# data[].attributes.body
- London as a "cultural dark star"
- in London, there is the Portland TV Centre (BBC centre), SOHO (entertainment hub), Fleet Street (home of London's newspaper industry)
- with all of these areas London becomes a cultural centre which makes it more dominant

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- the notion of cultural imperialism ties into the satellite metaphor
- those cultures surrounding London, namely the Scots, Welsh and Irish, cannot escape London's gravitational pull
- England (more precisely London) is the dominant culture
- cultural imperialism can also be associated with colonization, which brings us to the 3rd key of this treasure hunt

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🔑3 - PAUL SMITH, AGNES B, VIVIENNE WESTWOOD, JASPER CONRAN

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🔑3 - PAUL SMITH, AGNES B, VIVIENNE WESTWOOD, JASPER CONRAN

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- “Send us your poor, your huddled masses and we'll dress them in Paul Smith, Agnes B, Vivienne Westwood and Jasper Conran. “
- all of these individuals are fashion designers
- they all design what could be called "haute-couture"; very fancy, luxurious and pricey clothes
- parallel to British history
- British colonizers as fashion designers dressing the colonized peoples in designer clothing, i.e. imposing their "civilized" behavior onto them

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Who's that guy?
- that's Swift. No, not Taylor Swift, of course. It's Jonathan Swift🎉.
- an important Anglo-Irish author who lived in the 18th century.
- his writing can be considered as the absolute "zenith of irony", as Self puts it.
- in the essay "A Modest Proposal", Swift proposes a solution to the problem of poverty in Ireland at that time
- his idea: starving Irish Catholic families should sell their children as food
- Swift uses satire to force the incapable English government to deal with the poverty in Ireland.
- reference to Swift because Will Self also loves satire

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- England's culture is not black and white
- England is both a colonizer and colonized, bigoted and liberal, introverted and expansive, hermetic yet cosmopolitan
- Will Self illustrates that the English culture is full of contradictions and oppositions.