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In terms of mise en scene, camerawork and editing I think they are all strengths in this music video. The locations, settings, props and costumes were all relevant to the lyrics and made sense in the video. The camerawork and editing are also done effectively as the lip syncing is in time with the words and there is a range of camera shots. Also, camera movement looked quite good to me, there was barely any shakes or odd-looking shots; even when moving with the camera.

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According to Andrew Goodwins theory, I think the music video is in the illustration sector. This is because the lyrics and the video connect. Also, looking at Carol Vernallis' theory; she says that establishing and close up shots are vital in a music video, and I believe this music video represents that.
She also says there can be repetition in the video to familiarise it with the audience, which I believe has also been done effectively with the choruses in the music video remake.

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The music video's genre is in the grime sector. I believe the conventions of the remake music video conform to the conventions of grime. This is because the performers were young, they were wearing hoodies and etc.

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The music video I particularly liked is from Dec 2014 work. I liked this one because it had high demonstrations of construction according to the mark scheme. For example, there was a controlled use of camera, variety of shot types, good use of editing and etc.