# data[].attributes.body
1. Benefits: good ingredients: dried fruits, nuts, goodly, = beans, lentils etc in powdered form => high fiber, high protein, good fats

2. Refilled glass jar.

3. Universal usage - you could bake the muffin, cakes, panckes or add it to the yoguth

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Don't get trapped in mainstream products, get creative to please the whole family and make the most of yourself with a product that's versatile, just like you. No idea what to make for a quick breakfast? Do you have a picky family for dinner? Meanwhile, want to be healthy with a sustainable product? Choose the energy powder mix.

# data[].attributes.subject
Don't get trapped in mainstream products, get creative to please the whole family and make the most of yourself with a product that's versatile, just like you. No idea what to make for a quick breakfast? Do you have a picky family for dinner? Meanwhile, want to be healthy with a sustainable product? Choose the energy powder mix.

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1. Will the concept STAND OUT IN THE CROWD

2. Does the concept have RIGHT BUNDLE OF BENEFITS

3. Can these benefits be COMMUNICATED

4. 4.What is NEW INNOVATIVE , about it_

5. Why would consumer ADOPT it for a regular use

# data[].attributes.body
as a range we could implement the product that is based on dried powder fruits (then pancakes, cakes etc could be done) or based on veggie (then burgers etc.). Could easily make higher increase of fruits and veggies.

# data[].attributes.body
Powder mixed of good ingredients (organic, bio, high protein, high in fiber) that can be used in a differnt ways - you could add it to your yogurth, granola, but also buy a bigger pack (in a glass jar) and make the pancake or muffin. Thmix of it or burger (by adding extra ingredients to it eg. eggs). Product packed in glass jar, so it is easy to refill in the shop. Giving energy boost in the morning or during the day. Can be eaten by the single person, or if prepared for a whole family.

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1. VEGGIE MASS ( DYI )

2. FRUIT SMOOTHIE ( SQUEEZE OUT PACK )

3. ENERGY POWDER MIX

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"eat one - share one", or it can be made out of 2 pieces, in a pack ( on the go product ), so that can be shared among the friends

# data[].attributes.body
Having a very practical snack/product always available for emergencies/any need that provides a healthy and nutritious option without any stress

# data[].attributes.headline
Meat substitute: sustainable, nutritios, preprepared, good choice for morning and for afternoon meals as well for everyone. 

# data[].attributes.subject
Meat substitute: sustainable, nutritios, preprepared, good choice for morning and for afternoon meals as well for everyone. 

# data[].attributes.headline
eating good, not have a feeling of wasted calories

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eating good, not have a feeling of wasted calories

# data[].attributes.body
Few and high quality ingredients

Nutritious

Satisfactory to eat (you feel fullness/satisfaction after eating)

Practical

Easy to use

# data[].attributes.headline
Imunity boost - for kids, brain boost - for busy people, nutrition claims - fort sporty people 

# data[].attributes.subject
Imunity boost - for kids, brain boost - for busy people, nutrition claims - fort sporty people 

# data[].attributes.body
"family time" on the foot - adventure, in the between of activities

# data[].attributes.body
energized and content by the content

# data[].attributes.headline
eco friendly packaging , functional ingredients , customization and personalization , health oriented formulation 

# data[].attributes.subject
eco friendly packaging , functional ingredients , customization and personalization , health oriented formulation 

# data[].attributes.body
peace of mind regarding healthy and nutritive dietary needs

# data[].attributes.body
A very practical snack, that can satisfy the nutritional requirements but also the brain. This must give energy and a sensation of fullness to arrive to dinner.

# data[].attributes.headline
feeling that the time is consumed in good way (together with the family, not that mum is spending time cooking and kids separatly)

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feeling that the time is consumed in good way (together with the family, not that mum is spending time cooking and kids separatly)

# data[].attributes.body
less dishes to wash, energy to use, water to use...- resource efficient with respect to final use

# data[].attributes.headline
save time for more important things (spending time together, work, other acivities) and not spending time in kitchen

# data[].attributes.subject
save time for more important things (spending time together, work, other acivities) and not spending time in kitchen

# data[].attributes.body
help with meal planning, better budget control

# data[].attributes.headline
feeling of eating "good" and not giving your family bad products

# data[].attributes.subject
feeling of eating "good" and not giving your family bad products

# data[].attributes.body
A breakfast nutritious food, that is quick to prepare and homemade, and that can satisfy everyone in the family

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defined amount

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meal on the go - practical

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salty snack: crisp bread

sweet snack: healthy bar / smoothie or plant-based drink

# data[].attributes.headline
good quality ingredients, claims: high protein, high fiber, no palm oil etc. 

# data[].attributes.subject
good quality ingredients, claims: high protein, high fiber, no palm oil etc. 

# data[].attributes.body
Pre-made mix for bread: 10 minutes for preparation and 15 min for cooking

# data[].attributes.headline
fruit snack (fruity bar + algee as a source of protein)

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fruit snack (fruity bar + algee as a source of protein)

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nutritious, different types can have different nutritive values

# data[].attributes.headline
Drink with magnesium and other minerals so it can be promoted like "brain booster"

# data[].attributes.subject
Drink with magnesium and other minerals so it can be promoted like "brain booster"

# data[].attributes.body
package: easy to open/close, easy to manage by kids, biodegradable, circular

# data[].attributes.headline
Snack for kids (bar or cookie), with vitamin C and D and betaglucans so it can be promoted like "imune-boosting" product

# data[].attributes.subject
Snack for kids (bar or cookie), with vitamin C and D and betaglucans so it can be promoted like "imune-boosting" product

# data[].attributes.body
PowerPops "PoP's" - fruit smoothies on the go, mixed with Goody

# data[].attributes.headline
vegan yogurth/ standard yogurth with algee = extra protein

# data[].attributes.subject
vegan yogurth/ standard yogurth with algee = extra protein

# data[].attributes.body
small bites, different shapes, different flavours, organic ingredients

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NutriNibs, "NiiNi's": veggie snacks in a bag, fortified with the Goody

# data[].attributes.body
social

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Allergens - depends also on demographic informations. When it comes to kids, in Europe we have big prevalence of milk allergies. When speaking about adults, then also eggs, wheat or nuts should be considered.

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Allergens - depends also on demographic informations. When it comes to kids, in Europe we have big prevalence of milk allergies. When speaking about adults, then also eggs, wheat or nuts should be considered.

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nature lover

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environmental awareness, avoiding food waste whenever is possible

# data[].attributes.body
2 pain point during the day: mornings, and late afternoons

# data[].attributes.headline
According to her job, probably not a person that is hurrying up, probably won´t need some complex drinks, probably will have some time to prepare food

# data[].attributes.subject
According to her job, probably not a person that is hurrying up, probably won´t need some complex drinks, probably will have some time to prepare food

# data[].attributes.body
relief, excited, providing her family and herself

# data[].attributes.headline
peace of mind that everyone's meals are taken care of

# data[].attributes.subject
peace of mind that everyone's meals are taken care of

# data[].attributes.headline
Balanced ingredients so the packaging could contain "high in protein" or "high in fiber" etc.

# data[].attributes.subject
Balanced ingredients so the packaging could contain "high in protein" or "high in fiber" etc.

# data[].attributes.body
she prefer to have access to the meals and food that are god for whole family

# data[].attributes.headline
Fortification of the product - vitamins and minerals.

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Fortification of the product - vitamins and minerals.

# data[].attributes.body
She wants to stay healthy and exercise, and at the same time give her kids a healthy lifestyle

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likes outdoor activities, try to maintain healthy gym habit

# data[].attributes.headline
Sarah has a weight problem and is looking for food that can be consumed quickly and without guilt 

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Sarah has a weight problem and is looking for food that can be consumed quickly and without guilt 

# data[].attributes.headline
She should feel excited, the packaging should contain health or nutrition claims to attract her

# data[].attributes.subject
She should feel excited, the packaging should contain health or nutrition claims to attract her

# data[].attributes.body
Convenient, practical, affordable, accessible.

She needs something that she can give to the whole family

# data[].attributes.body
Sarah is mom to preschooler and teenager, busy

# data[].attributes.headline
Sarah will probably look for some snacks, ready-to-eat products for the whole family

# data[].attributes.subject
Sarah will probably look for some snacks, ready-to-eat products for the whole family

# data[].attributes.headline
Sarah will probably look for healthy products, according to her age and that she has children

# data[].attributes.subject
Sarah will probably look for healthy products, according to her age and that she has children

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Married, 2 children