# data[].attributes.body
International trade regulations

Working conditions and environmental standards

Corporate governance

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Consumer purchasing power

Growth of emerging markets

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Ethical and sustainable consumption trends

Brand culture and influential celebrities

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Innovation in materials

E-commerce and digitalization

Production technologies

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High barriers (production, distribution, and marketing costs)

Some startups emerge in niche markets (sustainability, ethical footwear).

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Moderate power, raw materials are relatively common.

Big brands can switch suppliers easily.

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High power due to strong competition and many choices.

Buyers can easily compare prices and quality across brands.

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Moderate to high threat (casual shoes, minimalist footwear).

Athleisure increases the acceptability of non-sporting footwear.

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Intense rivalry between Nike, Adidas, New Balance, etc.

Frequent innovations and high marketing expenditures.

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Invest in automation and advanced manufacturing technologies like 3D printing to reduce production costs.

Optimize the global supply chain for more flexible logistics, ensuring quick responses to disruptions.

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Increase focus on sustainable materials and eco-friendly production methods to appeal to environmentally conscious consumers.

Innovate in product design to deliver high-performance and multifunctional products that cater to both athletic and casual wear markets.

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Enhance the Nike Direct strategy by expanding e-commerce and leveraging data analytics to provide personalized shopping experiences.

Improve customer engagement through digital platforms (Nike apps, social media) and community-driven events to foster brand loyalty.

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Expand product lines to address new consumer needs such as athleisure wear and lifestyle products.

Respond to trends like the health and fitness boom by increasing offerings in digital fitness.

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Build more localized or regional supply chains to avoid over-reliance on certain markets.

Diversify production locations to prevent bottlenecks and ensure flexibility in case of crises.

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During the pandemic Nike miscalculated product demand resulting in a massive surplus of unsold inventory nearly $9.7 billion. This led to financial strain and forced widespread discounting and devaluing the brand.

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Failure to Innovate Quickly in Key Categories (internal environment):

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Failure to Innovate Quickly in Key Categories (internal environment):

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Nike's innovation cycle has slowed in important categories like running shoes, allowing competitors like Hoka, On-Running and Brooks to take market share with new, technology-driven models.

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Overextension of Classic Product Lines (internal environment):

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Overextension of Classic Product Lines (internal environment):

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Nike heavily relied on re-releasing old established models (Air Force Ones, Pegasus) without substantial innovation. This led to consumer fatigue as fashion trends evolved more quickly than Nike’s offerings.

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Supply Chain Disruptions (external environment):

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Supply Chain Disruptions (external environment):

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The global supply chain crisis, exacerbated by the COVID-19 pandemic caused delays and inventory buildups. Nike's inability to manage these external factors contributed to their inventory surplus and affected production timelines.

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Competitors like Hoka, On-Running, Brooks, and even New Balance capitalized on Nike's slower innovation pace particularly in performance running and lifestyle footwear.

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Post-pandemic, consumers increasingly returned to brick-and-mortar shopping but Nike had heavily invested in e-commerce. They underestimated the resilience of physical retail.