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Brand Salience → How do consumers recognize your brand?

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Brand Salience → How do consumers recognize your brand?

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Activity: Promote Arab Cuisines through social media advertisements, creating content of listening to the music and enjoying the food as well.

Effect: Attract customers who are into Middle Eastern ambience and environment. Taking the advantage of being the #1 best Middle eastern restoraunt in Jakarta.

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Brand Salience → How do consumers recognize your brand?

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Brand Salience → How do consumers recognize your brand?

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Activity:

Position WooS products as a quitting aid by designing it as a breathing tool that replicates the sensation of smoking (hand-to-mouth ritual of smoking), making the transition smoother for smokers who want to quit.

Effect:

WooS customers immediately identifies it as a tool for quitting, becoming the user's go-to aid when smoking urges appear, enhancing WooS's brand recall during cravings.

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Brand Salience → How do consumers recognize your brand?

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Brand Salience → How do consumers recognize your brand?

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Activity: promotions through social media of what we sell and how we are different, giving testers in pop up shops while educating them about the importance of health and how each menus have different health benefits

Effect: brand awareness, value proposition, unique selling point

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Brand Performance → What functional benefits does it deliver?

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Brand Performance → What functional benefits does it deliver?

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Activity:

Design the WooS product to be small, lightweight, simple to use, convenient for "on-the-go" use and does not require complicated setup/prep.

Effect:

Consumeres will experience convenience and reliability in terms of its functionality, which ultimately reinforces trust towards the product and brand as a whole.

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Brand Imagery → What emotional/psychological associations are attached?

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Brand Imagery → What emotional/psychological associations are attached?

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Activity:

WooS builds itself as an alternative to smoking without the harmful chemicals and effects. Promoting itself as a lifestyle aid that advocates healthy living, and also as a pathway towards freedom from nicotine addiction.

Effect:

This creates a healthy valuation for WooS from a smoker's perspective. As smokers have a strong urge to smoke, WooS brands itself as a alternative for smokers to diminish their desire to smoke. WooS makes customers feel that it is a "healthier" alternative to decrease their urge to smoke. It also creates relief and prevents bad imagery of their users from the typical smoking image. Users associate WooS with empowerment and positive lifestyle change, aligning with values of self-improvement

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Brand Judgments → How do consumers evaluate your brand?

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Brand Judgments → How do consumers evaluate your brand?

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Activity:

Execute brand activation of employing bodybuilders to distribute free samples in smoking areas

Effect:

Consumers believe that its a better and healthier alternative

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Brand Feelings → What emotions does your brand evoke?

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Brand Feelings → What emotions does your brand evoke?

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Activity:

Promote the product as an alternative to smoking and vaping, making it guiltfree

Effects:

Customers feel guilt-free and see an improvement in their daily lives

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Brand Resonance → How loyal are consumers? Any community or advocacy?

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Brand Resonance → How loyal are consumers? Any community or advocacy?

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Activity:

WooS brands itself as an alternative to nicotine addiction and vaping addiction. WooS nurtured advocacy by creating a product users recommend to peers, reviews include strong statements like “If you are vapers, try freedom”

Effect:

Users have reported that it helps them get away from vaping and smoking. As a smoking addict, it helps users distance themself from smoking and vaping, which creates loyalty to using WooS to deplete the urge to smoke and vape. Builds loyalty and community engagement, as customers not only continue using WooS but also promote it to others, extending brand attachment.

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Brand Performance → What functional benefits does it deliver?

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Brand Performance → What functional benefits does it deliver?

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Activity: made with herbs rather than coffee beans

Effect: can help with energy levels, focus, and mood by providing energy-boosting ingredients like mushrooms, which can also support cognitive function without caffeine's jitters or negative effects on the nervous system and heart. Additionally, herbal coffees can offer benefits like improved digestion, immune system support, and antioxidant properties due to the herbs and mushrooms they contain

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Brand Performance → What functional benefits does it deliver?

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Brand Performance → What functional benefits does it deliver?

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Activity: creating healthy and delicious snacks

Effect: healthy consumption for consumers

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Brand Performance → What functional benefits does it deliver?

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Brand Performance → What functional benefits does it deliver?

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Activity: Create more bundles in the menu, such as appetizers with a main meal for a cheaper price, or a main meal/snack with 1 shisha for a cheaper price.

Effect: Satisfy the customers in terms of price of the food and price.

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Brand Salience → How do consumers recognize your brand?

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Brand Salience → How do consumers recognize your brand?

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Activity: Pop up booths, coffee testing, bundles, social media and collaboration with marathon events.

Effect: Customers will be able to enjoy their daily dose of caffein. with healthier coffee alternative containing more functional benefit. And awareness that its about herbal coffee

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Brand Imagery → What emotional/psychological associations are attached?

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Brand Imagery → What emotional/psychological associations are attached?

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Activity: Marketing through social media highlighting our gluten-free, sugar alternative, and healing properties ingredients, and even tested with nutrition doctors

Effect: reduce emotional guilt, increases emotional satisfaction, and safe consumption

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Brand Imagery → What emotional/psychological associations are attached?

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Brand Imagery → What emotional/psychological associations are attached?

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Activity: Making the appearance of the packet more bright with a natural colour palette (green, light brown colour) that allows a person to recognize the brand as a healthy alternative

Effect: Would be seen as something healthy, "getting their energy from nature", calm

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Brand Judgments → How do consumers evaluate your brand?

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Brand Judgments → How do consumers evaluate your brand?

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Activity: Spreading the consciousness of eating healthy food, that healthy food is delicious through social media,

Effect: changing consumers' perception of healthy desserts, them acknowledging that we are the brand that's able to cater to that

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Brand Imagery → What emotional/psychological associations are attached?

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Brand Imagery → What emotional/psychological associations are attached?

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Brand Imagery – Amar Dining

Warmth & Hospitality → Guests feel welcomed like family (reflecting Arab culture).

Authenticity & Tradition → A sense of traveling to the Middle East through flavors, aromas, and ambiance.

Exotic & Premium Experience → Dining feels like a cultural escape, not just eating.

Togetherness & Celebration → Food associated with sharing, family, and festive moments.

Modern Elegance → Not “old-fashioned,” but a stylish spot in Kemang where tradition meets lifestyle.

→ Activity

Dining with friends/family to celebrate special occasions.

Taking photos & sharing experiences on Instagram/TikTok (Arab décor, food plating, ambience).

Ordering via GoFood/GrabFood for convenience at home.

Exploring Arab culture through food events, themed nights, or live music.

Casual hangouts or business lunches for professionals in Kemang.

→ Effect

Emotionally satisfied → “That meal felt like home.”

Social validation → Proud to share Amar Dining on social media as a unique, stylish experience.

Cultural appreciation → More curious about Arab food & traditions.

Trust & Loyalty → Confidence in consistent quality and service, leading to repeat visits.

Lifestyle fit → Seeing Amar Dining not just as a restaurant, but as part of their social life.

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Brand Judgments → How do consumers evaluate your brand?

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Brand Judgments → How do consumers evaluate your brand?

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Activity: Tasting the product, Replacing normal coffee with herbal coffe

Effect: The taste is pleasant and not bitter, Smoothly lifts energy without any crashes or jitters

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Brand Feelings → What emotions does your brand evoke?

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Brand Feelings → What emotions does your brand evoke?

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Activity: selling healthy desserts

Effects: safety, comfort, reliability

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Brand Judgments → How do consumers evaluate your brand?

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Brand Judgments → How do consumers evaluate your brand?

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Activity:

Consumers judge Amar by its food quality (authentic Middle Eastern flavors).

Evaluate service, ambience, and price as good value for group dining.

Online ratings (TripAdvisor, Google, Instagram reviews) shape perception.

Effect:

Builds trust and credibility — seen as a quality, reliable dining spot.

Positions Amar as a go to for Middle Eastern & Indonesian fusion.

Positive reviews attract new customers and reinforce repeat visits.

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Brand Feelings → What emotions does your brand evoke?

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Brand Feelings → What emotions does your brand evoke?

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Activity:

Enjoying a warm cup of coffee

Effects: - relaxation & mindfulness

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Brand Feelings → What emotions does your brand evoke?

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Brand Feelings → What emotions does your brand evoke?

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Activity:

Warm, cozy ambiance and Middle Eastern décor

Authentic Food

Effect:

Evokes feelings of warmth, comfort, and celebration.

Makes guests feel connected, welcomed

Makes guest feel at home

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Brand Resonance → How loyal are consumers? Any community or advocacy?

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Brand Resonance → How loyal are consumers? Any community or advocacy?

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Activity: spreading awareness of our healthy desserts through collaborations with health and wellness communities that's hosting events. food festival. marathon x Healtreats.

Effect: sense of belonging,

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Brand Resonance → How loyal are consumers? Any community or advocacy?

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Brand Resonance → How loyal are consumers? Any community or advocacy?

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Activity: Have online community, host webinars and coffee pairing events with the help of sharing each others experience with herbal coffee

Effect: peace of mind, trusted, comforting beverage

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Brand Resonance → How loyal are consumers? Any community or advocacy?

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Brand Resonance → How loyal are consumers? Any community or advocacy?

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Activity:

Regular customers return for signature dishes

Positive word-of-mouth and social media tags from satisfied guests and Tiktok Reviews

Group dining and event packages encourage repeat visits with friends/family

Effect:

Builds strong loyalty customers see Amar as a go to for gatherings

Encourages advocacy diners recommend Amar to others or post about it online.

Creates a sense of community around Middle Eastern & Indonesian fusion dining

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Customers gave WooS from Malaysia 4.8 out of 5 stars based on 145 reviews. Browse customer photos and videos on Judge.me for 7 products.