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“ bureaucratisation,urbanisation, socialisation and capitalism are connected to rise of technology” there are many conspiracy theory’s relating online tracing used to boost economy or government control of public. Is data tracing,gps,and location tracking dangerous and can this be used against us , people that can acces your information such as the police to catch criminals is this moral . Should you’re online activity’s ,website visits and searches be untraceable.

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Society is turning from small ‘groups to social networks’ where everybody is accessible as u just have to pickup your phone and you can contact multiple people at once, ‘hyper connectedness where information and communication technology effects our homes and work life’ (Wellman & Raine,2012,p110). The effects of networked relationships mean fewer friends and neighbours in real life. American are more isolated possibly because the internet causing ‘socially challenged individuals’ and their more comfortable with machines.

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Technology in the modern era is practically intertwined with our day to day lives.

Buckingham,2008 noted that ‘technology is a driving force for social change that’s also a part of a broader social and historical development’ digital technologies make people have individual identities through phones being connected all around the world . ‘Technology transforming social relations,economy,areas of public and private life’ however this has developed through science growing and new developments, “the history is long Marvin, (1988) suggested that electricity and telecommunications equals discourse for power” which can create business opportunities in other aspects like business/education etc.. ( cited in Buckingham,2008,p11-13) .

Furthermore there have been growing social hierarchies through technology also new communities and new forms of equality however a downside is extreme addictions like gaming/ porn. ‘Kevin robins desocialized view of tec ignores social history’  but “technological determinism believes that it influences society but it’s beyond the influence of society” (Buckingham,2008,p13-14).

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Many young adults use this is a positive aspect to meet new friend start making money or explore talents like makeup , dance and many other things its very influential in terms of the life you lead and has changed many people social statuses as people can become famous or rich from using certain platforms and having active engagement , as well as education aspects and learning new skills social media is important . However there are not always upside as it can create people to be targeted for their looks , race or religious beliefs and these platforms have only recently gotten better at reducing hate ; for example in 2021 instagram updated there hate speech policies and preventions . Although there are ways to prevent hate speech, people find ways to get around this . “Online there are subcultures and group with same interests creating organised identities asserting their identities could lead to discriminating outsiders” (Buckingham,2008,p5-6) .

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Building your best self identity , ‘Morden people are self reflexive’ yourself is a project you work on constantly changing . Giddens talks about “the changing nature of identity” traditionally ‘religion’ used to define identity but now in the Modern era influenced by ‘popular media,self help books and online blogs’ an individual is shaped by outside environment or society but the individual can become self aware also  . “ democratisation is linked to consumer culture like fashion”and the internet is a way to explore ‘facets of identity’ for example sexuality ‘ones true self’(Buckingham,2008,p10-11) however this is critiqued as there not enough evidence to support his theory.

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With social media growing and things like snap chat and Instagram becoming popular forms of sharing your life or business it becomes harder to know what is real in the real world . With applications such as filters and photo editing people change what is real. Baudrillard,(1994) discuses  “The generation by models of a real without origin or reality : a hyperreal.” Examples of places that portray this “play of illusion and phantom” is Disney land or Las Vegas where “the real is no longer real but an entangled orders of simulacra”( Baudrillard,1994,p12-13) this postmodern idea suggests that ‘the simulation threatens the difference between true and false,the real and the imaginary”(Baudrillard,1994,p3) . Disneyland for example is a world frozen in childlike fantasy that’s real in the real world of America  but false aspects  and has things from both worlds it creates happiness and joy cause it takes real problems away . The reason this is problematic nevertheless is that people get caught up in a mass hysteria conforming to the false reality .

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Social media/platforms have a negative aspect as well  as being interconnected with multiple people ,it can also be a place people judge or hold different views that can conflict which leads to targeting (groups)the broader categories are stalking, trolling,sexting etc .

Livingstone & Haddon (2009) note that ‘there a growing number of children and adolescents that have access to and are active on the internet‘(cited in Farington,2018,p2) the difference and complications with online bullying compared with other types is 1 the ‘perpetrator can remain anonymous ’  also there’s a ‘lack of social and physical cues’ and ‘there’s no place to hide’ ( Tokunaga,2013 cited in Farington,2018) .’it can occur day or night’ and leaves the victim with psychological effects like anxiety,depression or insomnia which can lead to self harm or a negative body image and is hard to fully stop

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With the use of phones and other devices increasing in each home the worry for privacy/ freedom is increasing however Zuboffs, (2019)  surveillance capitalism and behaviourism occurs through the use of companies that collect data / information on consumers to target adverts to increase purchase which contributes to capitalism and controlling society . “Google is to surveillance capitalism what Ford Motor company and General Motors where to mass production”(Zuboffs,20019,p37) . “One day your whole life will be searchable” as information is collected through photos ,pictures ,texts, interests,social networks and purchases, further it occurs through multiple platforms/ places both in the public and home spheres .

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Baudrillard, Jean.(1994). Simulacra & Simulation. Stanford:University of Stanford Press.

Buckingham, D. (2008).Youth, identity, and digital media.London: MIT.

Gaffney, H. and Farringdon, D. (2018) Cyberbullying in the United Kingdom and Ireland.International Perspectives on Cyberbullying.First published May 2018.DOI: 10.1007/978-3-319-73263-3_5

Rainie, L. and Wellman, B. (2012). Networked: The New Social Operating System.Cambridge MA: MIT Press.

Zuboff, S. (2019). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. London: Profile.

( all digital photos/illustrations presented on this padlet where drawn/ created by me)