relative terms as the only region to overcome pre-pandemic levels with arrivals 22% above 2019.

Europe, the world's most visited region, reached 94% of 2019 levels, supported by intra-regional demand and travel from the United States.

Africa recovered 96% of pre-pandemic visitors and Americas reached 90%.

Asia and the Pacific reached 65% of pre-pandemic levels following the reopening of several markets and destinations. However, performance is mixed, with South Asia already recovering 87% of 2019 levels and North-East Asia around 55%.

International Tourist Arrivals (% change over 2019)

Available data shows several destinations, including both large, established destinations as well as small and emerging ones, reporting double-digit growth in international arrivals in 2023 when compared to 2019. Four sub-regions exceeded their 2019 arrival levels: Southern Mediterranean Europe, Caribbean, Central America and North Africa.

UNWTO Secretary-General Zurab Pololikashvili says: "The latest UNWTO data underscores tourism's resilience and rapid recovery, with pre-pandemic numbers expected by the end of 2024. The rebound is already having a significant impact on economies, jobs, growth and opportunities for communities everywhere. These numbers also recall the critical task of progressing sustainability and inclusion in tourism development"

International tourism hit US$1.4 trillion in 2023

The latest UNWTO data also highlights the economic impact of recovery.

International tourism receipts reached USD 1.4 trillion in 2023 according to preliminary estimates, about 93% of the USD 1.5 trillion earned by destinations in 2019.

Total export revenues from tourism (including passenger transport) are estimated at USD 1.6 trillion in 2023, almost 95% of the USD 1.7 trillion recorded in 2019.

Preliminary estimates on the economic contribution of tourism, measured in tourism direct gross domestic product (TDGDP) point to USD 3.3 trillion in 2023, or 3% of global GDP. This indicates a recovery of pre-pandemic TDGDP driven by strong domestic and international tourism.

Several destinations reported strong growth in international tourism receipts during the first ten to twelve months of 2023, exceeding in some cases growth in arrivals. Strong demand for outbound travel was also reported by several large source markets this period, with many exceeding 2019 levels.

The sustained recovery is also reflected in the performance of industry indicators. According to the UNWTO Tourism Recovery Tracker, both international air capacity and passenger demand recovered about 90% of pre-pandemic levels through October 2023 (IATA). Global occupancy rates in accommodation establishments reached 65% in November, slightly above 62% in November 2022 (based on STR data).

Looking Ahead to 2024

International tourism is expected to fully recover pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above 2019 levels. This central forecast by UNWTO remains subject to the pace of recovery in Asia and to the evolution of existing economic and geopolitical downside risks.

The positive outlook is reflected in the latest UNWTO Tourism Confidence Index survey, with 67% of tourism professionals indicating better or much better prospects for 2024 compared to 2023. Some 28% expect similar performance, while only 6% expect tourism performance in 2024 to be worse than last year. Key considerations include:

There is still significant room for recovery across Asia. The reopening of several source markets and destinations will boost recovery in the region and globally.

Chinese outbound and inbound tourism is expected to accelerate in 2024, due to visa facilitation and improved air capacity. China is applying visa-free travel for citizens of France, Germany, Italy, the Netherlands, Spain and Malaysia for a year to 30 November 2024.

Visa and travel facilitation measures will promote travel to and around the Middle East and Africa with the Gulf Cooperation Council (GCC) countries to implement a unified tourist visa, similar to the Schengen visa, and measures to facilitate intra-African travel in Kenya and Rwanda.

Europe is expected to drive results again in 2024. In March, Romania and Bulgaria will join the Schengen area of free movement, and Paris will host the Summer Olympics in July and August.

Strong travel from the United States, backed by a strong US dollar, will continue to benefit destinations in the Americas and beyond. As in 2023, robust source markets in Europe, the Americas and the Middle East, will continue to fuel tourism flows and spending around the world.

Economic and geopolitical headwinds continue to pose significant challenges to the sustained recovery of international tourism and confidence levels. Persisting inflation, high interest rates, volatile oil prices and disruptions to trade can continue to impact transport and accommodations costs in 2024.

Against this backdrop, tourists are expected to increasingly seek value for money and travel closer to home. Sustainable practices and adaptability will also play an increasing role in consumer choice.

Staff shortages remain a critical issue, as tourism businesses face a shortfall in labor to cope with high demand.

The evolution of the Hamas-Israel conflict may disrupt travel in the Middle East and impact traveler confidence. Uncertainty derived from the Russian aggression against Ukraine as well as other mounting geopolitical tensions, continue to weigh on confidence.

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International Tourism to Reach Pre-Pandemic Levels in 2024

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Following a strong 2023, international tourism is well on track to return to pre-pandemic levels in 2024.

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Travel & Tourism - UK | Statista Market Forecast

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The Travel & Tourism market in in the United Kingdom is projected to grow by 2.48% (2024-2029) resulting in a market volume of US$46.68bn in 2029.

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Women's Swimwear Market Size

Study Period

2018 - 2028

Market Size (2023)

USD 8.94 Billion

Market Size (2028)

USD 10.28 Billion

CAGR (2023 - 2028)

2.84 %

Fastest Growing Market

Asia-Pacific

Largest Market

Asia-Pacific

*Disclaimer: Major Players sorted in no particular order

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Women's Swimwear Market Analysis

The Women's Swimwear Market size is expected to grow from USD 8.94 billion in 2023 to USD 10.28 billion by 2028, at a CAGR of 2.84% during the forecast period (2023-2028).

The growing interest among women in participating in water sports is one of several factors driving the global market for women's swimwear. Moreover, the market is growing as health awareness increases globally. Swimming is regarded as a safe, low-impact sport that has many positive effects on both the body and the mind. It works out the entire body since it stimulates every muscle. Swimming also reduces tension, enhances physical strength, and increases endurance. During the forecasted years, these factors are anticipated to fuel demand for women's swimwear worldwide.

Over the medium term, the market has witnessed a growing interest in swimming as a sport and a hobby, supported by a rise in product innovations and advancing technologies, such as the incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy. With the changing fashion trends, key factors, such as design, trend, and comfort of the fabric, play a major role in driving the market. Furthermore, manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer's purchase decision.

The popularity of value-added features, such as trendy prints and convenient cuts, is further driving the market growth. Moreover, high promotional activities and campaigns by manufacturers to increase their brand image are driving market growth. Owing to the rise in online shopping and the availability of high-end premium swimwear, the key players witnessed an increase in the sale of branded women's swimwear during the study period.

Women's Swimwear Industry Segmentation

Swimwear is a type of apparel that is worn during water activities like water sports or swimming.

The women's swimwear market is segmented by type, product type, category, distribution channel, and geography. Based on type, the market is segmented into sports swimwear and regular/leisure swimwear. Based on product type, the market is segmented into one-piece, bikinis, and other types. Based on category, the market is segmented into premium and mass. Based on distribution channels, the market is segmented into offline and online stores. Based on geography, the market is segmented into North America, Europe, Asia- Pacific, South America, and the Middle East and Africa.

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Report scope can be customized per your requirements. Click here.

Women's Swimwear Market Trends

Increasing Popularity of Swimming as a Hobby and Sport

Health-conscious customers in the region are opting for going swimming as a hobby and an important sports activity as well. According to Outdoor Foundation data, 25.62 million people in the United States, including men and women, participated in swimming activities in 2021. Owing to this, the demand for swimwear is increasing among women.

Additionally, market players are also launching new products in the market that is attracting women. Market players are also launching new ads and campaigns on social media to attract customers.

According to a survey by CreditCards.com, in August 2021, 72% of millennials said social media impacts their buying decisions. Owing to these factors, social networks are expanding into every aspect of consumers' daily lives, including their shopping habits. In October 2021, Kim Kardashian West, the TV personality and founder of Skims, collaborated with Italian fashion house Fendi to release a unique collection. The upcoming SKIMs x Fendi ready-to-wear collection will feature swimsuits, form-fitting dresses, and tops, and prices start at USD 950.

Visually driven social media platforms, such as Instagram and Pinterest, initially emerged as digital counterparts to window shopping. However, with the introduction of features like Buyable Pins, social ads, and shoppable Instagram galleries, these platforms now offer brands instantaneous access to stores and product pages through social media. The captivating visual content, particularly in swimwear customer photos, fosters an active social community and inspires brand enthusiasts to share an abundance of user-generated content.

Aspirational content transcends mere informational messaging and delves into the realm of immersive lifestyle experiences. It allows companies to express their values through content encapsulating their brand's essence. In addition to inspiration, user-generated content allows customers to tell the brand exactly what they like and do not like about their products.

Therefore, most brands, like Frankie's Bikinis, have their product development process largely influenced by Instagram, which highly increases swimwear sales. These social media platforms allow swimwear brands to connect to their customers, improve their product line per the consumers' preferences, and boost their market.

To understand key trends, Download Sample Report

Asia-Pacific Holds Largest Market Share

Rapid urbanization in the Asia-Pacific area has led to higher spending on clothing among women in several nations, including China, India, Indonesia, and Thailand. This trend is expected to continue throughout the forecast period, increasing product demand.

The region's swimwear industry is predicted to expand due to increasing women's swimwear awareness and consumer desire for fashionable, comfortable swimwear. Product innovation is the main factor fueling the expansion of the women's swimwear market in the Asia-Pacific region.

The expansion of the women's swimwear market is fueled by changes in fashion trends and consumers' rising disposable income, which leads to an increase in buying modern and designer swimsuits, particularly multipurpose one-pieces, and cover-ups are also seen as fashion choices.

Additionally, participating in swimming as a sport is also increasing among women. According to Australian Sports Commission Survey data from 2022, 18.3% of women participated in swimming in Australia.

To understand geography trends, Download Sample Report

Women's Swimwear Industry Overview

The women's swimwear market is highly fragmented and competitive, with various global and regional players. The prominent players in the market include Chanel Group, Adidas AG, Swimwear Anywhere Inc, Marysia, and LVMH Moet Hennessy Louis Vuitton.

With the increasing number of brand-conscious consumers worldwide, major players are adopting strategies to draw their attention by introducing sustainable swimwear made using recycled material. Product innovation is implemented majorly by the players in the market as a part of expanding their product portfolios together, with catering facilities for consumers that aid in managing their lifestyles with innovative product offerings.

Women's Swimwear Market News

March 2023: Penney IP LLC launched sports swimwear for men and women. The brand offers trendy styles with graphic print, vibrant colors, and bold silhouettes. The products are available in sizes from S-XL.

April 2022: Zoggs launched a new thermal range of silver-lined sustainable swimsuits. The thermal silver lining is an advantage in all conditions, but notably for winter skin divers, as it helps maintain body heat 60% longer than standard swimwear and provides warmth around the body.

December 2021: Adidas launched its first line of women's full-coverage swimwear. Thumb holes have been added to the new product, and press studs on the hips keep shirts firmly in place over leggings and shorts.

Women's Swimwear Market Report - Table of Contents

**Subject to Availability

Women's Swimwear Market Research FAQs

Women's Swimwear Industry Report

Statistics for the 2023 Women's Swimwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Women's Swimwear analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Women's Swimwear Market Size & Share Analysis - Industry Research Report - Growth Trends

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The Women's Swimwear Market is expected to reach USD 8.94 billion in 2023 and grow at a CAGR of 2.84% to reach USD 10.28 billion by 2028. Chanel Group, Adidas AG, Swimwear Anywhere Inc, Marysia, LVMH Moet Hennessy Louis Vuitton are the major companies.

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Global GDP impact predicted to exceed $11 trillion in 2024

Unprecedented job numbers expected in the sector

New York, U.S.: The World Travel & Tourism Council ( WTTC) is projecting a record-breaking year for Travel & Tourism in 2024, with the sector's global economic contribution set to reach an all-time high of $11.1 trillion.

According to the global tourism body's 2024 Economic Impact Research (EIR), Travel & Tourism will contribute an additional $770BN over its previous record, stamping its authority as a global economic powerhouse, generating one in every 10 dollars worldwide.

As the global sector soars past its pre-pandemic prosperity, WTTC expects 142 countries of 185 analysed will be outperforming previous national records.

In partnership with Oxford Economic, WTTC's latest EIR showcases a sector briming with opportunities, underpinning almost 348MN jobs globally. This represents an increase of more than 13.6MN jobs compared to its highest point in 2019.

International visitor spending is expected to come within touching distance of the 2019 peak, to reach $1.89TN, while domestic tourists are forecast to spend more than in any year on record to hit $5.4TN.

A look back on last year

Despite economic uncertainties and geopolitical shake-ups, the Travel & Tourism sector is thriving. With an economic injection of nearly $10TN, the sector matched its pre-pandemic zenith, flexing its resilience and proving its critical role in the global economy.

Representing 9.1% of global GDP at just over $9.9TN in 2023, Travel & Tourism's financial footprint was the largest it's been since the golden year of travel in 2019, trailing its peak by a mere 4%.

The sector also bolstered its workforce by an additional 27.4MN, propelling the total to nearly 330MN jobs worldwide.

International spending increased by 33.1% to reach $1.63TN, underscoring a vibrant comeback story for many countries around the world, with domestic spending increasing by more than 18% to reach almost $5TN.

2023 set the stage, demonstrating the unwavering passion for travel, paving the way for a record-breaking year in 2024.

This growth comes despite two of the world's biggest tourism markets lagging in terms of international visitor spend, with both the U.S. and China seeing a far slower return of international tourist spend.

Last year in the U.S., international visitor spending remained more than a quarter below the peak of 2019, while China's visitor spend remained almost 60% down.

Julia Simpson, WTTC President & CEO, said: "Against the backdrop of uncertainty, the Travel & Tourism sector remains a global economic powerhouse.

"This isn't just about breaking records, we're no longer talker about a recovery - this is a story of the sector back at its best after a difficult few years, providing a significant economic boost to countries around the world and supporting millions of jobs.

"There's a risk however, we need the U.S. and Chinese governments to support their national Travel & Tourism sectors. The U.S. and China will continue to suffer whilst other countries are seeing international visitors return much faster."

Travel & Tourism 10 years from now

Looking ahead, WTTC is forecasting a promising future for the next decade, characterised by robust growth and unparalleled career opportunities.

By 2034, the sector will supercharge the global economy with a staggering $16TN, making up 11.4% of the entire economic landscape.

This booming industry is also set to be a job creation juggernaut, providing employment for 449MN people worldwide. Nearly 12.2% of the workforce will be powering this vibrant sector, showcasing Travel & Tourism's pivotal role in global employment.

With more than three quarters of the countries analysed expected to exceed the high point of 2019, in terms of GDP contribution,

Travel & Tourism is on the brink of its most transformative era yet, promising prosperity, innovation, and connection on a scale we've yet to see.

For more information, please check out the World Factsheet 2024 here.

This cutting-edge research was carried out in partnership with Oxford Economics. All values are in constant 2023 prices and exchange rates, as reported in March 2024.

Download Press Release

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News Article | World Travel & Tourism Council (WTTC)

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The World Travel & Tourism Council (WTTC) represents the Travel & Tourism sector globally. Our Members include over 200 CEOs, Chairpersons and Presidents of the world's leading Travel & Tourism companies from across the world and industries.

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Body positivity is more prevalent than ever, but is it really making a difference to the fashion ... [+]
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Body positivity has never been more mainstream. In fact, since the hashtag #BodyPostivity gained traction around 2012, the idea of promoting acceptance of all body types has earned more than 43 billion views on TikTok and over 12 million posts on Instagram.

It's not slowing down. Over the last year, reports show that discussions around body positivity on Facebook and Instagram i ncreased by a staggering 43%, year on year.

But the movement is about more than social media content. For fashion retailers, with this increased interest towards inclusivity comes great opportunity - and some fashion outlets are responding to the demand with gusto. It makes sense: the market is somewhat of an open goal for an industry which previously shut out consumers with cliquish takes such as Karl Lagerfield's "No one wants to see curvy models" and Kate Moss famously declaring, "Nothing tastes as good as skinny feels."

One such brand seizing that opportunity is Snag Tights. The British hosiery brand, founded in 2017, specializes in making tights and clothing to fit all sizes of customer, with sizes ranging from a UK 4 to 36, and has since grown to boast over a million customers in the UK, 500,000 in the US, and another 500,000 across Europe. As the brand sums up in its mission statement, "Snag is a purpose led brand. Before profit our purpose is to make clothing accessible to everyone."

Filling a niche... which isn't so niche

The brand started with a simple concept, explains founder and CEO Brie Read, "I just wanted tights that fitted."

"I'd always felt like there was something wrong with my body because I couldn't get tights which fitted me properly," remembers Read, "I started talking about tights with lots of people, and it turned out that it wasn't just me. It seemed like everyone had a terrible experience: tall people, thin people, short people - everybody. It was at that point I realized that our bodies aren't wrong - the tights are wrong."

The brand's body positive approach to sizing is working. "In the industry, the average return rate for products is 35%. At Snag, ours are just 1.35%," says Read. One of the reasons for this, says Read, is that while many fashion retailers use mechanical grading to create other sizes from an initial sample size, which can cause larger sizes to not fit well on real bodies, while the brand instead uses fit models of all sizes.

"We design on the body. All of our designs are first done on a size 24 model, because it's the midway of our sizing curve, and then we have sizing models of different shapes in each different size that we size on," says Read.

From the initial success of the brand's inclusive range of tights, it has gone on to sell all kinds of clothes, with the same ethos.

Investing in body positivity can be a savvy business decision for retailers

Catering for all body sizes leads to a more inclusive shopping experience
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Of course, to make this change in the design process requires a decided change from the industry 'norm' by retailers - and though its business benefits, such as low returns, are clear, that also requires an upfront investment from those at the top.

"It makes sense financially, it makes sense ethically, it makes sense environmentally. I mean, why wouldn't you take a little bit of extra time to make sure your clothes actually fit?" asks Read.

An increased, inclusive range of sizes, also comes with increased need for stock management. "It's more complicated, as we need to make sure we have stock of every size and every skin tone," says Read, but the way for retailers to counter this is by creating timeless pieces, as opposed to fast fashion, "It doesn't matter how long it takes us to sell it. That's why we're about great basics that everybody needs. We want to be a place where, if you buy an amazing skirt from us, ten years later, you can come back and buy the same skirt in a different color, and it will fit you the same way, with no change."

But is body positivity actually changing the wider fashion industry for consumers?

Snag Tights has surely seen the benefits of embracing size inclusivity - but it's not commonplace on the high street.

"I do think it's getting a little bit better, but it's a long way from being better," says Read, on the fashion industry's approach to true inclusivity.

"What I see now is a lot of size washing: you'll have a lot of brands that will put bigger girls in their adverts, and then you actually look at their site and they only supply up to a size 16 or 18."

"It's a silly way to do it, because they want to be seen to be inclusive, even though they're not. You're going to bring a lot of people to your website, and then you don't have anything to sell them. I think that's quite insidious," says Read.

More choice from retailers will shift the needle

To offer more choice to consumers, retailers need to put it on the shelves in the first place - and that widening variety is set to continue from the UK brand. The next fashion piece to see Snag's industry-changing opening up of the market? Jeans.

"We've got loads of stuff coming up. The one I think I'm most excited about is that we're going to start making denim, since I've never had a pair of jeans that fit me properly," reveals Read, "As an example. our bras took 73 different development versions to get right... and we've done even more on the denim than we did on the bra."

The brand will be offering one design of jeans at first, set to launch in early 2024, "If it works, then you can see we can open up that market to people of all shapes and sizes and have a piece of genuinely comfy denim wear that looks great, and actually fits you," says Read.

The not-so-well-kept secret, at least from Snag Tights' example, is that if retailers offer garments which fit well, shoppers will choose them, and the finances will reflect that - and now, denim could be transformed in the same way. It's a positive cycle, not just for body positivity, but for business in general.

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Is Body Positivity Actually Changing The Clothing Industry?

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For fashion retailers, with this increased interest towards inclusivity comes great opportunity - and some fashion outlets are responding to the demand with gusto.

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At the moment, there are more than 10 million posts on Instagram, with the hashtag "Body Positive". From Bollywood celebrities and their Hollywood counterparts to stars of reality TV shows, off late the cause has come about to be championed by numerous people. And without an iota of doubt, this highlights the beginning of change when it comes to beauty standards and perception of the same.

While it is true that "body positivity" and "inclusion" have become buzzwords of sorts too, one cannot possibly deny the profound impact these very considerations have had on market trends-as to how companies create, market and sell their products. As a result, fashion brands, right from home-grown labels to big fashion houses, have been pushed to not only re-evaluate the conventional beauty standards they have been propagating but also incorporate the same into their lines. "The narrow definition of physical perfection had prevailed for far too long anyway" (Moulton 2019).

In trying to keep up with the times, there is barely any beauty or wellness company that is not declaring it's acceptance of the body positivity movement all over its social media handles. However, when it comes to staying true to your words, and actually practising what you preach-that's where the problem arises. Sadly, a lot of policies taken up by companies fail to yield concrete results and come under the garb of nothing else but tokenism.

For instance, if brands continue to use skinnier models in their ad campaigns, even though they might be producing clothes in a range of sizes, they cannot be said to be promoting inclusivity in its truest sense. More concerted efforts need to be made in that respect. Being a mid-sized female myself, what continues to baffle me is the segregation of clothes tagged as plus-size from other sizes in stores. It is extremely hypocritical in my opinion to laud yourself for being a "body positive brand" and proudly wearing that badge on one hand while designating a separate rack altogether for plus-sized clothing. How could this be called being inclusive when shoppers have to specifically where is the plus-size section located...

Apart from this, a lot of times the options that are available to shoppers in terms of styles, colours, prints and fabrics, are also limited when it comes to plus-sized clothing, which is inarguably extremely disappointing. What is worse is the fact that many retailers end up charging more for plus-sized clothing stating the reason that those pieces "end up using more material". It is but natural for customers to find this offensive and insulting (Nagar 2021), but what this ultimately also helps shed light on is how such brands ultimately accord prime importance to their small-sized customers. What is alarming is the blatant fashion in which they go about doing the same.

Gone are the days of conventional norms of beauty; rigid and extremely limited in their scope. Whether it be different colours of the skin or body shapes, sizes and even sexual preferences, it is crucial that brands not only embrace new beauty standards on paper, but also live up the same in actuality. From billboard ads to collections in stores-companies need to amp up their efforts while trying to make space for bodies of all kinds.

The silver lining at the end of the cloud is that there are some brands that are actually also getting it right and making big waves in the arena. The world-renowned brand Nike is a great example that way. Their plus size collection, which was rolled out in 2017, got an incredibly positive response since they finally listened to their consumers, who had been asking for long for representation and inclusion(Moulton 2019).Fast-fashion brands like H&M and even online portals like Urbanic, now have a significant number of options available plus-sized clothing or the "curve" section, as many labels call it.

Some companies adopt a more unique approach when it comes to body positivity and have a different take than others. The company, Billie, which makes razors, for example talked about things that many would be hesitant to. Their marketing campaigns showed women shaving toe hair and thus, normalising initiating a dialogue about things that are otherwise considered too, despite being incredibly common!

Knix, a Canada based underwear brand is making some great strides as well. They tout themselves to put comfort of women and confidence at the helm of their priorities and their promotional photos seem to capture this very ethos. They feature a diverse range of models, all having different body body types and sizes. What makes it even better is how the photos are untouched and not put through an editing software, so what we get to see is completely real, no airbrush, nothing. This further solidifies the brand's philosophy and commitment to celebrating all kinds of women (Jess 2021).

The movement has undoubtedly garnered a lot of support and as the tempo increased, even Victoria's Secret, perhaps the world's most famous lingerie brand, had to scrap their annual fashion show featuring "Angels", and take up a more holistic approach, as is reflected in their latest campaigns. Other fashion houses also seem to have followed suit. Gucci featured Ellie Goldstein, an 18-year-old model with Down's syndrome in their 2019 mascara campaign Vogue while Torrid, became the first brand to present a collection, which had sizes ranging all the way from 10 to 30, during the New York Fashion Week in 2018(Human 2020). This highlights how the high-fashion market too is becoming receptive of the body positivity movement, albeit slowly.

Even though one can see considerable progress being made in the fashion industry, there's still a long way to go, before the ideals of body positivity and inclusion, could be said to have been realised in the true sense.

Conversations revolving around these spheres need to do a much better job of including men, gender-nonconforming individuals as well as people with physical disabilities. Lack of adequate representation in this regard, continues to plague the world of fashion. The majority of male models that we get to see are white, skinny and with no physical impairments whatsoever. Plus-size men are hardly seen in the industry. Rihanna's Savage X Fenty did end up being a trailblazer herein, with their 2020 ad campaigns featuring plus-size men, but we still fail to see other brands treading the same path.

It still continues to be more or less, the road not taken(or hardly taken). The progress surrounding women can perhaps be attributed to the fact that they have been more vocal about this topic, which in turn helped the movement gain momentum. When it comes to male body positivity, there's sadly still a lot of taboo surrounding it. "Society doesn't create a comfortable space for men to express their thoughts and views about male representation in the media" (Human 2020), which is incredibly unfortunate. Coming to the LGBTQIA community, this issue gets all the more exacerbated.

Ultimately all that body positivity boils down to is promoting a good sense of self-esteem and representing the society accurately. Body positive influencers, activists, journalists, you and I-we all play an important role to varying extents, in changing how we view our bodies. We have been dictated for far too long, as to what should be construed as "beautiful"; how should the perfect pair of jeans "fit your rear"; how to make your waist look "narrow"- among numerous other unrealistic beauty standards, that are constantly shoved down our throat. It is high time we take that power away, away from media houses, away from celebrities(paying secret visits to their favourite surgeons every now and then), away from instagram models, away from everyone promoting such toxicity. And the only way we can do that, is by raising our voice and thereby, making sure, that it's heard even more clearly by each and every stakeholder in the fashion industry.

I could not agree more with Jessy Human here, that "if media outlets and the fashion industry can have a negative effect on people's body image, then imagine the positive effect they could have with more movement toward being inclusive". The spark has been ignited and it is only a matter of time before the fire of change engulfs the entire world of fashion.
Sources
Human, Jessy. 2020. "The Body Positivity Movement And Fashion | Luxiders". Sustainable Fashion - Eco Design - Healthy Lifestyle - Luxiders Magazine. https://luxiders.com/the-body-positivity-movement/.

Jess, Rebekah. 2021. "The Impact Of The Body Positive Movement On The Fashion Industry | Apparel Resources". Apparel Resources. https://apparelresources.com/fashion-news/innovation/impact-body-positive-movement-fashion-industry/.

Moulton, Nicola. 2019. "Why It'S Time For Big Beauty Brands To Embrace Body Positivity". Vogue India. https://www.vogue.in/wellness/content/body-positivity-in-the-beauty-industry.

Nagar, Akanksha. 2021. "Why Brands Shy Away From Plus-Size Customers". Www.Bestmediaifo.Com. https://bestmediainfo.com/2021/09/why-brands-shy-away-from-plus-size-customers/.

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Embracing Body Positivity-Are Fashion Brands Doing It Right?

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At the moment, there are more than 10 million posts on Instagram, with the hashtag "Body Positive". From Bollywood celebrities and their Hollywood counterparts to stars of reality TV shows, off late the cause has come about to be championed by numerous people.

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Body Positivity & The Effect On The Fashion Industry - Fast Simon Inc.

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Body positivity has transformed the way the fashion industry functions. This post explains how and what it means for your business.

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Move over, millennials — why Gen Z are the new big spenders

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Who are Generation Z and what do they want? The first part of that question shouldn’t be so hard to answer at least. They are the generation below the millennials, generally accepted to be between the ages of about seven and twenty-two. They have spent their entire lives online in some form and are

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55% Of Gen Z are more open to trying new brands. 

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55% Of Gen Z are more open to trying new brands. 

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https://wanna.fashion/blog/gen-z-and-shopping

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Ever wondered how we'll be shopping one year from now? What about in ten? Or which trends your retail business should focus on to stay relevant?
Look no further than Generation Z ― digital natives who are reshaping the future of shopping as we know it today.

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Retail is evolving at a rapid pace. Here's how Gen Z is shaping the future of shopping and what you can do about it.

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Millennials are the next baby boomers: a group of people so economically valuable that advertisers drop their existing methods to cater to them. Per the U.S. Census Bureau, as of 2019, millennials only accounted for 25%-27% of the total population, which surpassed the baby boomers (those born between 1946 and 1964) population in numbers. With an estimated U.S. population of 86-88 million, the millennials represent a substantial amount of spending money.

Who Are the Millennials?

Millennials are the group of people born from 1981 to 1996, dates recently crystallized by the Pew Research Center after years of vagueness that set them anywhere from 1980 to the early 2000s. The generation is also sometimes known as Generation Me or the Trophy Kids, nicknames that imply negative stereotypes, such as that the demographic is lazy, spoiled, and selfish.

The laziness is perhaps understandable because millennials grew up as digital natives and seem to command technology capable of doing anything they don't feel like getting up to do. The television remote is too far away? There's an app for that. Don't want to deal with a long commute every day? Work remotely half the week. To older generations, it seems like millennials are doing a whole lot of nothing.

Why Do Millennials Matter?

Millennials are careful with their money. Having come of age in the aftermath of 9/11 and during the Great Recession, Millennials are facing futures with less overall wealth than the previous generations. A number of things have caused this problem. First off, millennials bought into the American Dream of having post-secondary degrees and, as such, colleges are graduating an increasing number of students each year. However, these new grads are faced with debts that average roughly $39,000 per borrower.

Large debts mean that millennials are not able to live the same way their parents did. Entry-level salaries are sometimes meager and much of that income goes towards debt payments, credit cards, and, unless they've moved back in with mom and dad, to living expenses. There simply isn't a lot of money left over for non-essentials.

While online shopping is a great convenience that could, perhaps, contribute to the aforementioned lazy millennial stereotype, brick-and-mortar shops aren't going away. Remember, this is a generation that has either grown up or become accustomed to the instantaneous world of the Internet. For them, waiting for seven to nine business days for a product to ship is agony when the shop down the road has the same item ready for immediate use.

Why should advertisers pay attention to this poor, low-spending demographic? For starters, millennials are extremely loyal to the right companies. While Sears and Chevrolet ( GM) may not be getting millennial dollars, companies with an efficient social media presence and those that customize the shopping experience find that young adults will return.

In addition, companies are finding that traditional advertisements are becoming less effective as a means to entice millennial shoppers. That's because the demographic typically choose to spend their scarce cash on products that they know will be worth their money: they research online, test the products in stores, and then seek out honest reviews by their peers before making a purchase.

By capturing the millennials now via cheap techniques, companies will find their advertising dollars stretch further as this group gets richer.

The Bottom Line

Millennials are underemployed and heavily indebted, but although guarded with their money, the group will spend when they think the purchase is worth the money: on services, heavily researched quality goods, and purchases that their peers have made. The group is loyal to companies that treat them like people, not numbers, and that interact with them (and solve problems) on their favorite social media sites.

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Millennials are the next Baby Boomers: a group of people so economically valuable that advertisers drop their pre-existing methods to cater to them.

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This consumer is a young professional, aged 28-35, she likes to grab coffee and lunch with her friends.

She has a high disposable income and loves to go on holiday as well to her parents’ house in Spain. She is always planning quick warm trips to get away from her corporate job.

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83% of Millennials Engage in Values-Based Shopping

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83% of Millennials Engage in Values-Based Shopping

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83% of Millennials Engage in Values-Based Shopping - Retail TouchPoints

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A large majority (83%) of millennials favor brands that align with their values, prioritizing ethical consumption over price. Retailers seeking to reach these 75 million 25-to-40-year-old consumers - the largest demographic group among current generations - should create messaging that highlights their positive societal influences and eco-friendliness.

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Meet LOU Swim’s founder and CEO. Read more on how LOU Swim started and what inspired her to create these amazing and stylish swimwear perfect for petite women.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Discover exceptionally enhancing swimwear for IBTC. We use real-world small-chested models to design for great real-world fit. And our first-in-market, patent-pending inserts are made of highest-quality materials that retain their shape, and are securely sewn into our swimsuits to ensure they don’t budge — no matter how much swimming and diving you do, season after season.

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Advantages and disadvantages of using your own money to start a business | nibusinessinfo.co.uk

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The pros and cons of self-funding your new business using personal savings and own money.

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https://www.startuploans.co.uk

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Whether you're thinking of applying for a Start Up Loan in the future, or have already received one, sign-up to receive our monthly e-newsletter, filled with expert advice, latest success stories and special offers for your business.

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Start Up Loans - small businesses can borrow up to £25,000

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Whether you're thinking of applying for a Start Up Loan in the future, or have already received one, sign-up to receive our monthly e-newsletter, filled with expert advice, latest success stories and special offers for your business.

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The British Business Bank is a government-owned economic bank specialised in helping businesses in the UK to access financial support. With the British Business Bank, a brand is allowed to borrow up to £25,000 with a fixed interest rate of 6% per annum.

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Araw will use self-funding to expand its money. This allows them to have complete ownership and control. It also enables Araw to avoid debt while encouraging financial discipline. Araw will invest £60,000 in the business to help boost the start-up.

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This consumer is either a university student or a young professional, she likes to spend her time with her friends whether that is shopping or grabbing dinner.

She loves to plan summer vacations with her girlfriends every year. She purchases items after she has saved up for them or receives them on her birthday and/or Christmas.

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Final Primary Logo

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Understanding what Araw stood for meant I had to experiment and see what worked well for the branding. I needed to get this down early on to focus on creating cohesive branding throughout each platform.

I figured out what aesthetic I wanted then and found different fonts and logos. I then showed Dan the logos, who confirmed they looked good and represented the brand well. This allowed me to continue my work and figure out all my media channels and what I wanted the cohesive branding to look like.

Below is the experimentation stage of figuring out what I wanted my primary logo to look like.

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Below is the experimentation of the invitation drawing I drew on a freehand on an iPad. I took a video to show what I did to achieve the outcome. You can see the mock-up invitation on page (INSERT PAGE NUMBER HERE)

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Capitalised Letters at the start of each word.

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Lowercase writing

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With sun and writing

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Just sun (on the left-hand side)

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The Topline Table

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Cashflow Forecast

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I then turned that bikini drawing into a sketch on Illustrator where I created the single image multiplied across the page several times, so I could create branded tissue paper that was cohesive to the brand imagery and aligned with the other media platforms well, creating a brand story from start to finish for consumers.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Through research, I found that Araw's main competitors are Lou Swim, Sabal Swim and KimKinis, all swimwear brands catering to smaller-chested women. Through these sources I found out their brand imagery, typography, materials and production.

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Through my research, I found helpful information about where to market to, who and where. Each article states how much it would cost to start up and why. Finding out information about the marketing and media is key for Araw to perform well as well as understanding the markets better.

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Startup marketing plan Your Startup’s marketing expenses (with budget template) Table of Contents What are marketing expenses? First, we should be aware of what functions come under marketing. Marketing means methods of promoting your business, making people aware of who you are and what you sell. Typically, we are talking about things like: Broadcast advertising: […]

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Visibility

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Ponta do Sapê, Lapa & Bahiana | Missus Swimsuits

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https://poosh.com/foods-to-help-breakouts/

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Women's Gold Crissy Pearl Pendant Necklace | Sccollection copy

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