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This activity is based on the pre-class activity about content analysis and discourse analysis.

• On the next slides, look again at example research questions A and B.

• Discuss with a partner or group how the researcher could collect their data. Might one of the data collection techniques we have already learnt about be appropriate? Or might there be another way?

Remember: There is usually more than one option!

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On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. 

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1.How do #fitspiration images on Instagram represent body image?

2.How is the term ‘palliative care’ defined and used in English and German medical reference books?

3.What are the main advertising claims made on branded e-cigarette websites?

4.How is ‘health’ represented in conversations between British male lorry drivers?

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• Use the information about content analysis and discourse analysis on the next slides to complete the ‘content and discourse analysis summary table’ document.

• Upload and share your completed table with the rest of the class.

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On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

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Members: Shirley, Boyuan Han, Yu-Chi Lin

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Members: Shirley, Boyuan Han, Yu-Chi Lin

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Bangshun Yang, Xiaoxuan Zhang, Xin Ge, Huihaoyan Yu

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Bangshun Yang, Xiaoxuan Zhang, Xin Ge, Huihaoyan Yu

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Zihan, Jeff, Cassie, Jennie

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For example A , we think questionnaires is better.
For example B , interview is better

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1. Transcript from a recording.
2. Primary data.
3. Marking symbols, transcript from the recording， Looking for language patterns

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1. Gaining consent from 4 different Sheffield-based families, the researcher recorded one dinner conversation from each family.

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2. Primary

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For question A, we think  questionnaireis much more better
For question b， interview is better

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3. Transcribing the recordings.
Adding symbols to transcripts.
Looking for language patterns.

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1.The Facebook profile photos of 50 male and 50 female British teenagers.

2.Secondary.

3. （1）Creating subcategories
（2）Creating a ‘code‘
（3）Recording the results
（4）Comparing the results (= data analysis*)

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1.The Facebook profile photos of 50 male and female British teenagers.
2.secondary data
3.Creating subcategories
Creating a code
Recording the results
Comparing the results