# data[].attributes.body
My heritage lives and provides livelihood, passion made possible

# data[].attributes.body
There is a lot of interest and support for what I do. I am able to create new ways of doing it.

# data[].attributes.body
I’m proud of my traditions and want to share more to encourage transmission

# data[].attributes.body
thriving as our identity and practised in life

# data[].attributes.body
ICH the term itself would probably cause broader confusion to the public, hence we probably can keep it within NHB as a culture label but for the public - they should celebrate, practise, grow and remember the practices that are deemed valuable in the community.

# data[].attributes.headline
That I can make a good living while practicing my passion. 

# data[].attributes.subject
That I can make a good living while practicing my passion. 

# data[].attributes.body
My business is doing reasonably well and I'm no longer seen as "irrevelant" or the "last surviving practitioner"

# data[].attributes.body
That there is still room for it to flourish in modern society - albeit in a different form that resonates with the current generation

# data[].attributes.body
I will make an effort to support.

# data[].attributes.body
It’s more than the bread and butter for me. It’s about me contributing to the Singapore identity and I’m invested in that

# data[].attributes.body
I have passionate students and a healthy pipeline of apprentices who want to learn from me and promote my craft

# data[].attributes.headline
Not bad la, can earn honest living. My family and I didn't starve. Happy for my kids to continue what I do

# data[].attributes.subject
Not bad la, can earn honest living. My family and I didn't starve. Happy for my kids to continue what I do

# data[].attributes.body
Our practice is reaping rewards and people value what we do and are willing to pay a premium

# data[].attributes.body
That we are proud to be in living in a multicultural, multi-faith society and one is not afraid to learn more about these traditions and practices beyond their own group

# data[].attributes.body
ICH is diverse and part of our lived experience - kaya toast, burning ten year series and drinking them mixed with water for good luck in exams and watching Singapore lose in football

# data[].attributes.body
I'm proud of my traditions!

# data[].attributes.headline
I hope that Singaporeans will articulate why ICH is important to SG. And ID at least 3 forms of ICH that they practise 

# data[].attributes.subject
I hope that Singaporeans will articulate why ICH is important to SG. And ID at least 3 forms of ICH that they practise 

# data[].attributes.body
It is something unique and special to singapore and ourselves

# data[].attributes.body
I have the opportunities to start, the tools to pivot, and earn a living!

# data[].attributes.body
"I'm proud of my culture and traditions" (it's ok if the person doesn't know the term "ICH")

# data[].attributes.headline
they are excited about it and have many plans to come 

# data[].attributes.subject
they are excited about it and have many plans to come 

# data[].attributes.body
ICH (or worded in some other form) is part of us, it is who we are. I contribute to it and pass it down to our next generation.

# data[].attributes.body
I feel valued for what I do, and there is a community that keeps me going.

# data[].attributes.body
That there is indeed a viable business model and that heritage businesses can find a winning balance between ICH preservation and financial sustainability.

# data[].attributes.body
I have a couple apprentices who are learning to take over my trade

# data[].attributes.body
ICH is a key part of my cultural identity .

# data[].attributes.headline
I am glad that I can pursue my passion, pass on the transition  make a good living

# data[].attributes.subject
I am glad that I can pursue my passion, pass on the transition  make a good living

# data[].attributes.headline
(A) that it encompasses unique practices that we are proud to identify with and share with the younger generation and the world - not just limited to food/hawker culture!

# data[].attributes.subject
(A) that it encompasses unique practices that we are proud to identify with and share with the younger generation and the world - not just limited to food/hawker culture!

# data[].attributes.body
Help! My landlord is increasing my rent again….

# data[].attributes.body
It's thriving and there is organic community support for it, that I have people who are keen to continue to take on this business.

# data[].attributes.body
That it is recognised by Singaporeans as important to Singapore's identity and soul, and people are willing to give up resources to "invest" in them

# data[].attributes.body
There are more platforms to promote and showcase the arts, skills, publications

# data[].attributes.headline
I love my ICH and it makes me feel very Singaporean and connected to my family, friends, neighbours, colleagues and fellow Singapoeeans

# data[].attributes.subject
I love my ICH and it makes me feel very Singaporean and connected to my family, friends, neighbours, colleagues and fellow Singapoeeans

# data[].attributes.headline
That our living heritage is rich and vibrant.

# data[].attributes.subject
That our living heritage is rich and vibrant.

# data[].attributes.body
Singaporeans appreciate what I produce and are willing to pay for it.

# data[].attributes.body
Recognition & promotion efforts have improved my business & revenues

# data[].attributes.body
Proud to live out our ICH

# data[].attributes.body
It's part of our daily lives

# data[].attributes.body
It is something they cherish

# data[].attributes.body
that they know what it stands for

# data[].attributes.body
they may not use the term ICH, they will say this is part of my culture and identity.

# data[].attributes.body
That they are part of a rich living tradition and are proud to preserve and pass the traditions down

# data[].attributes.attachment_caption
Press “+” at the bottom of your screen. To select the question, press the button circled