# data[].attributes.body
1. they sell shoes at volleyball tournaments

2. Continuous development of new, innovative products keeps the brand ahead in both athletic performance and lifestyle fashion

3. Sponsoring local sports programs and engaging in social conversations on platforms like Twitter helps build deep brand loyalty.

4. Nike leverages its own apps and website to build direct relationships, offer exclusive access, and drive sales, particularly after the pandemic.

link - Nike. Just Do It. Nike.com Nike

https://www.nike.com

# data[].attributes.headline
 Walmart uses is keeping prices very low every day. Walmart calls this Everyday Low Prices, and it helps people feel like they are always getting a good deal. They also let people shop online and pick up their items at the store, which makes it easy and fast. I think this is smart because families want to save money and time. This strategy helps Walmart stay popular and busy.

# data[].attributes.subject
 Walmart uses is keeping prices very low every day. Walmart calls this Everyday Low Prices, and it helps people feel like they are always getting a good deal. They also let people shop online and pick up their items at the store, which makes it easy and fast. I think this is smart because families want to save money and time. This strategy helps Walmart stay popular and busy.

# data[].attributes.body
https://www.rankred.com/walmart-marketing-strategy/?utm

Walmart | Save Money. Live better.

Walmart

https://www.walmart.com

# data[].attributes.body
Hormel foods need to have different strategies to get younger generations to buy their food. Some of these include using unique flavors such as Apple cider and Garlic Rosemary. They also made extremley unique products to gain online attention. Such as the "Black label Breathable bacon face mask" which is a face mask with bacon scent. Overall these caused the brand to not fall under in profits and compete with the rest of the food industry. So if they tried normal ads, they may not have made it.

https://www.hormelfoods.com/newsroom/news/bacon-scented-face-masks-hormel-foods-announces-it-is-giving-away-free-black-label-breathable-bacon-masks/

# data[].attributes.body
One interesting market strategy they use is not only to selling Legos to children but also to their adults through its Adult Fans of LEGO community. The company creates hard, high piece and high count sets like architecture landmarks, movie replicas, and collectible display models specifically designed for older builders. By marketing creativity, stress relief, and display worthy designs.

Home | Official LEGO® Shop US

# data[].attributes.body
One of the most fascinating marketing strategies is loss leading pricing where a company deliberately sells a product at a price below its market value—sometimes even at a loss to attract customers. A classic example is the Costco rotisserie chicken, which has stayed at $4.99 for decades despite rising costs, specifically to drive foot traffic into the back of the warehouse. Once customers are in the store for that single bargain, they inevitably fill their carts with higher-margin items, more than offsetting the initial loss.

https://www.amazon.com/

# data[].attributes.attachment_link.description
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.

# data[].attributes.body
The beauty brand E.L.F launched a line called the Jelly Pop Collection, which featured skincare and makeup products that contain melon and watermelon juice. What made the product launch unique was that E.L.F sent PR boxes to influencers, and inside the boxes they put the makeup inside a real container of jelly. The unique marketing PR strategy for this campaign caught a lot of peoples attention and each PR video had easily thousands of views because of how unique the product was. They also launched pop up events in London where people could eat jelly and try the makeup out. They also collabed with the popular soda brand Poppi on a watermelon soda giveaway to go along with the Watermelon jelly collection.

https://www.elfcosmetics.com/jellypop?srsltid=AfmBOorQfInP_lvWiczIdIRVeLyNxGyuaZPnpcg81866DYOAAJH_io59

# data[].attributes.attachment_link.title
Jelly Pop Makeup Collection | e.l.f. Cosmetics

# data[].attributes.attachment_link.description
Refreshing new Jelly Pop makeup and skincare collection from e.l.f. Cosmetics! Summer makeup and skin care essentials that nourish and hydrate your skin!

# data[].attributes.body
Duoling uses another business in order to market its product in a unique way. If you go to their TikTok page duolingo will have videos of their owl dancing and doing funny things. They do this to apply to the current younger and online generations. It has been extremely effective, because as of 2024, when these videos started to kick off, Duolingo surpassed 100 million total active users. Also, as of 2021, they became the most downloaded and used online language app ever.

https://www.duolingo.com/

# data[].attributes.body
IKEA is known for their unique advertising strategies to attract more people to buy their furniture. For example, they have previously put sofas, rocking chairs, and dining tables in public spaces. They are typically located in areas that attract attention, but are also functional for people. This campaign is interesting because it is a good example of guerrilla marketing, because it is so unexpected and unusual. It also gives people the opportunity to use furniture in a way that doesn't inconvenience them, and allows them to appreciate the product. More information can be found below;

IKEA

https://www.ikea.com

# data[].attributes.body
One interesting marketing strategy was fortnite collaboration with fortnite called Airphoria. Nike created a virtual word inside the game where players could explore branded environments and unlock digital Nike items. This strategy uses immersive marketing, which means putting customers inside an interactive experience instead of just showing them an ad. It targets gen z gamers directly in a space where they already spend time.

# data[].attributes.body
Ulta's market strategy stands out due to its inclusive product range. Ulta offers both drug store brands and high-end brands, attracting a variety of consumers. Ulta also offers Ultamate Reward program to save money. Ulta is a leading beauty retailer in an engaging shopping environment.

# data[].attributes.body
Apples iphone campaign turns customers into brand ambassadors. Which encourages people to post high quality pictures that were taken from their new iphone. I think this is effective because it shows people real world results. By doing this it gives communities trust and builds a community of people who want to be featured.

https://www.apple.com/

# data[].attributes.body
This brand promotes their product in a way that doesn't really just show the product, but promotes what the product can do for you. The "Red Bull gives you wings" marketing slogan symbolizes enhanced energy to overcome challenges. They have extreme sports sponsorship and events to tie into the slogan. They created their own content and culture around energy drinks and pushing limits, which goes along with their target audience. By focusing on crazy sports and events, cresting engaging content, and using a memorable slogan, the brand has built a strong identity to promote their energy drinks. I think they really have their marketing ways down and its a very effective way to get the brand everywhere!

https://www.redbull.com/us-en

# data[].attributes.body
Nike’s marketing strategy has always been characterized by a willingness to push boundaries, a central theme synonymous with the brand from its earliest days.  In 1988, for example, the brand launched a now-iconic commercial featuring 80-year-old Walt Stack running across the Golden Gate Bridge—an unconventional choice, at the time, that underscored Nike’s core belief in resilience and set the stage for the enduring “Just Do It” philosophy.

https://blavityinc.com/nikes-marketing-strategy/

# data[].attributes.attachment_link.title
How Nike Builds Customer Loyalty: 3 Marketing Strategies For Your Business

# data[].attributes.attachment_link.description
Explore nikes-marketing-strategy: Discover how Nike’s storytelling, segmentation, and inclusivity build strong customer loyalty

# data[].attributes.body
Cabelas most famous and unique marketing strategy would be turning the inside of their stores into an Indoor wildlife environment. This makes their Store more appealing to their customers. It Also makes them stand out from other stores and outdoor retail stores. Cabela's has Taxidermy in their store that matches the environment of where their store is located In My opinion this makes the burden of shopping into a cool outdoor experience.

# data[].attributes.body
Uses local fitness instructors, yoga teachers, and fitness trainers for their ambassador programs

Offers In-store yoga classes

Uses TikTok and Instagram for user generated content

I think these stradegys are effective because It includes people who actaully wear the product to promote it instead of celeberties or models

# data[].attributes.body
In 2012 in South Korea, Dunkin Donuts implemented a campaign where flavor scents were released in the air via sound recognition. In Seoul, coffee is extremely popular, which is what influenced this marketing decision. When the unique Dunkin jingle was detected, the machine released the aroma. This influenced people to go to a Dunkin after getting off the bus where the aroma was released. This increased sales by 29% at locations near bus stops.

https://www.dunkindonuts.com/en

# data[].attributes.attachment_link.title
Dunkin’ Donuts: Flavor Radio • Ads of the World™ | Part of The Clio Network

# data[].attributes.attachment_link.description
Interactive Radio Advertisement Releasing a Coffee Aroma Via Voice Recognition Technology
Check the video as well: http://vimeo.com/39310552

# data[].attributes.body
Amazon has not only created a multi-million dollar company by having an online store which lets you buy almost anything, they also offer streaming services like Amazon prime and a music service which is Amazon music. Jeff Bezos is a very smart dude and he really knows how to bring in that cheese.

-Charlie

# data[].attributes.body
I think McDonald's is a very successful brand with $25.92 billion USD in sales. Mcdonalds is very convenient and leaves most people satisfied. Mcdonalds has been around for a long time. McDonald's serves over 68 million customers daily

# data[].attributes.attachment_link.title
McDonald's: Burgers, Fries & More. Quality Ingredients.

# data[].attributes.attachment_link.description
McDonalds.com is your hub for everything McDonald's. Find out more about our menu items and promotions today!

# data[].attributes.body
One interesting marketing strategy is Starbucks' rewards and mobile app program. They encourage customers to use the app by offering points for every purchase, which can be redeemed for free drinks and food. I think this strategy is very effective because it keeps customers coming back and makes it easy to order and pay right from your phone. It also lets Starbucks send personalized offers, which makes customers feel like the deals are just for them.

Starbucks Coffee Company:

https://www.starbucks.com

# data[].attributes.body
A marketing strategy is Starbucks use of seasonal drinks like the Pumpkin Spice Latte. They only sell it for a short time each year which makes people excited to get it before it’s gone. The drink also becomes a trend on social media so customers do free advertising by posting photos. I think this strategy is very smart because it creates hype around a simple product. It makes people want to go out and get it.

https://id.starbucks.com/SecureAuth83/SecureAuth.aspx?SAMLRequest=fZJRb9owFIX%2fSuR3J8SkUbAAiYGqRaJbBLQPe5mMczOsJXbmazP67%2buErmWT1kdfnXPu52PPUXRtz1fenfQOfnlAF5WbBfnOWJ4VWTGjbJY3NCtyRgWbMVofc6gLBnesABI9gUVl9IKweEKiEtFDqdEJ7cJownI6YZTlh7TgKePpLM6y6TcSbcIWpYUbnSfneuRJouo4GO3Ry58YS9MlCNJbEIGsmN4cYoH9hUT3xkoYsRekES3CsL4SiOoMb5PKGmekaT8pXSv9Y0G81dwIVMi16AC5k3y%2fetjygM%2bPVxHyz4dDRauv%2bwOJVohgB8610eg7sHuwZyXhcbd9J0eH9KyQdkLpf%2b5gGoUJiS5dq5GPVX%2fM0L8Ck%2bV8UPOxUXvj%2f9gu%2fuCS5SB7KvcPgYkHwHlyk3cN7%2fmXEFBuKtMq%2bTwU2gn3%2f%2fw0TseJqmkzSrnX2INUjYI6NNW25vc6PJEL9TvrQ%2fvJ8rr17%2b%2b1fAE%3d&RelayState=urn%253AVISC3%253Asts

# data[].attributes.body
Frank's Red Hot had a hilarious and very much eye catching commercial. The borderline controversial tagline "I put that s*** on everything" resonated with everyone who watched the commercial. Overall, serving as a comedic but successful ad campaign, having a bit of edge to oppose those who are edgy, like Charlie. It spread like wildfire, with mulitple different versions of the commercial being created, and airing in the SuperBowl. Quality production and great use of promotion.

Aiden

# data[].attributes.body
I think that Chipotle should partner with a celebrity or a sport. I think they should do this so that they could increase the amount of customers coming in to get a special order or discount they could do with their partnership. If they Collaborate with a celebrity they could make a certain food or meal that the person made. This would help the business as the people who support that partner would then go and try that meal. https://www.chipotle.com/

# data[].attributes.body
Coca-Cola should run an ad promotion offering free Coca-Cola for completing challenges in the app. Such as running 5 miles or taking a hike. Over time, completing these challenges will earn points, which can be used to buy free Coca-Colas, such as a single drink or a case. This goal is to encourage outside activity.

https://www.coca-cola.com/us/en

Reece N