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As seen on- social media styling integrated to the website.

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As seen on- social media styling integrated to the website.

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·       A section next to product pages featuring real-life styling images from influencers/social media.

·       Aim: Inspire purchases by showing how real people style the items.

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Sheer luxe online magazine collaboration(holiday gift guide)

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Sheer luxe online magazine collaboration(holiday gift guide)

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·       A co-branded digital (and possibly print) gift guide featuring Harrods products, curated by SheerLuxe for Christmas 2025.

·       Aim: Boost seasonal shopping through editorial curation and trusted fashion media voices.

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·       An online lookbook featuring celebrities styling their favorite designer items from Harrods.

·       Aim: Leverage celebrity influence to drive aspirational shopping and create direct product pathways from celeb looks.

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what are consumers wanting to see from harrods. Who are the main harrods consumers?

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online and in store competitors- competitor activity

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online and in store competitors- competitor activity

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what strategies they use online/offline

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Economic challenges of the luxury markets- applicable to harrods 

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Economic challenges of the luxury markets- applicable to harrods 

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what external factors have contributed towards the lack of consumer spending.

What economies are good?

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market trends- how will the new online trading strategies keep up to date with these trends

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market trends- how will the new online trading strategies keep up to date with these trends

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how will these trading strategies keep up to date with trends and social media

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The current online and offline strategies used by harrods 

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The current online and offline strategies used by harrods 

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The use of new tech for online websites - AI - could AI find the as seen on images from instargram ?

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The use of new tech for online websites - AI - could AI find the as seen on images from instargram ?

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Marketing and promotional challenges and opportunity's 

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Marketing and promotional challenges and opportunity's 

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SWOT of each strategy

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Aquisition and retention of new and existing  customers 

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Aquisition and retention of new and existing  customers 

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what are they currently doing eg;

-marketing-loyalty schemes -offers- in store experiences

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Bullet point a list of financials:

SWOT of financials

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Harrods is a renowned British retailer that has continued growing and adapting over the course of many years, 'Whilst we are defined by our British heritage, we are steadfastly global in outlook and take pleasure in celebrating all cultures, tastes and experiences. The warmth, diversity and authenticity of our people has created the exceptional service we are renowned for and the trusted brand we know today. What makes you different makes us exceptional.'

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justify the core commercial reasons for the new strategy 

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justify the core commercial reasons for the new strategy 

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Introducing my new trading strategies for harrods to improve their online product marketing will include three new strategies such as:

-Introducing an as seen on section on the website.

-Launching celebrity enforced look books online

-collaborating with sheer luxe to create an online magazine copy.

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focus group or survey

ask survey questions to figure what demographic of consumers would be likely to shop at harrods and why?

Ask the group questions about what would attract them to purchase products and what they like about the introduction of these strategies.

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This year harrods have partnered with a marketing agency, Incubetta, to create an AI powered platform to help innovate there digital marketing techniques.

Aiming to reach UK, US, Saudi Arabia and other markets in Asia

This trading strategy will help harrods to distribute ad spending towards its most successful campaigns and will prioritise harrods digital presence

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The brand is transitioning towards using AI in 2021, during Covid-19 lockdown, Brexit and supply chain issue, to resolve these issues harrods adapted and introduced a new data analysis platform which highlights any changes in consumer behaviour

This new implementation of data analysis has helped harrods boost profits as they have been able to judge stock orders better so they can deliver what the the customers need.

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phsycological consumer behaviour theories

social identity theory

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Include three models to justify findings

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Include three models to justify findings

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brand identity prysm

Malowes hierarchy prism

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Male- 34.58%

Female-65.42%

The largest age group of customers are 25-34 - being 28.41 % of customers

There is a clear market for gen Z consumers as 13.62% of customers are aged between 16-24, gen Z is also becoming one of the most accessible generations to influence due to there online presence.