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1. Define your target audience:

◦ Demographic: 30 - 70 years old, middle to upper class

◦ Geographic: indonesia, but not limited to global

◦ Lifestyle or Psychographic: well educated, business owners, families, upper corporate levels, consumers of esteem level in the maslow's hierarchy of needs

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1. Define your target audience:

◦ Demographic: 16+ Male and Female

◦ Geographic: International Scale

◦ Lifestyle or Psychographic: Gamers, Anime Enjoyers, Horse Racing Enthusiasts.

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1. Define your target audience:

◦ Demographic: Gen Z & Millennials

◦ Geographic: Indonesia

◦ Lifestyle or Psychographic: Music enthusiast

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2. The reason why you choose that specific target audience?

Because it is the appropriate targets which is the players of the game

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3. Make at least one persona from your target audience

https://www.canva.com/design/DAGz-Gmz0vA/QfurZTfLWp-f9HZ1QIluyw/edit

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Login to access and create your next design.

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4. Do desk research, find suitable time to post in your social media platforms regarding your target audience behavior (if any)

6:00 PM - 6:00 AM (GMT+8)

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1. Define your target audience:

◦ Demographic:

Age: Primarily 18–25 years old (typical undergraduate and postgraduate students).

Gender: Inclusive of all genders, with no strict skew.

Education: University students (both local and international).

Status: Mostly full-time students, some part-time, ranging from first-year undergraduates to master’s students.

◦ Geographic:

On-campus students at your university (core audience).

Students in the surrounding suburbs who commute to campus.

Broader online reach: alumni and prospective students who follow university-related content.

◦ Lifestyle or Psychographic:

Interests: Media, pop culture, entertainment, student life, university events, academic insights, and relatable humor.

Values: Community, creativity, inclusivity, staying informed and connected with student culture.

Behaviors:

Active social media users (Instagram, TikTok, YouTube).

Interested in short, engaging, and visually appealing content.

Seek content that is both entertaining and informative (news, campus updates, memes, behind-the-scenes student life).

Motivations: Staying updated about campus happenings, showcasing student talent, belonging to a creative and collaborative community.

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2. The reason why you choose that specific target audience?

We want to increase awareness of jazz and house music among Gen Z and Millennials, gathering people together that's passionate about music.

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2. The reason why you choose that specific target audience?

We chose this target audience because they have the purchasing power to invest in art and see it as something meaningful and long-term. They value uniqueness, high-quality pieces, and are appreciative of traditional Indonesian culture.

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2. The reason why you choose that specific target audience?

The target audience is university students (18–25) because Brainwave Media is created by and for students, making its content most relevant and relatable to them. They are active on social media, share a common campus culture, and are the easiest group to reach and engage with.

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3. Make at least one persona from your target audience

Name: Laras

Age: 20

Location: Jakarta

Occupation: University student and worker

Income: Above minimum wage in Jakarta

Bio: someone who enjoys jazz and house music

Goals:

Save money

Connect with communities of jazz and house music

Discover emerging jazz artists and support live music

Motivation: Increasing awareness of jazz and house music, exposing it to more people

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3. Make at least one persona from your target audience

https://www.canva.com/design/DAGz-P0NkVE/zt66y_ZhZTMo8HsTD3lZng/edit?utm_content=DAGz-P0NkVE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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3. Make at least one persona from your target audience

Persona: Art Collector

Name: Jennifer Tandiono

Age: 45

Occupation: CEO of a mid-sized tech company

Location: Jakarta

Lifestyle: Travels regularly with family, enjoys fine dining and cultural events, member of a private club

Motivation: Wants her home and office to reflect success and sophistication. Sees art as both a personal pleasure and a smart investment.

Buying Behavior: Prefers exclusive, curated collections with a story. Values personal connection with the artist and limited-edition pieces. Will attend private exhibition and is willing to pay a premium for quality and uniqueness.

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4. Do desk research, find suitable time to post in your social media platforms regarding your target audience behavior (if any)

19.00-21.00

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4. Do desk research, find suitable time to post in your social media platforms regarding your target audience behavior (if any)

5. 12pm to 9pm, with peak hours around 3pm and 6pm

Followers are most active on Saturday

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4. Do desk research, find suitable time to post in your social media platforms regarding your target audience behavior (if any)

Based on our research, we find that our target audience are usually active on social media in the mornings (7-9AM) and lunch breaks (12-2PM) as they would be busy with their personal lives during working hours and in the evenings.