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Are artists brand image is very versatile and different. We do not want are artist to have one particular image, but want are artist to relate to majority of people in individual ways. By doing this we also hope grime expands as a genre appealing to different types of people.

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We also want are star to wear unconventional clothes and be versatile. Doing so will enable her to be a trend setter and also appeal to many different types of people

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We also want are artist to wear feminine clothes and add their own individual twist to it. She will have a lot of inspiration from Rihanna.

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As we can see in the picture we plan for are artist to wear a lot of 90's like cuts and outfits to give them a 'cool' vibe.

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We are not going to give are artist just one style, because that would restrict are audience. In are video she is going to be wearing multiple outfits that highlight different styles, doing so will give us a bigger audience and it is more of a conversation topic.

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Although Skepta is male, he can still relate to are artist as this is the level we want are artist to be on as skepta has been a bug part of the growth of grime. She has also adopted some of skepta's style

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An artist similar to her is Lady leshurr, being a loud voice in the male dominated music industry will cause people to draw many comparisons to the two as they are both women and both have a carefree attitude.

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Melody is are artist name. She has a carefree attitude and wants to empower women and also break gender boundaries.