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KFC Malaysia is a renowned Malaysian fast-food franchise that is part of the global KFC (Kentucky Fried Chicken) brand. KFC Malaysia began in 1973 with the opening of its first location on Jalan Tunku Abdul Rahman in Kuala Lumpur. It was Malaysia's first KFC location. QSR Brands (M) Holdings Sdn Bhd, which is now known as QSR Brands (M) Holdings Bhd, introduced the franchise to Malaysia. QSR Brands is one of Malaysia's largest and most successful retail chains.

KFC Malaysia has achieved remarkable growth and has increased its footprint across the country since its establishment. It has grown to become one of Malaysia's major fast-food chains. KFC Malaysia is well-known for its broad menu, which includes a wide selection of chicken dishes, sandwiches, burgers, sides, and desserts. KFC Malaysia is well-known for getting halal certification for its goods, which ensures that they comply with Islamic dietary requirements. This certification has increased the chain's attractiveness to Malaysians, the majority of whom are Muslims.

KFC Malaysia has also demonstrated a dedication to sustainability. The company has implemented several eco-friendly efforts, such as employing eco-friendly packaging and lowering its carbon impact. The success of KFC Malaysia can be credited to the company's dedication to producing high-quality food, adopting local tastes, and engaging with the Malaysian community. The brand has become a vital part of Malaysia's fast-food landscape and remains a favorite among fried chicken and fast-food fans in the country.

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Wikipedia. (2023, May 11). FamilyMart. Wikipedia. https://en.wikipedia.org/wiki/FamilyMart

Course Sidekick. (n.d.). Store layout. Course Sidekick. https://www.coursesidekick.com/management/study-guides/wmopen-retailmanagement/store-layout

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FamilyMart's vision is to be the world's most convenient store. This vision means that the company strives to offer its customers the best shopping experience and the highest quality products that they can have. The mission statement reflects the FamilyMart commitment to providing customers with a convenient and satisfying shopping experience. It also clearly shows that the company has ambitions to become a global leader in the convenience store industry.

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Layout decisions are important to FamilyMarts' success as a convenience store chain. The layout of a convenience store can impact customers experience, employee efficiency, and overall profitability. Because of that, FamilyMart must carefully consider its layout decisions to ensure they align with the company's strategic goals.

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PROVIDE A CONVENIENT AND SATISFYING SHOPPING EXPERIENCE TO ITS CUSTOMERS

One of FamilyMart's key strategic goals is to provide its customers with a convenient and satisfying shopping experience. Store layout plays a crucial role in achieving this goal. A well-designed layout can make it easier for customers to find what they're looking for, navigate the store, and complete their purchases quickly and efficiently. This can lead to customers satisfaction and loyalty toward FamilyMart.

For example, FamilyMart will strategically place its best-selling products in prominent locations in the store. This can improve visibility and reachability for customers and increase the likelihood of impulse purchases. Likewise, grouping complementary products together, such as placing snacks near the beverage cooler, can make it easier for customers to find what they need and improve the overall shopping experience.

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REDUCED FOOT TRAFFIC

One of the most significant negative impacts of the pandemic on FamilyMarts operations has been the reduction in foot traffic. This is because many people working from home or avoiding public spaces, the number of customers visiting FamilyMart stores has decreased significantly. In the end, FamilyMart store have to go through the reduced sales and earnings for the company.

To overcome this problem, FamilyMart had to find ways to lure and attract their customers back into their stores. For example, FamilyMart have introduced new products and services such as home delivery and online ordering to make it easier for customers to shop from home.

SUPPLY CHAIN DISRUPTIONS

The pandemic has caused significant disruption to FamilyMarts' supply chain. Due to the lockdown and travel restrictions, the company has found it difficult to receive shipments of products and shipments from suppliers. This has caused some stores to run out of certain products, frustrating customers and resulting in reduced sales.

To solve this problem, FamilyMart had to find alternative suppliers or adjust its product offering to ensure it could continue to offer a range of products to its customers. They also had to work closely with the suppliers to ensure they received the products as quickly and efficiently as possible.

INCREASED COSTS

FamilyMart had to bear the increased costs during the pandemic to implement measures to protect customers and employees. This includes the cost of personal protective equipment (PPE) such as masks and gloves, as well as the cost of cleaning supplies and disinfectants. These increased costs have put an additional strain on the company's finances.

To address this problem, FamilyMart had to find ways to reduce costs elsewhere in its operations. For example, they have implemented cost-saving measures, such as shortening shop opening hours or adapting the workforce to match the reduced foot traffic.

EMPLOYEE SAFETY CONCERNS

The pandemic has raised concerns about the safety of FamilyMarts employees. Due to the risk of transmission in public spaces, employees are at risk of contracting COVID-19 at work. This has led to increased anxiety and stress for many employees, and in some cases employees have had to take time off work due to illness or quarantine.

To counteract this issue, FamilyMart has implemented a number of measures to protect the safety and well-being of its employees. This includes providing PPE such as masks and gloves, implementing social distancing measures in stores and providing additional sick leave for employees who are quarantined or recovering from illness.

In summary, the COVID-19 pandemic has had several negative impacts on FamilyMarts' operations, including reduced foot traffic, supply chain disruptions, increased costs, and concerns about employee safety. To overcome these challenges, FamilyMart had to find innovative ways to continue operations during the pandemic while keeping customers and employees safe.

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FamilyMart mission is to offer its customers a wide range of high quality products and services at reasonable prices, while contributing to the local communities in where it operated. This mission statement underlines the company's focus on customers satisfaction and social commitment. FamilyMart aims to achieve its mission by focusing on three key areas which are customers satisfaction, innovation and sustainability.

1.  Customers satisfaction

FamilyMart strives to provide its customers with a wide range of quality products and services that meet their needs and exceed their expectations within their budget. FamilyMart strives to provide excellent customers service in all of its stores and to maintain a welcoming and friendly atmosphere.

2.  Innovation

FamilyMart is constantly looking for new and innovative ways to improve its products, services and operations to give the best toward their customers. FamilyMart strives to stay ahead of the competition by utilizing the new technologies, developing new products and services, and exploring new markets.

3. Sustainability

FamilyMart always strives to reduce its environmental footprint and promote sustainable practices in its operations. FamilyMart is dedicated to reducing waste and conserving energy and resources.

In addition to its core mission and vision, FamilyMart also places great emphasis on social responsibility. For example, FamilyMart is committed to promoting environmental sustainability, supporting local communities and ensuring the safety and well-being of its employees and customers. FamilyMart's also commitment to social responsibility by reflected in its corporate social responsibility programs, which include initiatives to promote sustainable agriculture, reduce waste and support local communities.

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EFFICIENT USE OF SPACE

Efficient use of space is also crucial for FamilyMart. The company operates in a highly competitive industry where every square foot of retail space count. By optimizing its layout, FamilyMart can make the most of the available space and increase sales per square meter. A well-designed layout can also improve employee productivity and efficiency by reducing the time it takes to restock shelves, process transactions, and perform other tasks.

For example, FamilyMart will strategically design its layout to maximize traffic flow and minimize congestion. Logical and intuitive arrangement of shelves and displays can make it easier for employees to move around the store and complete tasks efficiently. This can also reduce customer frustration and improve their overall experience.

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Above diagram is the Original layout of FamilyMart. FamilyMart use Grid layouts and loop style layouts in their convenience store. Grid layouts are the perfect layout for convenience store to display a variety of merchandise on a long shelves and followed by a familiar and predictable layout.  Meanwhile, Loop- style layouts will purposely lead customer around the store in order to showcase every bit of merchandise before they reach the checkout. The Loop styles of layout greatly contributed in FamilyMart sales this is because the customer will make a round to check other product before decided to pay at the cashier. FamilyMart layout also give the easy access to the customer because cutomer have already familiar with the same layout for every convenience store. This make customer have a pleasant shopping experience because they do not have to take a long time to find the item that they want if they are in short of time.  FamilyMart store also give the pleasant shopping experience with their not so crowded design of shelves. This also significantly give employees easy time to manage and restock the stock as they can easily detect the empty shelves.

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NEED TO DIFFERENTIATE ITSELF FROM COMPETITORS

Lastly, another crucial of FamilyMart layout decision is the need to differentiate from the competition. By developing a unique store layout that reflects the company's brand and values, FamilyMart is able to create a distinctive shopping experience that sets it apart from other convenience store chains. This can help attract and retain customers who are looking for a convenient and enjoyable shopping experience.

For example, FamilyMart will use its layout to highlight its commitment to sustainability by placing eco-friendly products and displays in prominent locations throughout the store. This can appeal to environmentally conscious consumers and differentiate FamilyMart from competitors who do not value sustainability.

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The layout desicion made by FamilyMart are strategically important for a number of reasons. A well-designed layout can improve the customers experience, increase employee efficiency, optimize space utilization and differentiate the company from the competition. By carefully considering its layout choices, FamilyMart can achieve its strategic goals and position itself for long-term success in the convenience store industry.

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After do some research about the best way to create the perfect layout to maximize FamilyMart layout I have decided to keep the concept of Grid layouts and Loop style. Grid layouts are the perfect layout for convenience store to display a variety of merchandise on a long shelves and followed by a familiar and predictable layout.  Meanwhile, Loop- style layouts will purposely lead customer around the store in order to showcase every bit of merchandise before they reach the checkout. Although use the same concept as original layout I have decided that the placing of shelves is a bit out of place. Firstly, I have change the hot food shelves. This is because in Original Layout the Hot food shelves is beside the toilet for staff. I think it is not appropriate to place the Hot Food beside the toilet for staff. Thus, I changed it to the other side which is still near the cashier. Next I also change the shelves for batteries, household good and body care product. This is because to make an easy access  for the customer that only want to buy this product. Next, I have reduce the size of the shelves for Magazines and Newspaper. This is because the lack of buyers to find and buy this products nowadays. I also changes the hot beverages selves to the front to make the customer would not have to take the long road to buy a hot beverages. I also decided to add a certain machines that can help FamilyMart to increase sale. The machine that I add is Water Purifier. After the customer have buy the hot beverage or instant food at FamilyMart they can use the water purifier to enjoy it and does not have to travel back home before they can enjoy it.  I also decided to added the microwaves to give the customer the best taste and experience after they buy the hot food. Sink is also added to keep the hygiene before customer make a food or after make a food at the FamilyMart. I also have adding some tables and chair to the customer that decided to eat there. Compared to the original layout that not provide the table and chair. Thus, this make customer have to travel back home first before eat what they are purchased. I also have changed Rice balls, lunch boxes and daily products shelves to the front to fill in the empty space after change the shelves for batteries, household good and body care product. I also changes the cold beverages refrigerator to the back to make a space for table and to make the shelves placing a little bit neat. Lastly, besides the cold beverages refrigator I have decided to place the ice cream and frozen food refrigerator. In the end it look more neat and give the customer the easy access to reach the product.

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FamilyMart is the Japan's second largest convenience store retail chain in the world after 7-Eleven. FamilyMart is founded in 1973 and is the first Japanese convenience store chain to operate globally. The company currently operates over 18,000 stores in Asia, including the Philippines, Taiwan, Thailand, China, Indonesia, Vietnam and Malaysia.

FamilyMart name represents the family relationship that values ​​the support and growth of its customers, employees and stakeholders. FamilyMart's business model is based on offering customers a wide range of convenient products and services, including snacks, beverages, Korean food and other household items.