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Watch this WestJet commercial which reveals the potential power of promotion in the marketing mix:

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WestJet Christmas Miracle: Real-time Giving

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ATL Activity -              12 Hidden Symbols In Famous Logos 

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ATL Activity -              12 Hidden Symbols In Famous Logos 

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Many businesses spend huge amounts of money on promotion, including the use of logos (symbols that give brands, products and businesses a unique identity). Watch this 9-minute video that features twelve famous logos with hidden symbols / messages that you may not have had any idea about.

What does the video reveal about the logos of these twelve brands/business?

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12 Hidden Symbols In Famous Logos You Had No Idea About

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https://www.brandcrowd.com/maker/social/sw0wln9j6j
https://www.brandcrowd.com/maker/social/9dej2j3l8n

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Are you looking for logo ideas? Do you need some logo design inspiration? Whether you need logos for your startup, a real estate business or a wedding, we can help you generate thousands of logos in seconds. Enter your logo text below to start generating logos!

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Logo Ideas - Thousands of Creative Logos - BrandCrowd

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Are you looking for logo ideas? Do you need some logo design inspiration? Whether you need logos for your startup, a real estate business or a wedding, we can help you generate thousands of logos in seconds. Enter your logo text below to start generating logos!

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Most businesses use corporate slogans as a form of promotion, perhaps to inform, persuade and/or remind customers about their products (such as Honda's The Power of Dreams).

Design a new logo and/or slogan for your school / organization
Be prepared to explain your reason(s) to the class.
https://www.brandcrowd.com/maker/logo-ideas

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Are you looking for logo ideas? Do you need some logo design inspiration? Whether you need logos for your startup, a real estate business or a wedding, we can help you generate thousands of logos in seconds. Enter your logo text below to start generating logos!

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Logo Ideas - Thousands of Creative Logos - BrandCrowd

# data[].attributes.attachment_link.description
Are you looking for logo ideas? Do you need some logo design inspiration? Whether you need logos for your startup, a real estate business or a wedding, we can help you generate thousands of logos in seconds. Enter your logo text below to start generating logos!

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Watch the video and make notes

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Product Life Cycle Explained | Apple iPhone & Coca Cola Examples

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Unilever’s Marketers are impactful Entrepreneurs in sustainable marketing and are increasingly focused on driving performance through brands with purpose; brands which provide a positive change to people and to society. We want to reach more people in more places more often with product truth; enabling and empowering people to achieve great things for themselves, for our business, and for the world.

Our brilliantly different brands - brands that have a strong purpose, but where the product itself is also contributing towards a more sustainable planet – such as Knorr, Omo, Dove and Lipton are growing 30% faster than the rest of our portfolio and delivering over half of our growth.

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Unilever
Brands：

Cornetto

Lipton

Breyers

Klondike

Dove

clear

fissan baby

lifebuoy

OMO

Buleair

History：

Unilever is a business founded on a sense of purpose, and our unique heritage still shapes the way we do business today.

Unilever History - 1871 - 2020

Video：

P&G

Brands:

Downy

Draft

Bounce

Ace

Tide

Era

Gain

Ariel

Luvs

History:

P&G HISTORY

A legacy of forward-thinking

For over 180 years, we’ve challenged the norm and inspired the future—from the products we put on the shelf to the people we bring on our team. Click a category to explore the events that made us who we are today.

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Unilever

Brand:

Unilever owns more than a thousand brands.

Example: Magnum, Ben&Jerry’s, Lipton, Dove, Rexona, Sunlight, Cornetto, Heartbrand, Skip, Domestos.

History:

Unilever is the result of the merger of United Margarine in the Netherlands and Unilever Brothers in the United Kingdom. Margarine Unie was founded in 1872 and Lever Brothers in 1885.

Video:

https://youtu.be/gCNsYWgY7ZE

P&G

Brand:

P&G owns 65 brands.

Example: Pampers, Luvs, Ace, Cheer, Tide, Febreze, Microban 24, Crest, Oral-B, Olay.

History:

Founded in 1837, P&G has been around for 180 years. P&G is one of the giants of global consumer goods companies.

Video:

https://youtu.be/rnaUmFht0w4

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History:
In the 1890s, William Hesketh Lever, founder of Lever Brothers, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England.

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History of Unilever
1885 – 1899

| Although Unilever wasn’t formed until 1930, the companies that joined forces to create the business we know today were already well established before the start of the 20th century.

1900 – 1909

| Unilever’s founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstrips the supply of raw materials.

1910 – 1919

| Tough economic conditions and the First World War make trading difficult for everyone, so many businesses form trade associations to protect their shared interests.

1920 – 1929

| With businesses expanding fast, companies set up negotiations intending to stop others producing the same types of products. But instead they agree to merge – and so Unilever is created.

1930 – 1939

| Unilever’s first decade is no easy ride: it starts with the Great Depression and ends with the Second World War. But while the business rationalises operations, it also continues to diversify.

1940 – 1949

| Unilever’s operations around the world begin to fragment, but the business continues to expand further into the foods market and increase investment in research and development.

1950 – 1959

| Business booms as new technology and the European Economic Community lead to rising standards of living in the West, while new markets open up in emerging economies around the globe.

1960 – 1969

| As the world economy expands, so does Unilever and it sets about developing new products, entering new markets and running a highly ambitious acquisition programme.

1970 – 1979

| Hard economic conditions and high inflation make the 70s a tough time for everyone, but things are particularly difficult in the fast-moving consumer goods (FMCG) sector as the big retailers start to flex their muscles.

1980 – 1989

| Unilever is now one of the world’s biggest companies, but takes the decision to focus its portfolio, and rationalise its businesses to focus on core products and brands.

1990 – 1999

| The business expands into Central and Eastern Europe and further sharpens its focus on fewer product categories, leading to the sale or withdrawal of two-thirds of its brands.

2000 – PRESENT

| The 2000s start with the launch of Path to Growth, a five-year strategic plan, sharpened in 2004 with Unilever’s Vitality mission focusing on the needs of 21st century consumers. In 2009, Unilever announces a new corporate vision – working to create a better future every day – and enters the 2010s with a new strategy: The Compass. To support this strategy, the Unilever Sustainable Living Plan launches in 2010.”

video:

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The Rise of Consumer Goods Giant Unilever

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https://www.youtube.com/watch?v=lWDRXsTaIHY
https://www.youtube.com/watch?v=z251wmzHpoA

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P&G
181 years

Unilever
At first, sell soap(Sunlight soap).
Butter
corporate with another family Van den Bergh
Brands:
Dove,  Smile, Rexona, Avlance, Citra, Fissan baby,  Elle 18, Lipton, Le Sancy.

History of Unilever :
https://www.youtube.com/watch?v=lWDRXsTaIHY

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Brands:

History:
In September 1929, Unilever was formed by a merger of the operations of Dutch Margarine Unie and British soapmaker Lever Brothers, with the name of the resulting company a portmanteau of the name of both companies. In the 1930s, business grew and new ventures were launched in Africa and Latin America.

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Nancy

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10D JackX

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watts

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Watch this video and answer the questions

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Watch this video and answer the questions

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https://vimeo.com/124594469

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An iconic piece with architectural lines, the Lady D-Lite is reinvented in a new velvet version designed by Maria Grazia Chiuri for the fall-winter 2020-2021 ready-to-wear collection.

Its design reflects a unique ritual and savoir-faire, embodying the virtuosity in the Dior ateliers. First, the petites mains create exclusive three-dimensional embroidery combining matte cotton threads with the silky effect of velvet to reproduce, tone-on-tone, Dior's distinctive canework motif. The bag is then assembled on a wooden form, followed by finishing to ensure resilience. As a final touch, metal accessories - including snap hooks, eyelets and charms, a tribute to the lucky charms Monsieur Dior was never without - further enhance this emblem of elegance.

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LADY D-LITE VELVET - News and Events - News & Savoir-faire | DIOR

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You do not have any products in your basket An iconic piece with architectural lines, the Lady D-Lite is reinvented in a new velvet version designed by Maria Grazia Chiuri for the fall-winter 2020-2021 ready-to-wear collection. Its design reflects a unique ritual and savoir-faire, embodying the virtuosity in the Dior ateliers.

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Business ethics is a historical category. As an ideology, it is not only determined by certain social economy and culture, but also reacts on certain social economy, which has important guiding significance for commercial activities.For over 30 years reform and opening up, the socialist economic system has experienced significant historic transformation period, completed the transformation from planned economy to market economy mode, in the long transition, although our country's economic construction has made great achievements, gradually improve productivity, commodity economy is increasingly developed, however, lack of moral phenomenon in the field of economy growing, these problems not only severely affect people's economic activities, but also affect social ethos, restricts the all-round development of people, and caused tremendous environmental pressure.Therefore, it is necessary for the commercial subjects engaged in commercial activities to pay attention to business ethics, have good business reputation and establish correct business moral values, so as to enable them to develop healthily and in the long run in the tide of commercial economy.Therefore, only by strengthening the construction of business ethics, improving the moral level of business subjects, setting up the correct value orientation of business ethics, and finding new ideas for the construction of modern business ethics can we solve all kinds of problems in the commercial field.

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Ethics Example：

1.Transparency

2.Integrity

3.Trustworthiness

4.Loyalty

5.Equality

6.Compassion

7.Respect

8.Lawfulness

9.Providing excellence

10.Responsibility

11.Upholding reputation

12.Accountability

Unethical business behaviour：

1.Toyota Ignored Safety

2.Apple Uses Slave Labor

3.Monsanto Relies on Toxic Chemicals

4.Philip Morris Advertised To Kids

5.Chevron Spills Toxic Waste

Chevron has attempted to avoid millions of dollars' worth of taxes plus 18 years' worth of unethical business practices. When they dumped billions of gallons worth of toxic waste into Ecuadorian rainforest, they were sued and tried to deny their involvement even though there was plenty of solid evidence. They even faked a letter from Ecuador's ambassador that claimed to dismiss the lawsuit and worked to discredit the judge, delaying the suit for two years.

6.DynCorp Harms Locals

7.Wal-Mart Lacks Compassion

8.Matthias Rath Alternative Treatments for HIV/AIDS Spreads Lies

9.Barrick Gold Corporation Torches Homes

10.Trafigura Harms The Planet

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Stakeholders and their impact

Coca-Cola was born in Atlanta, Georgia, USA in 1886. Since then, it has blended with social development and inspired innovation.Now, every day, it brings a wonderful feeling of joy to people all over the world.At present, there are 1.7 billion consumers around the world drinking Coca Cola's products every day, and about 19,400 drinks are sold every second. In October 2016, Coca Cola ranked third among the world's 100 most Valuable Brands in 2016.Coca-Cola provide Chinese consumers with more than 50 kinds of drinks to choose 15 brands, its series products in China enjoy the amount of 150 million cups a day, Coca-Cola and its bottling plants in China for a long time to spare no effort to support education and public welfare undertakings, to promote environmental protection as well as to help the development of the local community, the total amount donated more than 270 million yuan, in addition, Coca-Cola is also the only one comprehensive support of special Olympics, the Olympic Games, paralympic games being held in China, the world expo, the universiade and the youth Olympic Games.

Innovation helps companies grow and increase revenue

In 1888, Asa Candler saw the market for Coca-Cola and bought a stake in the company, taking full control of its production and distribution.Candler began selling the liquid from which he made the drink to other pharmacies, as well as advertising it on signs in train stations and town squares.In 1901, the advertising budget was $100,000.It was two American lawyers who really put Coca-Cola to good use.Them to the Coca-Cola company's boss, Mr Campbell of deloitte's office, we propose a novel way of business cooperation, is sold to their syrup by Coca-Cola company, invest their own production company and selling point, sell syrup, water, bottle filling, and according to the requirement of the Coca-Cola company production and quality assurance.Candler sold the drink for $1 in 1899 as the first special license to assemble it.The Coca-Cola company allowed them to use the Coca-Cola trademark to advertise, a special bottling system that led to the proliferation of coke factories.

What are the possible advantages and disadvantages of innovation?

Benefits

In order to cater to young consumers, Coca Cola quietly launched a new package for the Chinese market in 2013. The reporter noticed that in the usual red package, the four big characters "Coca Cola" had "abdicated" and were replaced by network buzzwords such as "literary youth, Gao Fu Shuai, Bai Fu Mei and Natural Stupid".Coca-Cola lyrics bottles were launched in 2014, with lyrics printed on the packaging.The awkward truth that global beverage giants, including Coca-Cola, have to face is that the soda hegemony has been shaken by the increase in choice."The new generation of young people are not buying soda, and the generation born in the 1970s and 1980s, who are the main consumers of the first generation, are not as enthusiastic about soda."Zhu Danpeng, a researcher at the China Food Business Research Institute, told reporters that cultivating a new generation of consumers was a top priority for Coca-Cola. "It's very important to win the recognition of the younger generation," he said.

The bad

Consumer reaction to Coke's new packaging has been mixed.Some consumers said the new packaging was "cute and loving", while others said it tasted "too shanzhai" and "at first I thought it was a fake product".

According to incomplete statistics online, these labels including "girlfriends, oxygen beauty, meow star, Bai Fu beauty, natural stay, Grosvenor LTD handsome, the girl next door, big cut, pure the yes, promising youth, youth literature and art, the little girl, activists, fans, the moonlight clan" of ten kinds of network buzzwords, almost covers all network since nearly a year or two popular name.This should be the largest marketing campaign that Coca-Cola has undertaken to adapt to the local culture since its entry into China. Whether it will win the hearts of young consumers in return for a win-win situation in terms of reputation and performance remains to be seen.

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Unethical business behavior: McDonald's has been accused of having a negative impact on the environment in more than one way; revolving around the fact that they have built hundreds of factories around the world to produce their products; therefore leading to pollution. McDonald's is distributed amongst 119 countries; therefore the amount of factories and work involved to make their products, will significantly impact the air and the environment around them.
examples of business ethics:
Klean Kanteen is another Certified B Corp that introduced the first stainless steel, BPA-Free, multi-use water bottles and food canisters. You have probably seen them as branded water bottles at local events—definitely one of our favorite conference takeaway gifts.

Klean Kanteen is leading the way in eliminating single-use plastic from our planet. In addition to its planet-saving products, the company advocates for environmental sustainability as a member of 1% for the Planet. Also,They will host free filtered water stations at events, bringing along their sustainable mission, and they are known for their staff’s dedicated volunteer efforts.

Thinkings:
https://www.wisegeek.com/what-is-the-relationship-between-business-ethics-and-profits.htm#

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1, Enron Corporation: forge incomes in 100 billion
2, Volkswagen: use technology to cover 11 non-conformance inspection, more than 10million cars are recalled
3, Bre-X Gold Mining: separate fake news about their company was found in a huge gold vein.
4, IBM: designed a kind of punch card which used to help the Nazi to kill Jewish
5, BP: drilling platform explode
6，Lehman Brothers：hide the accident of bankruptcy, separate fake new to push people to buy their stock
7, Tyco International Ltd.: A security company but Cooperated with thieves
8, Bhopal: the biggest gas leaking accident in the world, cause more than 16000 people to dead
9, FIFA: corruption
'

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-ETHICAL BUSINESS BEHAVIOR
1. NETFLIX EXPANDS PARENTAL LEAVE

Netflix took active steps to improve the situation of an organization’s employees, which is, they announced that all employees would be able to take advantage of unlimited paid parental leave. This move set Netflix apart from virtually every other business in the United States and helped them secure top talent while retaining female employees and generating positive press.

2. ‘Kiss the Ground:’ Netflix Movie Features Soil Health

It’s a movie filmed by Netflix which tells the soil health and regenerative agriculture movement.

From the moment we met Ray and Gabe we knew that they had the right stuff to teach millions and hopefully billions of people about a new way to think about food, farming and ranching,” Josh Tickell said. “Their knowledge doesn’t come from textbooks, it comes from real-world experience and their ability to teach comes through on camera.”

3. MICROSOFT AND BILL GATES

Bill Gates is inextricably linked to his creation in many ways. One of those is that the company benefits a lot from the charitable actions of its founder, who’s involved in many different causes, including the Bill and Melinda Gates Foundation. In 2017 alone, Gates donated $4.6 billion in Microsoft shares, rumored to be destined for the aforementioned foundation.

4.TESLA AND GREEN ENERGY

Tesla has more or less built itself on the premise of environmentalism. Its most well-known products are a series of electric cars, which promise eco-friendly transportation. Elon Musk has also been involved in a variety of other society-improving causes, such as his plan for an underground hyper-loop, but to mixed success.

5.Google

Google has demonstrated its commitment to the environment by investing in renewable energy sources and sustainable offices. The company’s CEO, Sundar Pichai, is also known to stand up against social issues such as discrimination.

-UNETHICAL BUSINESS BEHAVIOR

1. Monsanto Relies on Toxic Chemicals

Monsanto created Agent Orange, a chemical weapon used in Vietnam that still affects the population today. They sue small farmers aggressively and work to discredit dissenters by using fake online profiles.

1. CHEVRON

The oil and gas company has been criticised for a variety of environmental and human rights abuses.

1. San Lu

The Chinese milk powder company San Lu had been producing and selling unqualified milk powder for years and caused many infant’s handicap or death.

1. Apple Uses Slave Labor

Apple relies on child slave labor that is working in dangerous conditions, for ten hours each day while being exposed to cancerous vapors.

1. Philip Morris Advertised To Kids

The tobacco giant Philip Morris has been considered unethical for years as a great deal of advertising from them targets kids. Despite stricter regulations, Philip Morris still prominently places ads and products in magazines, convenience stores, and delis

-References

1. https://www.3blmedia.com/News/Kiss-Ground-Netflix-Movie-Features-Soil-Health-Pioneers-Ray-Archuleta-Gabe-Brown

2. https://nobledigital.com/what-is-corporate-social-responsibility-csr-and-why-does-it-matter/

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Microsoft
Perhaps the simplest way to take a philanthropic step is to sponsor a local nonprofit organization. Corporate sponsorships between nonprofits and for-profit businesses can take many forms, so download The Nonprofit’s Guide to Pitching to Corporate Sponsors to learn where to get started.

Alibaba
June 5 is World Environment Day. This year, in order to mark the occasion, Alibaba and the United Nations Environment Programme started a series of online environmental protection activities on June 1, allowing the public to take part in over 80 kinds of environmental protection activities, such as planting non-commercial trees and recycling boxes, through Alibaba’s 20 apps. According to estimates, individual members of the public took part in these activities nearly 900 million times.
As Alibaba’s recently released corporate social responsibility report for the fiscal year of 2019 shows, the Chinese tech giant is taking the lead in creating a sustainable green development mode in many areas, such as supply chain, logistics, computing and recycling. It is also driving ecological partners and the public to participate in green actions, facilitating the creation of what it terms the “Alibaba Green Planet.”

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Ms. Vacheron supported the Fondation DE la Haute Horlogerie.The primary and fundamental goal of the Swiss Haute Horology Foundation is to promote the passing on of valuable skills in the world of advanced watchmaking through its work, inventions and techniques.Spanning the fields of applied art or "decorative" art and industrial technology, advanced watchmaking has given the present era a special soul.It carries the culture of dreams.It is a unique essence of expertise and craftsmanship, born out of the perfect harmony of hands, head and heart.On the one hand, it explores its advantages from its origin and tradition, on the other hand, it seeks for breakthroughs in aesthetics and technological innovation.It is a delicate combination of the eternal and the modern, always anticipating or following the spirit of The Times.

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Essential examples:
1. In June 2019, Buffett announced plans to donate $3.6 billion worth of Berkshire Hathaway stock to the Bill and Melinda Gates Foundation and three other charities. In fact, Bloomberg estimates Buffett has donated $34 billion since making a pledge to give all of his money away in 2006.

2.Costco Wholesale (NASDAQ: COST) is one of the biggest successes in American retail. Impressively, reported $34.74 billion in quarterly revenues that grew at a rate of 7.35% on 12 May 2019. Moreover, Costco’s stock was trading at an impressive $269.14 a share on 3 July 2019.

3. Best Buy recorded annual revenues of $42.879 billion and a gross profit of $9.961 billion in February 2019. Moreover, Best Buy’s stock was trading at $71.97 a share on 3 July 2019.

4.  Australia’s largest grocer Woolworths Group Limited (OTCMKTS: WOLWF) plans to stop selling liquor and sell its gambling operations.The sale is part of Woolworths commitment to family-friendly values

5. CVS stopped selling cigarettes and other tobacco products in September 2014. Interestingly, American cigarette sales fell by 1% in states where CVS had a 15% or greater share of the pharmacy market, a press release claims.

Unethical examples:
1. In 2010, Toyota ignored information about safety and delayed investigating possible recalls. In 2009, they learned about sticking pedals and faulty brakes; instead of addressing the issue, they added side airbags. In some cases, Toyota faced accusations of hiding evidence for hundreds of cases involving death and rollovers, putting their drivers and passengers at risk.

2. Apple relies on child slave labor that is working in dangerous conditions, for ten hours each day while being exposed to cancerous vapors. The conditions at the manufacturing plant Foxconn are bad enough that they had to install "anti-suicide nets." The workers live in horrible conditions and experience unreasonable workloads and humiliating discipline. Apple has reduced some of their work with Foxconn, but they still rely primarily on them. Apple also used Irish tax loopholes to avoid some taxes.

3. Monsanto created Agent Orange, a chemical weapon used in Vietnam that still affects the population today. Until now, the company works in GMO foods and own the vast majority of seed patents (more than 95 percent). They sue small farmers aggressively and work to discredit dissenters by using fake online profiles.

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Business ethics
1, Buffet has donated about 103.7 billion fortune for different type of organization.
2, Wolkswagen's strategy to Reduce its work office without any lay offs.
3, Chick-fil-A Pays for employees' Education

Unethical business behavior
1, Nestle made irresponsible marketing of baby milk to mothers in the developing world.
2, Tesco is run-in with the serious fraud office and squeezing it puts on suppliers.
3, Amazon has avoided tax and doesn't care about employees

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Unethical：
Nike
Still, it was nander's news that nike's bermuda branch paid its head office millions of euros in royalties to cut book earnings and the corresponding tax bill in order to drill down on the mark-up. In this way, Nike managed to reduce its global tax rate of 35% to 13% in 2012
Ethics：
For 14 years in a row, Hua Wang was named "the most moral enterprise in the world ". Hua Wang took the founder's motto ──" follow the right path" as the origin of enterprise action, that is, the behavior of enterprises should be based on law and morality, and carry out honest and healthy enterprise activities. In order to practice this idea, the group has formulated the enterprise action standard "Hua Wang law-abiding operation ethics standard ", unifies each country and the region cause characteristic and the example to carry on the research, causes it to go deep into the group all staff heart

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Companies' CSR
1.Starbucks
Starbucks has been around for more than four decades, and from the very beginning it has worked hard to operate in an ethical manner.
2.Disney
Disney is a name known around the world, and though the company has been around for a long time, its reputation is still a glowing one.
3.Nuskin
Nuskin is a personal care company with a big focus on helping communities around the world. One of the company’s major initiatives is called Nourish the Children.
4.microsoft
Microsoft is another major company that takes great effort in giving back. The company was even named the best at Corporate Social Responsibility by the Reputation Institute.
5.TOMS Shoes
Tomas shoes might not be as well known as some of the other companies on this list, but its charity work is still impressive. The entire company was founded on the idea of giving back. For every pair of shoes sold, another pair is donated to a child in need. More than 10 million pairs of shoes have been donated, and that charitable effort has now extended to vision care for kids.

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TOP 5 CSR companies
https://youtu.be/w69sEZgS4sk

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For Microsoft, they are committed to harnessing the power of technology to build a more sustainable future, and actually they have large cost on it. Because they think the recycling and sustainable development is usually important in many ways, they need to keep the environment well. And also, they have technology for nonprofits. Through the Microsoft Tech for Social Impact program, they help nonprofits tackle some of the world’s biggest challenges by making industry-leading solutions and services accessible.
In the other hand, they focused on human issue, like preserving cultural heritage. This make the consumers feel much better. Microsoft aspires to leadership in business and human rights and works to serve as a catalyst for human rights action by others—in the technology sector and beyond. They pay most attention for the gender equality.

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Business Ethics

1. Starbucks– Clustering strategy may force smaller companies out of business. There were so many Starbucks on street corners that movies like Best In Show made fun of how there might be one Starbucks right across the street from another.

2. Nike– Manufacturing practices included producing shoes offshore to save money. Nike has used its share of sweatshops in manufacturing. They have come under fire for human rights violations.

Unethical business behavior

1、Philip Morris Advertised To Kids

The tobacco giant Philip Morris has been considered unethical for years as a great deal of advertising from them targets kids. Despite stricter regulations, Philip Morris still prominently places ads and products in magazines, convenience stores, and delis. They continue to try to create the image of smokers being cool and are considered the biggest reason for young smokers.

2、Apple Uses Slave Labor

Apple relies on child slave labor that is working in dangerous conditions, for ten hours each day while being exposed to cancerous vapors. The conditions at the manufacturing plant Foxconn are bad enough that they had to install "anti-suicide nets." The workers live in horrible conditions and experience unreasonable workloads and humiliating discipline. Apple has reduced some of their work with Foxconn, but they still rely primarily on them. Apple also used Irish tax loopholes to avoid some taxes.

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Panasonic China.

Design、produce commodities for Chinese customers.

Reduce the resource input during the production improve the ability to treat with garbage.

On the basis of fully protecting employees' rights and interests and health and safety, we help employees realize their career dreams and care for their lives

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Kinds of unethical behavior in business

1.Theft at the Workplace

2.Gifts from Vendors

3.Bending the Rules

4.Environmental Impacts and Risks

5.Wages and Working Conditions

Example：

Amazon stopped working with Hubper in the middle, and hubper had invested 4.5 million dollars at that time, which led to hubper's direct bankruptcy. Amazon not only let them go bankrupt, but also contacted huper group drivers to poach people.

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1. Enron – Questionable accounting practices and manipulation of the energy supply brought down this company. Enron: The Smartest Guys in the Room is an excellent documentary movie that explains the scandal.  Check out an excerpt from Enron’s Code of Ethics.

2. Monsanto – Monsanto has been criticized for its mega-size.  Critics fear they are taking over the food supply as well as creating negative environmental issues. Check out Monsanto’s Code of Ethics for Chief Executives and Senior Financial Officers.

3. Arthur Andersen – Arthur Andersen is known for its unethical auditing practices. Check out The Fall of Arthur Andersen for more com
In fact, from the point of view of pulling wool, Xiaomi’s dream is on the way to being shattered for two reasons: on the one hand, this type of price-sensitive users has relatively high price sensitivity in their consumption process. It is relatively difficult to dig out the second and third plucking points from the data behind the group; on the other hand, when the value of this data has not been mined, these users may be due to price factors. And transferred to the database of other brands. If Xiaomi does not make strategic adjustments as soon as possible, but still develops in accordance with the current model, perhaps in the near future this bubble empire of Xiaomi will become a typical case of the sentence "Anyone who wins because of a price war will die because of a price war" .
plete details.

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March 25, 2015, BMW odor problem has not solved for many years, or related to the manufacturer's cost savings.
Love fund

On June 5, 2008, BMW China and BMW Brilliance invested RMB 10 million as the initial fund to set up BMW Love Fund of China Charity Federation together with China Charity Federation.

Since its inception, BMW Love Fund has always set out at the first time to send practical assistance and care to people in need.

· From 2009 to 2010, more than 3.6 million YUAN was invested in the PROJECT of BMW Love Fund Lighting Hope Teacher Grant, which provided financial support and education training for more than 1,300 teachers in earthquake-stricken areas in Shaanxi, Gansu and Sichuan provinces and remote areas in Yunnan;

· From 2008 to 2011, BMW Love Fund lit hope student Financial Assistance Project allocated a total of 3.85 million YUAN for four consecutive years, benefiting over 2,500 person-times of students in Areas such as Shaanxi, Gansu, Sichuan and Tibet;

· From 2008 to 2011, ACCORDING to the actual needs of the earthquake-stricken areas in Sichuan, Yushu and Yingjiang, BMW Love Fund also provided a large amount of in-kind donations such as living, learning and educational supplies, totaling 3.5 million yuan;

· In May 2009, launched the "Light Up Hope" spiritual Companionship campaign, and recruited nearly 500 volunteers to form "big or small partners" with students in disaster-hit areas in Sichuan and mountainous areas in Hebei.Under the long-term and continuous care of the volunteers, the mental outlook of pairs of "big and small partners" has been significantly improved.

· In 2011, the long-term public welfare project "BMW Children's Joy Home", jointly launched by BMW Love Fund and dealers across the country, was launched in the whole country, and a total of 4.6 million yuan was donated to build 19 BMW children's Joy homes in Henan, Anhui, Guangdong, Shandong and other provinces.

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Wildlife Conservation Society
https://www.wcs.org/
The commercial wildlife trade for human consumption is leaving us exposed to the threat of deadly, zoonotic pandemics. Together, we can project a better future.
https://www.youtube.com/watch?v=gTIVLnX5HsE
Wildlife Conservation Society: Discover, Protect, Inspire

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http://en.people.cn/n3/2019/0128/c90000-9541753.html
Alibaba: Alibaba raised a total of 440 million yuan last year and helped 8.7 million people. Alibaba provided more than 56 million free lunches to students living in rural areas and provided insurance to 3.1 million poor families. It also funded 249 schools, benefiting more than 160,000 children.

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Ethics Company：
H&M： they publish almost of suppliers' names and their websites to evident their products are valuable.
Unethical Company:
Coca cola: changing the bottom shape of the can to get more profits from material.

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https://www.scu.edu/leadership-ethics/resources/the-ceo-of-starbucks-and-the-practice-of-ethical-leadership/

Starbucks:

Ann Skeet, senior director of Leadership Ethics at the Markkula Center for Applied Ethics, has created a Practice of Ethical Leadership. They create a community, encourage ethical conduct, show disipline in one’s role, clarify culture, and design ethical system.

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1. The IKEA Foundation have a clear mission to help children and youth living in extreme poverty to create a better life for themselves and their families.

2. Microsoft’s Code outlines six values to guide employee conduct.

3. The basic principle of MUJI merchandisedevelopment is to create products that are fundamental, practical and reallynecessary in daily life, and to ensure efficient and minimal manufacturingprocesses.

4. Pilot：“We expect all employees to observe the highest standards of ethics and integrity in their conduct. This means following a basic code of ethical behavior that includes the following.”

5. McDonalds strives to promote healthy diets that benefit its customer.

Unethics：
1. Toyota Ignored Safety
In 2010, Toyota ignored information about safety and delayed investigating possible recalls. In 2009, they learned about sticking pedals and faulty brakes; instead of addressing the issue, they added side airbags. In some cases, Toyota faced accusations of hiding evidence for hundreds of cases involving death and rollovers, putting their drivers and passengers at risk.
2. Apple Uses Slave Labor

Apple relies on child slave labor that is working in dangerous conditions, for ten hours each day while being exposed to cancerous vapors. The conditions at the manufacturing plant Foxconn are bad enough that they had to install "anti-suicide nets." The workers live in horrible conditions and experience unreasonable workloads and humiliating discipline. Apple has reduced some of their work with Foxconn, but they still rely primarily on them. Apple also used Irish tax loopholes to avoid some taxes.
3. Monsanto Relies on Toxic Chemicals

Monsanto created Agent Orange, a chemical weapon used in Vietnam that still affects the population today. Until now, the company works in GMO foods and own the vast majority of seed patents (more than 95 percent). They sue small farmers aggressively and work to discredit dissenters by using fake online profiles.

4.Philip Morris Advertised To Kids

The tobacco giant Philip Morris has been considered unethical for years as a great deal of advertising from them targets kids. Despite stricter regulations, Philip Morris still prominently places ads and products in magazines, convenience stores, and delis. They continue to try to create the image of smokers being cool and are considered the biggest reason for young smokers.
5. Chevron Spills Toxic Waste

Chevron has attempted to avoid millions of dollars' worth of taxes plus 18 years' worth of unethical business practices. When they dumped billions of gallons worth of toxic waste into Ecuadorian rainforest, they were sued and tried to deny their involvement even though there was plenty of solid evidence. They even faked a letter from Ecuador's ambassador that claimed to dismiss the lawsuit and worked to discredit the judge, delaying the suit for two years.

Link：
https://www.enkivillage.org/unethical-business-practices.html

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Unethical corporations:
1.Toyota: unignored safety problems
Since 2010, the reports and information about numbers of car accidents of Toyota drivers showed how dangerous Toyota cars are. But Toyota just ignore this problem, instead, the company only decided to add side airbags witch are not useful and practical to prevent accidents and increase safety of drivers and passengers.

Ethical corporations:
1. Alibaba: providing job opportunities; supporting rural development in China; poverty relief programs; charitable contributions and public services; contribution to environmental  sustainability

2.

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Ethical business company
Costco’s Decision
To Pay Fair Wages.Much of Costco’s success comes from the high level of customer service offered by satisfied employees. One reason why Costco can attract high-quality employees is its willingness to pay higher than average wages.For example, Costco raised its base wage from $13 an hour to $14 an hour in 2018, to $15 an hour in 2019, Fortune reports. In contrast, the average retail worker in America makes between $7.25 and $9 an hour, job-applications.com reports.

Unethical business company
Philip Morris Advertised To Kids
The tobacco giant Philip Morris has been considered unethical for years as a great deal of advertising from them targets kids. Despite stricter regulations, Philip Morris still prominently places ads and products in magazines, convenience stores, and delis. They continue to try to create the image of smokers being cool and are considered the biggest reason for young smokers.

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CSR ----->McDonald
In HongKong, here's 7 CSR program, Breastfeeding-Friendly Restaurants is a famous program for moms that living in HongKong. The program is get a prized from unicef(United Nations International Children's Emergency Fund). Here's facility is complete, for mom's convenience, here's baby care rooms in 4 main program restaurant. In addition, Changing mat, sofa chair, anti-bacteria liquid soap and sink are available in the rooms. Now, here's 21 McDonald restaurant in HongKong is doing this CSR program.

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Ethics can be defined as the moral codes of conduct that drive business behaviour. Ethical business behaviour is what is deemed by society to be morally acceptable, i.e. what is “right”. By contrast, unethical business behaviour is what society regards as being immoral, unjust and unfair, i.e. what is “wrong”.

Every business decision has moral implications to some extent as this will impact different stakeholder groups in different ways. The consequences of business decisions can be significant for internal and external stakeholders and society as a whole.

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Globalization is a process of spreading ideas, products and services to the whole world. There are plenty example of success business with strong globalization, take apple as an example, the phones are able to spread from America to Asia. Globalization includes advantages which is increasing profit and trade, strengthen economy of a country, and also enable more people to enjoy the benefit from the business. . But it has some negative effect such as increasing the transportation and industrial requirements, which could cause dangerous air pollution, promoting the global warming.

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Haagen Dazs

Stakeholders: Reuben Mattus

Impact: In Europe at that time, the quality of ice cream was very poor. Haagen-Dazs founder inspired to use strict materials to make memorable ice cream, and later Haagen-Dazs became popular because of its delicate taste and true material. Because of his story, Haagen-Dazs has a classic ad saying ," Love her, go eat Haagen-Dazs together "

Innovation:According to the data of shopping software, Haagen-Dazs' original ice cream sales are the best, so Haagen-Dazs launched an ice cream package containing more flavors to make customers more cost-effective to buy ice cream.

Benefit of the innovation: ice cream package make the price of the original ice cream lower, there will be more people to consume, the company will make more money than before.

Disadvantages of the innovation: Some customers may hate some flavors in the ice cream package, it will cause the sales of ice cream package low.

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Globalization
https://youtu.be/JJ0nFD19eT8

Examples: https://youtu.be/xQy201wvLPs?list=TLPQMTYxMTIwMjAirEI23z3I8Q

Globalization refers to the process by which people, ideas, goods and services become increasingly spread around the world, creating greater integration and understanding of countries, organizations and cultures.

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1.Identify the stakeholders and their impact

Stakeholder: A stakeholder is a party that has an interest in a company and can either affect or be affected by the business.

Impact: After the development of 3D printing technology, it will affect many stakeholders. It can do the most efficient things with the least money. It is being integrated into our clothes, our medicines and even our family. There is already a 3D printed house. If this technology is continuously developed, the remaining real estate companies will be replaced, and most people will choose a cost-effective and practical way.

2. How the innovation has helped the company to grow and increase revenue?

The new product can attract more customer, and more easy to sail. Most people would like to follow some innovative product and they want to have a try on some new products. 3D printing technology is a brand new term for the general public. This name will attract many people, help the company have more customers, cause sales to skyrocket and help the company develop better.

3. What  are the possible benefits and disadvantage of innovation?

Benefits: new products are attracting to most of the people so it will easy to sell, its company would also have an increase on a lot of aspects.

Disadvantage: 3D printing technology may not be guaranteed in terms of quality, and it will be a controversial issue. There will definitely be many people who think that there are still problems with its quality and use, because the product itself is not cheap and the operation is not so easy. There will be a lot of arguments.

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——Nike adapt

A breakthrough lacing system that electronically adjusts to the shape of your foot. Get the right fit, every game, every step. Powered by the Nike Adapt App Instantly adjust your Nike Adapt shoes, check battery levels and more using just your smartphone. Five customizable voice commands work with Siri Shortcuts—or Google Voice, for Android users.

Stakeholder:

The customer: most of the young people and some fans of the Nike.

The stakeholder: more people buy the new product, the stakeholder will get more profits.

The competitor: they will feel stressful because they maybe loose their customer.

Benefits: Increase the value and reputation of your company, and have high sales.

Disadvantage：1. Quality problems are not guaranteed, and accidents are prone to occur.

2.The price is a bit expensive.

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Nancy

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Tesla Inc.

There are various stakeholders both internal and external interested in the Tesla Motors company. Stakeholders affect the business environment and running the company and vice directly and indirectly. These stakeholders include communities, customers, employees, investors and governments.Tesla ’s corporate social responsibility strategy  addresses some of the major interests of the stakeholders of the automotive and energy solutions business.

Tesla ’s focus on innovation has helped it produce some of the best electric car models in the world. The company has kept growing its investment in research and development each year.

Tesla Motors has built a reputation as an innovation-driven company that seeks to revolution the motor industry. The company has focused on producing battery-driven electric vehicles. The use of electric vehicles is seen as a way of eliminating the environmental impact of petrol and diesel vehicles.

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Innovation of maglev train
Stakeholders
The employees changed their job from ticket checker into the information providerin the transportation station, which require fewer of when to work and save the money of the business. The consumer also affect the business, will more of consumer using the Maglev trains, the transportation is thriving in the world.
Advantages
The innovation have a strong effect of the organization owning the Maglev trains. The Maglev trains organization is not just a profitable organization for the government, but also a modern sign of one country. If there is a country with Maglev trains station, people will think it is a well developed country and will be more likely to go to the country, so with more migration and efficient transportation, the country get stronger, so does the government owning the technique of Maglev trains.
Disadvantages
But it also requires more capital to build a brand new Maglev system, there are two ways to make it come true. The first way is too replace the old foundation, but it needs too remove the rail way and build new system which requires much efforts and money. Another method is to build one in another place, it also requires lots of capital and space. The high cost make the Meglev system can not spread through the whole world.

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IKEA

As COVID-19 resulted in the closure of physical stores and transformed consumer demand to online channels, retailers were forced to rethink their digital strategy.

IKEA opened its first virtual store on Tmall in March, marking an important milestone for its “Digital Future” strategy in China. The online store offers Chinese consumers access to around 3800 IKEA products, including its bestselling styles, such as HEMNES and NORDVIKEN.

However, owning a Tmall store does not equate to an immediate increase in sales – it is also necessary to understand how online retail differs from offline and use a variety of strategies to attract consumers and develop brand recognition online.

IKEA focussed on 3 key means to achieve this:

Live commerce

Understanding young consumers

Use of AR

The Stakeholders：
Customers — It is very convenient to buy furnitures online.And also have account for customers buy things online.

Shareholders — During the COVID-19 also can have much income.But also have some loss that the profit have some decrease.

Helped the company
The innovation is put the furnitures online to sale,it is help the company can have income form online such as Taobao.And also have some new products for customers.It is help the company to grow an increase revenue.

Benefits
— Attract more new customers
— Have stabilize customers
— More convenient to buy products online
— More cheaper

Disadvantages
— Can’t see the real things.

Reference
https://daoinsights.com/works/ikea-adapts-to-digitalisation-with-tmall-store/

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1.Stakeholder:  external competitor (land agent)  will be affect because of the high efficiency of this kind of 3D print technique.
2. the cost to construct a building becomes less and less and the customers would prefer the cheaper one
3. advantage: low cost to build, high efficiency, explore new realm to economy
disadvantage: attack the profits of normal land industry.

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Apple Inc.

Apple has a firm and holistic approach in addressing the interests of stakeholder groups significant to the business.In Apple’s case, stakeholders significantly affect the business in terms of customer perception and sales revenues. Considering the continued high value of its brand, Apple effectively accounts for stakeholders in its strategies and policies.

Innovation became ingrained in Apple’s collective DNA—they learned to innovate in order to survive. Surviving also bred an ability to focus, a focus which translates into capital efficiency because Apple is self-aware enough to stay within its bounds.

Innovation is advantageous because it creates changes in the current processes and products we use and advances society in doing so. It can also be disadvantageous because the process of innovation takes time and is therefore costly.

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HEYTEA （Products connect with other brands）

HEYTEA collaborated with many brands from the fashion, cosmetics, music and food industries, including AAPE, White Rabbit, QQ Music, and Fenty Beauty.

The milk tea brand has become extremely popular among Chinese youths due to its numerous product design collaborations with top brands.

The stakeholders：
Customer — HEYTEA have many products connect with other brands.They give customers more new innovation on the products such as pattern,color and different characters.These company are also very fashion in the social which can make customers have more interesting on buy the product of HEYTEA.

Shareholders — HEYTEA also produce their own branded accessories, such as bags, mugs, mobile phone covers, and brooches. It will increase the income and the profit will also raise.

Helped the company
The innovation of HEYTEA is the products and elements connect to other fashion brands.It is a good way for customers to buy them.So the innovation is helped the company to grow and increase revenue.

Benefits

— Attract more new customers
— Have stabilize customers
— Have more opportunities to produce products with other famous brands.

Disadvantages
— The price a bit higher for products.

Reference
https://daoinsights.com/works/heytea-a-stylish-tea-milk-and-master-of-co-branding/

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In 2017 McDonald’s expanded its ‘McDelivery’ delivery service in collaboration with UberEATS to 13 countries including 3,500 restaurants in the US as part of McDonald’s innovation. McDonald’s is one of the largest providers of delivered food in the world; with over two decades of delivery experience, it says it is enhancing customers’ experiences with new ways to get McDonald’s food.

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Pizza HUT
1.External stakeholders: It's better for the customers and consumers to have a nice taste snack.
2.internal stakeholders:  less cost on the boxes  and save amount of money.
3.advantage: Save more cost, explore new marketing.
Disadvantage: may have a negative influence on the customers

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Adidas:

The look of the new Adidas X Ghosted+ football shoe was one of the key points in the development of the whole pair, as the Adidas design team believed that a speed shoe had to have a "supersprint" look to make it look fast. As a result, X Ghosted+ has a thin, winged vamp with diminishing transparency from front to back, coupled with a shoelessless vamp streamline effect and three gold stripes inspired by the gradual appearance of peregrine falcons' wings, giving the perfect visual blurring of 'Ghosted'.

The future of MAC ,Welcome to you
The The latest Macbook comes with a brand new M1 chip, which boosts CPU performance up to 2.8 times, graphics processing speed up to 5 times, and machine learning speed up to 11 times with the super advanced neural network engine. And with a maximum battery life of 20 hours, it's the best of all Macs. Our classic Pro laptop is now entering a new era.

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https://news.nike.com/footwear/jordan-brand-air-jordan-xi-jubilee-and-air-jordan-xi-adapt
This Converse Basketball Capsule is Inspired by the ABA, the Dazzlingly Flashy Precursor to Today's Game

On the 45th anniversary of the merger, Converse unveiled an ABA-inspired basketball line that includes the All-Star BB Evo, G4 and the lifestyle-driven Chuck 70. The product has the same patriotic treatment as league basketball.

The pizza box hasn’t evolved in decades, but now Pizza Hut is trying out a new round design
As all the pizza box look the same as a square and have various of problems, Pizza Hut try a new way of the pizza boxes’ making – the round instead of square. It is very easy for people to assemble, fold and throw away. What’s more, the grooves in the bottom of the pizza help to collect grease, circulate air, prevent the crust from getting damp, and the lock retains heat, so your pie surface stays warm for longer. But Scott Wiener thought that it didn't catch on because it cost too much to produce. At the same time, Burpuier said the “innovative” would allow it to avoid affecting the price of chain charges.