# data[].attributes.body
Bandwagon

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McD's knows that a primary customer is a family with kids and that familiarity of the product is a good thing. Kids are more inclined to want something others have had and parents trust other families.

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By stating that it has served 'over 90 billion' it is making the case that it is extremely popular and therefore you can trust that it is good.

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Fear Appeals

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The PSA probably believes that in the matters they promote, warning against situations that could lead to death, it is best to show the audience the full potential their negative behavior may have on themselves or others. This is fear appeals propaganda because the PSA discourages the audience to refrain from this negative behavior through showing them it can lead to injuries or death. 

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It shows an image of a person wounded from a car accident and states "don't take chances" to discourage people from being careless while driving. 

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Fear appeal propaganda

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The guy in the commercial pulls his teeth out to pay for his cigarettes which symbolizes how cigarettes can do more than just cause lung cancer. 

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It explains to the viewer that cigarettes are harmful in more ways than one. 

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Fear Appeals Propaganda

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The audience of this propagandist is young people because the women in the picture is very young. They want to make sure that teenagers and young adults don't pick up the addiction of smoking.

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This propaganda is using fear to encourage people to not smoke. The fear is induced by the way that they made the women look. They are pretty much saying if you smoke you would look something like this women.

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Bandwagon

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Nike is an athletic brand and most of the costumers are athletes or working out which are constantly being pushed out of their comfort zone to get better at their sport/ activity. 

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It is to influence a person to do something they were thinking of not doing or is out of their comfort zone. The saying helps to show how everyone has to ¨just do it¨ and it influences the person to do it like everyone else has had done to get better. 

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name calling propaganda

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Let the audience decide which one is better

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talks down on the other company that's the same product.

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Bandwagon

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The propagandist knows that the audience may be kids or people interested in marvel. Furthermore, if they see their favorite marvel characters drinking coke, they may want to drink it too so they can fit in. 

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Ant man has a coke running away from an enraged hulk. When Antman gets caught, he gives the coke to the hulk and the hulk calms down.

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Stereotyping Propaganda

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The assumed audience is women who have been targeted by social media beauty standards. They are taking a stand against the standard of needing to look perfect in a selfie and instead show a girl getting unready to take one. This makes women who have felt this relatable feeling more likely to purchase products from Dove.

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The ad is an example of stereotyping because it assumes that many women have felt the societal pressure to look perfect online. The ad depicts a girl seeing a perfect selfie and then, instead of getting ready to take her own, she does the exact opposite. By directly going against that standard and showing that it doesn't always have to be true, the ad successfully goes against a stereotype held about women. 

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Reverse Selfie: Social Media's Impact on Girls' Self-Esteem | Dove

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Glittering Generalities

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The audience is up and coming footballers who would like to wear the boots. The propagandist knows that that is the audience so they put a rising star like Lamine Yamal to represent the brand and he shows off the product as something that helps you become fast and flairy in football. Since people dream to reach his level, and they have such an icon at his level respresenting the brand, the message is successfully transmitted and people are without a doubt interested in buying the boots to "become the next Lamine Yamal."

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This propaganda is glittering generalities as it relies on the slogan of "F50 Made Me Do It". Basically Lamine Yamal continously destroys a pitch that an old man always makes sure to get perfect. The propaganda involved is that it shows the boots tearing up the pitch and therefore can be inferred to also help you destroy opponents in game. People are attracted to playing as good as Lamine Yamal and therefore desire to have the adidas F50s that he wears.  

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F50 MADE ME DO IT.  THE FINAL ACT: THE MONOLOGUE

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Glittering Generalities Propaganda

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The propagandist ensures the audience that if they purchase a Jaguar, they too will be seen as unique and interesting. She describes the qualities of the car that are appealing to people. The company uses this tactic to get people to buy their car. 

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This video describes how a woman struggled with her self image. She felt like an outsider, and learned that being different is a good thing. She wanted to be seen as her own person. She says that owning a Jaguar car makes people see her as different, unique, and mysterious. 

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Jaguar | A Breed Apart - Eva Green Interview

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Fear Appeals Propaganda

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They know that the audience likes dogs, sometimes to the same extent as people, and that they will feel so bad about all of the abused dogs to the point of donation. They also assume that the audience has money to be able to donate to their cause.

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This ad uses sad Christmas music to make you feel an emotional connection, and feel sad for the dogs experiencing hardships around the holidays. The photos, and videos that the organization shares of the abused dogs are trying to make you feel the need to help the dogs out of their unfortunate situation, and donate to the cause.

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Glittering Generalities

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The ad uses stats like fats and calories that the audience is familiar with and associated generally with health. The audience will buy these fries instead of unhealthier fries because of their opinion of them being healthier.

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By giving a few facts about the food, it gives the viewer an over exaggerated and generalized opinion on the health of the food. 

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Plain Folk

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It knows people like to give any opportunity other children have to their kids, as they want them to succeed in life. So they show you other kids to convince you yours should get this too and learn. 

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Uses normal kids to make it feel like any kid including yours can do and use this application, and that you should sign your kid up for it. 

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ABCMouse.com Tv Spot, 'One Cilck Away' Commercial (2013)

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testimonial propaganda

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He's showing how tempting the "Crazy Puffs" are and that they look and/or are delicious

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A celebrity, Saquon Barkley, is promoting Cheesesteak Crazy Puffs from Little Caesar's.

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Stereotypical propaganda

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The propagandist uses the audience knowledge of women ´ s roles back then to get their minds onto a new and different path. They are trying to tell the audiences to let women be involved and help out their male counterparts. 

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This propaganda breaks gender stereotypes of women from back then.  Women were the ones who did not really take part in army stuff in those days.

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Testimonial

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The propagandist knows that many women and young girls like Rhianna and know of her in general. They use this to their advantage by putting Rhianna on the cover of their new mascara, because it Rhianna is a beautiful celebrity, other girls want to be as pretty and popular as her. Therefore they will purchase the mascara.

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This is testimonial propaganda because Cover-girl decided to put Rhianna a well known celebrity on the cover of their new mascara to influence people to buy it.

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<img src="https://i.pinimg.com/564x/e3/7b/01/e37b012cff69f25019149e86087df3d5.jpg" alt="This advertisement for Covergirl is one of many advertisements that use  celebrities to promote and enhance their sales. By relating a popular  celebrity like Rihanna to Covergirl products, they hope to gain">

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Fear Appeal propaganda

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This ad is targeted towards young, new homeowners. They know their targeted audience will connect with the message and likely find it funny which will cause viewers to have a positive association with Progressive and promote their business. 

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This commercial introduces the fear of becoming like your parents to the audience, then explains how Progressive can't protect you from becoming your parents but it can protect your home and auto to promote their insurance.  

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Dr. Rick | Bathroom Door | Progressive Insurance Commercial

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Bandwagon

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This ad is targeted towards people in Australia to make the switch to there product by saying how over one million people have already made the switch to Oral B.

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This advertisement shows how many Australian customers have switched to the toothpaste of Oral B and the ad is persuading more customers to do the same. They use the slogan "Australia you've made the switch" and "Go pro,make the switch today".

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Rosie the Riveter – “We Can Do It!” Poster (WWII)

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Rosie the Riveter – “We Can Do It!” Poster (WWII)

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Bandwagon

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The propagandist knows the audience is mostly women who may feel nervous about doing jobs usually done by men. They also know women want to help their country and be seen as valuable. By showing Rosie looking strong and confident, and by tying work to patriotism, the poster makes women believe they can be heroes on the home front.

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This poster was created to inspire women to work in factories and support the war effort while men were away fighting in WWII. Rosie’s pose and the powerful slogan make women feel strong, capable, and proud of helping their country.

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Plain Folks Propaganda

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The propagandist knows that sometimes people (especially the youth) can be slacking and have no motivation for things, so they used an 80-year old to prove that even with their age, they still feel the need to go out for a run and be active. 

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This commercial is a "plain folks" because there is an 80-year-old man just running down the road, something that people see every day, and that is very normalized. 

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Nike - Just Do It (1988) - Very first commercial

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Plain folk

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the propagandist knows the audience is mostly parents, especially moms who want to make cleaning messes like these easier and faster to clean. they know that they are busy and deal with messes everyday, so they show a simple relatable situation with kids making a mess. is also uses "50% more absorbent" to show that they are better than any other brands of paper towels

# data[].attributes.custom_properties.aw_ftnac
it shows a normal mom and  daughter in a real life situation where she makes a mess during school break. The mom uses bounty paper towels to clean it up quickly. this makes the product feel relatable and trustworthy because its shown being used by everyday people. The commerical wants people to think that if it works for families like this, it will also work for me. 

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iSpot | Realtime TV Advertising Performance Measurement

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A young girl carefully makes her way to the dining room table with a bowl of soup. She loves to help out with big jobs. Thankfully, there's Bounty Select-A-Size to clean up the spills along the way.

Published

April 17, 2013

Advertiser

Bounty

Advertiser Profiles

Facebook, Twitter, YouTube

Products

Bounty Select-a-Size, Bounty Quilted Napkins

Tagline

"The Small but Powerful Picker-Upper"

Songs

None have been identified for this spot

Mood

Informational

Actors - Add

None have been identified for this spot.

Agency

Carat ... Agency, Publicis ... Creative Agency, Starcom ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots

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Bounty Select-A-Size TV Spot, 'One More Step'

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A young girl carefully makes her way to the dining room table with a bowl of soup. She loves to help out with big jobs. Thankfully, there's Bounty Select-A-Size to clean up the spills along the way.

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Bandwagon

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They know the audience is mostly young adults and teens. They enjoy funny memes online. So by using something funny and relatable it grabs their attention quicker and makes the product one to remember. It also knows how people want to be involved and included into the trends, so it shows people chasing Doritos it makes the audience want to join too.

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The ad uses comedy to make people laugh and shows everyone wanting Doritos. It makes viewers feel like they should want them to. Makes the chips seem like something more than what they are and cooler. This makes it popular just because it's funny and gets shared a lot.

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See the winning ad of the Doritos Super Bowl commercial contest

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Fear Appeals Propaganda

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The writers knew that the concept of 1984 was fairly well-known and being a Superbowl commercial , a fairly patriotic event, the idea of freedoms being taken away is a big fear to the audience. This allows the writer to use this fear as a way to sell the idea of the Macintosh, being something that promotes freedom and doesn't inhibit it. This is shown by the smashing of the big screen, entrancing most of the people seen in the commercial.

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This commercial uses the idea of the popular book "1984" by George Orwell to promote their new computer. The commercial has nothing at all to do with the computer, but by depicting the woman smashing the screen that has control over the people, it insinuates that the Apple Macintosh computer will give you freedom, like the woman gave freedom to the other people.

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4K Restoration: 1984 Super Bowl APPLE MACINTOSH Ad by Ridley Scott

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Fear appeal

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The propagandist uses guilt to convince the patriotic American audience that they should really be trying to carpool as the wounded and ptsd effected soldier instills a shameful feeling into the viewer

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The propaganda is advocating for people in the US to carpool to save gasoline for the military efforts overseas 

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Fear Appeals Propaganda

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The propagandist knows that in order to gain more support for the war, we must exaggerate the threat that the enemy forces bring to our precious freedoms in order to intimidate people into supporting the government with war bonds which fund to keep the country safe, and that this poster achieves.

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This poster is to influence people using fear of enemy forces potentially gaining the upper hand in the war IF bonds are not bought to support the war efforts and keep the enemies away and the families in the United States safe.

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Apple Intelligence · Writing Tools · iPhone 16

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Apple Intelligence · Writing Tools · iPhone 16

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Glittering Generalities

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Apple knows that its audience is comprised of people who are familiar with AI and interested in the latest technology, but are often lazy and lack creativity. They know that they like to stay up to date with new updates with Apple phones so when they bring a technology that is simple and looks cutting edge and clean like this it makes the audience want to join in and it doesn't even have to explain how it works because all the audience wants to see is a glittery showcase that portrays something everyone will be using so they naturally will start using it too.

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It shows an average man who is in a job where he needs to sound professional even though he isn't for his career, so he writes a crappy email and uses Apple's new Artificial intelligence to revolutionize his email, impressing his boss. This propaganda sugarcoats the AI by making it seem revolutionary but not really explaining how it works and makes the watcher feel like they need that sort of tech in their lives.

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Apple Intelligence | Writing Tools | iPhone 16