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Navigate to Task 3 Project

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1. Required assessment resources

2. Assessment instructions

3. Assessment template

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BSBMKG552 Task 3 Assessment Instructions V2.1223

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BSBMKG552 Task 3 Assessment Templates V2.1223

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You are the marketing and communications officer for Bounce Fitness, the case study organisation for the project. You will be designing and developing a communications strategy to launch Bounce Fitness’ Smart Weights products into the New Zealand market.

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New product and service development policy

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New product and service development policy

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Refer to the Smart Weights Export Marketing Plan that supports this brief for further information.

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Refer to the Smart Weights Export Marketing Plan that supports this brief for further information.

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1. BSBMKG552 Bounce Fitness Smart Weights Export Marketing Plan

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The current marketing budget for the Smart Weights Export Marketing Plan is a total of $187,550 for 12 months.

Website development will not be included in the budget for the product launch into New Zealand

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The Smart Weights Export campaign will commence at the beginning of the next financial year and run for 12 months.